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of in the A new era of productivity..

Khalid Razakhalid.raza@in.ibm.com

http://about.me/khalidraza9

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Internet penetration

beyond 50% of the

world’s population

during mid to late 2016

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India’s web traffic is

dominated by mobile

devices, with phones

alone accounting for 72%

of all web pages served in

the world’s second most

populous nation

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Harnessing social Intelligence through engagement with Customers, Partners and Employees

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It’s people who create the value for your

business

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Harnessing social Intelligence through engagement with Customers, Partners and Employees

Reach people where they live and workConnect through identities on consumer,

b2b, and corporate social networks

Communicate on the associated channels

Monitor and analyze social data to discover new business insights

Analyze identities, social graphs, communication channels, and social content

Identify opportunities, problems, solutions, valuations, etc.

Enable people to engage productively in a business context

Develop personal insights and social intelligence

Facilitate emergent processes

Act on insights for business advantage

Integrate social capabilities into the enterprise in order to act

on new opportunities, make better decisions, optimize processes in real time, and govern

and manage risk

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What would it mean to you if you could make a new employee productive 30% faster? Or if you had

a 20% increase in retention? These potential gains are driving organizations to seriously consider how

they find, engage, and reward talent, and use analytics to predict the impact of talent on their key

business metrics rather than measure it after the fact which is often too late.

Pattern Pain Points Value Proposition & ROI

Recruiting & Onboarding

•Accelerating time to productivity

•Attracting talent that match skill & culture

↑ Speed to value↑ Employee engagement

& revenue↑ Retention

Mergers & Acquisitions

•Over 50% of M&A fail to achieve plans

•Overcoming two cultures•Losing focus on market

↑ M&A success rate (>50% fail)

↑ Retention of talent↑ Revenue

Expertise & Knowledge

•Higher cost of not knowing

“experts”•Customers disengage from slow response

↑ Speed↑ Efficiency

A social business understands

employees' formal and informal

networks and optimizes them to

drive greater business insights,

increase employee effectiveness,

and improve outcomes.

There are key social business

patterns being used by

organizations to drive this economic

value, many of which have the

focus of the CHRO.

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Let’s see

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IBM recognized, in this age of the empowered individual, the need to transform the way we work. We

also recognized that our most important asset—our people— had to be at the center of that change.

At IBM, successful talent acquisition is

defined by attracting the right

candidates to the right roles through

precision and science, and using social

tools to make them more productive

more quickly. Our globally integrated

recruitment strategy begins with

communicating the “why IBM” value

proposition across IBM’s career website,

external job sites and social media.

IBM developed and deployed a toolkit that

provides hiring teams with globally consistent

messaging, creative guidance, templates and

imagery. Our strategy centers on directing traffic

to our career site, which not only provides job

listings but also educates candidates about

working for IBM.

IBM recognized that attrition is highest in the first 90

days after hire. Creation of a social community

called

New2Blue paves the way for new IBM

employees to quickly connect with

colleagues, find experts and access all

the resources they need to perform

their jobs. With the New2Blue

community, our first-month attrition rate

plunged from the mid-teens to single

digits. We realized tremendous cost

savings in the form of turnover

avoidance and faster productivity and

time to value.

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We know that retaining our top

talent is critical not only to

maintaining a competitive

advantage, but to reducing

turnover cost as well. IBM’s multi-

faceted analysis uses survey

technology and analytics to

impact retention practices.

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Faster response to client needs for expert

insight truly sets IBM apart from the

competition and helped drive the creation of

Expertise. Expertise is a discovery tool that

allows IBMers to quickly find colleagues who

can provide the insight needed to do their

jobs.

Accessible in multiple formats

Easy to use

Increases efficiency

Various data sources

Comprehensive keyword filter

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The social interactions enable people to rapidly learn, act

with greater confidence and influence others in entirely

new ways. In a social business environment, IBM has been

able to:

• Build distinct expertise by making it easy for people to learn,

locate experts and access relevant information based on the

collective knowledge of specialized communities.

• Foster stronger relationships by creating a more analytics-

driven environment personalized at every touch point to optimize

decision-making and motivate action.

• Optimize workforce talent by reinventing how we recruit,

motivate and retain the best talent using workforce science,

analytics and comparative benchmarks

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At IBM we engage our people through what we call “jams” and social media. A jam is a large-scale,

72-hour event that invites all employees to participate and comment on a topic. These popular

events first debuted more than a decade ago, when we used “values jams” to enhance our three

values—dedication to every client’s success, innovation that matters and trust and personal

responsibility—to be more contemporary and driven to our future.

In 2013, participation in

the Client Experience

Jam reached record

levels of engagement with

over 248,000 IBMers

participating from 150

countries.

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“In a social world, what’s more important is not necessarily just what you know, it’s what you share. You’ve got to keep that front and center.”

— Ginni Rometty, IBM CEO

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Thank youFind me @khalidraza9