in-depth display (overweight)

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Top- picks SDI BUY 16.5 LG BUY 4.3 NR NA LIG NR NA Display (Overweight) OLED, `15 OLED . Handset OLED . 1H15 Galaxy S6 Edge(), Apple watch Flexible OLED . OLED Value chain Issue Coverage OLED. Display Top pick, SDI. LG . 1H15 LCD OLED SDI, TP 165,000. SDC() (15E 0.3, +75.0% YoY) (, OLED) LG, TP 43,000. LCD Panel `15 . Flexible OLED OLED TV Valuation , Not Rated. SDC LIG Not Rated. LG OLED Pitch โ€ข`15 SDC OLED Panel 2.5(+38.9% YoY) . OLED . Flexible OLED โ€ขSDC . `15 2.1(+271.8% YoY) . 1H15 OLED Galaxy A E 2H15 Flexible OLED Capa โ€ขFlexible OLED . 1H15 Apple watch, Galaxy S Edge() Flexible OLED . 2H15 SDC LGD capa Flexible OLED โ€ขOLED TV, . . , โ€ขOLED LG Valuation . OLED panel . 2 . LG Valuation Pre- mium Rationale Companies on our radar In-Depth 10 Feb. 2015 Display/Handset โ˜Ž 2184-2374 [email protected]

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์ข…๋ชฉ๋ช… ํˆฌ์ž์˜๊ฒฌ ๋ชฉํ‘œ๊ฐ€ Top-picks

์‚ผ์„ฑSDI BUY 16.5๋งŒ์›

LG๋””์Šคํ”Œ๋ ˆ์ด BUY 4.3๋งŒ์›

๋•์‚ฐ๋„ค์˜ค๋ฃฉ์Šค NR NA

LIG์—์ด๋””ํ”ผ NR NA

Display (Overweight)OLED, ๊บผ์ง„ ๋ถˆ๋„ ๋‹ค์‹œ ๋ณด์ž

`15๋…„ OLED ์‹œ์žฅ ์„ฑ์žฅ๊ณผ ์„ผํ‹ฐ๋จผํŠธ ๊ฐœ์„  ์ „๋ง. ์‚ผ์„ฑ์ „์ž ์ค‘์ €๊ฐ€ ์Šค๋งˆํŠธํฐ๊ณผ ์ค‘ํ™”๊ถŒ

Handset์—…์ฒด์˜ OLED ์ฑ„ํƒ ๋น„์ค‘ ํ™•๋Œ€ ์ˆ˜ํ˜œ. 1H15 Galaxy S6 Edge(๊ฐ€์นญ), Apple

watch ์ถœ์‹œ์— ๋”ฐ๋ฅธ Flexible OLED ๋Œ€์ค‘ํ™” ์ „๋ง. OLED ์‚ฐ์—… ์ด์Šˆ ์ ๊ฒ€ ๋ฐ Value

chain ๋ถ„์„

Issue

๊ธˆ๋ฒˆ ์ž๋ฃŒ Coverage๋Š” OLED์‚ฐ์—…. Display ์—…์ข… Top pick, ์‚ผ์„ฑ SDI. ๊ธฐ์กด LG

๋””์Šคํ”Œ๋ ˆ์ด์—์„œ ๋ณ€๊ฒฝ ์ถ”์ฒœ. 1H15 LCD ๋Œ€๋น„ OLED์‚ฐ์—… ์„ฑ์žฅ์„ฑ์ด ๋‘๋“œ๋Ÿฌ์งˆ ๊ฒƒ์œผ๋กœ

ํŒ๋‹จํ•˜๊ธฐ ๋•Œ๋ฌธ

์‚ผ์„ฑSDI, TP 165,000์›. SDC(์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด) ์‹ค์  ๊ฐœ์„ ์— ๋”ฐ๋ฅธ ์ง€๋ถ„๋ฒ• ์ด์ต ์ฆ๊ฐ€

(15E 0.3์กฐ์›, +75.0% YoY)์™€ ์ „์ž์žฌ๋ฃŒ ๋ถ€๋ฌธ(ํŽธ๊ด‘ํŒ, OLED์†Œ์žฌ) ์‹ค์  ๊ฐœ์„ ์„ธ ์ฃผ๋ชฉ

LG๋””์Šคํ”Œ๋ ˆ์ด, TP 43,000์›. LCD Panel ์—…ํ™ฉ ๊ฐœ์„ ์œผ๋กœ `15๋…„ ์‹ค์  ์ถ”์ •์น˜ ์ƒํ–ฅ.

Flexible OLED์™€ OLED TV ์‚ฌ์—… ๊ฐ€์‹œํ™”์— ๋”ฐ๋ฅธ Valuation ์žฌํ‰๊ฐ€ ๊ธฐ๋Œ€

๋•์‚ฐ๋„ค์˜ค๋ฃฉ์Šค, Not Rated. SDC ๊ฐ€๋™๋ฅ  ๊ฐœ์„ ์— ๋”ฐ๋ฅธ ์†Œ์žฌ ์ˆ˜์š” ์ฆ๊ฐ€ ์ˆ˜ํ˜œ

LIG์—์ด๋””ํ”ผ Not Rated. LG๋””์Šคํ”Œ๋ ˆ์ด์™€ ์ค‘ํ™”๊ถŒ ์—…์ฒด์˜ OLED ํˆฌ์ž ์ˆ˜ํ˜œ

Pitch

โ€ข`15๋…„ SDC ์ค‘์†Œํ˜• OLED Panel ์ถœํ•˜๋Ÿ‰์€ 2.5์–ต๋Œ€(+38.9% YoY) ์ถ”์ •. ์‚ผ์„ฑ์ „์ž

์ค‘์ €๊ฐ€ ์Šค๋งˆํŠธํฐ๊ณผ ์ค‘ํ™”๊ถŒ ์—…์ฒด์˜ OLED ์ฑ„ํƒ ๋น„์ค‘ ์ฆ๊ฐ€ ๋ฐ˜์˜. Flexible OLED ์ œํ’ˆ

์ถœ์‹œ์— ๋”ฐ๋ฅธ ์ถ”๊ฐ€์ ์ธ ์ƒํ–ฅ ์—ฌ์ง€๋„ ๋†’์Œ

โ€ขSDC ์–ด๋‹ ์„œํ”„๋ผ์ด์ฆˆ ์ „๋ง. `15๋…„ ์˜์—…์ด์ต 2.1์กฐ์›(+271.8% YoY) ์ถ”์ •. 1H15

OLED ์Šค๋งˆํŠธํฐ์ธ ์‚ผ์„ฑ์ „์ž Galaxy A ๋ฐ E ์‹œ๋ฆฌ์ฆˆ ์ถœ์‹œ์™€ 2H15 Flexible OLED

Capa ์ฆ์„ค๋กœ ์‹ค์  ๊ฐœ์„  ์ „๋ง

โ€ขFlexible ์ œํ’ˆ ๋Œ€์ค‘ํ™”์— ๋”ฐ๋ฅธ OLED์‚ฐ์—… ์„ผํ‹ฐ๋จผํŠธ ๊ฐœ์„  ๊ธฐ๋Œ€. 1H15 Apple watch,

Galaxy S Edge(๊ฐ€์นญ) ๋“ฑ Flexible OLED ์ œํ’ˆ ์ถœ์‹œ ๋ณธ๊ฒฉํ™”. 2H15 SDC์™€ LGD์˜

capa ์ฆ์„ค๋กœ Flexible OLED ๋Œ€์ค‘ํ™” ์ „๋ง

โ€ขOLED TV, ๋”๋””์ง€๋งŒ ์ ์ง„์ ์ธ ์„ฑ์žฅ์„ธ ์ฃผ๋ชฉ. ์‹œ์žฅ ๊ทœ๋ชจ๋Š” ๋ฏธ๋ฏธํ•˜๋‚˜ ๊ด€๋ จ ๊ธฐ์ˆ  ์ง„๋ณด๋Š”

๋น ๋ฅด๊ฒŒ ์ด๋ค„์ง€๋Š” ์ถ”์„ธ. ์ƒ๋ฐ˜๊ธฐ๋ณด๋‹ค๋Š” ํ•˜๋ฐ˜๊ธฐ, ์˜ฌํ•ด๋ณด๋‹ค๋Š” ๋‚ด๋…„์ด ๊ธฐ๋Œ€๋˜๋Š” ์ƒํ™ฉ

โ€ขOLED ์‚ฐ์—… ์„ฑ์žฅ์— ๋”ฐ๋ผ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์™€ LG๋””์Šคํ”Œ๋ ˆ์ด์— ๋Œ€ํ•œ Valuation ์žฌํ‰๊ฐ€

๊ธฐ๋Œ€. ํ˜„์žฌ OLED panel์„ ์ƒ์—… ์–‘์‚ฐ ์ค‘์ธ ์—…์ฒด๋Š” ๋‘ ์—…์ฒด ๋ฟ. ๋Œ€๋งŒ ๋ฐ ์ค‘๊ตญ ์—…์ฒด์™€์˜

๊ธฐ์ˆ  ๊ฒฉ์ฐจ๋„ 2๋…„ ์ด์ƒ์œผ๋กœ ํ‰๊ฐ€. ํ˜„์žฌ ๋Œ€๋งŒ์—…์ฒด ๋Œ€๋น„ LG๋””์Šคํ”Œ๋ ˆ์ด Valuation Pre-

mium์€ ์—ญ์‚ฌ์  ํ•˜๋‹จ์ˆ˜์ค€

Rationale

Companies on our radar

In-Depth

10 Feb. 2015

Display/Handset ๊น€์–‘์žฌโ˜Ž2184-2374 ๏ฟฝ [email protected]

CONTENTS03

05

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37

I. Summary & Key Chart

II. OLED, ๋‹ค์‹œ ๋ด์•ผํ•  5๊ฐ€์ง€ ์ด์œ II-1. Handset์—…์ฒด, OLED ์ฑ„ํƒ ํ™•์‚ฐ II-2. Flexible OLED ๋Œ€์ค‘ํ™”II-3. OLED TV, ๋Š๋ฆฌ์ง€๋งŒ ์ ์ง„์ ์ธ ๋ณ€ํ™”II-4. SDC, LGD: OLED๋กœ ์ธํ•œ Valuation premium ๊ธฐ๋Œ€II-5. ํ•ด์™ธ์—…์ฒด OLED ํˆฌ์ž ํ™œ์„ฑํ™”

III. ํˆฌ์ž ์•„์ด๋””์–ดIII-1. Panel ์—…์ฒด, OLED ๋ถ€๋ฌธ ์‹ค์  ๊ฐœ์„  ์ „๋งIII-2. ์†Œ์žฌ์—…์ฒด: OLED ์ถœํ•˜๋ฉด์  ์ฆ๊ฐ€ ์ˆ˜ํ˜œIII-3. ์žฅ๋น„์—…์ฒด: OLED ์ฆ์„ค ํˆฌ์ž ์ˆ˜ํ˜œ

IV. ์ข…๋ชฉ๋ณ„ ํˆฌ์ž์˜๊ฒฌ์‚ผ์„ฑSDI (006400) _ Top PickLG๋””์Šคํ”Œ๋ ˆ์ด (034220)๋•์‚ฐ๋„ค์˜ค๋ฃฉ์Šค (213420)LIG์—์ด๋””ํ”ผ (079950)

3 Page

In-Depth๏ฟฝDisplay

I. Summary & Key Chart

OLED ์‚ฐ์—… ์„ฑ์žฅ์„ฑ์„ ์žฌ์ ๊ฒ€ํ•  ์‹œ๊ธฐ์ด๋‹ค. 5๊ฐ€์ง€ ์ด์œ ๋‹ค. 1) Handset ์‹œ์žฅ ๋‚ด ์ฑ„ํƒ ํ™•์‚ฐ, 2) Flexible

OLED ๋Œ€์ค‘ํ™”, 3) ๊ฐ€์‹œํ™”๋˜๊ณ  ์žˆ๋Š” OLED TV, 4) ๊ตญ๋‚ด Display์—…์ฒด OLED ๋ถ€๋ฌธ ์‹ค์  ๊ฐœ์„ , 5) ์ค‘ํ™”๊ถŒ

์—…์ฒด์˜ OLED ํˆฌ์ž ๋ณธ๊ฒฉํ™” ๋“ฑ ๋‹ค์–‘ํ•œ ์ด์Šˆ๊ฐ€ ์‚ฐ์žฌํ•ด์žˆ๋‹ค.

OLED ์‚ฐ์—… ์„ผํ‹ฐ๋จผํŠธ๋„ ๋น ๋ฅด๋ฉด 1๋ถ„๊ธฐ๋ถ€ํ„ฐ ๊ฐœ์„ ๋  ์ „๋ง์ด๋‹ค. ์‚ผ์„ฑ์ „์ž ์ค‘์ €๊ฐ€ ์Šค๋งˆํŠธํฐ์ธ A์™€ E ์‹œ๋ฆฌ

์ฆˆ๋ฅผ ์‹œ์ž‘์œผ๋กœ Galaxy S6๊นŒ์ง€ OLED ์ถœํ•˜ ์„ฑ์žฅ์ด ์ ์ฆํ•  ๊ฒƒ์ด๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค. Flexible OLED์— ๋Œ€ํ•œ ๊ธฐ

๋Œ€๊ฐ๋„ ๊ณ ์กฐ๋  ์ „๋ง์ด๋‹ค. ์˜ฌํ•ด 3์›” Galaxy S Edge(๊ฐ€์นญ)์™€ 4์›” Apple Watch๊นŒ์ง€ ๋‹ค์–‘ํ•œ Flexible

OLED ์ œํ’ˆ์ด ์ถœ์‹œ ์˜ˆ์ •์ด๋‹ค. ์ค‘ํ™”๊ถŒ ์—…์ฒด๋„ ์ƒˆ๋กญ๊ฒŒ ๊ฐ€์„ธํ•  ์ „๋ง์ž„์— ๋”ฐ๋ผ ฬ€ 15๋…„์€ Flexible OLED ๋Œ€

์ค‘ํ™”์˜ ์›๋…„์ด ๋  ๊ฒƒ์œผ๋กœ ํŒ๋‹จํ•œ๋‹ค.

OLED์—…์ฒด์ธ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์™€ LG๋””์Šคํ”Œ๋ ˆ์ด์˜ ํŽ€๋”๋ฉ˜ํ„ธ ๊ฐœ์„ ๋„ ์ฃผ๋ชฉํ•  ์ด์Šˆ์ด๋‹ค. `14๋…„ ์‚ผ์„ฑ๋””์Šค

ํ”Œ๋ ˆ์ด์˜ ๊ฒฝ์šฐ ์ „๋ฐฉ์—…์ฒด ์ˆ˜์š”๋ถ€์ง„์— ๋”ฐ๋ฅธ ๊ฐ€๋™๋ฅ  ํ•˜๋ฝ, LG๋””์Šคํ”Œ๋ ˆ์ด์˜ ๊ฒฝ์šฐ ๊ธฐ์ˆ ๊ฐœ๋ฐœ ๋น„์šฉ๊ณผ Capa

์™„๊ณต์— ๋”ฐ๋ฅธ ๊ณ ์ •๋น„ ๋ถ€๋‹ด์œผ๋กœ ์‹ค์ ์ด ๋ถ€์ง„ํ–ˆ๋‹ค. ๋‘ ์—…์ฒด๋Š” OLED ๋น„์šฉ ๋ถ€๋‹ด์ด ์—†์—ˆ๋‹ค๋ฉด ํ•ด์™ธ Peers์˜

์˜์—…์ด์ต๋ฅ ์„ ์ƒํšŒํ–ˆ์„ ๊ฒƒ์ด๋‹ค. ์˜ฌํ•ด ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด๋Š” ๊ณ ๊ฐ์‚ฌ ํ™•ํŒ์— ๋”ฐ๋ฅธ ๊ฐ€๋™๋ฅ  ํšŒ๋ณต, LG๋””์Šคํ”Œ

๋ ˆ์ด๋Š” Flexible OLED ๋ณธ๊ฒฉ ์ถœํ•˜๋ฅผ ํ†ตํ•ด ฬ€ 14๋…„ ๋Œ€๋น„ ๊ฐœ์„ ๋œ ์‹ค์ ์„ ๊ธฐ๋กํ•  ์ „๋ง์ด๋‹ค.

OLED์‚ฐ์—… ์„ฑ์žฅ์— ๋”ฐ๋ฅธ ๋‹น์‚ฌ์˜ ํˆฌ์ž ์•„์ด๋””์–ด๋Š” ์•„๋ž˜์™€ ๊ฐ™๋‹ค.

1) ์‚ผ์„ฑSDI๋Š” ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ์‹ค์  ๊ฐœ์„ ์— ๋”ฐ๋ฅธ ์ง€๋ถ„๋ฒ• ์ด์ต ์ฆ๊ฐ€์™€ OLED Fab ๊ฐ€๋™๋ฅ  ๊ฐœ์„ ์— ๋”ฐ๋ฅธ

OLED ์†Œ์žฌ ๋ถ€๋ฌธ ์‹ค์  ๊ฐœ์„ ์„ ์ถ”์ •ํ•œ๋‹ค.

2) LG๋””์Šคํ”Œ๋ ˆ์ด๋Š” Flexible OLED ๋Œ€์ค‘ํ™”์™€ OLED TV์‚ฌ์—… ๊ฐ€์‹œํ™”์— ๋”ฐ๋ฅธ Valuation ์žฌํ‰๊ฐ€๋ฅผ

๊ธฐ๋Œ€ํ•œ๋‹ค. ํŠนํžˆ Apple Watch ์ถœ์‹œ ์ดํ›„ ๋™์‚ฌ์˜ Flexible OLED์— ๋Œ€ํ•œ ๊ด€์‹ฌ์€ ๋”์šฑ ์ฆ๊ฐ€ํ•  ์ „๋ง์ด๋‹ค.

3) ๋•์‚ฐ๋„ค์˜ค๋ฃฉ์Šค๋Š” ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์˜ OLED ์ถœํ•˜ ์„ฑ์žฅ์— ๋”ฐ๋ฅธ ์‹ค์  ๊ฐœ์„ ์„ ์ „๋งํ•œ๋‹ค. ๊ณผ๊ฑฐ HTL ์ค‘์‹ฌ

๋‹จ์ผ Item์—์„œ Red host๋กœ ๋งค์ถœ ๋‹ค๊ฐํ™”์— ๋”ฐ๋ฅธ ๋งค์ถœ ๋ ˆ๋ฒ„๋ฆฌ์ง€ ํšจ๊ณผ๊ฐ€ ํด ๊ฒƒ์œผ๋กœ ์ถ”์ •ํ•œ๋‹ค.

4) LIG์—์ด๋””ํ”ผ๋Š” LG๋””์Šคํ”Œ๋ ˆ์ด์™€ ์ค‘๊ตญ ์—…์ฒด์˜ OLED ํˆฌ์ž ๊ด€๋ จ ์ˆ˜์ฃผ ๋ชจ๋ฉ˜ํ…€์ด ๋ถ€๊ฐ๋  ์ „๋ง์ด๋‹ค.

๋‹ค๊ฐํ™”๋œ ์žฅ๋น„ ๋ผ์ธ์—…(์ฆ์ฐฉ, ๋ฌผ๋ฅ˜, ์‹๊ฐ)๊ณผ ๋‹ค๋ณ€ํ™”๋œ ๊ณ ๊ฐ์‚ฌ๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ์•ˆ์ •์ ์ธ ์‹ค์  ๊ฐœ์„ ์„ธ๋ฅผ

๊ธฐ๋กํ•  ์ „๋ง์ด๋‹ค.

In-Depth๏ฟฝDisplay

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Figure 01 OLED ์Šค๋งˆํŠธํฐ ์ถœํ•˜ ์„ฑ์žฅ

Source: KTBํˆฌ์ž์ฆ๊ถŒ

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4

6

8

10

12

14

16

18

20

`11 `12 `13 `14 `15E `16E `17E

Figure 02 OLED ํƒœ๋ธ”๋ฆฟPC ์ถœํ•˜ ์„ฑ์žฅ

Source: KTBํˆฌ์ž์ฆ๊ถŒ

Midend

Lowend

Galaxy A

Galaxy J

Galaxy Z

Highend

S3 S4 S5 S6

Note 2 Note 3 Note 4 Note 5

Galaxy E

NoteEdge

2012 2013 2014 2015 2016

SEdge

Figure 03 ์‚ผ์„ฑ์ „์ž OLED ํ™•๋Œ€ ์ฑ„ํƒ

Source: KTBํˆฌ์ž์ฆ๊ถŒ

0

10

20

30

40

50

60

70

80

1Q13 3Q13 1Q14 3Q14 1Q15

4.5''HD 4.8''HD

5.0''FHD 5.1''QHD

($)

Figure 04 OLED ํŒ๊ฐ€ ํ•˜๋ฝ

Source: KTBํˆฌ์ž์ฆ๊ถŒ

50

55

60

65

70

75

80

85

90

95

100(%)

0

500

1,000

1,500

2,000

2,500

3,000

์ถœํ•˜๋ฉด์ (์ขŒ) ๊ฐ€๋™๋ฅ (์šฐ)

(000m2)

`11 `12 `13 `14 `15E `16E `17E

Figure 05 SDC ๊ฐ€๋™๋ฅ  ๊ฐœ์„  ์ „๋ง

Source: KTBํˆฌ์ž์ฆ๊ถŒ

-4

-2

0

2

4

6

8

10

12(%)(์กฐ์›)

0

5

10

15

20

25

30

35

`11 `12 `13 `14P `15E `16E

๋งค์ถœ์•ก(์ขŒ) ์˜์—…์ด์ต๋ฅ (์šฐ)

Figure 06 SDC ์‹ค์  ๊ฐœ์„  ์ „๋ง

Source: KTBํˆฌ์ž์ฆ๊ถŒ

5 Page

In-Depth๏ฟฝDisplay

II. OLED, ๋‹ค์‹œ ๋ด์•ผํ•  5๊ฐ€์ง€ ์ด์œ II-1. Handset์—…์ฒด, OLED ์ฑ„ํƒ ํ™•์‚ฐ

OLED ์Šค๋งˆํŠธํฐ ์ถœ์‹œ๊ฐ€ ๋ณธ๊ฒฉํ™”๋˜๊ณ  ์žˆ๋‹ค. ์‚ผ์„ฑ์ „์ž๋Š” ์ตœ๊ทผ ์ถœ์‹œํ•œ Galaxy A์™€ E ์‹œ๋ฆฌ์ฆˆ์—๋„ OLED

๋ฅผ ์ฑ„ํƒํ–ˆ๋‹ค. Premium ์ œํ’ˆ์ธ Galaxy S์™€ Note ์‹œ๋ฆฌ์ฆˆ์— ์ด์–ด ์ค‘์ €๊ฐ€ ๋ผ์ธ์—…์—๋„ OLED ํƒ‘์žฌ ๋น„์ค‘์„

ํ™•๋Œ€ํ–ˆ๋‹ค. ํ•ด์™ธ Handset ์—…์ฒด๋„ OLED ์ฑ„ํƒ ์›€์ง์ž„์ด ํ™œ๋ฐœํ•˜๋‹ค. ์ค‘๊ตญ ์‹œ์žฅ์—์„œ๋Š” ๋‘๊ป˜ ๊ฒฝ์Ÿ์ด ์น˜์—ดํ•ด

์ง์— ๋”ฐ๋ผ Oppo์™€ Vivo ๋“ฑ ๋‹ค์–‘ํ•œ ์—…์ฒด๋“ค์ด OLED๋ฅผ ์ฑ„ํƒํ•˜๊ณ  ์žˆ๋‹ค. ๊ธ‰์„ฑ์žฅ ์ค‘์ธ ์ธ๋„ ์‹œ์žฅ ์—ญ์‹œ 1~2

์œ„๊ถŒ ์—…์ฒด์ธ MicroMax๊ฐ€ OLED ์Šค๋งˆํŠธํฐ์„ ์ถœ์‹œํ–ˆ๋‹ค.

OLED ์Šค๋งˆํŠธํฐ ์ถœํ•˜๋Ÿ‰์€ 14๋…„ 1.7์–ต๋Œ€์—์„œ 15๋…„ 2.4์–ต๋Œ€๋กœ +39.7% ์ฆ๊ฐ€ํ•  ์ „๋ง์ด๋‹ค. 14๋…„ ์‚ผ์„ฑ์ „

์ž ์ „๋žต ์Šค๋งˆํŠธํฐ ์ถœํ•˜๋Ÿ‰์€ ๊ธฐ๋Œ€์น˜๋ฅผ ํ•˜ํšŒํ–ˆ๋‹ค. ์žฌ๊ณ  ์กฐ์ • ์—ฌํŒŒ๋กœ OLED ์ถœํ•˜๋Ÿ‰๋„ `13๋…„ ๋Œ€๋น„ -8.1%

๊ฐ์†Œํ–ˆ๋‹ค. ๋ฐ˜๋ฉด ฬ€ 15๋…„์€ ์‚ผ์„ฑ์ „์ž ์ค‘์ €๊ฐ€ ์Šค๋งˆํŠธํฐ๊ณผ ์ค‘ํ™”๊ถŒ ์—…์ฒด ์ฑ„ํƒ ํ™•์‚ฐ์— ๋”ฐ๋ผ OLED Panel ์ถœํ•˜

์„ฑ์žฅ์˜ ๊ฐ€์‹œ์„ฑ์ด ๋†’๋‹ค. ํŠนํžˆ ์‚ผ์„ฑ์ „์ž ์ค‘์ €๊ฐ€ ์Šค๋งˆํŠธํฐ ์ „๋žต ์„ฑ๊ณต ์—ฌ๋ถ€์— ๋”ฐ๋ผ ์ถœํ•˜ ์„ฑ์žฅ์€ ๋”์šฑ ์ƒํ–ฅ

๋  ์—ฌ์ง€๊ฐ€ ํฌ๋‹ค. ์ด ์™ธ์—๋„ ํƒœ๋ธ”๋ฆฟ PC, Wearable ๊ธฐ๊ธฐ, ๋ชจ๋‹ˆํ„ฐ ์‹œ์žฅ ๋‚ด OLED ์ฑ„ํƒ ํ™•์‚ฐ์€ ๋˜๋‹ค๋ฅธ ์‚ฐ

์—…์˜ ์„ฑ์žฅ ์š”์ธ์ด๋‹ค.

OLED๊ฐ€ ์‚ผ์„ฑ์ „์ž ์ผ๋ถ€ Premium๊ธ‰ ์Šค๋งˆํŠธํฐ ์ฑ„ํƒ์— ๊ทธ์ณค๋˜ ๊ณผ๊ฑฐ์™€๋Š” ๋‹ค๋ฅธ ํ๋ฆ„์ด๋‹ค. OLED ์ฑ„ํƒ ํ™•

์‚ฐ์€ ํฌ๊ฒŒ ๋‘ ๊ฐ€์ง€ ๋ฐฉํ–ฅ์—์„œ ์š”์ธ์„ ์ฐพ์•„๋ณผ์ˆ˜ ์žˆ๋‹ค. ์ˆ˜์š”์™€ ๊ณต๊ธ‰. 1) OLED ์ฑ„ํƒ์„ ํ™•๋Œ€ํ•˜๋Š” Handset

์—…์ฒด ์ž…์žฅ๊ณผ 2) OLED Panel์–‘์‚ฐ์„ ์ฆ๊ฐ€ํ•˜๋Š” Display์—…์ฒด ์ž…์žฅ์„ ๊ณ ๋ คํ•  ์ˆ˜ ์žˆ๋‹ค.

