Engaging with the potential e-commerce market

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21.3%50.63

57.5%

136.61

13.795.8%

13.075.5%

19.948.39%

3.591.5%

Number of peopleIn million

2012244 million

2011241 million

2010237 million

in 50 million

Population

About Indonesia

Source: BPS-statistics Indonesia, Ideasource

GDP per capita

2010 2011 2012$2.974 $3.469 $3.848

2011

2010

2009

2008

2007

78%

Mobile vs Internet users

Internet Demographic

22.8%

65%

18%

58%

13%

54%

11%

35%

9%

Mobile subsc. Internet users

19%others

64%Internetcafe

48%Mobilephone

25% At home

18% At office

Place of Access

Top Cities Internet Penetration

Jakarta 44%

Medan 40%

Palembang 36%

Botabek 33%

Bandung 33%

80%15-30yrs

Internet users

Mobile internet vs Internet users

57%Users

90%prepaid

Mobile subscribers

48%

Mobile internet growth

Source: Ideasource, Yahoo TNS Index 2011, The Jakarta Post, JANA

“Internet café going to lose their customers as opposed to mobile internet becoming a trend”

Online Transaction

20142013201220112010

Growth of online transaction and trend analysis

In m

illio

n U

SD

N o

f transa

ction (in

millio

n)

Transaction value No. of transaction

11300 10.743

$290

$205

$133

$72

$34

8.19

6.051

3.588

1.873

Source: Ideasource, Mastercard, TheJakartaPost

TheJakartaPost:

“The research also found a 100

percent increase of online trade

in 2011 compared to last year”

MasterCard Online Shopping

survey reported during Dec

2011 until Feb 2012, there is

57% users doing e-commerce in

Indonesia

E-commerce Demographic

e-commerce1%

10%

25%26%

38%

How they use

What they bought on

Price comparison and buying offline

Producs searched and buying offline

Surfing products and pruchasing

less more

There are

online buyers willing to pay for CLOTHES

>50%

shoes personal care & acc bags

gadget books dvds

Source: E-commercefacts

Survey conducted over 500 respondents with result 45% is willing to use internet for e-commerce.

Payment Method

Bank Transfer

Cash on Delivery (COD)

Credit cardMost online buyers prefer to pay using wire transfer and cash instead of other platforms.

Paypal

E-payment*

THE WAY THEY PAY

“Ideasource study reported as much as 70% of online transactions in Indonesia are still paid with money transfer” (techinasia)

Source: TechinAsia, Indotelko, Ideasource

*Doku, Unik, Indomog, Kaspay, iPaymu, Inapay, Klikpay

E-commerce Places

IDEA: Indonesia E-commerce Association

Indonesia e-commerce is entering a new phase with some

e-commerce initiatives form Indonesia E-commerce

Association (IDEA) on May 3rd, 2012.

Active members: Berniaga.com, Bhinneka.com, Blibli.com, Dealgoing.com, Gramedia.com, Kaskus.com,Multiply.com, Plasa.com, Tokobagus.com, Tokopedia.com

Source: Idea

E-commerce Regulation

Indonesia government administers any

e-commerce activities under “Electronic

Information and Transactions Law”

Number 11 of 2008.

Indonesia version can be downloaded here:http://www.lipi.go.id/intra/informasi/1250035982.pdf

Source: Kompas.com, Kontan

Global e-commerce

players target Indonesia

market

GREE To Invest 2 Billion Yen in SEA Start-ups, 1 Billion Yen in Indonesia (Nov 2011)

Source: Techinasia, Infobanknews, Detik.com

PT. Midtrans a join venture company formed by Veritrans, Netprice.com and PT. Mitratama Grahaguna (Jun 2012)

Chinese Internet Giant Tencent Eyes Indonesia Market (Mar 2012)

CyberAgent ventures oversees investment in Indonesia and the region (Dec 2011)

Rebright Partner and Corfina Group launched Batavia Incubator, as platform for internet and mobile based start up (Jul 2011)

Telkom agree to form joint venture with eBay to save Plasa.com (Apr 2012)