imscc slideshare version
DESCRIPTION
Parts of the presentation on social media usage in the sciences at the International Marine Science Communication Conference #IMSCC14 in Porto, September 2014.TRANSCRIPT
![Page 1: Imscc slideshare version](https://reader033.vdocuments.net/reader033/viewer/2022042715/558def141a28ab2b7e8b469d/html5/thumbnails/1.jpg)
© NaWik
Stay Connected The use of social media for internal and external
networking
Beatrice Lugger National Institute for Science Communication Sept. 9th, 2014 Porto
![Page 2: Imscc slideshare version](https://reader033.vdocuments.net/reader033/viewer/2022042715/558def141a28ab2b7e8b469d/html5/thumbnails/2.jpg)
© NaWik
Scientists research educate publish
Public Information Officers inform, mediate, stage
Journalists investigate critisize classify
Who talks about science
![Page 3: Imscc slideshare version](https://reader033.vdocuments.net/reader033/viewer/2022042715/558def141a28ab2b7e8b469d/html5/thumbnails/3.jpg)
© NaWik
Scientists
Journalists
Public Information Officers
present explain
communicate
Who talks about science
![Page 4: Imscc slideshare version](https://reader033.vdocuments.net/reader033/viewer/2022042715/558def141a28ab2b7e8b469d/html5/thumbnails/4.jpg)
© NaWik
On average 63 % of Europeans say
scientists working at a university or governmental laboratories
are best qualified
to explain the impact
of scientific and technological developments on society.
Credit: Science and Technology Report 2010 European Commission
Who talks about science Best qualified to explain the impact of science
![Page 5: Imscc slideshare version](https://reader033.vdocuments.net/reader033/viewer/2022042715/558def141a28ab2b7e8b469d/html5/thumbnails/5.jpg)
© NaWik
Who talks about science The old style
one way
conferences
PR
![Page 6: Imscc slideshare version](https://reader033.vdocuments.net/reader033/viewer/2022042715/558def141a28ab2b7e8b469d/html5/thumbnails/6.jpg)
© NaWik
Who talks about science Today
dialogue
conferences
PR
Citizen Sciences
![Page 7: Imscc slideshare version](https://reader033.vdocuments.net/reader033/viewer/2022042715/558def141a28ab2b7e8b469d/html5/thumbnails/7.jpg)
© NaWik
Online Presence
Website Blogs OA-Journals
Social Networks
Google+
Career
Xing LinkedIn
Academia
Mendeley
ResearchGate ArXiV
Media
Wikipedia
(Alt)metrics
Science Online today
![Page 8: Imscc slideshare version](https://reader033.vdocuments.net/reader033/viewer/2022042715/558def141a28ab2b7e8b469d/html5/thumbnails/8.jpg)
© NaWik
How communicate The NaWik arrow: What to keep in mind
![Page 9: Imscc slideshare version](https://reader033.vdocuments.net/reader033/viewer/2022042715/558def141a28ab2b7e8b469d/html5/thumbnails/9.jpg)
© NaWik
Modified and adapted from: Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists. PLoS Biol 11(4): e1001535
![Page 10: Imscc slideshare version](https://reader033.vdocuments.net/reader033/viewer/2022042715/558def141a28ab2b7e8b469d/html5/thumbnails/10.jpg)
© NaWik
The world of science blogs is a colorful mix • Topics
• Authors
• Format
• Target group
Science Blogs
![Page 11: Imscc slideshare version](https://reader033.vdocuments.net/reader033/viewer/2022042715/558def141a28ab2b7e8b469d/html5/thumbnails/11.jpg)
© NaWik
• First person writing style allowed • Individual style, author is recognizable
• Comments – dialogue
• Networking – linking to other blogs and further social media
• To be recognized: write regularly
Science Blogs Indications of Blogs
![Page 12: Imscc slideshare version](https://reader033.vdocuments.net/reader033/viewer/2022042715/558def141a28ab2b7e8b469d/html5/thumbnails/12.jpg)