0

500

1,000

1,500

2,000

2,500

0

50

100

150

200

250

300

350

400

`11 `12 `13 `14 `15E `16E `17E

์ถœํ•˜๋Ÿ‰(์ขŒ)

์ถœํ•˜๋ฉด์ (์šฐ)

(๋ฐฑ๋งŒ๋Œ€) (000m2)

Figure 07 OLED ์Šค๋งˆํŠธํฐ ์ถœํ•˜ ๋ฐ ์ถœํ•˜๋ฉด์  ์„ฑ์žฅ ์ถ”์„ธ

Source: KTBํˆฌ์ž์ฆ๊ถŒ

์ถœํ•˜๋Ÿ‰(์ขŒ)

์ถœํ•˜๋ฉด์ (์šฐ)

(๋ฐฑ๋งŒ๋Œ€) (000m2)

0

50

100

150

200

250

300

350

400

450

0

2

4

6

8

10

12

14

16

18

20

`11 `12 `13 `14 `15E `16E `17E

Figure 08 OLED ํƒœ๋ธ”๋ฆฟPC ์ถœํ•˜ ๋ฐ ์ถœํ•˜๋ฉด์  ์„ฑ์žฅ ์ถ”์„ธ

Source: KTBํˆฌ์ž์ฆ๊ถŒ

In-Depth๏ฟฝDisplay

6 Page

0

5

10

15

20

25(%)

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

`11 `12 `13 `14 `15E `16E `17E

OLED ์Šค๋งˆํŠธํฐ(์ขŒ)

LCD ์Šค๋งˆํŠธํฐ(์ขŒ)

OLED ๋น„์ค‘(์šฐ) (๋ฐฑ๋งŒ๋Œ€)

Figure 09 ์Šค๋งˆํŠธํฐ ์‹œ์žฅ ๋‚ด OLED ์นจํˆฌ ๋น„์ค‘

Source: KTBํˆฌ์ž์ฆ๊ถŒ

0

1

2

3

4

5

6

7

0

50

100

150

200

250

300

350

`11 `12 `13 `14 `15E `16E `17E

OLED ํƒœ๋ธ”๋ฆฟ(์ขŒ)

LCD ํƒœ๋ธ”๋ฆฟ(์ขŒ)

OLED ๋น„์ค‘(์šฐ)(๋ฐฑ๋งŒ๋Œ€) (%)

Figure 10 ํƒœ๋ธ”๋ฆฟPC ์‹œ์žฅ ๋‚ด OLED ์นจํˆฌ ๋น„์ค‘

Source: KTBํˆฌ์ž์ฆ๊ถŒ

Figure 11 14๋…„ OLED ์Šค๋งˆํŠธํฐ ์ถœ์‹œ ์—…์ฒด

Source: ๊ฐ ์‚ฌ

Midend

Lowend

Galaxy A

Galaxy J

Galaxy Z

Highend

S3 S4 S5 S6

Note 2 Note 3 Note 4 Note 5

Galaxy E

NoteEdge

2012 2013 2014 2015 2016

SEdge

Figure 12 ์‚ผ์„ฑ์ „์ž OLED ํ™•๋Œ€ ์ฑ„ํƒ

Source: KTBํˆฌ์ž์ฆ๊ถŒ

Figure 13 ์‚ผ์„ฑ์ „์ž Galaxy A Series

Source: ์‚ผ์„ฑ์ „์ž

Figure 14 MicroMax Canvas Hue

Source: Micromax

7 Page

In-Depth๏ฟฝDisplay

Figure 15 ์ฃผ์š” OLED ์Šค๋งˆํŠธํฐ ์ถœ์‹œ ๋™ํ–ฅ

๋ชจ๋ธ๋ช…

์ œ์กฐ์‚ฌ

Display(PPI)

AP

DRAM(GB)

NAND(GB)

Camera(MP)

Battery(mAh)

์ถœ์‹œ๊ฐ€๊ฒฉ

์ถœ์‹œ์ผ

Galaxy S5

Samsung

5.1"(432 ppi)

QualcommSnapdragon 801

2

16/32

16

2800

649๋‹ฌ๋Ÿฌ(16GB ๊ธฐ์ค€)

`14.4

Galaxy Note 4

Samsung

5.7''(515 ppi)

QualcommSnapdragon 805

3

32

16

3220

825๋‹ฌ๋Ÿฌ

`14. 9

Galaxy A5

Samsung

5.0"(294 ppi)

QualcommSnapdragon 410

2

16

13

2300

412๋‹ฌ๋Ÿฌ

`14.12

Galaxy E5

Samsung

5.0"(294 ppi)

QualcommSnapdragon 410

1.5

16

8

2400

312๋‹ฌ๋Ÿฌ

`15.1

๋ชจ๋ธ๋ช…

์ œ์กฐ์‚ฌ

Display(PPI)

AP

DRAM(GB)

NAND(GB)

Camera(MP)

Battery(mAh)

์ถœ์‹œ๊ฐ€๊ฒฉ

์ถœ์‹œ์ผ

Nexus 6

Motorola

5.96"(493 ppi)

QualcommSnapdragon 805

3

32/64

13

3220

649๋‹ฌ๋Ÿฌ(32GB ๊ธฐ์ค€)

`14.10

Lumai 930

Nokia

5.0"(441 ppi)

QualcommSnapdragon 800

2

32

20

2420

606๋‹ฌ๋Ÿฌ

`14.7

Q10

Blackberry

3.1"(328 ppi)

Snapdragon S4(LTE)

TI OMAP 4470(NON-LTE)

2

16

8

2100

680๋‹ฌ๋Ÿฌ

`13.4

Yotaphone 2

Yota

5.0"(442 ppi)

QualcommSnapdragon 801

2

32

8

2500

608๋‹ฌ๋Ÿฌ

`14.12

๋ชจ๋ธ๋ช…

์ œ์กฐ์‚ฌ

Display(PPI)

AP

DRAM(GB)

NAND(GB)

Camera(MP)

Battery(mAh)

์ถœ์‹œ๊ฐ€๊ฒฉ

์ถœ์‹œ์ผ

X5 MAX

Vivo

5.5"(401 ppi)

QualcommSnapdragon 615

2

16

13

2000

532๋‹ฌ๋Ÿฌ

`14.12

R5

Oppo

5.2"(423 ppi)

QualcommSnapdragon 615

2

16

13

2000

485๋‹ฌ๋Ÿฌ

`14.10

Micromax

Canvas Hue

5.0"(293 ppi)

Mediatek MT6582

1

8

8

3000

175๋‹ฌ๋Ÿฌ

`15.1

Gionee

Elife S5.5

5.0"(441 ppi)

Mediatek MT6592

2

16

13

2300

320๋‹ฌ๋Ÿฌ

`14.3

Source: GSMArena, KTBํˆฌ์ž์ฆ๊ถŒ

In-Depth๏ฟฝDisplay

8 Page

์ˆ˜์š”, Handset์—…์ฒด: ์ €๋ ดํ•œ ๊ฐ€๊ฒฉ๊ณผ ํ’ˆ์งˆ ๊ฐœ์„ ์œผ๋กœ ์ฑ„ํƒ ํ™•์‚ฐ

์ˆ˜์š”์ฒ˜์ธ Handset์—…์ฒด๋“ค์€ OLED Panel ๊ฐ€๊ฒฉ ํ•˜๋ฝ๊ณผ ํ’ˆ์งˆ ๊ฐœ์„ ์„ ๋ฐ”ํƒ•์œผ๋กœ ์ฑ„ํƒ ํ™•๋Œ€ํ•˜๊ณ  ์žˆ๋‹ค.

๊ฐ€๊ฒฉ ์ธก๋ฉด์„ ์‚ดํŽด๋ณด๋ฉด, ์–ด๋Š๋ง OLED Panel ๊ฐ€๊ฒฉ์€ LTPS LCD ์ˆ˜์ค€(Add-on touch module ํฌํ•จ)์ˆ˜

์ค€๊นŒ์ง€ ํ•˜๋ฝํ–ˆ๋‹ค. OLED ์ œ์กฐ์›๊ฐ€๋„ LTPS LCD์™€ ์œ ์‚ฌํ•œ ์ˆ˜์ค€์œผ๋กœ ํ•˜๋ฝํ–ˆ๋‹ค. LCD๋Š” ๊ตฌ์กฐ์ƒ ๊ณ ํ•ด์ƒ

๋„ ํŠธ๋žœ๋“œ๊ฐ€ ์ง„ํ–‰๋ ์ˆ˜๋ก BLU ๊ฐ€๊ฒฉ์ด ์˜ค๋ฅธ๋‹ค๋Š” ์ ์„ ๊ณ ๋ ค์‹œ, OLED ์ œ์กฐ์›๊ฐ€๊ฐ€ LTPS LCD๋ฅผ ์•ž์ง€๋ฅผ

์‹œ์ ๋„ ๋ฉ€์ง€ ์•Š์€ ๊ฒƒ์œผ๋กœ ํŒ๋‹จํ•œ๋‹ค. ๋‘ ๊ฐ€์ง€ ์š”์ธ์˜ ๊ธฐ์—ฌ๊ฐ€ ์ปธ๋‹ค. ์ˆ˜์œจ ๊ฐœ์„ ๊ณผ ์žฌ๋ฃŒ๋น„ ์ ˆ๊ฐ์„ ๊ผฝ์„ ์ˆ˜

์žˆ๋‹ค.

`12๋…„๋งŒํ•ด๋„ OLED ์ˆ˜์œจ์€ 70~80% ์ˆ˜์ค€์ด์—ˆ๋‹ค. ๋‹น์‹œ OLED์™€ LCD๊ฐ„ ํ•ด์ƒ๋„ ๊ฒฝ์Ÿ์ด ์น˜์—ดํ–ˆ๋‹ค.

OLED๋Š” ๋‹ค์–‘ํ•œ ํ•ด์ƒ๋„ ๊ตฌํ˜„ ๋ฐฉ์‹์œผ๋กœ ์ง„ํ™”ํ–ˆ๊ณ  ์‹ ๊ธฐ์ˆ  ๋„์ž…์— ๋”ฐ๋ผ ์ดˆ๊ธฐ ๊ณต์ • ์ˆ˜์œจ์€ ์ €์กฐํ–ˆ๋‹ค. ํ•˜

์ง€๋งŒ Galaxy S4 ์ดํ›„ ํ˜„์žฌ Diamond Pentile ๊ตฌ์กฐ๋กœ ํ™•๋ฆฝ๋œ ์ดํ›„ ๊ธฐ์ˆ ์  ์•ˆ์ •์„ฑ๊ณผ ์–‘์‚ฐ ๊ฒฝํ—˜ ํ™•๋ณด๋กœ ์–‘

์‚ฐ ์ˆ˜์œจ์€ 90% ์ด์ƒ๊นŒ์ง€ ๊ฐœ์„ ๋˜์—ˆ๋‹ค. ์žฌ๋ฃŒ๋น„ ์ ˆ๊ฐ๋„ ์ฃผ์š” ์š”์ธ์ด๋‹ค. OLED๋Š” ๊ตฌ์กฐ์ƒ BLU(Back Light

Unit)๊ฐ€ ์—†์–ด์„œ ์œ ๊ธฐ์žฌ๋ฃŒ ์›๊ฐ€ ๋น„์ค‘์ด ๋†’๋‹ค. HTL, ETL ๋“ฑ ๊ณตํ†ต์ธต ์œ ๊ธฐ์žฌ๋ฃŒ ๊ฐ€๊ฒฉ์€ ๋งค๋…„ ํ‰๊ท  30% ์ด

์ƒ ํ•˜๋ฝํ–ˆ๋‹ค. HTL์˜ ๊ฒฝ์šฐ 12๋…„ ๋Œ€๋น„ ํ˜„์žฌ ๊ฐ€๊ฒฉ์€ 1/3์ˆ˜์ค€๊นŒ์ง€ ํ•˜๋ฝํ•œ ๊ฒƒ์œผ๋กœ ์ถ”์ •ํ•œ๋‹ค.

Display ํ’ˆ์งˆ ๊ฐœ์„ ๋„ ์ฃผ๋ชฉํ•  ๋งŒํ•œ ๋ณ€ํ™”๋‹ค. OLED์˜ ์•ฝ์ ์ด์—ˆ๋˜ ํ•ด์ƒ๋„๋„ ์ตœ๊ทผ LCD์™€ ์œ ์‚ฌํ•œ ์ˆ˜์ค€๊นŒ

์ง€ ๊ฐœ์„ ๋˜์—ˆ๋‹ค. Display ๋ถ„์„ ์ „๋ฌธ์—…์ฒด์ธ Dipslaymate์˜ ํ’ˆ์งˆ ํ‰๊ฐ€์— ๋”ฐ๋ฅด๋ฉด Galaxy Note 4 OLED

Panel์€ Highend๊ธ‰ ์Šค๋งˆํŠธํฐ LTPS LCD๋ฅผ ์ข…ํ•ฉ ํ‰๊ฐ€์—์„œ ์••๋„ํ–ˆ๋‹ค. ์˜คํžˆ๋ ค OLED๋งŒ์˜ ์žฅ์ ์ด ๋ถ€๊ฐ

๋˜๊ณ  ์žˆ๋‹ค. ์ตœ๊ทผ TV ์‹œ์žฅ ๋‚ด์—์„œ Quantum Dot ๋“ฑ ์ƒ‰๊ฐ ๊ฐœ์„  ๊ธฐ์ˆ ์ด ์ฃผ๋ฅ˜๋กœ ๋ถ€์ƒํ•˜๊ณ  ์žˆ๋‹ค. ์ด๋Ÿฌํ•œ ์—…

์ฒด๊ฐ„์˜ ๋งˆ์ผ€ํŒ… ๊ฒฝ์Ÿ์ด ์Šค๋งˆํŠธํฐ ๋ฐ ํƒœ๋ธ”๋ฆฟPC ์‹œ์žฅ์—๋„ ํ™•์‚ฐ๋  ๊ฐ€๋Šฅ์„ฑ์ด ๋†’๋‹ค. OLED๋Š” LCD ๋Œ€๋น„ ์ƒ‰

๊ฐ ํ‘œํ˜„ ๋Šฅ๋ ฅ์ด ๋›ฐ์–ด๋‚˜๋‹ค๋Š” ์ ์„ ๊ณ ๋ ค์‹œ ๊ด€๋ จ ์‹œ์žฅ ๋‚ด ์ฑ„ํƒ ์ฆ๊ฐ€๋Š” ๋”์šฑ ๊ฐ€์†ํ™”๋  ์—ฌ์ง€๊ฐ€ ์žˆ๋‹ค.

๋ฟ๋งŒ ์•„๋‹ˆ๋ผ OLED๋Š” ๊ตฌ์กฐ์ƒ LCD ๋Œ€๋น„ ๊ฒฝ๋ฐ•๋‹จ์†Œํ™”์˜ ์žฅ์ ์ด ์žˆ๋‹ค. ์ตœ๊ทผ ์ถœ์‹œ๋˜๋Š” 6mm ๋ฏธ๋งŒ์˜ ์–‡์€

์Šค๋งˆํŠธํฐ์˜ ๊ฒฝ์šฐ ๋Œ€๋ถ€๋ถ„ OLED๋ฅผ ์ฑ„ํƒํ–ˆ๋‹ค. ํฅ๋ฏธ๋กœ์šด ์ ์€ ๊ด€๋ จ ์Šค๋งˆํŠธํฐ์„ ์ถœ์‹œํ•œ ์—…์ฒด๋Š” ํ•ด๋‹น ์‹œ์žฅ

๋‚ด 2~3์œ„๊ถŒ ์—…์ฒด๋ผ๋Š” ์ ์ด๋‹ค. ์ค‘๊ตญ Oppo, Vivo, Lenovo ๋“ฑ์ด ๊ทธ ์˜ˆ์ด๋‹ค. ๊ธฐ์กด ์„ ๋‘๊ถŒ์—…์ฒด์ธ Xiaomi

์™€ ๊ฒฝ์Ÿํ•˜๊ธฐ ์œ„ํ•ด ๋” ์–‡๊ณ  ๊ฐ€๋ฒผ์šด ํผํŽ™ํ„ฐ๋ฅผ ํ™•๋ณดํ•ด์•ผ ํ•˜๊ณ  ๊ทธ๊ฒƒ์ด ๊ธฐ์ˆ ๋ ฅ ํ™๋ณด์™€ ์ง๊ฒฐ๋˜์–ด ์žˆ๊ธฐ ๋•Œ๋ฌธ

์ด๋‹ค.

9 Page

In-Depth๏ฟฝDisplay

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($)

Figure 16 ์Šค๋งˆํŠธํฐ์šฉ OLED ํŒ๊ฐ€ ์ถ”์ด

Source: KTBํˆฌ์ž์ฆ๊ถŒ

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a-Si LCD LTPS LCD LTPS OLED

Array ์žฌ๋ฃŒ๋น„ Cell ์žฌ๋ฃŒ๋น„

Module ์žฌ๋ฃŒ๋น„ ์ธ๊ฑด๋น„

๊ฐ๊ฐ€์ƒ๊ฐ๋น„ ๊ฐ„์ ‘๋น„

ํŒ๊ด€๋น„

($)

Figure 17 ์ฃผ์š” Panel ์›๊ฐ€ ๋ถ„์„ (5์ธ์น˜ FHD๊ธฐ์ค€)

Source: DisplaySearch, KTBํˆฌ์ž์ฆ๊ถŒ

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($)

Figure 18 OLED ์ˆ˜์œจ์— ๋”ฐ๋ฅธ ์›๊ฐ€ ์ถ”์ • (5์ธ์น˜ FHD๊ธฐ์ค€)

Source: DisplaySearch

-35

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HTL ๊ฐ€๊ฒฉ(์ขŒ)

y-y(์šฐ)

(์›)

Figure 19 HTL ๋‹จ๊ฐ€ ์ถ”์ด

Source: KTBํˆฌ์ž์ฆ๊ถŒ

Figure 20 OLED์™€ LCD๋‘๊ป˜ ๋น„๊ต

Source: KTBํˆฌ์ž์ฆ๊ถŒ

Figure 21 LCD์™€ OLED, Flexible ๋‘๊ป˜ ๋น„๊ต

Source: KTBํˆฌ์ž์ฆ๊ถŒ

In-Depth๏ฟฝDisplay

10 Page

Figure 22 DisplayMate์˜ Display ํ’ˆ์งˆ ๋น„๊ต: ์Šค๋งˆํŠธํฐ์šฉ Panel OLED vs LCD

Source: DisplayMate

S2 S3 S4 S5 Note4 iPhone 6+ ๋น„๊ณ 

Display OLED OLED OLED OLED OLED LCDํ™”๋ฉดํฌ๊ธฐ(์ธ์น˜) 4.5 4.8 5 5.1 5.7 5.5ํ•ด์ƒ๋„(PPI) HD(207) HD(306) FHD(441) FHD(432) QHD(518) FHD(401)์ตœ๋Œ€๋ฐ๊ธฐ(cd/m2) 289 224 287 337 340 566์ƒ‰์˜จ๋„(๋ฐฑ์ƒ‰) 8,656 7,860 7,186 6,755 6,562 7,348 6500์ด ํ‘œ์ค€๊ฐ’, ๊ฐ’์ด ํด์ˆ˜๋ก ํ‘ธ๋ฅธ์ƒ‰์— ๊ฐ€๊นŒ์›€์†Œ๋น„์ „๋ ฅ(Watt) 3.1 2.3 1.9 1.5 1.5 1.9 ์ˆ˜์น˜๊ฐ€ ๋‚ฎ์„ ์ˆ˜๋ก ์ €์ „๋ ฅDisplaymateํ‰๊ฐ€ B B+ A Excellent A Excellent A Excellent A Note 4๋Š” ์—ญ๋Œ€ ์ตœ๊ณ  ์ˆ˜์ค€ ํ‰๊ฐ€

Figure 23 DisplayMate์˜ Display ํ’ˆ์งˆ ๋น„๊ต: ์Šค๋งˆํŠธํฐ์šฉ Panel OLED vs LCD

Source: DisplayMate

Tab S 8.4 Tab S 10.5 iPad mini 3 iPad Air 2 ๋น„๊ณ 

Display OLED(Pentile) OLED(RGB) LCD LCDํ™”๋ฉดํฌ๊ธฐ(์ธ์น˜) 8.4 10.5 7.9 9.7ํ•ด์ƒ๋„(PPI) QHD(361) QHD(287) FHD+(326) FHD+(264)์ตœ๋Œ€๋ฐ๊ธฐ(cd/m2) 286 280 394 415Black ๋ฐ๊ธฐ(cd/m2) 0 0 0.44 0.39๋น›๋ฐ˜์‚ฌ 4.70% 4.70% 6.50% 2.50% ๋‚ฎ์„ ์ˆ˜๋ก ๊ณ ์„ฑ๋Šฅ๋Œ€์กฐ๋น„ ๋ฌดํ•œ๋Œ€ ๋ฌดํ•œ๋Œ€ 895 1064์‹œ์•ผ๊ฐ 22% ๊ฐ์†Œ 21% ๊ฐ์†Œ 59% ๊ฐ์†Œ 62% ๊ฐ์†Œ Viewing Angle์„ 30๋„์—์„œ ๋ดค์„ ๋•Œ ๋ฐ๊ธฐ ๊ฐ์†Œ์ƒ‰์˜จ๋„(๋ฐฑ์ƒ‰) 7,468 6,326 7,086 7,355 ์†Œ๋น„์ „๋ ฅ(Watt) ์‚ฌ์ง„ ๋ฐ ๋™์˜์ƒ: OLED๊ฐ€ 69% ์ €์ „๋ ฅ ๋ฐฑ์ƒ‰ํ™”๋ฉด: LCD๊ฐ€ 69% ์ €์ „๋ ฅDisplaymateํ‰๊ฐ€ Excellent A Excellent A B A- Tab S๋Š” ์—ญ๋Œ€ ์ตœ๊ณ  ์ˆ˜์ค€ ํ‰๊ฐ€

Figure 24 ๊ฐ€์žฅ ์–‡์€ ์Šค๋งˆํŠธํฐ: OLED ์ฑ„ํƒ. ๋‘๊ป˜ 4.85mm

Source: Oppo(R5)

Figure 25 ๊ฐ€์žฅ ์–‡์€ Tablet: OLED ์ฑ„ํƒ. ๋‘๊ป˜ 6.0mm

Source: Dell(Venue 8 7000)

Figure 26 ์ตœ๊ทผ ์ถœ์‹œ๋œ ๊ฒฝ๋ฐ•๋‹จ์†Œํ™” Smartphone: ๋Œ€๋ถ€๋ถ„ OLED ์ฑ„ํƒ

Source: GSMArena, KTBํˆฌ์ž์ฆ๊ถŒ

์ œ์กฐ์‚ฌ ๋ชจ๋ธ๋ช… Display Type Displayํฌ๊ธฐ(inches) ๋ฐฐํ„ฐ๋ฆฌ์šฉ๋Ÿ‰(mAh) ๋‘๊ป˜(mm) ์ถœ์‹œ์ผ

Vivo X5Max OLED 5.5 2,000 4.8 `14.12Oppo R5 OLED 5.2 2,000 4.9 `14.12Vivo X3S LCD 5.0 2,000 5.0 `14.12Allview X2 Soul OLED 5.0 2,300 5.0 `14.5Xiaomi Note LCD 5.5 3,200 5.1 `15.2 BLU Vivo Air OLED 4.8 2,100 5.1 `15.1Gionee Elife S5.1 OLED 4.8 2,050 5.2 `14.11Allview X2 Soul Mini OLED 4.8 2,050 5.2 `14.10BLU Vivo IV OLED 5.0 2,300 5.5 `14.5Gionee Elife S5.5 OLED 5.0 2,300 5.6 `14.3

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In-Depth๏ฟฝDisplay

๊ณต๊ธ‰, Panel ์—…์ฒด: ์ถฉ๋ถ„ํžˆ ํŒ” ์ˆ˜ ์žˆ๋Š” ์ƒํ™ฉ

์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด๋Š” ์ „์„ธ๊ณ„ ์ค‘์†Œํ˜• OLED Capa์˜ 90% ์ด์ƒ์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ๋‹ค. ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด A2 Fab

์˜ Capa๋Š” 5.5์„ธ๋Œ€ ์›ํŒ ๊ธฐ์ค€ ์›”14๋งŒ์žฅ์œผ๋กœ ์ถ”์‚ฐํ•˜๋Š”๋ฐ ์ด๋Š” 5์ธ์น˜ ์Šค๋งˆํŠธํฐ ํ™˜์‚ฐ์‹œ ์—ฐ๊ฐ„ 2.8์–ต๋Œ€ ์–‘

์‚ฐ ๊ฐ€๋Šฅํ•œ ์ˆ˜์ค€์ด๋‹ค. 2H15 Flexible OLED ์–‘์‚ฐ์„ ์œ„ํ•œ A3 Fab(6์„ธ๋Œ€ ๊ธฐ์ค€ ์›”1.5๋งŒ์žฅ)์ด ๊ฐ€๋™ ์˜ˆ์ •์œผ

๋กœ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์˜ OLED Capa๋Š” ฬ€ 15๋…„ +10.7% ์ฆ๊ฐ€ํ•  ์ „๋ง์ด๋‹ค.

4Q14 ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด OLED Fab ๊ฐ€๋™๋ฅ ์€ ์•ฝ 60%๋กœ ์ถ”์ •ํ•œ๋‹ค. ํŒ๋งค ํ˜ธ์กฐ๋ฅผ ๊ธฐ๋กํ–ˆ๋˜ Galaxy 3 ์–‘์‚ฐ

์‹œ๊ธฐ ๋Œ€๋น„ ํ„ฑ์—†์ด ๋‚ฎ์€ ๊ฐ€๋™๋ฅ ์ด๋‹ค. ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด๋Š” ์‚ผ์„ฑ์ „์ž Galaxy S์‹œ๋ฆฌ์ฆˆ ํŒ๋งค๋Ÿ‰ ์ฆ๊ฐ€์— ๋งž์ถฐ

A2 Phase 1๋ถ€ํ„ฐ Phase 3๊นŒ์ง€ ๊ณต๊ฒฉ์ ์œผ๋กœ ์ฆ์„คํ–ˆ๋‹ค. ๋ฌธ์ œ๋Š” ์—†์—ˆ๋‹ค. S์‹œ๋ฆฌ์ฆˆ ํŒ๋งค๋Ÿ‰์€ ์ ์ฆํ–ˆ๊ณ  ํ‰๊ท 

๋ฉด์ ๋„ ํ™•๋Œ€๋˜์—ˆ๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค. ํ•˜์ง€๋งŒ Galaxy S4๋ถ€ํ„ฐ ํŒ๋งค๋Ÿ‰์ด ๊ธฐ๋Œ€์น˜๋ฅผ ํ•˜ํšŒํ–ˆ๊ณ  ๊ทธ์— ๋”ฐ๋ผ ์œ ํœด

Capa๊ฐ€ ๋ฐœ์ƒํ–ˆ๋‹ค. ์ด๋Š” ํ˜„์žฌ ์ˆ˜์ค€์˜ ๋‚ฎ์€ ๊ฐ€๋™๋ฅ ๋กœ ์ด์–ด์กŒ๋‹ค.

`15๋…„ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด OLED Fab ํ‰๊ท  ๊ฐ€๋™๋ฅ ์€ 80.1%๋กœ ์ „๋…„๋Œ€๋น„ +18.4%p ๊ฐœ์„ ๋  ๊ฒƒ์œผ๋กœ ์ถ”์ •ํ•œ

๋‹ค. ์‚ผ์„ฑ์ „์ž ์ค‘์ €๊ฐ€ ์Šค๋งˆํŠธํฐ ์ฑ„ํƒ ์™ธ์—๋„ ํ•ด์™ธ ๊ณ ๊ฐ์‚ฌํ–ฅ OLED ํ™•ํŒ์„ ์ „๋งํ•˜๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค. ๊ณผ๊ฑฐ ์‚ผ

์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์˜ OLED Panel์€ Captive market์ธ ์‚ผ์„ฑ์ „์ž์— ํ•œ์ • ๊ณต๊ธ‰๋˜์—ˆ๋‹ค. OLED๋Š” ์‚ผ์„ฑ์ „์ž

์Šค๋งˆํŠธํฐ์˜ Identity์˜€๊ณ  ๋‹ค๋ฅธ ์—…์ฒด์— ๊ณต๊ธ‰ํ•˜๊ธฐ์—๋„ ์ˆ˜๊ธ‰์ด ๋น ๋“ฏํ–ˆ๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค. ํ•˜์ง€๋งŒ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ

์ด Fab ๊ฐ€๋™๋ฅ ์ด ์ •์ƒ ์ˆ˜์ค€์„ ํ•˜ํšŒํ•จ์— ๋”ฐ๋ผ ์ด๋Ÿฌํ•œ ์—ฌ์œ ๋Š” ์‚ฌ๋ผ์กŒ๋‹ค. ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ์ž…์žฅ์—์„œ๋„ ํŒ

๊ฐ€๋ฅผ ๋‚ด๋ ค์„œ๋ผ๋„ ๊ณ ์ •๋น„ ๋ถ€๋‹ด์„ ์ค„์ด๊ธฐ ์œ„ํ•ด ์ถœํ•˜๋Ÿ‰์„ ๋Š˜์—ฌ์•ผ ํ•˜๋Š” ์ƒํ™ฉ์— ์ง๋ฉดํ–ˆ๋‹ค.

