imprint and the bcc present: social media makeover with julio viskovich
DESCRIPTION
A social media workshop presented by the Sauder BCC and Imprint conference, with guest speaker Julio Viskovich from HootSuite. Includes pro-tips and best practices on maximizing LinkedIn and Twitter to build your personal brand. Workshop occurred on Oct. 17, 2013 at the University of British Columbia's Sauder School of Business. The second in a pre-conference workshop series on personal branding for the Imprint conference, UBC's premiere conference on personal and corporate branding.TRANSCRIPT
UBC Imprint October 17, 2013
Building your personal brand with @JulioVisko
SOCIAL MEDIA MAKEOVER �
FILL IN THE BLANKS �
WITH @JULIOVISKO �
Speaker Bio
#UBCimprint – tweet every time you learn something new
Agenda Personal Branding Linkedin & Twitter Tools
• Stories
• Craig Elias • Gary V
• microMarketing • Personal Branding Best
Practices
• Why Use Them? • What Makes A Good
Profile? • LinkedIn & Twitter Hacks
To Standout
• Curation tools • Social Media
Management • Exercise and Audit • Q&A
Craig Elias
Gary Vaynerchuk
Be Your Own microMarketer
• Be your own marketing agency.
• Highlight content that you’ve created or demonstrates your passion in your field.
• Develop an online brand for yourself and keep it consistent.
• Social Selling – 60% – 90%
Personal Branding Best Practices
• Make sure you’re passionate
• Define your personal goals
• Create value-added relationships
• Create a tribe – Seth Godin
• Connect with influencers
Why Use LinkedIn? Jobs Are There Recruiters Are There Professional Canvas
• Becoming THE spot to post jobs
• Real-Time Job Search with HootSuite
• Recruiters Are There • 60-90% Rule • They’re Your Target
Market
• Your Professional Billboard • Show Off Your Skills and
Experience • Add Media To Stand Out
LinkedIn Hack #1 New Feature: Put rich media in to your profile show off your skills and stand out.
LinkedIn Hack #2 Take advantage of the 3 websites LinkedIn allows you to attach to your profile. Use keywords and show off your blog, portfolio, website, etc.
Get Recommendations and order them strategically. The last 2 are displayed.
LinkedIn Hack #3
Your Profile Box is your prime real estate. It’s what recruiters will see first. Use it to hook them!
LinkedIn Hack #4
LinkedIn Groups
Now you try. – don’t forget to hashtag #UBCimprint
Tools
Tools
HootSuite
Something to leave you with…
www.JulioViskovich.com
BCC RESOURCES�COOL: �Job postings, Event sign up, Document Library, Coaching Appointments
- StrengthsQuest (Comm 202) - Career Leader
SAUDER CAREER SUCCESS CYCLE:�Assessing Yourself – Access via Connect – My BCom
- Skills Inventory - Skills for the World of Work - Work Priorities Wheel
LET’S GET SOCIAL �
/UBCIMPRINT�@UBCIMPRINT�@JULIOVISKO�@BCCBCOM �@HOOTSUITE �
/JULIOVISKO