© NaWik
Science Blogs Lindau Nobel Laureate Meeting – Conference Blog
http://blog.lindau-nobel.org/
![Page 13: Imscc slideshare version](https://reader033.vdocuments.net/reader033/viewer/2022042715/558def141a28ab2b7e8b469d/html5/thumbnails/13.jpg)
© NaWik
• Six blog team members plus open for guest entries
• topical blogging
• interviews, lectures, discussions
• scientific, reporting, entertaining, pictures
• strictly spread via Twitter and Facebook
• less comments but more discussions and likes on Facebook
Science Blogs Lindau Nobel Laureate Meeting – Conference Blog
![Page 14: Imscc slideshare version](https://reader033.vdocuments.net/reader033/viewer/2022042715/558def141a28ab2b7e8b469d/html5/thumbnails/14.jpg)
© NaWik
Science on Facebook Lindau Nobel Laureate Meeting – Community Building
![Page 15: Imscc slideshare version](https://reader033.vdocuments.net/reader033/viewer/2022042715/558def141a28ab2b7e8b469d/html5/thumbnails/15.jpg)
© NaWik
Science News Citizen Science Projects
Science on Facebook Interest groups
![Page 16: Imscc slideshare version](https://reader033.vdocuments.net/reader033/viewer/2022042715/558def141a28ab2b7e8b469d/html5/thumbnails/16.jpg)
© NaWik
Science on Facebook Fun
![Page 17: Imscc slideshare version](https://reader033.vdocuments.net/reader033/viewer/2022042715/558def141a28ab2b7e8b469d/html5/thumbnails/17.jpg)
© NaWik
Science on Twitter
• create lists
• follow recent hashtags #ismcc2014
• tweet links to research articles and news
• tweet about new tools for science networking, open science, Citizen Science....
• participate in discussions
![Page 18: Imscc slideshare version](https://reader033.vdocuments.net/reader033/viewer/2022042715/558def141a28ab2b7e8b469d/html5/thumbnails/18.jpg)
© NaWik
Science on Twitter Helpfull tools e.g. Tweetdeck or Hootsuite
![Page 19: Imscc slideshare version](https://reader033.vdocuments.net/reader033/viewer/2022042715/558def141a28ab2b7e8b469d/html5/thumbnails/19.jpg)
© NaWik
Science on Twitter Make a Storify out of Tweets
![Page 20: Imscc slideshare version](https://reader033.vdocuments.net/reader033/viewer/2022042715/558def141a28ab2b7e8b469d/html5/thumbnails/20.jpg)
© NaWik
Science on Twitter
Craig Venter 23.000 Stephen Hawking 227.000 Nobel Laureates e.g.:
Peter Doherty (Medicine 1996) Barry Marshall (Medicine 2005) Brian Schmidt (Physics 2011)
Scientists engagements
![Page 21: Imscc slideshare version](https://reader033.vdocuments.net/reader033/viewer/2022042715/558def141a28ab2b7e8b469d/html5/thumbnails/21.jpg)
© NaWik
Science on Twitter
„Since I rely on twitter to find out what is happening, I figure I owe it to the collective twitter-world to do my own part.“
Source: B. Lugger: Science Communication under Construction. Annual Report. Lindau Nobel Laureate Meeting 2012.
Nobel engagements
![Page 22: Imscc slideshare version](https://reader033.vdocuments.net/reader033/viewer/2022042715/558def141a28ab2b7e8b469d/html5/thumbnails/22.jpg)
© NaWik
Workshop
Please take five minutes to write a key message of your or your institute‘s current outcomes Which kind of social media can/should you use to spread this key message? Formulate your key message either for twitter (140 letters!) and/or for Facebook.
![Page 23: Imscc slideshare version](https://reader033.vdocuments.net/reader033/viewer/2022042715/558def141a28ab2b7e8b469d/html5/thumbnails/23.jpg)
© NaWik
Stay Connected #imscc2014
Thank you for your attention!
Beatrice Lugger @BLugger National Institute for Science Communication Sept. 9th, 2014 Porto