Figure 27 ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ์ค‘์†Œํ˜• OLED ์ถœํ•˜๋ฉด์  ๋ฐ ๊ฐ€๋™๋ฅ  ์ „๋ง

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(000m2)

`11 `12 `13 `14 `15E `16E `17E

Source: KTBํˆฌ์ž์ฆ๊ถŒ

In-Depth๏ฟฝDisplay

12 Page

Figure 29 ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ์ค‘์†Œํ˜• OLED ์ถœํ•˜ ๊ฐ€์ •

Source: KTBํˆฌ์ž์ฆ๊ถŒ

`12 `13 `14 `15E `16E `17E

์ถœํ•˜๋Ÿ‰(๋ฐฑ๋งŒ๋Œ€)

ํ•ฉ๊ณ„ 138.6 205.8 180.2 252.3 299.6 352.0

y-y 57% 48% -12% 40% 19% 17%

์Šค๋งˆํŠธํฐ 136.5 202.4 171.9 240.2 280.2 321.7

y-y 57% 48% -15% 40% 17% 15%

ํƒœ๋ธ”๋ฆฟPC 0.6 0.0 3.4 5.5 9.2 16.1

y-y 183% -97% 22,700% 61% 67% 75%

Others 1.5 3.4 4.9 6.6 10.2 14.2

y-y 61% 123% 43% 35% 55% 39%

์ถœํ•˜๋ฉด์ (000m2)

ํ•ฉ๊ณ„ 853.8 1,336.1 1,307.2 1,878.4 2,277.2 2,764.5

y-y 100% 57% -2% 44% 21% 21%

์Šค๋งˆํŠธํฐ 841.1 1,331.5 1,223.4 1,742.1 2,047.0 2,364.3

y-y 100% 58% -8% 42% 18% 16%

ํƒœ๋ธ”๋ฆฟPC 9.7 0.3 79.3 131.9 223.4 390.6

y-y 183% -97% 30,635% 66% 69% 75%

Others 2.9 4.4 4.6 4.4 6.9 9.6

y-y 59% 49% 4% -3% 56% 39%

Figure 28 ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ์ค‘์†Œํ˜• OLED Capa vs ์ฃผ์š” Application๋ณ„ ์ถœํ•˜ ๋ฉด์ 

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์‹ค์งˆ Capa

(000m2)

Source: KTBํˆฌ์ž์ฆ๊ถŒ

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In-Depth๏ฟฝDisplay

Figure 30 ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด Capa

0

20

40

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80

100

120(%)

0

1,000

2,000

3,000

4,000

5,000

6,000

`11 `12 `13 `14 `15E `16E `17E

V1(์ขŒ) A3(์ขŒ) A2(์ขŒ)

A1(์ขŒ) y-y(์šฐ)

(000m2)

Source: KTBํˆฌ์ž์ฆ๊ถŒ

Figure 31 ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด OLED Fab ํ˜„ํ™ฉ

Source: KTBํˆฌ์ž์ฆ๊ถŒ

Fab Gen ํˆฌ์ž์‹œ๊ธฐ Capacitiy ์ฃผ์š” ์–‘์‚ฐ ๋น„๊ณ 

A1 4G `08~`10 45K ์Šค๋งˆํŠธํฐ

A2 5.5G `11~`14 140K ์Šค๋งˆํŠธํฐ, ํƒœ๋ธ”๋ฆฟ Flexible 15k

A3 6G `14~ 15K Flexible Flexible 15k

ํ–ฅํ›„ ์ฆ์„ค ์˜ˆ์ •

V1 8G `12~ 6K TV ํ–ฅํ›„ ์ฆ์„ค ์˜ˆ์ •

Figure 32 ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ์ค‘์†Œํ˜• OLED Capa ๊ฐ€์ •

Source: KTBํˆฌ์ž์ฆ๊ถŒ

`12 `13 `14 `15E `16E `17E

์ถœํ•˜๋ฉด์ (000m2)

A1 359 359 359 359 359 359

A2 1,326 1,755 2,410 2,551 2,551 2,551

A3 0 0 0 122 729 1,337

Total Capa 1,685 2,114 2,769 3,031 3,638 4,246

y-y 125% 25% 31% 9% 20% 17%

์‹ค์งˆ Capa 1,133 1,581 2,118 2,344 2,845 3,430

y-y 134% 40% 34% 11% 21% 21%

In-Depth๏ฟฝDisplay

14 Page

6G 5.5G 4G(000m2)

0

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400

600

800

1,000

1,200

1Q14 3Q14 1Q15E 3Q15E 1Q16E 3Q16E 1Q17E 3Q17E

Figure 33 ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ์ค‘์†Œํ˜• OLED Capa

Source: KTBํˆฌ์ž์ฆ๊ถŒ

6G 4G

(000m2)

0

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100

150

200

250

300

1Q14 3Q14 1Q15E 3Q15E 1Q16E 3Q16E 1Q1E7 3Q17E

Figure 34 LG๋””์Šคํ”Œ๋ ˆ์ด ์ค‘์†Œํ˜• OLED Capa

Source: KTBํˆฌ์ž์ฆ๊ถŒ

Figure 35 SDC, ์ค‘์†Œํ˜•(4~6์„ธ๋Œ€) OLED Capa์™€ 5์ธ์น˜ Panel ๊ธฐ์ค€ ์–‘์‚ฐ ์ˆ˜๋Ÿ‰

Source: KTBํˆฌ์ž์ฆ๊ถŒ

`14 `15E `16E `17E

Capacity Area (๋‹จ์œ„: 000m2)

Total 3,006.9 3,249.9 3,735.9 4,221.9

4G 362.7 362.7 362.7 362.7

5.5G 2,644.2 2,644.2 2,644.2 2,644.2

6G 0.0 243.0 729.0 1,215.0

1. 5์ธ์น˜ ์–‘์‚ฐ ๊ฐ€๋Šฅ ์ˆ˜๋Ÿ‰(๊ฐ€๋™๋ฅ  100% ๊ฐ€์ •, ๋‹จ์œ„: ๋ฐฑ๋งŒ๋Œ€)

์ˆ˜์œจ 100% 250.5 276.4 328.2 380.1

์ˆ˜์œจ 90% 225.4 248.8 295.4 342.1

์ˆ˜์œจ 80% 200.4 221.1 262.6 304.1

2. 5์ธ์น˜ ์–‘์‚ฐ ๊ฐ€๋Šฅ ์ˆ˜๋Ÿ‰(๊ฐ€๋™๋ฅ  90% ๊ฐ€์ •, ๋‹จ์œ„: ๋ฐฑ๋งŒ๋Œ€)

์ˆ˜์œจ 100% 225.4 248.8 295.4 342.1

์ˆ˜์œจ 90% 202.9 223.9 265.9 307.9

์ˆ˜์œจ 80% 180.4 199.0 236.3 273.7

Figure 36 LGD, ์ค‘์†Œํ˜•(4~6์„ธ๋Œ€) OLED Capa์™€ 5์ธ์น˜ Panel ๊ธฐ์ค€ ์–‘์‚ฐ ์ˆ˜๋Ÿ‰

Source: KTBํˆฌ์ž์ฆ๊ถŒ

`14 `15E `16E `17E

Capacity Area (๋‹จ์œ„: 000m2)

Total 40.3 104.8 469.3 955.3

4G 40.3 104.8 104.8 104.8

6G 0.0 0.0 364.5 850.5

1. 5์ธ์น˜ ์–‘์‚ฐ ๊ฐ€๋Šฅ ์ˆ˜๋Ÿ‰(๊ฐ€๋™๋ฅ  100% ๊ฐ€์ •, ๋‹จ์œ„: ๋ฐฑ๋งŒ๋Œ€)

์ˆ˜์œจ 100% 3.0 7.8 49.1 104.2

์ˆ˜์œจ 90% 2.7 7.0 44.2 93.8

์ˆ˜์œจ 80% 2.4 6.2 39.3 83.4

2. 5์ธ์น˜ ์–‘์‚ฐ ๊ฐ€๋Šฅ ์ˆ˜๋Ÿ‰(๊ฐ€๋™๋ฅ  90% ๊ฐ€์ •, ๋‹จ์œ„: ๋ฐฑ๋งŒ๋Œ€)

์ˆ˜์œจ 100% 2.7 7.0 44.2 93.8

์ˆ˜์œจ 90% 2.4 6.3 39.8 84.4

์ˆ˜์œจ 80% 2.2 5.6 35.4 75.0

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In-Depth๏ฟฝDisplay

Figure 37 ์ฃผ์š” ํฌ๊ธฐ๋ณ„ OLED Panel ์กฐ๋‹ฌ ์—…์ฒด ํ˜„ํ™ฉ

Source: KTBํˆฌ์ž์ฆ๊ถŒ

ํฌ๊ธฐ(์ธ์น˜) ํ•ด์ƒ๋„ ์‚ผ์„ฑ์ „์ž Nokia Motorola ๊ธฐํƒ€์—…์ฒด

2.0 360 x 480 Gear S

4.0 480 x 800 Galaxy S3 mini VE

4.3 480 x 800 Galaxy Ace Style LTE

4.3 540 x 960 Luge

4.5 540 x 960 Galaxy A3

Galaxy A3 Duos

4.5 720 x 1280 Galaxy S5 mini

Galaxy S5 mini Duos

4.7 720 x 1280 Galaxy Alpha Lumia 730

Lumia 735

4.8 720 x 1280 Galaxy S3 Neo Elife S5.1, BLU Vivo

Galaxy K zoom AirAllview X2 Soul mini

Samsung Z BLU Vivo 4.8 HD

5.0 720 x 1280 Galaxy A5, Galaxy E5 Micromax Canvas Hue

5.0 720 x 1280 Galaxy A5 Duos S90 Sisley

5.0 1080 x 1920 ATIV SE Lumia 930 Elife S5.5

Lumia Icon Yota YotaPhone 2

Allview X2 Soul

BLU Vivo 4

5.1 1080 x 1920 Galaxy S5 Series

5.2 1080 x 1920 Moto X Vivo R5

5.2 1440 x 2560 DROID Turbo

Moto Maxx

5.5 720 x 1280 Galaxy Note 3

Neo Duos

Galaxy Note 3 Neo

Galaxy E7

5.5 1080 x 1920 Galaxy A7 X5 Max, LG G Flex 2

5.6 1600 x 2560 Galaxy Note Edge

5.7 1440 x 2560 Galaxy Note 4

Galaxy Note 4 Duos

6.0 1440 x 2560 Nexus 6

In-Depth๏ฟฝDisplay

16 Page

II-2. Flexible OLED ๋Œ€์ค‘ํ™”

`13๋…„ ์‚ผ์„ฑ์ „์ž Galaxy Round์™€ LG์ „์ž G Flex๋ฅผ ์‹œ์ž‘์œผ๋กœ Flexible OLED ์‚ฐ์—…์€ ํƒœ๋™ํ–ˆ๋‹ค. ์ดˆ๊ธฐ

Flexible OLED ์ œํ’ˆ์€ ์ฐจ๋ณ„ํ™”๋œ ๋””์ž์ธ ๊ตฌํ˜„์— ๊ทธ์ณค๋‹ค. Flexible์ด ๊ตฌํ˜„ํ•  ์ˆ˜ ์žˆ๋Š” ์žฅ์ ์€ ๋งŽ์ง€๋งŒ ์—ฌ

๋Ÿฌ ์ฃผ๋ณ€ ๋ถ€ํ’ˆ ์ œ์•ฝ์œผ๋กœ ๋‹จ์ˆœ ๊ณก๋ฉดํ˜•ํƒœ์˜ ์Šค๋งˆํŠธํฐ ๋””์ž์ธ์ด์—ˆ๋‹ค. ์‹œ์žฅ์˜ ๋ฐ˜์‘ ์—ญ์‹œ ๋ƒ‰๋žญํ–ˆ๋‹ค. ๋‘ ์ œํ’ˆ

๋ชจ๋‘ ์–‘์‚ฐ ์ˆ˜๋Ÿ‰๋„ ์ ์—ˆ์ง€๋งŒ ์†Œ๋น„์ž๋“ค ์—ญ์‹œ ๊ตฌ๋งค์— ๋Œ€ํ•œ ๋งค๋ ฅ์„ ๋Š๋ผ์ง€ ๋ชปํ–ˆ๋‹ค.

15๋…„ ๋‹ค์–‘ํ•œ Flexible OLED ์ œํ’ˆ์ด ๋ณธ๊ฒฉ ์ถœ์‹œ๋  ์ „๋ง์ด๋‹ค. ๊ณผ๊ฑฐ ๋‹จ์ˆœํ•œ ๊ณก๋ฉด ๋””์ž์ธ ๋Œ€์‹  ์˜†๋ฉด Dis-

play๋ฅผ ๊ตฌํ˜„ํ•ด ๋‹ค์–‘ํ•œ ์ •๋ณด๋ฅผ ํ‘œ์‹œํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ๊ณ  ์–‡๊ณ  ๊ฐ€๋ฒผ์šด ํŠน์„ฑ์„ ๋ฐ”ํƒ•์œผ๋กœ Wearable ๊ธฐ๊ธฐ์— ์ฑ„ํƒ

ํ™•๋Œ€๋˜๊ณ  ์žˆ๋‹ค. ๋˜ํ•œ OLED ์ฑ„ํƒ์— ์†Œ๊ทน์ ์ด์—ˆ๋˜ Apple๋„ `15๋…„ 4์›” Apple Watch ์ถœ์‹œ๋ฅผ ๊ฒฐ์ •ํ•ด

Flexible OLED์‚ฐ์—…์€ ์ƒˆ๋กœ์šด ์ „๊ธฐ๋ฅผ ๋งž์ดํ•  ๊ฒƒ์œผ๋กœ ํŒ๋‹จํ•œ๋‹ค. ๊ฒฝํ—˜์ƒ Apple๊ณผ ์‚ผ์„ฑ์ „์ž๊ฐ€ ์ƒˆ๋กœ์šด ์ œ

ํ’ˆ์„ ์ถœ์‹œํ•˜๋ฉด ์ค‘๊ตญ ๋ฐ ์ธ๋„ Local์—…์ฒด๋“ค์˜ ์ฑ„ํƒ๋„ ์ž‡๋‹ฌ์•„ ๋ณธ๊ฒฉ ํ™•์‚ฐ ๊ฐ€๋Šฅ์„ฑ์ด ๋†’๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค.

Flexible OLED๋Š” ํฌ๊ฒŒ ๋‘ ๊ฐ€์ง€ ๋ฐฉํ–ฅ์œผ๋กœ ๋น ๋ฅด๊ฒŒ ํ™•์‚ฐ๋  ์ „๋ง์ด๋‹ค. 1) ์Šค๋งˆํŠธํฐ, ํƒœ๋ธ”๋ฆฟ ๋“ฑ ๊ธฐ์กด Ap-

plication ์‹œ์žฅ ๋‚ด ํ™•์‚ฐ๊ณผ ๋”๋ถˆ์–ด 2) Flexible OLED๋งŒ์˜ ์‹ ๊ทœ ์‹œ์žฅ์„ ์ฐฝ์ถœํ•˜๋ฉฐ ์„ฑ์žฅํ•  ์ „๋ง์ด๋‹ค.

Figure 38 Flexible Display ์‹œ์žฅ ์ „๋ง

0

10

20

30

2013 2015 2017 2019 2021

Baseline Likely Upside

($B)

Source: DisplaySearch

17 Page

In-Depth๏ฟฝDisplay

Figure 39 Flexible OLED ์‹œ์žฅ ์„ฑ์žฅ ๋ฐฉํ–ฅ

Source: KTBํˆฌ์ž์ฆ๊ถŒ

Figure 40 Flexible OLED ์ œํ’ˆ ์ถœ์‹œ

2H13 1H14 2H14 1H15 2H15

Round

G FlexG watch R

Round

Apple Watch

Arch

GearGear Fit

Note Edge

Gear S

S Edge Note Edge 2

Source: KTBํˆฌ์ž์ฆ๊ถŒ

In-Depth๏ฟฝDisplay

18 Page

๊ธฐ์กด ์‹œ์žฅ: ๊ฒฝ๋ฐ•๋‹จ์†Œํ™”, ๋””์ž์ธ ์žฅ์ ์„ ๋ฐ”ํƒ•์œผ๋กœ ํ™•์‚ฐ

๊ธฐ์กด Application ์‹œ์žฅ์˜ ๊ฒฝ์šฐ ์Šค๋งˆํŠธํฐ์ด Flexible OLED ์‹œ์žฅ ์„ฑ์žฅ์„ ๊ฒฌ์ธํ•  ์ „๋ง์ด๋‹ค. ฬ€ 13๋…„ Galaxy

Round์™€ G Flex(๋‹จ์ˆœํ•œ ๊ณก๋ฉด)๋ฅผ ์‹œ์ž‘์œผ๋กœ ์˜ฌํ•ด 2์„ธ๋Œ€ Flexible OLED(์˜†๋ฉด Display) ์Šค๋งˆํŠธํฐ์ด ์ถœ์‹œ

๋˜๊ณ  ์žˆ๋‹ค. ๊ณผ๊ฑฐ์™€๋Š” ๋‹ค๋ฅด๊ฒŒ ์‹œ์žฅ ๋ฐ˜์‘๋„ ๋‚˜์˜์ง€ ์•Š๋‹ค.

Galaxy Note edge๋Š” ์˜†๋ฉด์—๋„ Display๋ฅผ ๊ตฌ์„ฑํ•ด ์ƒˆ๋กœ์šด ํผํŽ™ํ„ฐ๋ฅผ ์ œ์‹œํ–ˆ๋‹ค. G Flex๋„ ์ดˆ๊ธฐ ์ œํ’ˆ์€ ํฌ

๊ธฐ๊ฐ€ ํฌ๊ณ  ํ•ด์ƒ๋„๋„ ๋‚ฎ๋‹ค๋Š” ๋‹จ์ ์ด ์žˆ์—ˆ์ง€๋งŒ G Flex 2์˜ ๊ฒฝ์šฐ ๊ฒฝ๋ฐ•๋‹จ์†Œํ™” ์™ธ์—๋„ ํ•ด์ƒ๋„๋„ ๊ฐœ์„ ๋˜์–ด

์ด๋ชฉ์„ ๋Œ๊ณ  ์žˆ๋‹ค. ์ค‘ํ™”๊ถŒ ์—…์ฒด๋„ Flexible์— ๋Œ€ํ•œ ๊ด€์‹ฌ์ด ๋†’๋‹ค. Xiaomi์˜ ๊ฒฝ์šฐ LG๋””์Šคํ”Œ๋ ˆ์ด์˜ Flex-

ible OLED Panel์„ ์ด์šฉํ•œ ์‚ผ๋ฉด Display ์Šค๋งˆํŠธํฐ์„ ๊ณต๊ฐœํ–ˆ๋‹ค. ์Šค๋งˆํŠธํฐ์˜ ๋””์ž์ธ ์ฐจ๋ณ„ํ™”๊ฐ€ ์—†์–ด์ง€๋Š”

์ถ”์„ธ์— Flexible์€ ๋˜ํ•˜๋‚˜์˜ ๊ฒฝ์Ÿ ์š”์†Œ๋กœ ์ž๋ฆฌ์žก์„ ์ „๋ง์ด๋‹ค. ๊ณผ๊ฑฐ Capa ๋ถ€์กฑ๊ณผ ์ €์กฐํ•œ ์–‘์‚ฐ ์ˆ˜์œจ๋กœ ๊ณต

๊ธ‰ ๋ถ€์กฑ ์ƒํ™ฉ์ด์—ˆ์ง€๋งŒ, ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์™€ LG๋””์Šคํ”Œ๋ ˆ์ด์˜ ์ฆ์„ค์— ๋”ฐ๋ผ Flexible OLED ์‹œ์žฅ์€ ๋”์šฑ

๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ•  ์ „๋ง์ด๋‹ค.

Flexible OLED์˜ ๋งค๋ ฅ์€ ํƒœ๋ธ”๋ฆฟPC ์ ์šฉ์‹œ ๋”์šฑ ๋ถ€๊ฐ๋  ์ „๋ง์ด๋‹ค. ๋น„๋‹จ Folderable ๊ธฐ๋Šฅ ์™ธ์—๋„ ๊ฒฝ๋ฐ•

๋‹จ์†Œํ™” ์ธก๋ฉด์—์„œ ์˜๋ฏธ๊ฐ€ ์žˆ๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค. Flexible OLED๋Š” ๊ตฌ์กฐ์ƒ ์–‡๊ณ  ๊ฐ€๋ณ๊ณ  ๋””์ž์ธ ๊ตฌํ˜„์ด ์ž์œ ๋กญ

๋‹ค. ๊ฒฝ๋ฐ•๋‹จ์†Œํ™” ์ธก๋ฉด์—์„œ ์‚ดํŽด๋ณด๋ฉด, LCD์˜ ๊ฒฝ์šฐ ์ผ๋ฐ˜์ ์ธ ๋‘๊ป˜๊ฐ€ 2.2mm ์ˆ˜์ค€์ธ ๋ฐ˜๋ฉด Flexible OLED

๋Š” 0.3mm๋กœ ๋‘๊ป˜๋Š” 1/7, ๋ฌด๊ฒŒ๋Š” 1/10 ์ ˆ๊ฐ ๊ฐ€๋Šฅํ•˜๋‹ค. ๋˜ํ•œ Flexible OLED๋Š” Display ํ™”๋ฉด ํ‘œ์‹œ ์˜์—ญ

๋งŒ ๋‚จ๊ธฐ๊ณ  ๋‚˜๋จธ์ง€ ๋ถ€๋ถ„์„ ๋’ค๋กœ ์ ‘๋Š” ๋ฐฉ์‹์œผ๋กœ ๊ตฌํ˜„ํ•ด ๋ฒ ์ ค์„ ์ œ๊ฑฐํ•˜๊ฑฐ๋‚˜ ๋‹ค์–‘ํ•œ ๊ณต๊ฐ„์— Display๋ฅผ ๊ตฌ

ํ˜„ํ•  ์ˆ˜ ์žˆ๋‹ค. ์ด๋Ÿฌํ•œ ์žฅ์ ์„ ๋ฐ”ํƒ•์œผ๋กœ ๊ธฐ์กด Application ๋‚ด Flexible OLED ์ฑ„ํƒ ๋น„์ค‘์€ ํ™•๋Œ€๋  ์ „๋ง

์ด๋‹ค.

Figure 41 Galaxy Note Edge

Source: ์‚ผ์„ฑ์ „์ž

Figure 42 LG G Flex 2

Source: LG์ „์ž

19 Page

In-Depth๏ฟฝDisplay

Figure 43 Xiaomi Edge

Source: Xiaomi

Figure 44 Tablet PC ์ปจ์…‰

Source: ์—…๊ณ„ ์ž๋ฃŒ

Figure 45 Flexible Display ์‹œ์žฅ ์ „๋ง

Source: KTBํˆฌ์ž์ฆ๊ถŒ

In-Depth๏ฟฝDisplay

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์‹ ์‹œ์žฅ ์ฐฝ์ถœ: ์˜ˆ์ƒํ•˜์ง€ ๋ชปํ–ˆ๋˜ ํŒŒ๊ธ‰ ํšจ๊ณผ ๊ธฐ๋Œ€

Flexible OLED์˜ ํŒŒ๊ธ‰ํšจ๊ณผ๋Š” ๊ธฐ์กด ์‹œ์žฅ๋ณด๋‹ค๋Š” ์˜คํžˆ๋ ค ์‹ ์‹œ์žฅ ์ฐฝ์ถœ์ด ๋” ํฐ ์—ญํ• ์„ ํ•  ๊ฒƒ์œผ๋กœ ํŒ๋‹จํ•œ

๋‹ค. ๊ณผ๊ฑฐ Display ๊ธฐ์ˆ ์ด CRT์—์„œ LCD๋กœ ์ง„๋ณดํ–ˆ์„ ๋•Œ์—๋„ ๊ธฐ์กด TV์™€ Monitor ์‹œ์žฅ ๊ทœ๋ชจ ์„ฑ์žฅ๋ณด๋‹ค๋Š”

CRT๋กœ ๊ตฌํ˜„ํ•  ์ˆ˜ ์—†์—ˆ๋˜ Note PC, ํƒœ๋ธ”๋ฆฟ PC, ์Šค๋งˆํŠธํฐ ๋“ฑ ์‹ ์‹œ์žฅ ๊ฐœ์ฒ™ ํšจ๊ณผ๊ฐ€ ์ปธ๋‹ค. Flexible OLED

๋„ ์Šค๋งˆํŠธ์›Œ์น˜ ๋“ฑ ์ƒˆ๋กœ์šด Wearable ๊ธฐ๊ธฐ ์‹œ์žฅ์„ ์ฐฝ์ถœํ•  ๊ฒƒ์œผ๋กœ ๊ธฐ๋Œ€ํ•œ๋‹ค.

Wearable ๊ธฐ๊ธฐ๋Š” ํŠน์„ฑ์ƒ ๋ชธ์— ์ฐฉ์šฉํ•˜๊ธฐ ๋•Œ๋ฌธ์— ์–‡๊ณ  ๊ฐ€๋ณ๊ณ  ์ธ์ฒด๊ณตํ•™์  ๋””์ž์ธ์ด ํ•„์š”ํ•˜๋‹ค. Flexible

OLED์˜ ์žฅ์ ๊ณผ ๋ถ€ํ•ฉํ•œ๋‹ค. ๊ด€๋ จ ์ œํ’ˆ์œผ๋กœ Apple Watch์— ์ฃผ๋ชฉํ•œ๋‹ค. Apple watch๋Š” Curved Display ๋””

์ž์ธ์€ ์•„๋‹ˆ์ง€๋งŒ, ์•กํ‹ฐ๋ธŒ ๋””์Šคํ”Œ๋ ˆ์ด ์˜์—ญ์„ ๋„“ํžˆ๋Š” ์šฉ๋„๋กœ Flexible OLED ์žฅ์ ์„ ์‚ด๋ ธ๋‹ค. ์˜ฌํ•ด 4์›”

Apple Watch ์ถœ์‹œ ์ดํ›„ ๋‹ค์–‘ํ•œ ์—…์ฒด๊ฐ€ ์›จ์–ด๋Ÿฌ๋ธ” ์ œํ’ˆ์„ ์ถœ์‹œํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•œ๋‹ค.

์ž๋™์ฐจ ์—ญ์‹œ ๊ธฐ๋Œ€๋˜๋Š” Application์ด๋‹ค. ๊ณ„๊ธฐํŒ ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ CID๊นŒ์ง€ Display ํƒ‘์žฌ๊ฐ€ ํ™•๋Œ€๋˜๊ณ  ์žˆ๊ธฐ ๋•Œ

๋ฌธ์ด๋‹ค. ์‹ค์ œ ๊ด€๋ จ ๊ธฐ์ˆ  ๊ฐœ๋ฐœ์ด ํ™œ๋ฐœํžˆ ์ง„ํ–‰ ์ค‘์ด๊ณ  ฬ€ 17๋…„ ์ดํ›„ ๋‹ค์–‘ํ•œ ์ž๋™์ฐจ ์—…์ฒด์˜ OLED ์ฑ„ํƒ์ด ํ™•

์‚ฐ๋  ์ „๋ง์ด๋‹ค. ์ž๋™์ฐจ ์—…์ฒด ์ž…์žฅ์—์„œ๋„ Display ์ค‘์š”์„ฑ์€ ํฌ๋‹ค. ๊ธฐ์กด ๋ฒ„ํŠผ์‹ ๋Œ€์‹  ํ„ฐ์น˜ ์Šคํฌ๋ฆฐ์„ ์ด์šฉ

ํ•ด ๋ณด๋‹ค ์„ธ๋ฐ€ํ•˜๊ฒŒ ๋ชจ๋“  ๋ถ€ํ’ˆ์„ ์ œ์–ด ํ•  ์ˆ˜ ์žˆ๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค. ๋˜ํ•œ ์ž๋™์ฐจ๋Š” ๋‚ด๋ถ€ ๋””์ž์ธ์ด ์ค‘์š”ํ•˜๋‹ค. ๋”ฑ

๋”ฑํ•œ ํ‰๋ฉด ๋ชจ๋‹ˆํ„ฐ๋ณด๋‹ค๋Š” ์ธ์ฒด๊ณตํ•™์ ์ธ ๋””์ž์ธ์ด ์œ ๋ฆฌํ•  ์ „๋ง์ด๋‹ค. ๊ด€๋ จ Flexible OLED ์ฑ„ํƒ์ด ๋ณธ๊ฒฉํ™”

๋  ์ „๋ง์ด๋‹ค.

