(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.

SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.

SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

TEAYOU

Tom Fellner UX Design & Web

Development

Jeff McElhattan Digital Marketing

App Development

Yvette Sirbu Lead Creative

Design

Barry Rubenstein Digital Marketing Media Production

Wendy Fellner Administration Bookkeeping

Brian Richmond Application Project

Management

Rachel Follender Digital Marketing

Assistant

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SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

"Remote shopping, while entirely feasible, will flop.”  Time Magazine (1966)

MARKETING MISS-CALLS

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SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

"Cellular phones will absolutely not replace local wire systems.”Marty Cooper, inventor (1981)

MARKETING MISS-CALLS

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SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

" There’s no chance that the iPhone is going to get any significant market share.” Steve Ballmer, Microsoft CEO (April 2007)

MARKETING MISS-CALLS

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SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

SHORTSIGHTEDNESS

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SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

•Engage Customers •Extend Brand Reach •Build Trust and Credibility •Add New Customers

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SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

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SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

FUNDAMENTALS

•Know your market •Know your business •Know your message

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SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

KNOW YOUR MARKET

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SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

KNOW YOUR BUSINESS

•What do you offer?

•Why should they care?

•How do you add value?

Unique Value Proposition

Products

Your Brand

Who You Are

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SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

KNOW YOUR MESSAGE

Your Message

What message about your business touches your market’s pain point, felt needs, desires?

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SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

SOCIAL MEDIA STRATEGIES

PUSH

CAMPAIGNS

ENGAGEMENT

BASIC

MOST EFFECTIVE

ENGAGE… ENGAGE… ENGAGE!

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SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

SOCIAL MEDIA STRATEGIES

• Be Original • Be Appropriate • Be Authentic • Be Consistent • Be Brief • Be Strategic

RULES OF ENGAGEMENT

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SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

SOCIAL MEDIA STRATEGIES

#HASHTAGS

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SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

SOCIAL MEDIA STRATEGIES

• Text • Video • Audio • Images • Infographs

ENGAGING CONTENT

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SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

SOCIAL MEDIA STRATEGIES

DONT’S

• Don't be pushy • Don’t be a beggar • Don’t market without a

comprehensive strategy • Don’t try to do it all at once • Don’t start unless you intend to

stick with it • Don’t be stingy – you’re going to

have to invest $$$

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SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

Demographics • 1.4 billion active users •71% of adult internet users

•Crosses all ages categories

•Crosses all income levels

Best Use • Companies with visually

driven products • B2C Products. 42% of

Facebook users like a page in order to get discounts.

Strategies • Post Daily • Ask questions • Use images • Link back to your

website

SOCIAL MEDIA PLATFORMS

50 percent of people say they trust a company's Facebook page more than its website

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SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

Demographics •347 million active users •28% of adult internet users

•Mostly 30-49 in age •College educated •Higher income

Best Use • Professionals • B2B businesses • Recruiters • Career oriented

Strategies • Complete your profile • Stay professional • Get testimonials • Join groups and engage • Post unique long form

content

SOCIAL MEDIA PLATFORMS

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SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

Demographics •300 million active users •26% of adult internet users

•Mostly woman •Mostly 18-29 in age •Mostly urban/suburban

Best Use • Imaged based products

and services (food, fashion, luxury, lifestyle etc.)

Strategies • Create a theme for your

content and be consistent • Make your photos

aesthetically pleasing and creative

• Post once or twice a day • Show off latest products • Use @ and hashtags

SOCIAL MEDIA PLATFORMS

(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.

SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

Demographics •300 Million active users •Male dominated •Mostly technical fields (engineers, developers etc.)

Best Use • B2B Brands • Brands where SEO is

critical • Targeting male

professionals

Strategies • Use for SEO • Use hashtags • Use images and good

content • Link back to website

SOCIAL MEDIA PLATFORMS

(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.

SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

Demographics •288 million active users •26% of adult internet users

•Mostly 18-29 in age •Mostly college educated •Mostly urban/suburban

Best Use • Communications sector • B2B business • Great for live event

promotions • Announcing spur of the

moment deals

Strategies • Stay on message • Post 2 or 5 times a day • Use hashtags • Use Images and links • Retweet tweets specific

to your area of expertise • Watch your follow-to-

follower ratio

SOCIAL MEDIA PLATFORMS

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SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

BRINGING IT ALL TO TOGETHER

Your Website

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SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

Be Strategic •Create an editorial calendar •Create content that fits your target market

•Communicate your marketing message

•Be Consistent

BRINGING IT ALL TO TOGETHER

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SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

WHAT ABOUT ROI?

• Buffer • Sprout Social • Klout • Facebook Insights • Twitter Analytics • Google Analytics

What To Track Tools• Reach • Traffic • Leads • Conversions • Customers

• Make a online purchase • Fill out a contact form • Sign up for newsletter • Download a PDF

Establish Goals

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SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

SHORTSIGHTEDNESS

(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.

SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

•Engage Customers •Extend Brand Reach •Build Trust and Credibility •Add New Customers

(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.

SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”

DIGITAL MARKETING LEARNING SERIESlearning Series

Branding Your Business Your Brand is More Than a Logo

High Performance Websites Is Your Website an Expense or an Asset?

Marketing Your Business Online Digital Marketing - Not Your Grandma’s SEO

Social Media Marketing Follows and Likes and Tweets - Oh My!

Building a Solid Brand Strategy Your Brand is More Than a Logo

Search Engine Optimization 101 Keywords and Onsite Optimization

Search Engine Optimization 102 Analytics & Webmaster Tools

Social Media Marketing Leveraging SMM to Enhance Your Brand