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`04 `05 `06 `07 `08 `09 `10 `11 `12 `13 `14

Others PDP LCD CRT(์‹ญ์–ต๋‹ฌ๋Ÿฌ)

Figure 46 CRT LCD๋กœ ์‹œ์žฅ ์ „ํ™˜: TV ์‹œ์žฅ ์„ฑ์žฅ๊ณผ ๋”๋ถˆ์–ด

Source: DisplaySearch

(์‹ญ์–ต๋‹ฌ๋Ÿฌ)

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์†Œํ˜• ๊ธฐํƒ€ ๊ธฐ๊ธฐ Mobile

Note PC Tablet

MNT TV

๋Œ€ํ˜• ๊ธฐํƒ€ ๊ธฐ๊ธฐ

Figure 47 Mobile, Tablet ๋“ฑ ์‹ ์‹œ์žฅ ์ฐฝ์ถœ ํšจ๊ณผ๋„ ์ปธ์Œ

Source: DisplaySearch

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In-Depth๏ฟฝDisplay

Figure 48 Apple Watch

Source: Apple

Figure 49 Apple Watch๋Š” Flexible๋กœ ๋ฒ ์ ค ์ตœ์†Œํ™”

Source: DisplaySearch

Figure 50 ์ž๋™์ฐจ์šฉ Display: OLED ๊ณ„๊ธฐํŒ

Source: KTBํˆฌ์ž์ฆ๊ถŒ

Figure 51 ์ž๋™์ฐจ์šฉ Display: Flexible OLED CID

Source: KTBํˆฌ์ž์ฆ๊ถŒ

In-Depth๏ฟฝDisplay

22 Page

II-3. OLED TV, ๋Š๋ฆฌ์ง€๋งŒ ์ ์ง„์ ์ธ ๋ณ€ํ™”

๋‹น์ดˆ ๊ธฐ๋Œ€ ๋Œ€๋น„ OLED TV ์‹œ์žฅ ์„ฑ์žฅ์„ธ๊ฐ€ ๋”๋””๋‹ค. OLED TV์˜ ํ•œ ์ถ•์„ ๋‹ด๋‹นํ–ˆ๋˜ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด๊ฐ€ ์ 

๊ทน์ ์ด์ง€ ์•Š์€ ์˜ํ–ฅ์ด ์ปธ๋‹ค. LG๋””์Šคํ”Œ๋ ˆ์ด๊ฐ€ ๋งŽ์€ ๋น„์šฉ ๋ถ€๋‹ด์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ  ์ ๊ทน์ ์œผ๋กœ OLED ์‹œ์žฅ์„

๊ฐœ์ฒ™ํ•˜๋Š” ๊ฒƒ๊ณผ๋Š” ๋Œ€์กฐ์ ์ธ ๋ชจ์Šต์ด๋‹ค. ๋‘ ์—…์ฒด๊ฐ€ ๋‹ค๋ฅธ ๋ชจ์Šต์„ ๋ณด์ด๋Š” ๊ฒƒ์€ ๊ฐ ์—…์ฒด๊ฐ€ ๊ฐ€์ง„ ์‹œ์žฅ ์ฐจ์ด ๋•Œ

๋ฌธ์ด๋‹ค. ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด๋Š” ์ „์„ธ๊ณ„ premium TV ์‹œ์žฅ ์„ ๋„์—…์ฒด์ธ ์‚ผ์„ฑ์ „์ž์˜ ๊ณต๊ธ‰๋น„์ค‘์ด ๋†’๋‹ค. ๊ธฐ์ˆ ๋งŒ

์™„๋ฒฝํ•˜๋ฉด ์–ธ์ œ๋“ ์ง€ ํŒ๋งคํ•ด์ค„ ๊ณ ๊ฐ์‚ฌ๋ฅผ ๋ณด์œ ํ•˜๊ณ  ์žˆ๋‹ค. ๋•Œ๋ฌธ์— ์ถฉ๋ถ„ํžˆ ์ˆ˜์ต์ด ๋ฐœ์ƒํ•  ๋งŒํผ ์›๊ฐ€ ์ ˆ๊ฐ์ด

๋˜๊ณ  ํ’ˆ์งˆ์ด ๊ฐœ์„ ๋  ๋•Œ๊นŒ์ง€๋Š” ๊ธฐ์ˆ  ๊ฐœ๋ฐœ ์ค‘์‹ฌ์œผ๋กœ ํˆฌ์žํ•  ๊ฐœ์—ฐ์„ฑ์ด ๋†’๋‹ค. ๋ฐ˜๋ฉด LG๋””์Šคํ”Œ๋ ˆ์ด๋Š” ์ƒ๋Œ€

์ ์œผ๋กœ ๋‹ค์–‘ํ•œ ๊ณ ๊ฐ์‚ฌ๊ฐ€ ํ•„์š”ํ•œ ์ƒํ™ฉ์ด๋‹ค. LG์ „์ž๋งŒ์œผ๋กœ ์‹œ์žฅ ์„ ๋„ํ•˜๊ธฐ์—๋Š” ์–ด๋ ค์›€์ด ์žˆ๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค.

๋”ฐ๋ผ์„œ ํ˜„ ์‹œ์ ์—์„œ WOLED Alliance๋ฅผ ๊ตฌ์„ฑํ•˜๊ณ  ์ดˆ๊ธฐ ์‹œ์žฅ์„ ์ฃผ๋„ํ•  ํ•„์š”์„ฑ์ด ์žˆ๋‹ค. ์–‘ ์‚ฌ์˜ OLED

์— ๋Œ€ํ•œ ํ˜„์žฌ ์ž…์žฅ์„ ๋Œ€๋ณ€ํ•˜๋Š” ๋Œ€๋ชฉ์ด๋‹ค.

๋‹น์‚ฌ๋Š” OLED TV ์ˆ˜์š” ํ™•๋Œ€ ์‹œ๊ธฐ๋ฅผ 2016๋…„ ์ดํ›„๋กœ ์ „๋งํ•œ๋‹ค. OLED TV๊ฐ€๊ฒฉ์ด ์‹ค์งˆ์ ์œผ๋กœ ๊ตฌ๋งค ๊ฐ€๋Šฅ

ํ•œ ๊ฐ€๊ฒฉ๋Œ€์ธ 300๋งŒ์›๋Œ€๋กœ ํ•˜๋ฝํ•˜๋Š” ์‹œ๊ธฐ๊ฐ€ 2016๋…„ ์ดํ›„ ์ถ”์ •ํ•˜๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค. 55์ธ์น˜ OLED TV ๊ฐ€๊ฒฉ

์€ `13๋…„ 1,000๋งŒ์›์—์„œ `14๋…„ 400๋งŒ์›๊นŒ์ง€ ํ•˜๋ฝํ–ˆ๋‹ค. `15๋…„์€ ๊ณผ๊ฑฐ๋งŒํผ์˜ ๊ฐ€๊ฒฉ ํ•˜๋ฝ์€ ์–ด๋ ต๋‹ค๋Š” ํŒ

๋‹จ์ด๋‹ค. ๊ณผ๊ฑฐ ๊ฐ€๊ฒฉ ํ•˜๋ฝ ์š”์ธ์€ ์›๊ฐ€ํ•˜๋ฝ ์˜ํ–ฅ๋ณด๋‹ค๋Š” ์ ์ž๋ฅผ ๋ณด๋”๋ผ๋„ ์ดˆ๊ธฐ ์‹œ์žฅ์„ ๊ฐœ์ฒ™ํ•˜๊ฒ ๋‹ค๋Š” LG

๊ทธ๋ฃน์˜ ์˜์ง€๊ฐ€ ์ปธ๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค.

๋ณธ์งˆ์ ์ธ ์›๊ฐ€ ๊ฐœ์„ ์„ ์œ„ํ•ด์„œ๋Š” 1) ์ˆ˜์œจ ๊ฐœ์„ , 2) ๊ตฌ์กฐ ๋ณ€๊ฒฝ, 3) ์žฌ๋ฃŒ๋น„ ์ ˆ๊ฐ ๋“ฑ์ด ๊ธฐ์ˆ  ์ง„๋ณด๊ฐ€ ์ˆ˜๋ฐ˜ ๋˜

์–ด์•ผ ํ•œ๋‹ค. ์ด๋Ÿฌํ•œ ๊ธฐ์ˆ  ์ง„๋ณด๋Š” ํ™œ๋ฐœํžˆ ์ง„ํ–‰ ์ค‘์ด๋‹ค. LG๋””์Šคํ”Œ๋ ˆ์ด์˜ ๊ฒฝ์šฐ ๊ธฐ์กด 8์„ธ๋Œ€ ์–‘์‚ฐ์‹œ ๋‘๋ฒˆ ๋ถ„

ํ•  ์ง„ํ–‰ํ–ˆ์ง€๋งŒ, ์ด์ œ๋Š” ์›์žฅ ๋‹จ์œ„๋กœ ์–‘์‚ฐ ๊ฐ€๋Šฅํ•ด์กŒ๋‹ค. ์†Œ์žฌ ๋ถ€๋ฌธ ๊ธฐ์ˆ  ์ง„๋ณด๋„ ์ฃผ๋ชฉํ• ๋งŒ ํ•˜๋‹ค. Universal

Display์™€ Idemitsu Kosan์˜ ์žฌ๋ฃŒ๋Š” ๋งค๋…„ ์ˆ˜๋ช… ๋ฐ ๋ฐœ๊ด‘ ํšจ์œจ์ด ๊ฐœ์„ ๋˜๋Š” ์ถ”์„ธ์ด๋‹ค. Panel์—…์ฒด์˜ ๊ณต์ •

๋„ ํš๊ธฐ์ ์œผ๋กœ ๊ฐœ์„ ๋˜๊ณ  ์žˆ๋‹ค. ๊ธฐ์กด ์ฆ์ฐฉ๊ธฐ์ˆ ๋„ Evaporation์—์„œ Inkjet๋“ฑ ๋‹ค์–‘ํ•œ ๋Œ€์ฒด ๊ธฐ์ˆ ์„ ๊ฐœ๋ฐœ ์ค‘

์ด๋‹ค. Display ๊ตฌ์กฐ๋„ ๋ฐœ๊ด‘ ํšจ์œจ ๊ฐœ์„ ์„ ์œ„ํ•ด ํŽธ๊ด‘ํŒ์„ ์ œ๊ฑฐํ•˜๋Š”๋“ฑ ๋‹ค์–‘ํžˆ ์ง„ํ™”๋˜๊ณ  ์žˆ๋‹ค. ์ด๋Ÿฌํ•œ ๊ธฐ์ˆ 

์  ์ง„๋ณด๋Š” ฬ€ 16๋…„ ์ดํ›„ ์›๊ฐ€ ํ•˜๋ฝ์— ๋ฐ˜์˜๋  ๊ฒƒ์œผ๋กœ ํŒ๋‹จํ•œ๋‹ค.

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`12 `13 `14 `15E `16E `17E

LGD 8G Capa(์ขŒ)

SDC 8G Capa(์ขŒ)

55์ธ์น˜ TV ํ™˜์‚ฐ(์šฐ)

(์ฒœ์žฅ/์›”) (๋ฐฑ๋งŒ๋Œ€)

Figure 52 OLED TV ์‹œ์žฅ์ „๋ง

Source: KTBํˆฌ์ž์ฆ๊ถŒ

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3Q13 1Q14 3Q14 1Q15E 3Q15E

($)

Figure 53 55์ธ์น˜ OLED TV ํŒ๊ฐ€ ํ๋ฆ„

Source: KTBํˆฌ์ž์ฆ๊ถŒ

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In-Depth๏ฟฝDisplay

Figure 54 SDC, ๋Œ€ํ˜•(8์„ธ๋Œ€) OLED Capa์™€ ์–‘์‚ฐ ์ˆ˜๋Ÿ‰

Source: KTBํˆฌ์ž์ฆ๊ถŒ

1Q15 2Q15 3Q15 4Q15 1Q16 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17

8์„ธ๋Œ€ Capa์™€ ์ธ์น˜๋ณ„ ์–‘์‚ฐ ๊ฐ€๋Šฅ ์ˆ˜๋Ÿ‰ (๋‹จ์œ„: ์ฒœ์žฅ/์›”)

Capa 4 4 4 4 4 4 12 12 12 28 28 28

์ฃผ์š” ์ธ์น˜๋ณ„ TV ์–‘์‚ฐ ๊ฐ€๋Šฅ ์ˆ˜๋Ÿ‰(์ˆ˜์œจ๊ณผ ๊ฐ€๋™๋ฅ  100% ๊ฐ€์ •, ๋‹จ์œ„: ์ฒœ๋Œ€)

55'' 72 72 72 72 72 72 216 216 216 504 504 504

65'' 36 36 36 36 36 36 108 108 108 252 252 252

77'' 24 24 24 24 24 24 72 72 72 168 168 168

์ฃผ์š” ์ธ์น˜๋ณ„ TV ์–‘์‚ฐ ๊ฐ€๋Šฅ ์ˆ˜๋Ÿ‰(์ˆ˜์œจ๊ณผ ๊ฐ€๋™๋ฅ  80% ๊ฐ€์ •, ๋‹จ์œ„: ์ฒœ๋Œ€)

55'' 46 46 46 46 46 46 138 138 138 323 323 323

65'' 23 23 23 23 23 23 69 69 69 161 161 161

77'' 15 15 15 15 15 15 46 46 46 108 108 108

Figure 55 LGD, ๋Œ€ํ˜•(8์„ธ๋Œ€) OLED Capa์™€ ์–‘์‚ฐ ์ˆ˜๋Ÿ‰

Source: KTBํˆฌ์ž์ฆ๊ถŒ

1Q15 2Q15 3Q15 4Q15 1Q16 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17

8์„ธ๋Œ€ Capa์™€ ์ธ์น˜๋ณ„ ์–‘์‚ฐ ๊ฐ€๋Šฅ ์ˆ˜๋Ÿ‰ (๋‹จ์œ„: ์ฒœ์žฅ/์›”)

Capa 14 14 22 34 34 34 34 50 50 50 50 50

์ฃผ์š” ์ธ์น˜๋ณ„ TV ์–‘์‚ฐ ๊ฐ€๋Šฅ ์ˆ˜๋Ÿ‰(์ˆ˜์œจ๊ณผ ๊ฐ€๋™๋ฅ  100% ๊ฐ€์ •, ๋‹จ์œ„: ์ฒœ๋Œ€)

55'' 252 252 396 612 612 612 612 900 900 900 900 900

65'' 126 126 198 306 306 306 306 450 450 450 450 450

77'' 84 84 132 204 204 204 204 300 300 300 300 300

์ฃผ์š” ์ธ์น˜๋ณ„ TV ์–‘์‚ฐ ๊ฐ€๋Šฅ ์ˆ˜๋Ÿ‰(์ˆ˜์œจ๊ณผ ๊ฐ€๋™๋ฅ  80% ๊ฐ€์ •, ๋‹จ์œ„: ์ฒœ๋Œ€)

55'' 161 161 253 392 392 392 392 576 576 576 576 576

65'' 81 81 127 196 196 196 196 288 288 288 288 288

77'' 54 54 84 131 131 131 131 192 192 192 192 192

Figure 56 LG๋””์Šคํ”Œ๋ ˆ์ด OLED TV ์ถœ์‹œ ๋ฐ ๊ธฐ์ˆ  ์ง„๋ณด

2012 2013 2014 2015E

Source: KTBํˆฌ์ž์ฆ๊ถŒ

In-Depth๏ฟฝDisplay

24 Page

0

1

2

3

4

5

6

7

8

9

10

1Q12 3Q12 1Q13 3Q13 1Q14 3Q14

์‚ผ์„ฑ์ „์ž LG์ „์ž ์ค‘๊ตญ 7๋Œ€์—…์ฒด

(์‹ญ์–ต๋‹ฌ๋Ÿฌ)

Figure 57 ์ฃผ์š” TV ์—…์ฒด ๋งค์ถœ ์ถ”์ด: ์‚ผ์„ฑ์ „์ž ์‹œ์žฅ ์ฃผ๋„

Source: DisplaySearch

27% 29% 25% 28% 27% 26% 25% 28% 30% 32% 27%

0

10

20

30

40

50

60

70

80

90

100

(%)

1Q12 3Q12 1Q13 3Q13 1Q14 3Q14

๊ธฐํƒ€์—…์ฒด ์ค‘๊ตญ ์ค‘๊ตญ 7๋Œ€์—…์ฒด

LG์ „์ž ์‚ผ์„ฑ์ „์ž

Figure 58 ์ฃผ์š” TV์—…์ฒด ์ ์œ ์œจ ์ถ”์ด(๋งค์ถœ ๊ธฐ์ค€)

Source: DisplaySearch

Figure 59 LG์ „์ž OLED TV

Source: LG์ „์ž

Figure 60 ์ค‘๊ตญ ์—…์ฒด(Skyworth) OLED TV

Source: Skyworth

Figure 61 CES2015, Haier OLED TV

Source: KTBํˆฌ์ž์ฆ๊ถŒ

Figure 62 CES2015, Konka OLED TV

Source: KTBํˆฌ์ž์ฆ๊ถŒ

25 Page

In-Depth๏ฟฝDisplay

Figure 63 ์ „์„ธ๊ณ„ OLED TV ์ถœ์‹œ ๋™ํ–ฅ

Source: KTBํˆฌ์ž์ฆ๊ถŒ

์—…์ฒด๋ช… ์‚ฌ์–‘ ์ถœ์‹œ๊ฐ€๊ฒฉ(๋‹ฌ๋Ÿฌ) ์ถœ์‹œ์ง€์—ญ ์ถœ์‹œ์ผ

Changhong 55์ธ์น˜ 4K(Curved) ๋ฏธ์ • ์ค‘๊ตญ ๋ฏธ์ •

Changhong 65์ธ์น˜ 4K(Curved) ๋ฏธ์ • ์ค‘๊ตญ ๋ฏธ์ •

Konka 65์ธ์น˜ 4K(Curved) ๋ฏธ์ • ์ค‘๊ตญ ๋ฏธ์ •

LG์ „์ž 77์ธ์น˜ 4K(Bendable) ๋ฏธ์ • ๋ฏธ์ • ๋ฏธ์ •

LG์ „์ž 55์ธ์น˜ 4K(Curved) ๋ฏธ์ • ๋ฏธ์ • ๋ฏธ์ •

Haier 55์ธ์น˜ FHD(Curved) ๋ฏธ์ • ์ค‘๊ตญ ๋ฏธ์ •

KTC 55์ธ์น˜ FHD(Curved) ๋ฏธ์ • ์ค‘๊ตญ ๋ฏธ์ •

Skyworth 55์ธ์น˜ 4K(Curved) ๋ฏธ์ • ์ค‘๊ตญ ๋ฏธ์ •

Skyworth 65์ธ์น˜ 4K(Curved) ๋ฏธ์ • ์ค‘๊ตญ ๋ฏธ์ •

LG์ „์ž 55์ธ์น˜ FHD(Curved) 3,499 ๋ถ๋ฏธ `14.8

LG์ „์ž 65์ธ์น˜ 4K(Curved) 11,700 ๋ถ๋ฏธ `14.8

LG์ „์ž 77์ธ์น˜ 4K(Curved) 29,999 ๋ถ๋ฏธ `14.8

Changhong 55์ธ์น˜ FHD(Curved) 7,800 ์ค‘๊ตญ `14.5

Skyworth 55์ธ์น˜ FHD(Curved) ์ค‘๊ตญ `14.3

์‚ผ์„ฑ์ „์ž 55์ธ์น˜ FHD(Curved) 8,999 ๋ถ๋ฏธ `13.8

LG์ „์ž 55์ธ์น˜ FHD(Curved) 14,999 ํ•œ๊ตญ `13.7

Sony 56์ธ์น˜ 4K 2013

In-Depth๏ฟฝDisplay

26 Page

II-4. SDC, LGD: OLED๋กœ ์ธํ•œ Valuation premium ๊ธฐ๋Œ€

`14๋…„ OLED์‚ฐ์—…์€ ์„ฑ์žฅํ†ต์„ ๊ฒช์—ˆ๋‹ค. ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด OLED ๋ถ€๋ฌธ์€ ์‚ผ์„ฑ์ „์ž ์Šค๋งˆํŠธํฐ ํŒ๋งค ๋ถ€์ง„์—

๋”ฐ๋ผ ๋ถ„๊ธฐ ์ ์ž๋ฅผ ๊ธฐ๋กํ•˜๊ธฐ๋„ ํ–ˆ๋‹ค. `12~13๋…„ OLED์‚ฌ์—… ๋ถ€๋ฌธ์˜ ์‹ค์  ํ˜ธ์กฐ๋กœ 4์กฐ์› ๋Œ€ ์˜์—…์ด์ต์„

๊ธฐ๋กํ–ˆ๋˜ ๊ฒƒ๊ณผ๋Š” ํฐ ์ฐจ์ด๊ฐ€ ์žˆ๋‹ค. LG๋””์Šคํ”Œ๋ ˆ์ด๋„ `14๋…„ 6์ฒœ์–ต์›์— ๊ฐ€๊นŒ์šด OLED ๋น„์šฉ์„ ๋ถ€๋‹ดํ–ˆ๋‹ค.

๋ฏธ๋ฏธํ•œ OLED TV ๋งค์ถœ ๋Œ€๋น„ M2๋ผ์ธ ๊ฐ€๋™์— ๋”ฐ๋ฅธ ๊ฐ๊ฐ€์ƒ๊ฐ๋น„ ๋ถ€๋‹ด์ด ์ปธ๊ณ , Panel์—ญ์‹œ ์›๊ฐ€๋ณด๋‹ค ์‹ธ๊ฒŒ

Set์—…์ฒด์— ๊ณต๊ธ‰ํ•ด์•ผ ํ–ˆ๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค.

`15๋…„ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์™€ LG๋””์Šคํ”Œ๋ ˆ์ด์˜ OLED ๋ถ€๋ฌธ ์‹ค์  ๊ฐœ์„ ์„ ์ถ”์ •ํ•œ๋‹ค. ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ์˜์—…์ด

์ต์€ `14๋…„ 6,000์–ต์›์—์„œ `15๋…„ 2.1์กฐ์›๊นŒ์ง€ ๊ฐœ์„ ๋  ๊ฒƒ์œผ๋กœ ์ถ”์ •ํ•œ๋‹ค. ์‚ผ์„ฑ์ „์ž์˜ ์ค‘์ €๊ฐ€ ์Šค๋งˆํŠธํฐ

OLED ์ฑ„ํƒ๊ณผ ํ•ด์™ธ ๊ณ ๊ฐ์‚ฌ ๋‹ค๋ณ€ํ™”์— ๋”ฐ๋ฅธ ์ถœํ•˜ ์ฆ๊ฐ€ ์ˆ˜ํ˜œ ๋•Œ๋ฌธ์ด๋‹ค. ์Šค๋งˆํŠธํฐ ์ถœํ•˜๋Ÿ‰ ์ฆ๊ฐ€, ํƒœ๋ธ”๋ฆฟPC

์ฑ„ํƒ ํ™•๋Œ€, ์‹ ๊ทœ Flexible OLED ์ œํ’ˆ ์ถœ์‹œ ๋“ฑ์— ๋”ฐ๋ผ ฬ€ 15๋…„ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์˜ ์‹ค์  ํ„ด์–ด๋ผ์šด๋“œ๋ฅผ ๊ธฐ๋Œ€

ํ•œ๋‹ค.

LG๋””์Šคํ”Œ๋ ˆ์ด ์—ญ์‹œ OLED๋ถ€๋ฌธ ๋น„์šฉ ๋ถ€๋‹ด์ด ๊ฒฝ๊ฐ๋  ์ „๋ง์ด๋‹ค. M2 ๋ผ์ธ ์ฆ์„ค์— ๋”ฐ๋ฅธ ๋น„์šฉ ๋ถ€๋‹ด์ด ๋ฐœ์ƒ

ํ•˜์ง€๋งŒ 1Q15 Plastic OLED ์ถœํ•˜์— ๋”ฐ๋ฅธ ์‹ค์  ๊ฐœ์„ ๊ณผ OLED TV ์–‘์‚ฐ์— ๋”ฐ๋ฅธ ๊ณ ์ •๋น„ ๋ถ€๋‹ด์ด ๊ฒฝ๊ฐ๋  ๊ฒƒ

์œผ๋กœ ์ถ”์ •ํ•˜๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค.

๊ทธ๋™์•ˆ ๊ตญ๋‚ด Display์—…์ฒด๋“ค์€ OLED ๋น„์šฉ ๋ถ€๋‹ด์ด ์ปธ๋‹ค. ์‹ ๊ทœ Fab ํˆฌ์ž์— ๋”ฐ๋ฅธ Capex์™€ ๊ฐ๊ฐ€ ์ƒ๊ฐ๋น„์™€

๋”๋ถˆ์–ด ๊ฐœ๋ฐœ ๋น„์šฉ๋„ ๋ถ€๋‹ด์ด์—ˆ๋‹ค. ๋งŒ์•ฝ, ๋‘ ์—…์ฒด๊ฐ€ OLED ๋น„์šฉ ๋ถ€๋‹ด์ด ์—†์—ˆ๋‹ค๋ฉด ํ•ด์™ธ Peers ๋Œ€๋น„ ๋…๋ณด

์ ์ธ ์‹ค์ ์„ ๊ธฐ๋กํ–ˆ์„ ๊ฒƒ์ด๋‹ค. `15๋…„ OLED ๋ถ€๋ฌธ ์‹ค์ ๊ฐœ์„ ๊ณผ Flexible OLED ์‹œ์žฅ ๊ฐœํ™”์— ๋”ฐ๋ผ Val-

uation ์žฌํ‰๊ฐ€๊ฐ€ ์ด๋ค„์งˆ ๊ฒƒ์œผ๋กœ ํŒ๋‹จํ•œ๋‹ค.

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

1.6

1.8

2.0 (๋ฐฐ)

2008 2009 2010 2011 2012 2013 2014

AUO

Innolux

LG๋””์Šคํ”Œ๋ ˆ์ด

Figure 64 PBR ์ถ”์ด

Source: Bloomberg

(๋ฐฐ)

-0.2

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

1.6

1.8

2009 2011 2012 2013 2014

AUO ๋Œ€๋น„

INX ๋Œ€๋น„

Figure 65 LGD PBR Premium: ๊ฒฝ์Ÿ์‚ฌ์™€ Gap์€ ์ €์  ์ˆ˜์ค€

Source: Bloomberg

27 Page

In-Depth๏ฟฝDisplay

Figure 66 ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ์‹ค์  ์ถ”์ด

-4

-2

0

2

4

6

8

10

12(%)

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

`11 `12 `13 `14P `15E

๋งค์ถœ์•ก(OLED, ์ขŒ) ๋งค์ถœ์•ก(LCD, ์ขŒ) ์˜์—…์ด์ต๋ฅ (์šฐ)(์‹ญ์–ต์›)

Source: KTBํˆฌ์ž์ฆ๊ถŒ

Figure 67 LG๋””์Šคํ”Œ๋ ˆ์ด ์‹ค์  ์ถ”์ด

(%)๋งค์ถœ์•ก(OLED, ์ขŒ) ๋งค์ถœ์•ก(LCD, ์ขŒ) ์˜์—…์ด์ต๋ฅ (์šฐ)(์‹ญ์–ต์›)

-4

-2

0

2

4

6

8

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

`11 `12 `13 `14P `15E

Source: KTBํˆฌ์ž์ฆ๊ถŒ

Figure 68 ์ฃผ์š” Display์—…์ฒด CAPEX ์ถ”์ด

0

500

1,000

1,500

2,000

1Q04 1Q05 1Q06 1Q07 1Q08 1Q09 1Q10 1Q11 1Q12 1Q13 1Q14

AUO INX LGD Samsung

(๋ฐฑ๋งŒ๋‹ฌ๋Ÿฌ)CAPEX:๊ตญ๋‚ด์—…์ฒด > ๋Œ€๋งŒ์—…์ฒด- Capa ๋ฐ ๊ธฐ์ˆ ๊ฒฝ์Ÿ๋ ฅ ํ™•๋ณด

Source: KTBํˆฌ์ž์ฆ๊ถŒ

In-Depth๏ฟฝDisplay

28 Page

Figure 69 OLED Capa ์ถ”์ด

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

`13 `14 `15E `16E `17E

์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ดLG๋””์Šคํ”Œ๋ ˆ์ด

(000m2)

Source: KTBํˆฌ์ž์ฆ๊ถŒ

(000m2)

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

`13 `14 `15E `16E `17 E

8์„ธ๋Œ€ 6์„ธ๋Œ€ ์ดํ•˜

Figure 70 SDC OLED Capa

Source: KTBํˆฌ์ž์ฆ๊ถŒ

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000 (000m2)

8์„ธ๋Œ€ 6์„ธ๋Œ€ ์ดํ•˜

`13 `14 `15E `16E `17E

Figure 71 LGD OLED Capa

Source: KTBํˆฌ์ž์ฆ๊ถŒ

29 Page

In-Depth๏ฟฝDisplay

II-5. ํ•ด์™ธ์—…์ฒด OLED ํˆฌ์ž ํ™œ์„ฑํ™”

์ตœ๊ทผ ์ผ๋ณธ ๋ฐ ์ค‘๊ตญ์—…์ฒด์˜ OLED ํˆฌ์ž ์†Œ์‹์ด ์žฆ๋‹ค. ์ผ๋ณธ JOLED๋Š” ์˜ฌํ•ด 6์›”๊นŒ์ง€ ์ƒ์‚ฐ๋ฐฉ์‹๊ณผ ์ƒ์‚ฐ๋ผ์ธ

์„ ๊ฒฐ์ •ํ•œ ํ›„ 2H16๋ถ€ํ„ฐ ์–‘์‚ฐํ•˜๊ฒ ๋‹ค๋Š” ๊ณ„ํš์„ ๋ฐœํ‘œํ–ˆ๋‹ค. ์ค‘ํ™”๊ถŒ ์—…์ฒด์˜ OLEDํˆฌ์ž๋„ ํ™œ๋ฐœํ•˜๋‹ค. BOE,

Truly ๋“ฑ ์—…์ฒด๋“ค์ด OLED ํˆฌ์ž๋ฅผ ํ–ˆ๊ณ  ํ–ฅํ›„ Flexible OLED ์–‘์‚ฐ์„ ์œ„ํ•œ ํˆฌ์ž๋ฅผ ๊ณ„ํš ์ค‘์ด๋‹ค. ์ค‘๊ตญ ์ •

๋ถ€์˜ ์ง€์›๋„ LCD๋ณด๋‹ค๋Š” OLED์— ์ ๊ทน์ ์ด๋‹ค.

์ค‘ํ™”๊ถŒ Display์—…์ฒด์˜ ํˆฌ์ž๋Š” OLED ์‚ฐ์—…์˜ ์„ฑ์žฅ์„ฑ์„ ๋ฐฉ์ฆํ•œ๋‹ค. ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด๊ฐ€ ๋…๋ณด์ ์ธ Capa๋ฅผ

๋ณด์œ  ์žˆ์–ด Capa ๊ฒฝ์Ÿ์ด ์–ด๋ ค์šธ ๊ฒƒ์ด๋ผ๋Š” ๊ฒƒ์„ ์•Œ๋ฉด์„œ๋„ ํˆฌ์ž๋ฅผ ์ง„ํ–‰ํ•˜๋Š” ๊ฒƒ์€ ๊ทธ๋งŒํผ ์‹œ์žฅ ์„ฑ์žฅ ๊ฐ€๋Šฅ

์„ฑ์ด ์—ด๋ ค ์žˆ๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค. ๋ฌผ๋ก  ์ค‘ํ™”๊ถŒ์—…์ฒด์˜ ๊ฒฝ์šฐ ๊ธฐ์ˆ ๋ถ€์กฑ์œผ๋กœ ํˆฌ์ž๋ฅผ ํ•œ๋‹ค๊ณ  ํ•ด์„œ ์–‘์‚ฐ๊นŒ์ง€ ์ด์–ด

์ง€๋Š” ์‰ฝ์ง€ ์•Š์„ ๊ฒƒ์ด๋‹ค. ๊ณผ๊ฑฐ LEDํˆฌ์ž์ฒ˜๋Ÿผ ์ง€๋ฐฉ์ •๋ถ€ ์ง€์›๊ธˆ์„ ์œ„ํ•ด ์žฅ๋น„ ํˆฌ์ž๋งŒ ๋‚˜์„ค ๊ฐ€๋Šฅ์„ฑ์ด ํฌ๊ธฐ

๋•Œ๋ฌธ์ด๋‹ค. ์ตœ๊ทผ ํˆฌ์ž๋˜์—ˆ๋˜ ์ค‘ํ™”๊ถŒ ์—…์ฒด์˜ LTPS LCD Fab๋„ ์ €์กฐํ•œ ์ˆ˜์œจ๋กœ ์ถœ์‹œ ์ถœํ•˜๋˜๋Š” Panel์€ ๋ฏธ

๋ฏธํ•œ ์ˆ˜์ค€์œผ๋กœ ์•Œ๋ ค์ ธ ์žˆ๋‹ค.

Figure 72 ์ฃผ์š” Panel์—…์ฒด OLED ํˆฌ์ž ๋™ํ–ฅ

Source: DisplaySearch

์—…์ฒด๋ช… Factory ์„ธ๋Œ€ Backplane ์–‘์‚ฐ๊ธฐ๊ธฐ Flexible์—ฌ๋ถ€ ์–‘์‚ฐํƒ€์ž…CAPA

์žฅ๋น„๋ฐœ์ฃผ ๊ฐ€๋™(์ฒœ์žฅ/์›”)

Truly Truly Huizhoi AMOLED 4 LTPS Mobile Rigid MP 12 Apr-15 Oct-16

Visionox Visionox Kunshan 3 5.5 LTPS Mobile Rigid MP 10 Sep-15 Oct-16

CPT CPT-TG Fujian 1 4 a-Si/Oxide Mobile Rigid MP 30 Oct-15 Dec-16

JOLED JOLED Pilot 1 6 LTPS Mobile Rigid/Flex Pilot 10 Nov-15 Aug-17

CSOT Wuhan T3 OLED 6 LTPS Mobile Rigid Pilot 3 Dec-15 Oct-17

CSOT Shenzen T2 OLED 8 Oxide TV Rigid R&D 4 Dec-15 Mar-17

BOE BOE B7 AMOLED 6 LTPS Mobile Rigid MP 10 Jan-16 Jul-17

Innolux Corp. TPO Hinschu 1 3.25 LTPS Mobile Rigid MP 16 Jan-16 Apr-17

Sharp Kameyama AMOLED 6 LTPS Mobile Rigid Pilot 4 Jan-16 Jan-17

Plastic Logic Zelenograd Russia 5 OTFT Mobile Flexible MP 5 Jan-16 Mar-17

JDI TMD Ishikawa AMOLED WOLED 4 LTPS Mobile Rigid/Flex MP 10 Feb-16 Feb-17

Ortus Saitama 2 4 a-Si Mobile Rigid MP 15 Feb-16 Apr-17

AUO FVO Kunshan AMOLED 6 LTPS Mobile Rigid/Flex MP 15 Mar-16 May-17

BOE BOE B6 AMOLED 5.5 LTPS Mobile Rigid MP 22 Mar-16 Apr-17

AIV-BEX AIV Henan 4 Oxide Mobile Rigid MP 20 Apr-16 Apr-17

Foxconn Foxconn Kaohsiung AMOLED 6 LTPS Mobile Rigid/Flex Pilot 4 Apr-16 May-17

Tianma TNM Shanghai AMOLED 2 5.5 LTPS Mobile Rigid MP 15 Jun-16 Jul-17

AUO Tiachung G6 AMOLED 6 Oxide TV Rigid MP 30 Jul-16 Aug-17

Tianma TNM Zouling Wuhan AMOLED 6 LTPS Mobile Rigid MP 3 Jul-16 Aug-17

In-Depth๏ฟฝDisplay

30 Page

III. ํˆฌ์ž ์•„์ด๋””์–ดIII-1. Panel ์—…์ฒด, OLED ๋ถ€๋ฌธ ์‹ค์  ๊ฐœ์„  ์ „๋ง

`15๋…„ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ์‹ค์ ์€ ๋งค์ถœ์•ก 30.0์กฐ์›(+9.0% YoY), ์˜์—…์ด์ต 2.1์กฐ์›(+271.8% YoY)์„ ์ถ”

์ •ํ•œ๋‹ค. ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์˜ ํ˜„๊ธˆ ์ž์‚ฐ์ด 10์กฐ์›์„ ์ƒํšŒํ•จ์— ๋”ฐ๋ผ ๋‹น๊ธฐ ์ˆœ์ด์ต๋„ ์˜์—…์ด์ต๊ณผ ์œ ์‚ฌํ•œ ์ˆ˜

์ค€์ธ 2.1์กฐ์›์„ ์ถ”์ •ํ•œ๋‹ค. ์ „๋…„ ๋Œ€๋น„ ๋Œ€ํญ ๊ฐœ์„ ๋œ ์‹ค์ ์ด๋‹ค. 2H15 A3 Fab(Flexible OLED ์–‘์‚ฐ) ๊ฐ€๋™

์— ๋”ฐ๋ผ ํ•˜๋ฐ˜๊ธฐ๋กœ ๊ฐˆ์ˆ˜๋ก ์‹ค์  ๊ฐœ์„  ์ถ”์„ธ๊ฐ€ ๋‘๋“œ๋Ÿฌ์งˆ ์ „๋ง์ด๋‹ค.

์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์˜ ์‹ค์  ํ„ด์–ด๋ผ์šด๋“œ๋กœ ์‚ผ์„ฑSDI์˜ ์ง€๋ถ„๋ฒ• ์ด์ต ์ฆ๊ฐ€๋ฅผ ์˜ˆ์ƒํ•œ๋‹ค. ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์˜ ์ง€

๋ถ„์€ ์‚ผ์„ฑ์ „์ž๊ฐ€ 85%, ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด๊ฐ€ 15% ๋ณด์œ ํ•˜๊ณ  ์žˆ๋‹ค. ฬ€ ์‚ผ์„ฑSDI์˜ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ์ง€๋ถ„๋ฒ• ์ด

์ต์€ 14๋…„ 1,800์–ต์› ์ˆ˜์ค€์ด์—ˆ์ง€๋งŒ `15๋…„ ์ง€๋ถ„๋ฒ• ์ด์ต์€ 3,150์–ต์›(+75% YoY)์œผ๋กœ ๋Œ€ํญ ์ฆ๊ฐ€ํ•  ์ „

๋ง์ด๋‹ค.

์ตœ๊ทผ ์‚ผ์„ฑ๊ทธ๋ฃน ๋‚ด ๋น„์ƒ์žฅ ์—…์ฒด๋“ค์˜ ์ƒ์žฅ์ด ์ž‡๋‹ค๋ฅด๊ณ  ์žˆ์–ด์„œ, ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์— ๋Œ€ํ•œ ์ƒ์žฅ ๊ธฐ๋Œ€๊ฐ์ด ํ˜•

์„ฑ ์ค‘์ด๋‹ค. ์ƒ์žฅ์ด ๊ฐ€์‹œํ™”๋  ์‹œ ์‚ผ์„ฑSDI์˜ ์ง€๋ถ„ ๊ฐ€์น˜๋„ ์žฌ ์กฐ๋ช…๋  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•œ๋‹ค. ๋‹น์‚ฌ๊ฐ€ ์ถ”์ •ํ•˜๋Š”

์ƒ์žฅ ๊ฐ€์น˜๋Š” PBR 1.0~1.2X ์ˆ˜์ค€์ธ 30~36์กฐ์› ์ˆ˜์ค€์œผ๋กœ ์ถ”์ •ํ•œ๋‹ค. ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด๋Š” ํ˜„์žฌ ์ˆœ ํ˜„๊ธˆํ

๋ฆ„์œผ๋กœ 10์กฐ์›์„ ๋ณด์œ  ์ค‘์ด๋‹ค. ์˜ฌํ•ด ์‹ค์  ํ„ด์–ด๋ผ์šด๋“œ๋กœ ํ˜„๊ธˆ ์ˆ˜์ค€์€ ์—ฐ๋ง ๊ธฐ์ค€ 13์กฐ์›์œผ๋กœ ์ถ”์ •ํ•œ๋‹ค.

์—ฌ๊ธฐ์— ๊ธฐ์—…๊ฐ€์น˜๋กœ LG๋””์Šคํ”Œ๋ ˆ์ด์˜ PBR 1.0๋ฐฐ(14์กฐ, LG๋””์Šคํ”Œ๋ ˆ์ด๋Š” ํ˜„์žฌ ์ฐจ์ž…๊ธˆ ์ƒํ™ฉ)๋ฅผ ๋”ํ•˜๋ฉด

์ด 27~30์กฐ์›์ด ๊ณ„์‚ฐ๋œ๋‹ค. ์ด ์ˆ˜์ค€์ด Valuation ํ•˜๋‹จ์„ ์ง€์ง€ํ•ด์ค„ ๊ฒƒ์œผ๋กœ ํŒ๋‹จํ•œ๋‹ค. ์ด๋Š” ์‚ผ์„ฑ๋””์Šคํ”Œ

๋ ˆ์ด `15E PBR ๊ธฐ์ค€ 0.9~1.0๋ฐฐ์ˆ˜์ค€์ด๋‹ค. ์ตœ๊ทผ ๋Œ€๋งŒ ์—…์ฒด๊ฐ€ ํ˜„์žฌ 0.9๋ฐฐ ์ˆ˜์ค€์ด๊ณ  JDI๊ฐ€ 1.2๋ฐฐ ์ˆ˜์ค€์—

์ƒ์žฅํ–ˆ์Œ์„ ๊ณ ๋ ค์‹œ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์˜ Valuation ์ˆ˜์ค€์€ PBR 1.0~1.2๋ฐฐ ์ˆ˜์ค€์œผ๋กœ ํŒ๋‹จํ•œ๋‹ค. ์ด๊ฒฝ์šฐ ์‚ผ

์„ฑSDI์˜ ์ง€๋ถ„๋ฒ• ๊ฐ€์น˜๋Š” 4.5~5์กฐ์›์œผ๋กœ ๊ณ„์‚ฐ๋œ๋‹ค.

Figure 73 ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ์‹ค์  ์ถ”์ด

-4

-2

0

2

4

6

8

10

12(%)(์กฐ์›)

0

5

10

15

20

25

30

35

`11 `12 `13 `14P `15E `16E

๋งค์ถœ์•ก(์ขŒ) ์˜์—…์ด์ต๋ฅ (์šฐ)

Source: KTBํˆฌ์ž์ฆ๊ถŒ

31 Page

In-Depth๏ฟฝDisplay

0

5

10

15

20

25

30

35

`11 `12 `13 `14P `15E `16E

OLED ๋งค์ถœ์•ก LCD ๋งค์ถœ์•ก (์กฐ์›)

Figure 74 ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ์‚ฌ์—…๋ถ€๋ฌธ๋ณ„ ๋งค์ถœ์•ก ์ถ”์ด

Source: KTBํˆฌ์ž์ฆ๊ถŒ

(์กฐ์›) (%)

-4

-2

0

2

4

6

8

10

12

-1

0

1

2

3

4

`11 `12 `13 `14P `15E `16E

์˜์—…์ด์ต(์ขŒ)

์˜์—…์ด์ต๋ฅ (์šฐ)

Figure 75 ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ์˜์—…์ด์ต ์ถ”์ด

Source: KTBํˆฌ์ž์ฆ๊ถŒ

0.0

0.1

0.2

0.3

0.4

0.5

0.6

0

0.5

1.0

1.5

2.0

2.5

3.0

`12 `13 `14 `15E `16E

SDC ์ดํฌ๊ด„์†์ต

์‚ผ์„ฑSDI ์ง€๋ถ„๋ฒ•์†์ต

(์กฐ์›) (์กฐ์›)

Figure 76 SDI ์ง€๋ถ„๋ฒ• ์†์ต ์ถ”์ด

Source: KTBํˆฌ์ž์ฆ๊ถŒ

-100

-50

0

50

100

150

200

250

300

1Q13 3Q13 1Q14 3Q14 1Q15 3Q15 1Q16 3Q16

SDC ์ง€๋ถ„๋ฒ• ์†์ต

๋ณธ์‚ฌ์˜์—…์†์ต

(์‹ญ์–ต์›)

Figure 77 ์‚ผ์„ฑSDI ๋ณธ์‚ฌ์‹ค์  vs SDC์ง€๋ถ„๋ฒ• ์†์ต

Source: KTBํˆฌ์ž์ฆ๊ถŒ

In-Depth๏ฟฝDisplay

32 Page

III-2. ์†Œ์žฌ์—…์ฒด: OLED ์ถœํ•˜๋ฉด์  ์ฆ๊ฐ€ ์ˆ˜ํ˜œ

`15๋…„ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์˜ ์‹ค์งˆ OLED Capa๋ฅผ ๋ฉด์ ์œผ๋กœ ํ™˜์‚ฐํ•˜๋ฉด ์•ฝ 2.5km2(+10.4% YoY)์ด๋‹ค. `15

๋…„ ์ถœํ•˜ ๋ฉด์ ์€ 1.8 km2(+43.7% YoY)์œผ๋กœ ์ถ”์ •ํ•œ๋‹ค. ์†Œ์žฌ ์ˆ˜์š”๋Ÿ‰์€ ์ถœํ•˜๋ฉด์ ์— ๋น„๋ก€ํ•œ๋‹ค. ๋‹ค๋งŒ ๋ชจ๋“ 

์†Œ์žฌ ์—…์ฒด๋“ค์ด ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ์ถœํ•˜๋ฉด์  ์„ฑ์žฅ ์ˆ˜ํ˜œ๋ฅผ ๋ˆ„๋ฆฌ์ง€๋Š” ๋ชปํ•  ๊ฒƒ์œผ๋กœ ํŒ๋‹จํ•œ๋‹ค. ์†Œ์žฌ ์‹œ์žฅ ๋‚ด

์‹ ๊ทœ์—…์ฒด ์ง„์ž…๊ณผ ๊ฒฝ์Ÿ ์‹ฌํ™”์— ๋”ฐ๋ฅธ ๋‹จ๊ฐ€ ์ธํ•˜๋กœ `15๋…„ ๋‹จ์ผ ์•„์ดํ…œ ๋น„์ค‘์ด ๋†’์€ ์†Œ์žฌ์—…์ฒด์ผ์ˆ˜๋ก ์‹ค์ 

๊ฐœ์„ ํญ์€ ๋ฏธ๋ฏธํ•  ๊ฒƒ์ด๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค.

์‹ค์ œ `13๋…„ UDC์™€ Dow chemical์„ ์ œ์™ธํ•œ OLED ์†Œ์žฌ์—…์ฒด๋Š” ๋งค์ถœ์•ก ๊ธฐ์ค€ ์ „๋…„๋Œ€๋น„ ์—ญ์„ฑ์žฅํ–ˆ๋‹ค. ์‚ผ

์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์˜ OLED Capa ์ฆ์„ค์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ , ๋‹จ๊ฐ€์ธํ•˜์™€ ์žฌ๋ฃŒ์—…์ฒด ๋‹ค์›ํ™”์˜ ์˜ํ–ฅ์ด ์ปธ๊ธฐ ๋•Œ๋ฌธ์ด

๋‹ค. ์ผ๋ก€๋กœ, ๊ณผ๊ฑฐ Blue Host๋ฅผ ๋‹ด๋‹นํ–ˆ๋˜ ์—์Šค์—ํ”„์”จ์˜ ๊ฒฝ์šฐ, ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์˜ Blue Host ๊ณต๊ธ‰์‚ฌ ๋‹ค์›

ํ™”์— ๋”ฐ๋ผ ฬ€ 13๋…„ ๋งค์ถœ์•ก์ด -72.7%(YoY) ๊ฐ์†Œํ–ˆ๋‹ค.

๋ฐ˜๋ฉด `15๋…„ ๋•์‚ฐ๋„ค์˜ค๋ฃฉ์Šค์™€ ์‚ผ์„ฑSDI๋Š” ๋งค์ถœ ์„ฑ์žฅ์„ธ์„ ์ง€์†ํ•  ์ „๋ง์ด๋‹ค. ๋•์‚ฐ๋„ค์˜ค๋ฃฉ์Šค๋Š” HTL์— ์ด์–ด

Red Host๋กœ ์‚ผ์„ฑSDI๋Š” ETL์—์„œ Green Host๋กœ ์‚ฌ์—…์˜์—ญ ๋‹ค๊ฐํ™”ํ–ˆ๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค.

Figure 78 SDC Design Capa ๋ฐ ์ฃผ์š” OLED ์†Œ์žฌ ์—…์ฒด ์‹ค์  ์ถ”์ด

0

50

100

150

200

250

0

1,000

2,000

3,000

4,000

5,000

`10 `11 `12 `13 `14 `15E `16E

์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด Capa(์ขŒ)

๋•์‚ฐ๋„ค์˜ค๋ฃฉ์Šค(์šฐ)

CS์—˜์ ๋ผ(์šฐ)

์‚ผ์„ฑSDI(์šฐ)

UDC(์šฐ)

(000m2) (์‹ญ์–ต์›)โ‘ 

โ‘ฃ

โ‘ข

โ‘ก

Source: KTBํˆฌ์ž์ฆ๊ถŒ

์ฐธ๊ณ : โ‘  UDC: LG๋””์Šคํ”Œ๋ ˆ์ด ์‹ ๊ทœ ๊ณต๊ธ‰์— ๋”ฐ๋ฅธ ๋งค์ถœ ์„ฑ์žฅ ์ „๋ง

โ‘ก ์‚ผ์„ฑSDI: Green Host ์‹ ๊ทœ ์ง„์ž…์— ๋”ฐ๋ฅธ ์„ฑ์žฅ

โ‘ข ๋•์‚ฐ๋„ค์˜ค๋ฃฉ์Šค: Red Host ์‹ ๊ทœ ์ง„์ž…์— ๋”ฐ๋ฅธ ์„ฑ์žฅ

โ‘ฃ CS์—˜์ ๋ผ: HTL๋งŒ์œผ๋กœ๋Š” ๋งค์ถœ ์„ฑ์žฅ์ด ์–ด๋ ค์šธ ์ „๋ง

๊ฒฐ๋ก : ์‹ ๊ทœ ์†Œ์žฌ ๋ฐ ๊ณ ๊ฐ ๋‹ค๋ณ€ํ™” ์—…์ฒด๋งŒ ๋งค์ถœ ์„ฑ์žฅ์ด ๊ฐ€๋Šฅํ•  ์ „๋ง

33 Page

In-Depth๏ฟฝDisplay

Figure 79 SDC Value chain ๋ณ€ํ™”

Source: KTBํˆฌ์ž์ฆ๊ถŒ

์œ ๊ธฐ์†Œ์žฌ ๊ธฐ์กด ์ฃผ๋ ฅ ์—…์ฒด ์‹ ๊ทœ ์ง„์ž… ์—…์ฒด

HTL, HILETL, EIL ๋•์‚ฐํ•˜์ด๋ฉ”ํƒˆ, ๋‘์‚ฐ์ „์ž(CS์—˜์ ๋ผ) Idemitsu Kosan, Merck

LGํ™”ํ•™ ์‚ผ์„ฑSDI(Novaled)

Red ์ธ๊ด‘ Host Dow Chemical๋•์‚ฐํ•˜์ด๋ฉ”ํƒˆ, Idemitu Kosan

Dopant UDC

Green ์ธ๊ด‘ Host UDC(๋•์‚ฐํ•˜์ด๋ฉ”ํƒˆ, NSSC) ์‚ผ์„ฑSDI

Dopant UDC Idemitsu Kosan

ํ˜•๊ด‘ Host ๋‘์‚ฐ์ „์ž(CS์—˜์ ๋ผ)

Dopant Dow Chemical

Blue ํ˜•๊ด‘ Host ์—์Šค์—ํ”„์”จ Dow Chemical, Idemitsu Kosan

Dopant Hodogaya JNC, Idemitsu Kosan

Figure 80 ์ฃผ์š” OLED ๊ตฌ์กฐ๋ณ„ Value chain

Source: KTBํˆฌ์ž์ฆ๊ถŒ

์œ ๊ธฐ์†Œ์žฌ ์ฃผ๋ ฅ ์—…์ฒด ๋น„๊ณ 

OLED ์œ ๊ธฐ์†Œ์žฌ(RGB type) Value chain

HTL, HIL ๋•์‚ฐํ•˜์ด๋ฉ”ํƒˆ, ๋‘์‚ฐ์ „์ž(CS์—˜์ ๋ผ), Idemitsu Kosan, Merck

ETL, EIL LGํ™”ํ•™, ์‚ผ์„ฑSDI(Novaled), Dow Chemical, ๋•์‚ฐํ•˜์ด๋ฉ”ํƒˆ

PIN Dopant ์‚ผ์„ฑSDI(Novaled)

Red ์ธ๊ด‘ Host Dow Chemical, ๋‘์‚ฐ์ „์ž, ๋•์‚ฐํ•˜์ด๋ฉ”ํƒˆ

Dopant UDC

Green ์ธ๊ด‘ Host UDC(๋•์‚ฐํ•˜์ด๋ฉ”ํƒˆ, NSSC), ์‚ผ์„ฑSDI

Dopant UDC

ํ˜•๊ด‘ Host ๋‘์‚ฐ์ „์ž(CS์—˜์ ๋ผ) 2013๋…„ ์ดํ›„ ์ธ๊ด‘์œผ๋กœ ๋Œ€์ฒด

Dopant Dow Chemical

Blue ํ˜•๊ด‘ Host ์—์Šค์—ํ”„์”จ, Idemitsu Kosan, Dow Chemical

Dopant Hodogaya, JNC, Idemitsu Kosan

OLED ์œ ๊ธฐ์†Œ์žฌ(WOLED type) Value chain

HTL, HIL LGํ™”ํ•™, Idemitsu Kosan, Hodogaya

ETL, EIL Idemitsu Kosan, LGํ™”ํ•™, ๋•์‚ฐํ•˜์ด๋ฉ”ํƒˆ, Merck,

PIN Dopant LGํ™”ํ•™, Toray, ์‚ผ์„ฑSDI(Novaled)

Yellow ์ธ๊ด‘ Host UDC, Merck, Idemitsu Kosan

Green Dopant UDC

Blue ํ˜•๊ด‘ Host Idemitsu Kosan, JNC

Dopant Idemitsu Kosan, JNC

In-Depth๏ฟฝDisplay

34 Page

III-3. ์žฅ๋น„์—…์ฒด: OLED ์ฆ์„ค ํˆฌ์ž ์ˆ˜ํ˜œ

๋‹น์ดˆ ๊ธฐ๋Œ€๋ณด๋‹ค ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์˜ A3 Phase 1 ๊ฐ€๋™์ด ์ง€์—ฐ๋จ์— ๋”ฐ๋ผ A3 Phase 2 ํˆฌ์ž๋„ 4๋ถ„๊ธฐ์— ์ง„ํ–‰

๋  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•œ๋‹ค. ์ด ๊ฒฝ์šฐ, ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ์žฅ๋น„ Value chain์˜ ๋งค์ถœ์€ ์‹œ์žฅ ์˜ˆ์ƒ์น˜๋ฅผ ํ•˜ํšŒํ•  ๊ฐ€๋Šฅ

์„ฑ์ด ๋†’๋‹ค. ๋˜ํ•œ, ์ดˆ๊ธฐ ํˆฌ์ž ๋Œ€๋น„ 2์ฐจ ํˆฌ์ž๋Š” ์žฅ๋น„ ๋‹จ๊ฐ€ ํ•˜๋ฝ ์˜ํ–ฅ์ด ํฌ๊ธฐ๋•Œ๋ฌธ์— ๊ณผ๊ฑฐ ๋Œ€๋น„ ์ˆ˜์ฃผ ๊ธˆ์•ก๋„

ํ•˜ํšŒํ•  ๊ฐ€๋Šฅ์„ฑ์ด ๋†’๋‹ค.

๋”ฐ๋ผ์„œ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด Value chain ๋‚ด ๊ธฐ์กด Display์™ธ์—๋„ ๋‹ค๋ฅธ ์„นํ„ฐ๋กœ ์žฅ๋น„ ํฌํŠธํด๋ฆฌ์˜ค๋ฅผ ๋‹ค๊ฐํ™”ํ•œ

์—…์ฒด๋ฅผ ์„ ํ˜ธํ•œ๋‹ค. ๋˜ํ•œ ์ค‘ํ™”๊ถŒ์—…์ฒด OLED ํˆฌ์ž๊ฐ€ ์ฆ๊ฐ€ํ•  ์ „๋ง์ž„์— ๋”ฐ๋ผ ํ•ด์™ธ OLED์žฅ๋น„ ์ˆ˜์ฃผ ๊ฒฝํ—˜์ด

์žˆ๋Š” ์—…์ฒด๋ฅผ ์„ ํ˜ธํ•œ๋‹ค. ๊ด€๋ จ ์—…์ฒด๋กœ ๋ฌผ๋ฅ˜์žฅ๋น„ ๋ผ์ธ์—…์„ ํ™•๋Œ€ํ•˜๊ณ  ์žˆ๋Š” ์—์Šค์—ํ”„์—์ด์™€ ๋ฐ˜๋„์ฒด๋กœ ์‚ฌ์—…

์˜์—ญ์„ ๋‹ค๊ฐํ™”ํ•˜๊ณ  ์žˆ๋Š” ํ…Œ๋ผ์„ธ๋ฏธ์ฝ˜์„ ์ฃผ๋ชฉํ•œ๋‹ค.

LG๋””์Šคํ”Œ๋ ˆ์ด๋Š” 6์„ธ๋Œ€ Flexible OLED ์ฆ์„ค๊ณผ 8์„ธ๋Œ€ OLED TVํ–ฅ ์ฆ์„ค ํˆฌ์žํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•œ๋‹ค. ๋‘

ํˆฌ์ž ๋ชจ๋‘ ๊ธฐ์กด LCD ๋ผ์ธ์„ ์ „ํ™˜ํ•˜๋Š” ํˆฌ์ž์ด๊ธฐ ๋•Œ๋ฌธ์— ํˆฌ์ž ๋น„์šฉ์ด ๋†’์ง€ ์•Š๋‹ค. ๋”ฐ๋ผ์„œ OLED๊ณต์ •์—

์ถ”๊ฐ€ ์†Œ์š”๋˜๋Š” ์žฅ๋น„ ์—…์ฒด๋ฅผ ์„ ๋ณ„์ ์œผ๋กœ ์„ ํ˜ธํ•œ๋‹ค. ๋˜ํ•œ ์ค‘ํ™”๊ถŒ ์—…์ฒด๋กœ ๊ณต๊ธ‰ ๊ฒฝํ—˜์ด ์žˆ๋Š” ์—…์ฒด๋ฅผ ์„ ํ˜ธ

ํ•œ๋‹ค. ๊ด€๋ จ ์—…์ฒด๋กœ Dry etcher์™€ Evaporator, ๋ฌผ๋ฅ˜ ์žฅ๋น„ ๋“ฑ ๋‹ค์–‘ํ•œ ์žฅ๋น„ ํฌํŠธํด๋ฆฌ์˜ค์™€ BOE ๋“ฑ ๊ณต๊ธ‰ ๊ฒฝ

ํ—˜์ด ํ’๋ถ€ํ•œ LIG์—์ด๋””ํ”ผ๋ฅผ ์ฃผ๋ชฉํ•œ๋‹ค.

Figure 81 SDC Value chain

2012 2013 2014 2015

Source: KTBํˆฌ์ž์ฆ๊ถŒ

35 Page

In-Depth๏ฟฝDisplay

Figure 82 ์ตœ๊ทผ Display์—…์ฒด ์ˆ˜์ฃผ ๋‚ด์—ญ

Source: KTBํˆฌ์ž์ฆ๊ถŒ

๋‚ ์งœ ํšŒ์‚ฌ๋ช… ์žฅ๋น„ ๊ธˆ์•ก ๊ณ„์•ฝ์ƒ๋Œ€ ๊ณต๊ธ‰์ง€์—ญ ์‹œ์ž‘์ผ ์ข…๋ฃŒ์ผ

2015-01-23 ๋””์— ์—์Šค ๋””์Šคํ”Œ๋ ˆ์ด ์ œ์กฐ์šฉ ๊ณต์ • ์žฅ๋น„ 8,289,843,760 AUO ๋Œ€๋งŒ 2015-01-23 2015-07-01

2015-01-20 ๋ฏธ๋ž˜์ปดํผ๋‹ˆ ๋””์Šคํ”Œ๋ ˆ์ด ์ œ์กฐ์žฅ๋น„ 2,040,000,000 LG๋””์Šคํ”Œ๋ ˆ์ด ๋Œ€ํ•œ๋ฏผ๊ตญ 2015-01-20 2015-06-30

2015-01-09 AP์‹œ์Šคํ…œ AMOLED ์ œ์กฐ์žฅ๋น„ 18,035,080,000 Truly Smart Display Limited ์ค‘๊ตญ 2015-01-08 2015-11-05

2015-01-09 AST์ ฏํ… OLED ์ œ์กฐ์žฅ๋น„ ๊ณต๊ธ‰๊ณ„์•ฝ 3,100,850,194 ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ๋ฒ ํŠธ๋‚จ 2015-01-07 2015-04-30

2014-12-30 ๋ฏธ๋ž˜์ปดํผ๋‹ˆ LCD ์ œ์กฐ์žฅ๋น„ 2,691,700,000 LG๋””์Šคํ”Œ๋ ˆ์ด ๋Œ€ํ•œ๋ฏผ๊ตญ 2014-12-30 2015-06-30

2014-12-25 ์—์Šค์—ํ”„์—์ด OLED ์ œ์กฐ์žฅ๋น„ 51,902,100,000 Truly Smart Display Limited ์ค‘๊ตญ 2014-12-18 2015-11-01

2014-12-24 ๋””์—์Šค์ผ€์ด LCD ์ œ์กฐ์žฅ์น˜ 9,387,265,000 NANJING CEC PANDA TECHNOLOGY CO., LTD ์ค‘๊ตญ 2014-12-24 2015-04-16

2014-12-19 ๋‚˜๋…ธ์‹ ์†Œ์žฌ ๋””์Šคํ”Œ๋ ˆ์ด์šฉ ์†Œ์žฌ 1,378,713,168 BOE ์ค‘๊ตญ 2014-12-19 2015-02-10

2014-12-12 ์ผ€์ด์—˜ํ‹ฐ LCD ๊ฒ€์‚ฌ์žฅ๋น„ 4,500,000,000 ์—๋ฒ„๋ฉ”์ดํŠธ ๋Œ€ํ•œ๋ฏผ๊ตญ 2014-12-12 2015-07-31

2014-12-08 ์†”๋ธŒ๋ ˆ์ธ์ด์—”์ง€ LCD ๊ฒ€์‚ฌ์žฅ๋น„ 5,199,757,200 BEIJING C&W TECHNOLOGY CO., LTD ์ค‘๊ตญ 2014-12-08 2015-02-09

2014-12-08 ์ผ€์ด์—˜ํ‹ฐ LCD ๊ฒ€์‚ฌ์žฅ๋น„ 5,000,000,000 ๋ฃจ์ผ„ํ…Œํฌ๋†€๋Ÿฌ์ง€์Šค ๋Œ€ํ•œ๋ฏผ๊ตญ 2014-12-08 2015-04-30

2014-11-28 ์ฐธ์—”์ง€๋‹ˆ์–ด๋ง ๋””์Šคํ”Œ๋ ˆ์ด ์ œ์กฐ์žฅ๋น„ 3,543,339,800 BOE ์ค‘๊ตญ 2014-11-28 2015-03-19

2014-11-27 ๋กœ๋ณด์Šคํƒ€ LCD์šฉ Panel Robot 2,472,728,040 BOE ์ค‘๊ตญ 2014-11-27 2015-04-15

2014-10-21 ์ฐธ์—”์ง€๋‹ˆ์–ด๋ง ๋””์Šคํ”Œ๋ ˆ์ด ์ œ์กฐ์žฅ๋น„ 2,113,937,100 BOE ์ค‘๊ตญ 2014-10-20 2014-11-28

2014-11-13 LIG์—์ด๋””ํ”ผ ๋””์Šคํ”Œ๋ ˆ์ด ์ œ์กฐ์žฅ๋น„ 9,300,000,000 LG๋””์Šคํ”Œ๋ ˆ์ด ๋Œ€ํ•œ๋ฏผ๊ตญ 2014-11-13 2015-04-16

2014-11-12 ์ฐธ์—”์ง€๋‹ˆ์–ด๋ง ๋””์Šคํ”Œ๋ ˆ์ด ์ œ์กฐ์žฅ๋น„ 3,872,000,000 LG๋””์Šคํ”Œ๋ ˆ์ด ๋Œ€ํ•œ๋ฏผ๊ตญ 2014-11-11 2015-04-30

2014-11-07 AP์‹œ์Šคํ…œ OLED ์ œ์กฐ์žฅ๋น„ 4,120,634,000 Tianma ์ค‘๊ตญ 2014-11-06 2015-05-18

2014-11-04 ๋ฏธ๋ž˜์ปดํผ๋‹ˆ ๋””์Šคํ”Œ๋ ˆ์ด ์ œ์กฐ์žฅ๋น„ 1,605,124,300 BOE ์ค‘๊ตญ 2014-11-04 2015-04-17

2014-11-03 ๋™๋ถ€๋กœ๋ด‡ LCD ๊ฒ€์‚ฌ๊ธฐ์šฉ ์ปจ๋ฒ ์–ด์ œ์ž‘ 3,083,837,449 orbotech LTD ๊ตญ์™ธ 2014-11-03 2014-12-22

2014-11-03 ์ฐธ์—”์ง€๋‹ˆ์–ด๋ง ๋””์Šคํ”Œ๋ ˆ์ด ์ œ์กฐ์žฅ๋น„ 2,836,270,250 Sharp ์ผ๋ณธ, ์ค‘๊ตญ 2014-11-03 2015-01-23

2014-10-31 ์ธํ…ํ”Œ๋Ÿฌ์Šค ๋””์Šคํ”Œ๋ ˆ์ด ์ œ์กฐ์žฅ๋น„ 1,656,000,000 ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ๋Œ€ํ•œ๋ฏผ๊ตญ 2014-10-30 2015-02-28

2014-10-30 ๋ฏธ๋ž˜์ปดํผ๋‹ˆ ๋””์Šคํ”Œ๋ ˆ์ด ์ œ์กฐ์žฅ๋น„(LCD) 1,113,636,000 BOE ์ค‘๊ตญ 2014-10-29 2014-11-22

2014-10-28 AST์ ฏํ… OLED ์ œ์กฐ์žฅ๋น„ 9,281,099,156 ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ๋ฒ ํŠธ๋‚จ 2014-10-28 2015-04-07

2014-10-29 ๋ฏธ๋ž˜์ปดํผ๋‹ˆ ๋””์Šคํ”Œ๋ ˆ์ด ์ œ์กฐ์žฅ๋น„(LCD) 3,342,005,000 CSOT ์ค‘๊ตญ 2014-10-28 2015-10-06

2014-10-24 ํ†ฑํ… OLED ์ œ์กฐ์žฅ๋น„ 30,064,220,347 ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ๋ฒ ํŠธ๋‚จ, ๋Œ€ํ•œ๋ฏผ๊ตญ 2014-10-24 2015-04-30

2014-10-22 ๋กœ๋ณด์Šคํƒ€ LCD์šฉ Panel Robot 3,481,876,420 CSOT ์ค‘๊ตญ 2014-10-21 2015-09-30

2014-10-20 ๋””์— ์—์Šค ๋””์Šคํ”Œ๋ ˆ์ด ์ œ์กฐ์žฅ๋น„ 9,288,988,436 CSOT ์ค‘๊ตญ 2014-10-20 2015-03-14

2014-10-20 ๋กœ๋ณด์Šคํƒ€ LCD์šฉ Panel Robot 1,264,613,000 BOE ์ค‘๊ตญ 2014-10-20 2014-11-22

2014-10-20 ์†”๋ธŒ๋ ˆ์ธ์ด์—”์ง€ LCD์šฉ ๊ฒ€์‚ฌ์žฅ๋น„ 1,805,102,220 Beijing c&w ์ค‘๊ตญ 2014-10-20 2014-11-22

2014-10-20 ์†”๋ธŒ๋ ˆ์ธ์ด์—”์ง€ LCD์šฉ ๊ฒ€์‚ฌ์žฅ๋น„ 6,838,474,500 Beijing c&w ์ค‘๊ตญ 2014-10-20 2014-12-23

2014-10-16 ๋””์— ์—์Šค ๋””์Šคํ”Œ๋ ˆ์ด ์ œ์กฐ์žฅ๋น„ 3,155,000,000 LG๋””์Šคํ”Œ๋ ˆ์ด ๋Œ€ํ•œ๋ฏผ๊ตญ 2014-10-16 2015-05-30

2014-10-13 ์ฐธ์—”์ง€๋‹ˆ์–ด๋ง ๋””์Šคํ”Œ๋ ˆ์ด ์ œ์กฐ์žฅ๋น„(LCD) 10,336,972,000 CSOT ์ค‘๊ตญ 2014-10-10 2015-01-23

2014-10-10 ํ…Œ๋ผ์„ธ๋ฏธ์ฝ˜ OLED ์ œ์กฐ์žฅ๋น„ 2,337,614,000 Tianma ์ค‘๊ตญ 2014-10-10 2015-04-30

2014-10-07 ์•„๋ฐ”์ฝ” ๋””์Šคํ”Œ๋ ˆ์ด ์ œ์กฐ์žฅ๋น„ 15,400,000,000 LG๋””์Šคํ”Œ๋ ˆ์ด ๋Œ€ํ•œ๋ฏผ๊ตญ 2014-10-07 2015-03-01

2014-10-07 ํƒ‘์—”์ง€๋‹ˆ์–ด๋ง ๋””์Šคํ”Œ๋ ˆ์ด ์ œ์กฐ์žฅ๋น„(LCD) 3,102,130,000 CSOT ์ค‘๊ตญ 2014-10-07 2015-09-30

2014-09-30 ๋กœ๋ณด์Šคํƒ€ LCD์šฉ Panel Robot 3,832,326,150 BOE ์ค‘๊ตญ 2014-09-30 2014-12-11

2014-09-30 AP์‹œ์Šคํ…œ OLED ์ œ์กฐ์žฅ๋น„ 4,465,050,000 Visionox ์ค‘๊ตญ 2014-09-30 2015-04-20

2014-09-30 ๋ฏธ๋ž˜์ปดํผ๋‹ˆ ๋””์Šคํ”Œ๋ ˆ์ด ์ œ์กฐ์žฅ๋น„(LCD) 3,529,774,201 LG๋””์Šคํ”Œ๋ ˆ์ด ์ค‘๊ตญ 2014-09-29 2014-12-31

In-Depth๏ฟฝDisplay

36 Page

์ด ํŽ˜์ด์ง€๋Š” ํŽธ์ง‘์ƒ ๊ณต๋ฐฑ์ž…๋‹ˆ๋‹ค.

37 Page

In-Depth๏ฟฝDisplay

IV. ์ข…๋ชฉ๋ณ„ ํˆฌ์ž์˜๊ฒฌ

์‚ผ์„ฑSDI (006400) _ Top Pick

LG๋””์Šคํ”Œ๋ ˆ์ด (034220)

๋•์‚ฐ๋„ค์˜ค๋ฃฉ์Šค (213420)

LIG์—์ด๋””ํ”ผ (079950)

ํ˜„์žฌ๊ฐ€ (2/6)

์˜ˆ์ƒ ์ฃผ๊ฐ€์ƒ์Šน๋ฅ 

์‹œ๊ฐ€์ด์•ก

๋น„์ค‘(KOSPI๋‚ด)

๋ฐœํ–‰์ฃผ์‹์ˆ˜

52์ฃผ ์ตœ์ €๊ฐ€/์ตœ๊ณ ๊ฐ€

3๊ฐœ์›” ์ผํ‰๊ท ๊ฑฐ๋ž˜๋Œ€๊ธˆ

์™ธ๊ตญ์ธ ์ง€๋ถ„์œจ

์ฃผ์š”์ฃผ์ฃผ์ง€๋ถ„์œจ

์‚ผ์„ฑ์ „์ž์™ธ 3์ธ

๊ตญ๋ฏผ์—ฐ๊ธˆ

ํ•œ๊ตญํˆฌ์ž์‹ ํƒ์šด์šฉ

133,000์›

24.1%

91,457์–ต์›

0.75%

68,765์ฒœ์ฃผ

103,500/173,000์›

298์–ต์›

28.2%

20.6%

9.9%

5.0%

BUY

Stock Information

Performance

Price Trend

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

200,000

14.2 14.4 14.6 14.8 14.10 14.12

60

70

80

90

100

110

120

์ฃผ๊ฐ€(์ขŒ,์›) KOSPI ์ง€์ˆ˜๋Œ€๋น„(์šฐ, p)

์‚ผ์„ฑSDI (006400)์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ํ„ด์–ด๋ผ์šด๋“œ ์ˆ˜ํ˜œ

1M 6M 12M YTD

19.8 (14.5) (6.3) 14.7

15.9 (9.4) (8.8) 12.6

(%)

์ฃผ๊ฐ€์ƒ์Šน๋ฅ 

KOSPI๋Œ€๋น„ ์ƒ๋Œ€์ˆ˜์ต๋ฅ 

ํˆฌ์ž์˜๊ฒฌ

๋ชฉํ‘œ์ฃผ๊ฐ€

Earnings

BUY

165,000

์œ ์ง€

์ƒํ–ฅ

์ƒํ–ฅ

Valuation wide

2013 2014P 2015E

56.5 n/a 20.3

1.1 0.9 0.9

19.6 17.2 10.5

0.9 0.8 0.8

PER(๋ฐฐ)

PBR(๋ฐฐ)

EV/EBITDA(๋ฐฐ)

๋ฐฐ๋‹น์ˆ˜์ต๋ฅ (%)

ํ˜„์žฌ ์ง์ „ ๋ณ€๋™

Top-Pick

38 Page

์‚ผ์„ฑ์ „์ž์™€ ์ค‘ํ™”๊ถŒ ์—…์ฒด์˜ ์Šค๋งˆํŠธํฐ ๋‚ด OLED ์ฑ„ํƒ ๋น„์ค‘ ์ฆ๊ฐ€์— ๋”ฐ๋ฅธ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ์‹ค์ 

๊ฐœ์„  ์ถ”์ •. Flexible OLED ์ œํ’ˆ ์ถœ์‹œ ๋ณธ๊ฒฉํ™”์— ๋”ฐ๋ฅธ OLED์‚ฐ์—… ์„ผํ‹ฐ๋จผํŠธ ๊ฐœ์„  ์ „๋ง.

๊ด€๋ จ ์ด์Šˆ ์ ๊ฒ€ ๋ฐ Value chain ๋ถ„์„

Issue

ํˆฌ์ž์˜๊ฒฌ Buy, ๋ชฉํ‘œ์ฃผ๊ฐ€ 165,000์› ์ƒํ–ฅ ์กฐ์ •. ์ „์ž์žฌ๋ฃŒ ๋ถ€๋ฌธ ์‹ค์  ๊ฐœ์„ ๊ณผ ์‚ผ์„ฑ๋””์Šคํ”Œ

๋ ˆ์ด ๊ฐ€์น˜ ๋ฐ˜์˜์„ ์œ„ํ•ด Valuation์„ SOTP๋กœ ๋ณ€๊ฒฝ. ๋ชฉํ‘œ์ฃผ๊ฐ€๋Š” `15E PBR 1.1๋ฐฐ ์ˆ˜์ค€

(vs ๊ธฐ์กด PBR 1.0๋ฐฐ). 1H15 LCD ๋Œ€๋น„ OLED์‚ฐ์—… ์„ฑ์žฅ์„ธ๊ฐ€ ๋‘๋“œ๋Ÿฌ์งˆ ๊ฒƒ์œผ๋กœ ํŒ๋‹จ.

Display์—…์ข… ๋‚ด Top-pick์œผ๋กœ ์ œ์‹œ

Pitch

โ€ข`15๋…„์„ ๊ธฐ์ ์œผ๋กœ ์‹ค์  ํ„ด์–ด๋ผ์šด๋“œ ์ „๋ง. 1) ํŽธ๊ด‘ํŒ ์ด์ต๋ฅ  ํšŒ๋ณต, 2) ์ค‘๋Œ€ํ˜• ๋ฐฐํ„ฐ๋ฆฌ

์†์‹ค ๊ฐ์†Œ, 3) ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ์‹ค์  ๊ฐœ์„ ์„ ์ถ”์ •ํ•˜๊ธฐ ๋•Œ๋ฌธ

1) ์ „์ž์žฌ๋ฃŒ ๋ถ€๋ฌธ: ํŽธ๊ด‘ํŒ ํ‘์ž ์ „ํ™˜์ด ์‹ค์  ๊ฐœ์„  ์ฃผ๋„. Captive market ๋‚ด ์ฑ„ํƒ

ํ™•๋Œ€(ITโ†’TV)๋กœ ๋งค์ถœ ๋ฐ ์ด์ต๋ฅ  ๊ฐœ์„  ์ „๋ง(ํŽธ๊ด‘ํŒ ์˜์—…์ด์ต `14P 55์–ต vs `15E

481์–ต์› ์ถ”์ •). OLED์†Œ์žฌ ๋งค์ถœ๋„ Green Host ๊ณต๊ธ‰์— ๋”ฐ๋ฅธ ์™ธํ˜• ์„ฑ์žฅ ์ „๋ง(๋งค์ถœ์•ก

`14P 998์–ต์› vs `15E 1,256์–ต์›)

2) ์ผ€๋ฏธ์ปฌ ๋ถ€๋ฌธ: ์ตœ๊ทผ ์ฃผ์š” ์ œํ’ˆ ๊ฐ€๊ฒฉ ํ•˜๋ฝ์œผ๋กœ ๋งค์ถœ ๊ฐ์†Œ ์ „๋ง. ๋ฐ˜๋ฉด, ๊ณ ๋งˆ์ง„์˜ ์ธ์กฐ

๋Œ€๋ฆฌ์„ ๋งค์ถœ ๋น„์ค‘ ์ฆ๊ฐ€๋กœ ์ด์ต๋ฅ ์€ ์†Œํญ ํšŒ๋ณต ์ถ”์ •

3) ๋ฐฐํ„ฐ๋ฆฌ ๋ถ€๋ฌธ: ์†Œํ˜•์€ ์‚ผ์„ฑ์ „์ž ์ค‘์ €๊ฐ€ ์Šค๋งˆํŠธํฐ ์ถœํ•˜ ์ฆ๊ฐ€์™€ Non IT ์ค‘์‹ฌ์˜ ์™ธํ˜•

์„ฑ์žฅ ์ „๋ง. ์ค‘๋Œ€ํ˜•์€ ๊ณ ๊ฐ ๊ธฐ๋ฐ˜ ํ™•๋Œ€์— ๋”ฐ๋ฅธ ๊ณ ์ •๋ถ€๋‹ด ๊ฒฝ๊ฐ์œผ๋กœ ์†์‹ค ํญ ์ถ•์†Œ ์ถ”์ •

(์ค‘๋Œ€ํ˜• ์˜์—…์ ์ž `14P -2,010์–ต์› vs `15E -1,410์–ต์›)

โ€ข์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ์‹ค์  ํ„ด์–ด๋ผ์šด๋“œ์— ๋”ฐ๋ฅธ ์ง€๋ถ„๋ฒ• ์ด์ต ์ฆ๊ฐ€ ์ „๋ง. `15E ์˜์—…์ด์ต์€

2์กฐ1,300์–ต์›์œผ๋กœ +271.8%(YoY) ์ฆ๊ฐ€ ์ถ”์ •. ์‚ผ์„ฑSDI์˜ ๊ด€๋ จ ์ง€๋ถ„๋ฒ• ์ด์ต๋„ ฬ€ 14P

1,800์–ต์›์—์„œ `15E 3,200์–ต์›(+77.8% YoY)์œผ๋กœ ๋Œ€ํญ ๊ฐœ์„ ๋  ์ „๋ง

Rationale

2011 2012 2013 2014P 2015E 2016E 2017E

๋งค์ถœ์•ก 5,444 5,771 5,016 5,474 7,509 7,860 8,204

์˜์—…์ด์ต 110 187 (27) 71 260 394 492

EBITDA 549 641 403 557 904 1,026 1,130

์ˆœ์ด์ต 351 1,487 148 (80) 438 593 698

์ˆœ์ฐจ์ž…๊ธˆ (25) 160 423 322 202 (54) (499)

๋งค์ถœ์•ก์ฆ๊ฐ€์œจ 6.2 6.0 (13.1) 9.1 37.2 4.7 4.4

์˜์—…์ด์ต๋ฅ  2.0 3.2 (0.5) 1.3 3.5 5.0 6.0

์ˆœ์ด์ต๋ฅ  6.4 25.8 2.9 (1.5) 5.8 7.5 8.5

EPS์ฆ๊ฐ€์œจ (10.1) 359.7 (91.1) ์ ์ „ ํ‘์ „ 35.4 17.7

ROE 5.8 22.0 2.0 (0.9) 3.8 4.9 5.6

(๋‹จ์œ„: ์‹ญ์–ต์›, %)Earnings Forecasts

Source: K-IFRS ์—ฐ๊ฒฐ ๊ธฐ์ค€, KTBํˆฌ์ž์ฆ๊ถŒ

39 Page

In-Depth๏ฟฝDisplay

Figure 02 ์‚ผ์„ฑSDI ๋ถ„๊ธฐ๋ณ„ ์ˆ˜์ต ์ถ”์ • (K-IFRS ์—ฐ๊ฒฐ๊ธฐ์ค€) (๋‹จ์œ„: ์‹ญ์–ต์›, %)

Source: ์‚ผ์„ฑSDI, KTBํˆฌ์ž์ฆ๊ถŒNote: 1Q14~2Q14์‹ค์ ์€ ๊ตฌ ์ œ์ผ๋ชจ์ง ์‹ค์  ํ•ฉ์‚ฐ

1Q14 2Q14 3Q14 4Q14P 1Q15E 2Q15E 3Q15E 4Q15E 1Q16E 2Q16E 3Q16E 4Q16E 2014P 2015E 2016E

๋ถ€๋ฌธ๋ณ„ ๋งค์ถœ์•ก

์†Œ์žฌ์‚ฌ์—…๋ถ€ ์†Œ๊ณ„ 1,049 1,061 1,097 1,050 982 1,002 994 1,009 1,012 1,056 1,045 1,050 4,256 3,987 4,163

์ „์ž์žฌ๋ฃŒ 365 366 397 405 382 392 403 407 396 402 418 425 1,533 1,584 1,641

์ผ€๋ฏธ์ปฌ 683 695 700 645 600 610 591 602 617 653 627 625 2,723 2,403 2,522

์—๋„ˆ์ง€์‚ฌ์—…๋ถ€ ์†Œ๊ณ„ 837 833 795 860 825 881 886 930 851 912 936 997 3,325 3,522 3,696

์†Œํ˜• 773 743 720 748 723 771 766 793 707 747 750 785 2,984 3,053 2,990

์ค‘๋Œ€ํ˜• 64 90 75 112 102 110 120 137 143 165 186 212 341 469 707

Total 1,886 1,894 1,892 1,910 1,807 1,883 1,880 1,939 1,863 1,968 1,981 2,047 7,581 7,509 7,860

์˜์—…์ด์ต

์†Œ์žฌ์‚ฌ์—…๋ถ€ 25 29 40 41 42 55 59 56 47 54 62 63 136 211 226

์ „์ž์žฌ๋ฃŒ 19 26 31 41 40 46 49 47 45 49 53 53 118 183 200

์ผ€๋ฏธ์ปฌ 7 3 8 0 2 8 10 9 7 10 13 15 18 28 46

์—๋„ˆ์ง€์‚ฌ์—…๋ถ€ -5 20 -7 -4 -10 11 26 22 35 47 43 43 4 49 168

์†Œํ˜• 55 60 44 46 41 54 54 41 50 60 52 43 205 190 205

์ค‘๋Œ€ํ˜• -60 -40 -51 -50 -51 -43 -27 -19 -19 -18 -14 -5 (201) (141) (57)

Total 20 49 33 37 31 66 85 78 83 101 105 106 139 260 394

์˜์—…์ด์ต๋ฅ 

์†Œ์žฌ์‚ฌ์—…๋ถ€ 2.4 2.8 3.6 3.9 4.2 5.4 5.9 5.6 4.7 5.1 5.9 6.0 3.2 5.3 5.4

์ „์ž์žฌ๋ฃŒ 5.1 7.2 7.8 10.2 10.5 11.8 12.2 11.6 11.5 12.2 12.7 12.4 7.7 11.5 12.2

์ผ€๋ฏธ์ปฌ 1.0 0.4 1.2 0.0 0.3 1.3 1.6 1.5 1.1 1.5 2.1 2.5 0.7 1.2 1.8

์—๋„ˆ์ง€์‚ฌ์—…๋ถ€ -0.6 2.4 -0.9 -0.5 -1.2 1.3 3.0 2.3 4.1 5.1 4.6 4.3 0.1 1.4 4.5

์†Œํ˜• 7.1 8.1 6.1 6.1 5.7 7.0 7.0 5.2 7.0 8.0 7.0 5.5 6.9 6.2 6.9

์ค‘๋Œ€ํ˜• -93.8 -44.4 -67.8 -44.5 -50.0 -38.8 -22.8 -14.2 -13.5 -11.0 -7.7 -2.4 -58.8 -30.0 -8.0

Total 1.1 2.6 1.7 1.9 1.7 3.5 4.5 4.0 4.4 5.1 5.3 5.2 1.8 3.5 5.0

์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด

๋งค์ถœ์•ก 6,055 6,330 6,242 7,050 6,547 7,057 7,040 7,337 6,874 7,410 7,392 7,704 25,677 27,981 29,380

์˜์—…์ด์ต -118 194 24 472 410 620 510 590 460 720 560 730 573 2,130 2,470

์˜์—…์ด์ต๋ฅ  -1.9 3.1 0.4 6.7 6.3 8.8 7.2 8.0 5.3 7.8 6.0 7.0 2.2 7.6 8.4

Figure 01 SOTP Valuation

Source: ์‚ผ์„ฑSDI, KTBํˆฌ์ž์ฆ๊ถŒ

EBITDA Target EV ๋น„๊ณ 

(์‹ญ์–ต์›) EV/EBITDA(๋ฐฐ) (์‹ญ์–ต์›) (Peers)

์ผ€๋ฏธ์ปฌ 148 4.1 603 LGํ™”ํ•™, ํ•œํšŒ์ผ€๋ฏธ์นผ, Dow Chem ๋Œ€๋น„ 40% ํ• ์ธ

๋ฐฐํ„ฐ๋ฆฌ 437 6.0 2,623 LGํ™”ํ•™, GS Yuasa, Panasonic, Johnson

์ „์ž์žฌ๋ฃŒ 319 8.5 2,721 Sumitomo, 3M, Nitto Denko, UDC, LGํ™”ํ•™

A. ์˜์—…๊ฐ€์น˜ํ•ฉ๊ณ„ 5,947

SDC 4,353 10% ํ• ์ธ

์ƒ์žฅ์‚ฌ 1,068 20% ํ• ์ธ

๋น„์ƒ์žฅ์‚ฌ 131 50% ํ• ์ธ

B. ๋น„์˜์—…๊ฐ€์น˜ํ•ฉ๊ณ„ 5,552

C. ์ˆœ๋ถ€์ฑ„ 123

์ ์ •์‹œ๊ฐ€์ด์•ก(A+B-C) 11,376

๋ฐœํ–‰์ฃผ์‹์ˆ˜(์ฒœ์ฃผ) 68,765

์ ์ •์ฃผ๊ฐ€(์›) 165,430 `15E PBR 1.1๋ฐฐ

In-Depth๏ฟฝDisplay

40 Page

Figure 05 ์‚ผ์„ฑSDI ๋ถ„๊ธฐ ์‹ค์  ์ „๋ง ๋ณ€๊ฒฝ (๋‹จ์œ„: ์‹ญ์–ต์›)

Source: ์‚ผ์„ฑSDI, KTBํˆฌ์ž์ฆ๊ถŒ Note: K-IFRS ์—ฐ๊ฒฐ ๊ธฐ์ค€

๋ณ€๊ฒฝ์ „ ๋ณ€๊ฒฝํ›„ ์ฐจ์ด(%,%p)

2015.03 2015.06 2015.09 2015.12 2015.03 2015.06 2015.09 2015.12 2015.03 2015.06 2015.09 2015.12

๋งค์ถœ์•ก 1,807.3 1,883.3 1,880.2 1,938.6 1,807.3 1,883.3 1,880.2 1,938.6 0.0 0.0 0.0 0.0

์˜์—…์ด์ต 27.3 58.2 78.4 70.8 31.4 65.9 85.0 78.0 14.9 13.2 8.4 10.1

์˜์—…์ด์ต๋ฅ (%) 1.5 3.1 4.2 3.7 1.7 3.5 4.5 4.0 0.2 0.4 0.4 0.4

EBITDA 197.1 231.1 254.4 250.0 196.5 228.1 244.3 235.2 (0.3) (1.3) (3.9) (5.9)

EBITDA์ด์ต๋ฅ (%) 10.9 12.3 13.5 12.9 10.9 12.1 13.0 12.1 (0.0) (0.2) (0.5) (0.8)

์ˆœ์ด์ต 56.9 86.1 111.6 99.0 72.4 116.6 123.3 125.8 27.1 35.4 10.5 27.0

Figure 06 ์‚ผ์„ฑSDI ์—ฐ๊ฐ„ ์‹ค์  ์ „๋ง ๋ณ€๊ฒฝ (๋‹จ์œ„: ์‹ญ์–ต์›)

Source: ์‚ผ์„ฑSDI, KTBํˆฌ์ž์ฆ๊ถŒ Note: K-IFRS ์—ฐ๊ฒฐ ๊ธฐ์ค€

๋ณ€๊ฒฝ์ „ ๋ณ€๊ฒฝํ›„ ์ฐจ์ด(%,%P)

2015E 2016E 2017E 2015E 2016E 2017E 2015E 2016E 2017E

๋งค์ถœ์•ก 7,509.4 7,859.5 8,203.6 7,509.4 7,859.5 8,203.6 0.0 0.0 0.0

์˜์—…์ด์ต 234.8 372.7 470.0 260.3 394.3 492.1 10.9 5.8 4.7

์˜์—…์ด์ต๋ฅ (%) 3.1 4.7 5.7 3.5 5.0 6.0 0.3 0.3 0.3

EBITDA 932.5 1,122.3 1,275.4 904.1 1,026.5 1,130.1 (3.0) (8.5) (11.4)

EBITDA์ด์ต๋ฅ (%) 12.4 14.3 15.5 12.0 13.1 13.8 (0.4) (1.2) (1.8)

์ˆœ์ด์ต 353.6 513.4 613.7 438.1 593.0 697.9 23.9 15.5 13.7

0

50,000

100,000

150,000

200,000

250,000

2008 2009 2010 2011 2012 2013 2014 2015

(์›)

1.4x

0.8x

1.0x

1.2x

0.6x

Figure 03 ์‚ผ์„ฑSDI 12๊ฐœ์›” forward PBR Band ์ถ”์ด

Source: KTBํˆฌ์ž์ฆ๊ถŒ

40,000

90,000

140,000

190,000

240,000

2008 2009 2010 2011 2012 2013 2014 2015

(์›) 16x

8x

10x

12x

14x

Figure 04 ์‚ผ์„ฑSDI 12๊ฐœ์›” EV/EBITDA Band ์ถ”์ด

Source: KTBํˆฌ์ž์ฆ๊ถŒ

41 Page

In-Depth๏ฟฝDisplay

Global Peer Analysis

Figure 06 Global Peer Analysis โ… - Earnings (๋‹จ์œ„: ๋ฐฑ๋งŒ๋‹ฌ๋Ÿฌ, ๋‹ฌ๋Ÿฌ)

Source: ์‚ผ์„ฑSDI, Bloomberg, KTBํˆฌ์ž์ฆ๊ถŒ

ํšŒ์‚ฌ๋ช… ์‚ผ์„ฑSDI LGํ™”ํ•™ Sumitomo Asahi Kasei Mitsubishi Chem Panasonic GS Yuasa BYD

์ฃผ๊ฐ€(2/6, ๋‹ฌ๋Ÿฌ) 121.1 190.8 4.3 9.7 5.1 11.1 4.3 3.5

์‹œ๊ฐ€์ด์•ก 8,329.4 12,644.6 7,115.4 13,658.7 7,692.0 27,244.7 1,788.0 3,162.9

๋งค์ถœ์•ก 2013 4,585 21,153 23,630 20,170 37,379 88,383 3,322 8,095

2014P 4,201 21,451 22,405 18,950 34,937 77,252 3,475 8,850

2015E 6,915 19,827 19,695 16,937 31,818 66,516 3,244 10,975

์˜์—…์ด์ต 2013 -25 1,593 545 1,113 1,092 1,948 118 340

2014P 54 1,245 1,007 1,431 1,103 3,047 182 341

2015E 240 1,440 910 1,348 1,357 3,077 217 567

EBITDA 2013 369 2,549 1,942 2,166 2,803 6,055 284 930

2014P 427 N/A 2,163 2,379 2,564 6,353 316 987

2015E 832 2,484 1,936 2,122 2,665 5,386 331 1,264

์ˆœ์ด์ต 2013 135 1,157 -618 650 225 -9,128 70 90

2014P -62 825 369 1,012 322 1,203 100 119

2015E 403 1,102 414 873 449 1,529 135 310

EPS(๋‹ฌ๋Ÿฌ) 2013 2.6 15.7 -0.4 0.5 0.2 -4.0 0.2 0.0

2014P -1.0 N/A 0.2 0.7 0.2 0.5 0.2 0.1

2015E 6.0 15.8 0.3 0.6 0.3 0.7 0.3 0.1

BPS(๋‹ฌ๋Ÿฌ) 2013 139.7 166.6 3.2 6.2 5.9 5.8 3.2 1.5

2014P 109.9 N/A 3.8 6.3 5.9 6.5 3.3 1.7

2015E 138.2 169.6 3.6 6.2 5.5 6.6 3.1 1.9

Net Debt 2013 387 1,028 10,932 2,885 10,627 6,850 685 3,323

(-Net Cash) 2014P 247 N/A 10,476 1,479 9,872 482 580 2,699

2015E 186 594 7,549 955 10,373 -1,454 465 2,524

Figure 07 Global Peer Analysis โ…ก- Valuation (๋‹จ์œ„: ๋ฐฐ, %)

Source: ์‚ผ์„ฑSDI, Bloomberg, KTBํˆฌ์ž์ฆ๊ถŒ

ํšŒ์‚ฌ๋ช… ์‚ผ์„ฑSDI LGํ™”ํ•™ Sumitomo Asahi Kasei Mitsubishi Chem Panasonic GS Yuasa BYD

PER(๋ฐฐ) 2013 56.5 17.4 N/A 16.3 34.5 N/A 27.3 129.0

2014P 60.5 N/A 16.8 9.7 19.6 22.5 22.6 66.4

2015E 21.5 12.2 17.1 15.6 16.4 17.1 13.6 31.2

PBR(๋ฐฐ) 2013 1.1 1.7 1.0 1.1 0.8 1.2 1.3 3.2

2014P 0.8 N/A 1.0 1.1 0.7 1.8 1.6 2.0

2015E 0.7 1.1 1.2 1.6 0.9 1.7 1.4 1.9

EV/EBITDA(๋ฐฐ) 2013 19.6 7.6 11.0 6.5 8.8 4.6 10.1 18.5

2014P 14.6 4.8 9.2 4.8 8.1 4.7 9.5 19.1

2015E 8.6 5.6 9.6 7.5 9.1 5.0 7.7 14.9

ROE(%) 2013 2.0 10.2 -10.4 7.1 2.3 -47.2 4.8 2.6

2014P 1.3 N/A 6.5 11.8 3.8 8.6 7.5 2.9

2015E 3.0 9.6 7.6 10.8 5.7 10.1 11.1 6.8

ROA(%) 2013 1.4 7.4 -2.1 3.4 0.6 -12.6 2.0 0.8

2014P 0.9 N/A 1.4 5.5 1.0 2.3 3.2 0.8

2015E 2.2 6.5 4.2 8.3 4.6 3.8 5.6 2.0

Div. Yield(%) 2013 0.9 1.3 2.1 2.2 2.8 0.0 1.6 0.2

2014P 1.3 N/A 2.4 2.4 2.8 1.1 1.5 0.1

2015E 1.3 2.0 1.8 1.6 2.0 1.3 2.0 0.3

In-Depth๏ฟฝDisplay

42 Page

(๋‹จ์œ„: ์›, ๋ฐฐ)

Per share Data

EPS

BPS

DPS

Multiples(x,%)

PER

PBR

EV/EBITDA

๋ฐฐ๋‹น์ˆ˜์ต์œจ

PCR

PSR

์žฌ๋ฌด๊ฑด์ „์„ฑ(%)

๋ถ€์ฑ„๋น„์œจ

Net debt/Equity

Net debt/EBITDA

์œ ๋™๋น„์œจ

์ด์ž๋ณด์ƒ๋ฐฐ์œจ

์ด์ž๋น„์šฉ/๋งค์ถœ์•ก

์ž์‚ฐ๊ตฌ์กฐ

ํˆฌํ•˜์ž๋ณธ(%)

ํ˜„๊ธˆ+ํˆฌ์ž์ž์‚ฐ(%)

์ž๋ณธ๊ตฌ์กฐ

์ฐจ์ž…๊ธˆ(%)

์ž๊ธฐ์ž๋ณธ(%)

(๋‹จ์œ„: ์‹ญ์–ต์›)

์˜์—…ํ˜„๊ธˆ

๋‹น๊ธฐ์ˆœ์ด์ต

์ž์‚ฐ์ƒ๊ฐ๋น„

์šด์ „์ž๋ณธ์ฆ๊ฐ

๋งค์ถœ์ฑ„๊ถŒ๊ฐ์†Œ(์ฆ๊ฐ€)

์žฌ๊ณ ์ž์‚ฐ๊ฐ์†Œ(์ฆ๊ฐ€)

๋งค์ž…์ฑ„๋ฌด์ฆ๊ฐ€(๊ฐ์†Œ)

ํˆฌ์žํ˜„๊ธˆ

๋‹จ๊ธฐํˆฌ์ž์ž์‚ฐ๊ฐ์†Œ

์žฅ๊ธฐํˆฌ์ž์ฆ๊ถŒ๊ฐ์†Œ

์„ค๋น„ํˆฌ์ž

์œ ๋ฌดํ˜•์ž์‚ฐ๊ฐ์†Œ

์žฌ๋ฌดํ˜„๊ธˆ

์ฐจ์ž…๊ธˆ์ฆ๊ฐ€

์ž๋ณธ์ฆ๊ฐ€

๋ฐฐ๋‹น๊ธˆ์ง€๊ธ‰

ํ˜„๊ธˆ ์ฆ๊ฐ

์ดํ˜„๊ธˆํ๋ฆ„(Gross CF)

(-) ์šด์ „์ž๋ณธ์ฆ๊ฐ€(๊ฐ์†Œ)

(-) ์„ค๋น„ํˆฌ์ž

(+) ์ž์‚ฐ๋งค๊ฐ

Free Cash Flow

(-) ๊ธฐํƒ€ํˆฌ์ž

์ž‰์—ฌํ˜„๊ธˆ

(๋‹จ์œ„: ์‹ญ์–ต์›)

๋งค์ถœ์•ก

์ฆ๊ฐ€์œจ (Y-Y,%)

์˜์—…์ด์ต

์ฆ๊ฐ€์œจ (Y-Y,%)

EBITDA

์˜์—…์™ธ์†์ต

์ˆœ์ด์ž์ˆ˜์ต

์™ธํ™”๊ด€๋ จ์†์ต

์ง€๋ถ„๋ฒ•์†์ต

์„ธ์ „๊ณ„์†์‚ฌ์—…์†์ต

๋‹น๊ธฐ์ˆœ์ด์ต

์ง€๋ฐฐ๊ธฐ์—…๋‹น๊ธฐ์ˆœ์ด์ต

์ฆ๊ฐ€์œจ (Y-Y,%)

NOPLAT

(+) Dep

(-) ์šด์ „์ž๋ณธํˆฌ์ž

(-) Capex

OpFCF

3 Yr CAGR & Margins

๋งค์ถœ์•ก์ฆ๊ฐ€์œจ(3Yr)

์˜์—…์ด์ต์ฆ๊ฐ€์œจ(3Yr)

EBITDA์ฆ๊ฐ€์œจ(3Yr)

์ˆœ์ด์ต์ฆ๊ฐ€์œจ(3Yr)

์˜์—…์ด์ต๋ฅ (%)

EBITDA๋งˆ์ง„(%)

์ˆœ์ด์ต๋ฅ  (%)

(๋‹จ์œ„: ์‹ญ์–ต์›)

์œ ๋™์ž์‚ฐ

ํ˜„๊ธˆ์„ฑ์ž์‚ฐ

๋งค์ถœ์ฑ„๊ถŒ

์žฌ๊ณ ์ž์‚ฐ

๋น„์œ ๋™์ž์‚ฐ

ํˆฌ์ž์ž์‚ฐ

์œ ํ˜•์ž์‚ฐ

๋ฌดํ˜•์ž์‚ฐ

์ž์‚ฐ์ด๊ณ„

์œ ๋™๋ถ€์ฑ„

๋งค์ž…์ฑ„๋ฌด

์œ ๋™์„ฑ์ด์ž๋ถ€์ฑ„

๋น„์œ ๋™๋ถ€์ฑ„

๋น„์œ ๋™์ด์ž๋ถ€์ฑ„

๋ถ€์ฑ„์ด๊ณ„

์ž๋ณธ๊ธˆ

์ž๋ณธ์ž‰์—ฌ๊ธˆ

์ด์ต์ž‰์—ฌ๊ธˆ

์ž๋ณธ์กฐ์ •

์ž๊ธฐ์ฃผ์‹

์ž๋ณธ์ด๊ณ„

ํˆฌํ•˜์ž๋ณธ

์ˆœ์ฐจ์ž…๊ธˆ

ROA

ROE

ROIC

๋Œ€์ฐจ๋Œ€์กฐํ‘œ ์†์ต๊ณ„์‚ฐ์„œ

ํ˜„๊ธˆํ๋ฆ„ํ‘œ ์ฃผ์š”ํˆฌ์ž์ง€ํ‘œ

์žฌ๋ฌด์ œํ‘œ (์‚ผ์„ฑSDI)

2012 2013 2014P 2015E 2016E

2,414.9 2,063.2 3,535.6 3,337.7 3,539.7

972.8 760.9 1,840.0 1,573.8 1,679.9

703.6 654.5 920.6 871.5 920.3

558.5 525.8 775.0 702.2 741.5

8,480.2 8,492.5 12,433.0 12,830.9 13,111.2

6,338.1 6,537.5 7,829.1 8,232.1 8,566.4

1,971.1 1,788.0 3,324.9 3,437.7 3,508.0

171.0 167.1 1,278.9 1,161.2 1,036.8

10,895.1 10,555.7 15,968.5 16,168.6 16,650.9

2,004.0 1,527.0 2,254.2 2,260.6 2,319.5

743.9 649.0 676.2 686.3 724.8

658.8 415.2 1,070.4 1,070.4 1,070.4

1,326.6 1,486.3 1,887.4 1,947.3 1,848.0

474.3 769.0 805.0 705.0 555.0

3,330.6 3,013.3 4,141.6 4,207.9 4,167.5

240.7 240.7 356.7 356.7 356.7

1,258.4 1,263.0 5,032.6 5,032.6 5,032.6

4,986.5 5,036.0 4,884.7 5,252.5 5,775.1

887.6 838.5 1,086.4 1,086.4 1,086.4

(168.2) (166.9) (10.8) (10.8) (10.8)

7,564.5 7,542.4 11,826.9 11,960.7 12,483.3

1,740.2 1,650.0 4,419.1 4,362.5 4,312.2

160.3 423.2 321.8 201.7 (54.5)

15.3 1.4 (0.6) 2.7 3.6

22.0 2.0 (0.9) 3.8 4.9

6.7 (1.3) 0.6 4.4 7.0

2012 2013 2014P 2015E 2016E

577.8 308.4 396.2 810.2 868.5

1,486.8 147.9 (80.2) 438.1 593.0

454.5 430.6 531.3 643.8 632.2

(7.9) (123.3) (172.1) (0.9) (36.9)

110.2 73.8 161.9 (12.9) (48.8)

2.4 15.8 308.4 (10.4) (39.3)

35.6 (44.1) 217.3 10.2 38.4

(511.3) (504.2) (270.7) (646.1) (569.2)

0.0 0.0 (93.1) (26.2) (27.3)

0.0 0.0 (208.5) 15.1 53.8

(459.7) (667.1) (6.4) (600.0) (560.0)

41.9 67.5 (35.4) (18.2) (18.2)

112.8 (25.7) (445.5) (170.4) (220.4)

187.1 75.6 28.3 (100.0) (150.0)

(76.4) (92.9) (5.6) (70.4) (70.4)

76.4 92.9 (283.9) 70.4 70.4

188.9 (216.3) 259.8 (6.3) 78.9

654.2 471.8 83.0 811.1 905.5

(492.0) 93.7 178.5 0.9 36.9

459.7 667.1 279.0 600.0 560.0

41.9 67.5 382.3 (18.2) (18.2)

728.3 (221.5) 445.5 192.0 290.3

0.0 0.0 28.3 (15.1) (53.8)

728.3 (221.5) (520.5) 207.2 344.1

2012 2013 2014P 2015E 2016E

32,299 2,867 (1,344) 6,539 8,861

152,666 152,853 143,224 150,138 159,330

1,500 1,500 1,000 1,000 1,000

4.7 56.5 n/a 20.3 15.0

1.0 1.1 0.9 0.9 0.8

11.1 19.6 16.2 10.5 9.0

1.0 0.9 0.8 0.8 0.8

10.9 16.2 29.9 11.5 10.3

1.2 1.5 1.4 1.2 1.2

2.0

44.0 40.0 0.7 35.2 33.4

2.1 5.6 1.7 n/a

25.0 105.0 36.5 22.3 n/a

120.5 135.1 2.8 147.6 152.6

n/a 7.2 57.8 4.7 7.7

0.4 0.7 147.3 1.1 1.0

1.3

19.2 18.4 0.9 30.8 29.6

80.8 81.6 69.2 70.4

31.8

13.0 13.6 68.2 12.9 11.5

87.0 86.4 87.1 88.5

2012 2013 2014P 2015E 2016E

5,771.2 5,016.5 5,474.2 7,509.4 7,859.5

6.0 (13.1) 9.1 37.2 4.7

186.9 (27.4) 70.8 260.3 394.3

69.9 ์ ์ „ ํ‘์ „ 267.7 51.5

641.4 403.2 556.5 904.1 1,026.5

1,842.5 211.4 128.6 323.8 375.9

15.3 3.8 (19.0) (55.0) (51.5)

(27.4) (3.9) (34.5) (4.1) (4.2)

2,238.6 406.0 182.0 319.5 370.5

2,029.4 184.0 199.4 584.1 770.2

1,486.8 147.9 (80.3) 438.1 593.0

1,471.5 130.6 ์ ์ „ 451.3 611.0

323.5 (90.1) 17.3 ํ‘์ „ 35.4

136.9 (22.0) 505.4 195.2 303.6

454.5 430.6 382.3 643.8 632.2

(492.0) 93.7 384.9 0.9 36.9

459.7 667.1 (244.6) 600.0 560.0

623.8 (352.3) 238.1 338.8

3.2

5.2 (0.7) (38.8) 9.2 16.1

(11.3) n/a 0.5 11.7 n/a

(4.9) (15.2) n/a 12.1 36.5

83.3 (27.3) 18.1 (33.5) 58.9

3.2 (0.5) 1.3 3.5 5.0

11.1 8.0 10.2 12.0 13.1

25.8 2.9 (1.5) 5.8 7.5

Source: K-IFRS ์—ฐ๊ฒฐ ๊ธฐ์ค€, KTBํˆฌ์ž์ฆ๊ถŒ

ํ˜„์žฌ๊ฐ€ (2/6)

์˜ˆ์ƒ ์ฃผ๊ฐ€์ƒ์Šน๋ฅ 

์‹œ๊ฐ€์ด์•ก

๋น„์ค‘(KOSPI๋‚ด)

๋ฐœํ–‰์ฃผ์‹์ˆ˜

52์ฃผ ์ตœ์ €๊ฐ€/์ตœ๊ณ ๊ฐ€

3๊ฐœ์›” ์ผํ‰๊ท ๊ฑฐ๋ž˜๋Œ€๊ธˆ

์™ธ๊ตญ์ธ ์ง€๋ถ„์œจ

์ฃผ์š”์ฃผ์ฃผ์ง€๋ถ„์œจ

LG์ „์ž์™ธ 1์ธ

๊ตญ๋ฏผ์—ฐ๊ธˆ๊ณต๋‹จ

35,100์›

22.5%

125,593์–ต์›

1.03%

357,816์ฒœ์ฃผ

23,100 / 36,900์›

344์–ต์›

33.1%

37.9%

9.1%

BUY

Stock Information

1H15 Apple watch, G Flex 2 ๋“ฑ Flexible OLED ์ œํ’ˆ ๋Œ€์ค‘ํ™” ์ „๋ง. 2H15 8์„ธ๋Œ€

OLED ์ฆ์„ค์— ๋”ฐ๋ฅธ OLED TV ์‚ฌ์—… ๊ฐ€์‹œํ™” ์ „๋ง. ๊ด€๋ จ ์ด์Šˆ ์ ๊ฒ€ ๋ฐ Value chain ๋ถ„์„

Issue

Performance

Price Trend

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

14.2 14.4 14.6 14.8 14.10 14.12

60

70

80

90

100

110

120

130

140

150

160

์ฃผ๊ฐ€(์ขŒ,์›) KOSPI ์ง€์ˆ˜๋Œ€๋น„(์šฐ, p)

LG๋””์Šคํ”Œ๋ ˆ์ด (034220)๊ฒฌ์กฐํ•œ ์‹ค์ ๊ณผ Plastic OLED๋กœ Valuation ์žฌํ‰๊ฐ€

1M 6M 12M YTD

4.6 2.0 41.2 4.3

0.7 7.1 38.8 2.2

์ฃผ๊ฐ€์ƒ์Šน๋ฅ (%)

KOSPI๋Œ€๋น„ ์ƒ๋Œ€์ˆ˜์ต๋ฅ (%)

ํˆฌ์ž์˜๊ฒฌ

๋ชฉํ‘œ์ฃผ๊ฐ€

Earnings

BUY

43,000

์œ ์ง€

์œ ์ง€

์ƒํ–ฅํˆฌ์ž์˜๊ฒฌ Buy, ๋ชฉํ‘œ์ฃผ๊ฐ€ 43,000์› ์œ ์ง€. ์˜ˆ์ƒ๋ณด๋‹ค ๊ฒฌ์กฐํ•œ Panel ๊ฐ€๊ฒฉ๊ณผ ์ˆ˜์ต์„ฑ ์œ„์ฃผ์˜

Fab ์šด์˜์— ๋”ฐ๋ผ `15๋…„๊ณผ `16๋…„ ์˜์—…์ด์ต ์ถ”์ •์น˜๋ฅผ ๊ฐ๊ฐ +5.5%, +5.3% ์ƒํ–ฅ ์กฐ์ •.

1H15 Apple Watch ๋“ฑ Plastic OLED ์ œํ’ˆ ์ถœ์‹œ๋กœ ๋™์‚ฌ์˜ OLED์‚ฌ์—…์— ๋Œ€ํ•œ Valu-

ation premium ๋ฐ˜์˜ ๊ธฐ๋Œ€

Pitch

โ€ข`15E ๋งค์ถœ์•ก 29์กฐ6,834์–ต์›(+12.2% YoY), ์˜์—…์ด์ต 2์กฐ1,009์–ต์›(+54.8%

YoY) ์ถ”์ •. ๊ธฐ์กด ์ถ”์ •์น˜ ๋Œ€๋น„ ๋งค์ถœ์•ก์€ +0.2%, ์˜์—…์ด์ต์€ +5.5% ์ƒํ–ฅ ์กฐ์ •.

Tightํ•œ LCD Panel์ˆ˜๊ธ‰์œผ๋กœ ์ถ”๊ฐ€์ ์ธ ์‹ค์  ์ƒํ–ฅ ์—ฌ์ง€๋„ ํฐ ๊ฒƒ์œผ๋กœ ํŒ๋‹จ

โ€ขํ•ด์™ธ Peers ๋Œ€๋น„ Valuation premium ๋ฐ˜์˜ ๊ธฐ๋Œ€. ํ•˜๊ธฐ ๋‘ ๊ฐ€์ง€ ์ด์œ  ๋•Œ๋ฌธ. ์ฐธ๊ณ ๋กœ ํ˜„

์ฃผ๊ฐ€๋Š” `15E PBR 1.0๋ฐฐ ์ˆ˜์ค€(vs AUO 0.9๋ฐฐ, INX 0.8๋ฐฐ)

1) ํ•ด์™ธ Peers ๋Œ€๋น„ ์ด์ต๋ฅ  ์šฐ์œ„ ์ „๋ง. ฬ€ 14๋…„ ์˜์—…์ด์ต๋ฅ ์€ AUO์™€ INX๊ฐ€ ์šฐ์œ„(`14P

LGD 5.1% vs AUO 5.4%, `14E INX 5.7% ์ถ”์ •). 2H14 ๋Œ€๋งŒ์—…์ฒด ์–‘์‚ฐ ๋น„์ค‘์ด

ํฐ IT Panel ๊ฐ€๊ฒฉ ๊ฐ•์„ธ ์˜ํ–ฅ. ์ตœ๊ทผ IT Panel ๊ฐ€๊ฒฉ ํ•˜๋ฝ์„ธ. ๋ฐ˜๋ฉด TV Panel ๊ฐ€๊ฒฉ ๊ฒฌ

์กฐ. ๋™์‚ฌ๋Š” 2H14๋ถ€ํ„ฐ ์ง€์†์ ์œผ๋กœ TV ์–‘์‚ฐ ๋น„์ค‘ ํ™•๋Œ€. `15E ๋™์‚ฌ ์ด์ต๋ฅ  ์šฐ์œ„ ํŒ๋‹จ

2) OLED ์‚ฌ์—… ๊ฐ€์‹œํ™”์— ๋”ฐ๋ฅธ Valuation ์žฌํ‰๊ฐ€. Flexible OLED ๋Œ€๋Ÿ‰ ์–‘์‚ฐ ์—…์ฒด๋Š”

๋™์‚ฌ์™€ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด๋ฟ. 1H15 Apple Watch ๋“ฑ flexible OLED ์‚ฌ์—… ๊ฐ€์‹œํ™”์—

๋”ฐ๋ฅธ ์žฌํ‰๊ฐ€ ๊ธฐ๋Œ€. ๋ณด์ˆ˜์ ์œผ๋กœ OLED ๋น„์šฉ ๋ถ€๋‹ด๋งŒ ๊ฒฝ๊ฐ๋˜์–ด๋„ ๋™์‚ฌ ์‹ค์  ๊ฐœ์„ ํญ์€

ํ•ด์™ธ Peers๋ฅผ ์••๋„ํ•  ์ „๋ง(`14๋…„ ๋™์‚ฌ OLED ๋น„์šฉ ๋ถ€๋‹ด์€ 6,000์–ต์› ์ถ”์ •)

Rationale

Source: K-IFRS ์—ฐ๊ฒฐ ๊ธฐ์ค€, KTBํˆฌ์ž์ฆ๊ถŒ

Valuation wide

2013 2014P 2015E

21.3 13.7 7.0

0.9 1.1 1.0

2.1 3.1 2.2

0.0 1.4 1.4

PER(๋ฐฐ)

PBR(๋ฐฐ)

EV/EBITDA(๋ฐฐ)

๋ฐฐ๋‹น์ˆ˜์ต๋ฅ (%)

ํ˜„์žฌ ์ง์ „ ๋ณ€๋™

2011 2012 2013 2014P 2015E 2016E 2017E

๋งค์ถœ์•ก 24,291 29,430 27,033 26,456 29,683 30,426 31,135

์˜์—…์ด์ต (764) 912 1,163 1,358 2,101 2,153 2,198

EBITDA 2,888 5,382 4,998 4,850 5,591 4,986 4,858

์ˆœ์ด์ต (788) 236 419 913 1,854 1,917 1,974

์ˆœ์ฐจ์ž…๊ธˆ 2,284 1,802 1,579 2,259 (552) (1,795) (3,295)

๋งค์ถœ์•ก์ฆ๊ฐ€์œจ (4.8) 21.2 (8.1) (2.1) 12.2 2.5 2.3

์˜์—…์ด์ต๋ฅ  (3.1) 3.1 4.3 5.1 7.1 7.1 7.1

์ˆœ์ด์ต๋ฅ  (3.2) 0.8 1.5 3.5 6.2 6.3 6.3

EPS์ฆ๊ฐ€์œจ ์ ์ „ ํ‘์ „ 82.7 115.2 104.2 3.4 3.0

ROE (7.4) 2.3 4.0 8.2 14.9 13.6 12.4

(๋‹จ์œ„: ์‹ญ์–ต์›, %)Earnings Forecasts

In-Depth

43 Page

In-Depth๏ฟฝDisplay

44 Page

Figure 01 LG๋””์Šคํ”Œ๋ ˆ์ด ๋ถ„๊ธฐ๋ณ„ ์ˆ˜์ต ์ถ”์ • (K-IFRS ์—ฐ๊ฒฐ๊ธฐ์ค€)

Source: LG๋””์Šคํ”Œ๋ ˆ์ด, KTBํˆฌ์ž์ฆ๊ถŒ

1Q14 2Q14 3Q14 4Q14P 1Q15E 2Q15E 3Q15E 4Q15E 1Q16E 2Q16E 3Q16E 4Q16E 2014P 2015E 2016E

ํ’ˆ๋ชฉ๋ณ„ Glass์‚ฐ์ถœ๋Ÿ‰

TV(000m2) 5,575 6,374 6,961 7,153 6,749 6,967 7,063 7,313 6,983 7,290 7,518 7,740 26,063 28,092 29,531

์ด์‚ฐ์ถœ๋Ÿ‰ ๋Œ€๋น„(%) 67.0% 68.1% 72.1% 71.1% 71.8% 70.7% 70.6% 70.7% 71.0% 70.8% 70.6% 70.7% 69.7% 70.9% 70.8%

MNT(000m2) 1,359 1,507 1,313 1,207 1,222 1,360 1,321 1,272 1,229 1,339 1,374 1,314 5,386 5,175 5,255

์ด์‚ฐ์ถœ๋Ÿ‰ ๋Œ€๋น„(%) 16.3% 16.1% 13.6% 12.0% 13.0% 13.8% 13.2% 12.3% 12.5% 13.0% 12.9% 12.0% 14.4% 13.1% 12.6%

Note PC(000m2) 878 964 830 835 799 877 880 827 806 896 894 854 3,508 3,384 3,451

์ด์‚ฐ์ถœ๋Ÿ‰ ๋Œ€๋น„(%) 10.6% 10.3% 8.6% 8.3% 8.5% 8.9% 8.8% 8.0% 8.2% 8.7% 8.4% 7.8% 9.4% 8.5% 8.3%

Tablet PC(000m2) 276 276 299 543 329 345 370 517 433 381 426 547 1,395 1,561 1,787

์ด์‚ฐ์ถœ๋Ÿ‰ ๋Œ€๋น„(%) 3.3% 3.0% 3.1% 5.4% 3.5% 3.5% 3.7% 5.0% 4.4% 3.7% 4.0% 5.0% 3.7% 3.9% 4.3%

Others(000m2) 234 234 251 322 301 305 370 414 384 391 437 493 1,041 1,390 1,704

์ด์‚ฐ์ถœ๋Ÿ‰ ๋Œ€๋น„(%) 2.8% 2.5% 2.6% 3.2% 3.2% 3.1% 3.7% 4.0% 3.9% 3.8% 4.1% 4.5% 2.8% 3.5% 4.1%

Total(000m2) 8,323 9,355 9,654 10,060 9,400 9,854 10,004 10,343 9,835 10,297 10,649 10,948 37,392 39,602 41,729

์ฆ๊ฐ๋ฅ (% q-q) -13.2% 12.4% 3.2% 4.2% -6.6% 4.8% 1.5% 3.4% -4.9% 4.7% 3.4% 2.8% 5.5% 5.9% 5.4%

ํŒ๊ฐ€($)

TV 383 384 400 382 372 364 357 349 342 342 345 349 387 360 344

MNT 773 783 825 860 842 832 827 819 814 811 813 808 808 830 811

Note PC 722 735 771 770 754 745 741 733 729 726 728 724 751 744 726

Tablet PC 1,981 1,834 2,080 2,538 2,344 1,922 2,037 2,015 1,994 1,870 1,964 1,924 2,112 2,089 1,938

Other 3,677 3,897 4,870 6,163 5,938 5,047 5,298 5,402 5,508 5,222 5,538 5,705 4,786 5,413 5,497

์ „์ฒด ํ‰๊ท ํŒ๊ฐ€ 628 615 658 773 713 663 698 723 707 678 715 753 672 699 713

์ฆ๊ฐ๋ฅ (% q-q) -9.9% -2.1% 7.0% 17.5% -7.8% -7.0% 5.3% 3.6% -2.2% -4.1% 5.5% 5.3% -4.3% 4.0% 2.0%

๋ถ€๋ฌธ๋ณ„ ๋งค์ถœ์•ก(์‹ญ์–ต์›)

TV 2,284 2,543 2,870 2,931 2,711 2,742 2,696 2,708 2,508 2,566 2,620 2,697 10,628 10,857 10,392

MNT 1,123 1,226 1,117 1,114 1,112 1,222 1,169 1,104 1,051 1,118 1,127 1,062 4,579 4,607 4,358

Note PC 678 736 659 690 651 706 698 643 617 670 657 618 2,763 2,697 2,562

Tablet PC 584 526 642 1,479 833 716 807 1,105 906 734 845 1,053 3,231 3,461 3,538

Other 919 947 1,260 2,128 1,929 1,665 2,099 2,369 2,218 2,105 2,442 2,811 5,255 8,062 9,576

Total 5,588 5,979 6,547 8,342 7,235 7,051 7,469 7,928 7,300 7,192 7,692 8,242 26,456 29,683 30,426

์ฆ๊ฐ๋ฅ (% q-q) -21.1% 7.0% 9.5% 27.4% -13.3% -2.5% 5.9% 6.2% -7.9% -1.5% 6.9% 7.1% -2.1% 12.2% 2.5%

๋งค์ถœ์›๊ฐ€(์‹ญ์–ต์›)

Total 4,924 5,271 5,463 7,010 6,115 5,851 6,147 6,574 6,157 6,025 6,359 6,802 22,668 24,687 25,342

์ฆ๊ฐ๋ฅ (% q-q) -20.9% 7.0% 3.7% 28.3% -12.8% -4.3% 5.1% 6.9% -6.3% -2.2% 5.5% 7.0% -3.6% 8.9% 2.7%

ํŒ๊ด€๋น„(์‹ญ์–ต์›)

Total 570 545 610 706 671 680 758 787 694 698 748 792 2,431 2,895 2,931

์ฆ๊ฐ๋ฅ (% q-q) -4.2% -4.2% 11.7% 15.8% -5.0% 1.4% 11.4% 3.9% -11.9% 0.6% 7.2% 5.9% 3.7% 19.1% 1.2%

์˜์—…์ด์ต(์‹ญ์–ต์›)

Total 94 163 474 626 450 520 564 567 450 470 585 648 1,357 2,101 2,153

์˜์—…์ด์ต๋ฅ (%) 1.7% 2.7% 7.2% 7.5% 6.2% 7.4% 7.5% 7.2% 6.2% 6.5% 7.6% 7.9% 5.1% 7.1% 7.1%

๊ฐ๊ฐ€์ƒ๊ฐ๋น„(์‹ญ์–ต์›)

์œ ํ˜•์ž์‚ฐ ๊ฐ๊ฐ€์ƒ๊ฐ๋น„ 864 786 751 821 829 829 791 791 834 639 555 565 3,222 3,240 2,593

๋ฌดํ˜•์ž์‚ฐ ์ƒ๊ฐ๋น„ 56 59 70 85 65 65 60 60 60 60 60 60 270 250 240

EBITDA(์‹ญ์–ต์›)

Total 1,015 1,008 1,295 1,532 1,344 1,414 1,414 1,418 1,344 1,169 1,200 1,273 4,850 5,591 4,986

EBITDA์ด์ต๋ฅ (%) 18.2% 16.9% 19.8% 18.4% 18.6% 20.1% 18.9% 17.9% 18.4% 16.2% 15.6% 15.4% 18.3% 18.8% 16.4%

45 Page

In-Depth๏ฟฝDisplay

0

10,000

20,000

30,000

40,000

50,000

60,000

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

(์›)

1.4x

0.8x

1.0x

1.2x

0.6x

Figure 02 LG๋””์Šคํ”Œ๋ ˆ์ด 12๊ฐœ์›” forward PBR Band ์ถ”์ด

Source: KTBํˆฌ์ž์ฆ๊ถŒ

0

10,000

20,000

30,000

40,000

50,000

60,000

2008 2009 2010 2011 2012 2013 2014 2015

(์›)

2.8x

1.2x

1.6x

2.0x

2.4x

Figure 03 LG๋””์Šคํ”Œ๋ ˆ์ด 12๊ฐœ์›” EV/EBITDA Band ์ถ”์ด

Source: KTBํˆฌ์ž์ฆ๊ถŒ

Figure 04 LG๋””์Šคํ”Œ๋ ˆ์ด ๋ถ„๊ธฐ ์‹ค์  ์ „๋ง ๋ณ€๊ฒฝ (๋‹จ์œ„: ์‹ญ์–ต์›)

Source: LG๋””์Šคํ”Œ๋ ˆ์ด, KTBํˆฌ์ž์ฆ๊ถŒ Note: K-IFRS ์—ฐ๊ฒฐ ๊ธฐ์ค€

๋ณ€๊ฒฝ์ „ ๋ณ€๊ฒฝํ›„ ์ฐจ์ด(%,%p)

2015.03 2015.06 2015.09 2015.12 2015.03 2015.06 2015.09 2015.12 2015.03 2015.06 2015.09 2015.12

๋งค์ถœ์•ก 7,220.7 7,056.3 7,441.5 7,897.8 7,235.3 7,051.0 7,468.8 7,928.3 0.2 (0.1) 0.4 0.4

์˜์—…์ด์ต 365.6 492.1 561.7 572.6 450.0 520.0 563.8 567.1 23.1 5.7 0.4 (1.0)

์˜์—…์ด์ต๋ฅ (%) 5.1 7.0 7.5 7.3 6.2 7.4 7.5 7.2 1.2 0.4 0.0 (0.1)

EBITDA 1,259.8 1,386.3 1,412.3 1,423.2 1,344.2 1,414.2 1,414.4 1,417.7 6.7 2.0 0.1 (0.4)

EBITDA์ด์ต๋ฅ (%) 17.4 19.6 19.0 18.0 18.6 20.1 18.9 17.9 1.1 0.4 (0.0) (0.1)

์ˆœ์ด์ต 333.7 436.8 493.6 501.6 402.7 459.4 495.1 496.9 20.7 5.2 0.3 (0.9)

Figure 05 LG๋””์Šคํ”Œ๋ ˆ์ด ์—ฐ๊ฐ„ ์‹ค์  ์ „๋ง ๋ณ€๊ฒฝ (๋‹จ์œ„: ์‹ญ์–ต์›)

Source: LG๋””์Šคํ”Œ๋ ˆ์ด, KTBํˆฌ์ž์ฆ๊ถŒ Note: K-IFRS ์—ฐ๊ฒฐ ๊ธฐ์ค€

๋ณ€๊ฒฝ์ „ ๋ณ€๊ฒฝํ›„ ์ฐจ์ด(%,%P)

2015E 2016E 2017E 2015E 2016E 2017E 2015E 2016E 2017E

๋งค์ถœ์•ก 29,616.3 30,221.8 30,826.3 29,683.4 30,425.9 31,135.2 0.2 0.7 1.0

์˜์—…์ด์ต 1,992.0 2,045.2 2,111.8 2,100.9 2,152.9 2,197.7 5.5 5.3 4.1

์˜์—…์ด์ต๋ฅ (%) 6.7 6.8 6.9 7.1 7.1 7.1 0.4 0.3 0.2

EBITDA 5,481.6 4,878.6 4,772.1 5,590.5 4,986.3 4,858.0 2.0 2.2 1.8

EBITDA์ด์ต๋ฅ (%) 18.5 16.1 15.5 18.8 16.4 15.6 0.3 0.2 0.1

์ˆœ์ด์ต 1,765.8 1,829.6 1,904.2 1,854.0 1,917.1 1,974.0 5.0 4.8 3.7

In-Depth๏ฟฝDisplay

46 Page

Global Peer Analysis

Figure 06 Global Peer Analysis โ… - Earnings (๋‹จ์œ„: ๋ฐฑ๋งŒ๋‹ฌ๋Ÿฌ, ๋‹ฌ๋Ÿฌ)

Source: Bloomberg, KTBํˆฌ์ž์ฆ๊ถŒ

ํšŒ์‚ฌ๋ช… LG ๋””์Šคํ”Œ๋ ˆ์ด Japan Display Sharp AUO Innolux Hannstar BOE

์ฃผ๊ฐ€(2/6, ๋‹ฌ๋Ÿฌ) 32.0 3.5 1.9 0.5 0.5 0.2 0.5

์‹œ๊ฐ€์ด์•ก 11,438.3 2,110.3 3,256.1 5,228.5 4,967.8 808.0 5,288.0

๋งค์ถœ์•ก 2013 24,708 5,535 29,996 14,025 14,239 1,058 5,464

2014P 20,303 6,137 29,229 13,466 13,452 731 6,517

2015E 27,331 6,122 24,173 12,954 13,565 891 8,175

์˜์—…์ด์ต 2013 1,063 22 -1,770 279 517 210 432

2014P 1,042 276 1,084 N/A 775 135 313

2015E 1,935 46 609 818 779 139 575

EBITDA 2013 4,568 482 381 2,423 3,139 299 1,181

2014P 3,722 917 2,320 N/A 2,664 234 1,315

2015E 5,148 664 1,562 2,445 2,481 236 1,908

์ˆœ์ด์ต 2013 383 47 -6,600 141 172 208 383

2014P 701 339 115 582 535 34 343

2015E 1,409 -112 -28 676 578 N/A 579

EPS(๋‹ฌ๋Ÿฌ) 2013 1.1 0.2 -5.9 0.0 0.0 0.1 0.0

2014P 2.0 1.4 0.1 0.1 0.1 0.0 0.0

2015E 4.6 -0.2 0.0 0.1 0.1 0.0 0.0

BPS(๋‹ฌ๋Ÿฌ) 2013 25.9 6.5 1.1 0.6 0.7 0.4 0.4

2014P 23.6 6.5 1.1 N/A 0.7 N/A 0.4

2015E 32.3 5.5 1.1 0.7 0.8 N/A 0.4

Net Debt 2013 1,443 -38 10,428 3,635 5,237 -124 2,164

(-Net Cash) 2014P 1,733 -377 6,927 N/A 2,693 N/A N/A

2015E -431 -231 5,107 1,026 1,386 N/A N/A

Figure 07 Global Peer Analysis โ…ก- Valuation (๋‹จ์œ„: ๋ฐฐ, %)

Source: Bloomberg, KTBํˆฌ์ž์ฆ๊ถŒ

ํšŒ์‚ฌ๋ช… LG ๋””์Šคํ”Œ๋ ˆ์ด Japan Display Sharp AUO Innolux Hannstar BOE

PER(๋ฐฐ) 2013 21.3 N/A N/A 21.2 19.9 5.2 8.8

2014P 13.7 5.3 38.8 8.9 9.1 23.5 47.8

2015E 7.0 N/A N/A 7.6 8.3 5.7 28.7

PBR(๋ฐฐ) 2013 0.9 N/A 2.5 0.6 0.5 0.9 0.7

2014P 1.1 1.1 2.7 N/A 0.7 N/A 1.4

2015E 1.0 0.6 1.8 0.9 0.8 N/A 1.3

EV/EBITDA(๋ฐฐ) 2013 2.1 N/A 41.4 3.0 2.8 3.2 7.1

2014P 3.1 4.3 5.5 3.9 3.0 3.3 11.3

2015E 2.2 3.5 6.1 3.3 3.2 3.3 7.8

ROE(%) 2013 4.0 N/A -145.3 2.7 2.8 19.6 8.7

2014P 8.2 12.9 7.2 N/A 8.1 11.2 2.8

2015E 14.3 -3.0 -0.5 10.8 7.9 10.4 4.6

ROA(%) 2013 1.8 N/A -23.2 0.8 1.0 13.6 3.0

2014P 4.0 4.9 0.5 N/A 3.3 8.7 N/A

2015E 7.3 -1.5 -0.8 4.3 3.8 8.2 N/A

Div. Yield(%) 2013 0.0 0.0 0.0 1.6 1.3 1.4 0.0

2014P 1.4 0.0 0.0 N/A 1.8 1.2 N/A

2015E 1.4 0.0 0.0 3.8 2.6 1.2 N/A

47 Page

In-Depth๏ฟฝDisplay

(๋‹จ์œ„: ์›, ๋ฐฐ)

Per share Data

EPS

BPS

DPS

Multiples(x,%)

PER

PBR

EV/EBITDA

๋ฐฐ๋‹น์ˆ˜์ต์œจ

PCR

PSR

์žฌ๋ฌด๊ฑด์ „์„ฑ(%)

๋ถ€์ฑ„๋น„์œจ

Net debt/Equity

Net debt/EBITDA

์œ ๋™๋น„์œจ

์ด์ž๋ณด์ƒ๋ฐฐ์œจ

์ด์ž๋น„์šฉ/๋งค์ถœ์•ก

์ž์‚ฐ๊ตฌ์กฐ

ํˆฌํ•˜์ž๋ณธ(%)

ํ˜„๊ธˆ+ํˆฌ์ž์ž์‚ฐ(%)

์ž๋ณธ๊ตฌ์กฐ

์ฐจ์ž…๊ธˆ(%)

์ž๊ธฐ์ž๋ณธ(%)

(๋‹จ์œ„: ์‹ญ์–ต์›)

์˜์—…ํ˜„๊ธˆ

๋‹น๊ธฐ์ˆœ์ด์ต

์ž์‚ฐ์ƒ๊ฐ๋น„

์šด์ „์ž๋ณธ์ฆ๊ฐ

๋งค์ถœ์ฑ„๊ถŒ๊ฐ์†Œ(์ฆ๊ฐ€)

์žฌ๊ณ ์ž์‚ฐ๊ฐ์†Œ(์ฆ๊ฐ€)

๋งค์ž…์ฑ„๋ฌด์ฆ๊ฐ€(๊ฐ์†Œ)

ํˆฌ์žํ˜„๊ธˆ

๋‹จ๊ธฐํˆฌ์ž์ž์‚ฐ๊ฐ์†Œ

์žฅ๊ธฐํˆฌ์ž์ฆ๊ถŒ๊ฐ์†Œ

์„ค๋น„ํˆฌ์ž

์œ ๋ฌดํ˜•์ž์‚ฐ๊ฐ์†Œ

์žฌ๋ฌดํ˜„๊ธˆ

์ฐจ์ž…๊ธˆ์ฆ๊ฐ€

์ž๋ณธ์ฆ๊ฐ€

๋ฐฐ๋‹น๊ธˆ์ง€๊ธ‰

ํ˜„๊ธˆ ์ฆ๊ฐ

์ดํ˜„๊ธˆํ๋ฆ„(Gross CF)

(-) ์šด์ „์ž๋ณธ์ฆ๊ฐ€(๊ฐ์†Œ)

(-) ์„ค๋น„ํˆฌ์ž

(+) ์ž์‚ฐ๋งค๊ฐ

Free Cash Flow

(-) ๊ธฐํƒ€ํˆฌ์ž

์ž‰์—ฌํ˜„๊ธˆ

(๋‹จ์œ„: ์‹ญ์–ต์›)

๋งค์ถœ์•ก

์ฆ๊ฐ€์œจ (Y-Y,%)

์˜์—…์ด์ต

์ฆ๊ฐ€์œจ (Y-Y,%)

EBITDA

์˜์—…์™ธ์†์ต

์ˆœ์ด์ž์ˆ˜์ต

์™ธํ™”๊ด€๋ จ์†์ต

์ง€๋ถ„๋ฒ•์†์ต

์„ธ์ „๊ณ„์†์‚ฌ์—…์†์ต

๋‹น๊ธฐ์ˆœ์ด์ต

์ง€๋ฐฐ๊ธฐ์—…๋‹น๊ธฐ์ˆœ์ด์ต

์ฆ๊ฐ€์œจ (Y-Y,%)

NOPLAT

(+) Dep

(-) ์šด์ „์ž๋ณธํˆฌ์ž

(-) Capex

OpFCF

3 Yr CAGR & Margins

๋งค์ถœ์•ก์ฆ๊ฐ€์œจ(3Yr)

์˜์—…์ด์ต์ฆ๊ฐ€์œจ(3Yr)

EBITDA์ฆ๊ฐ€์œจ(3Yr)

์ˆœ์ด์ต์ฆ๊ฐ€์œจ(3Yr)

์˜์—…์ด์ต๋ฅ (%)

EBITDA๋งˆ์ง„(%)

์ˆœ์ด์ต๋ฅ  (%)

(๋‹จ์œ„: ์‹ญ์–ต์›)

์œ ๋™์ž์‚ฐ

ํ˜„๊ธˆ์„ฑ์ž์‚ฐ

๋งค์ถœ์ฑ„๊ถŒ

์žฌ๊ณ ์ž์‚ฐ

๋น„์œ ๋™์ž์‚ฐ

ํˆฌ์ž์ž์‚ฐ

์œ ํ˜•์ž์‚ฐ

๋ฌดํ˜•์ž์‚ฐ

์ž์‚ฐ์ด๊ณ„

์œ ๋™๋ถ€์ฑ„

๋งค์ž…์ฑ„๋ฌด

์œ ๋™์„ฑ์ด์ž๋ถ€์ฑ„

๋น„์œ ๋™๋ถ€์ฑ„

๋น„์œ ๋™์ด์ž๋ถ€์ฑ„

๋ถ€์ฑ„์ด๊ณ„

์ž๋ณธ๊ธˆ

์ž๋ณธ์ž‰์—ฌ๊ธˆ

์ด์ต์ž‰์—ฌ๊ธˆ

์ž๋ณธ์กฐ์ •

์ž๊ธฐ์ฃผ์‹

์ž๋ณธ์ด๊ณ„

ํˆฌํ•˜์ž๋ณธ

์ˆœ์ฐจ์ž…๊ธˆ

ROA

ROE

ROIC

๋Œ€์ฐจ๋Œ€์กฐํ‘œ ์†์ต๊ณ„์‚ฐ์„œ

ํ˜„๊ธˆํ๋ฆ„ํ‘œ ์ฃผ์š”ํˆฌ์ž์ง€ํ‘œ

์žฌ๋ฌด์ œํ‘œ (LG๋””์Šคํ”Œ๋ ˆ์ด)

2012 2013 2014P 2015E 2016E

8,914.7 7,731.8 9,503.5 11,516.8 12,407.5

2,653.8 2,323.4 2,294.6 4,625.7 5,248.9

3,524.3 3,207.7 3,772.5 3,585.4 3,727.1

2,390.0 1,933.2 2,936.3 2,790.7 2,901.0

15,540.8 13,983.5 14,029.9 13,449.8 13,941.8

1,935.7 1,707.0 1,625.5 1,691.5 1,760.1

13,107.5 11,808.3 11,866.2 11,146.6 11,473.2

497.6 468.2 538.3 611.8 708.4

24,455.5 21,715.3 23,533.4 24,966.6 26,349.3

9,206.2 6,788.9 7,892.3 7,905.0 7,963.4

6,958.2 4,453.9 5,234.0 5,412.3 5,626.2

1,015.3 907.9 1,216.9 1,036.9 866.9

5,009.2 4,128.9 3,751.9 3,467.4 3,033.4

3,440.6 2,994.8 3,336.6 3,036.6 2,586.6

14,215.3 10,917.9 11,644.2 11,372.3 10,996.8

1,789.1 1,789.1 1,789.1 1,789.1 1,789.1

2,251.1 2,251.1 2,251.1 2,251.1 2,251.1

6,239.0 6,662.7 7,573.0 9,248.1 10,986.2

(69.4) (91.7) (50.0) (20.0) 0.0

0.0 0.0 0.0 0.0 0.0

10,240.2 10,797.4 11,889.2 13,594.3 15,352.5

11,624.0 11,953.3 13,738.2 12,615.6 13,113.2

1,802.1 1,579.4 2,258.9 (552.1) (1,795.4)

1.0 1.8 4.0 7.6 7.5

2.3 4.0 8.2 14.9 13.6

4.0 5.0 7.8 13.1 13.7

2012 2013 2014P 2015E 2016E

4,569.7 3,584.8 2,615.2 5,858.6 4,716.7

236.3 419.0 913.1 1,854.0 1,917.1

4,469.4 3,834.5 3,492.4 3,489.6 2,833.4

(721.3) (1,356.2) (2,121.8) 510.4 (39.0)

(1,456.9) (251.8) (937.1) 187.1 (141.7)

(72.6) 456.8 (1,005.7) 145.6 (110.3)

148.4 (1,399.5) 181.9 178.3 213.9

(3,688.2) (4,504.3) (3,798.2) (2,961.9) (3,448.0)

(0.0) 0.0 (15.4) (63.2) (133.5)

0.0 0.0 (1.3) (5.8) (6.5)

(3,972.5) (3,473.1) (3,272.4) (2,520.0) (2,920.0)

(227.0) (143.0) (316.2) (323.5) (336.7)

(48.1) (391.0) 878.1 (628.9) (778.9)

(61.2) (550.9) 619.8 (480.0) (620.0)

0.0 0.0 112.1 (148.9) (158.9)

0.0 0.0 0.0 178.9 178.9

820.7 (1,316.8) (283.2) 2,267.9 489.8

5,528.7 5,236.9 4,913.1 5,348.2 4,755.6

1,561.4 1,457.4 1,006.1 (510.4) 39.0

3,972.5 3,473.1 3,272.4 2,520.0 2,920.0

(227.0) (143.0) (316.2) (323.5) (336.7)

(232.3) 163.5 318.4 3,015.1 1,460.0

0.0 0.0 1.3 5.8 6.5

(232.3) 163.5 317.0 3,009.3 1,453.5

2012 2013 2014P 2015E 2016E

652 1,191 2,563 5,235 5,413

27,143 28,347 30,812 35,372 40,015

0 0 500 500 500

47.6 21.3 13.7 6.7 6.5

1.1 0.9 1.1 1.0 0.9

2.4 2.1 3.1 2.1 2.2

0.0 0.0 1.4 1.4 1.4

2.0 1.7 2.6 2.3 2.6

0.4 0.3 0.5 0.4 0.4

138.8 101.1 97.9 83.7 71.6

17.6 14.6 19.0 n/a n/a

33.5 31.6 46.6 n/a n/a

96.8 113.9 120.4 145.7 155.8

5.8 9.8 22.5 46.1 68.7

0.6 0.6 0.4 0.4 0.3

71.7 74.8 77.8 66.6 65.2

28.3 25.2 22.2 33.4 34.8

30.3 26.5 27.7 23.1 18.4

69.7 73.5 72.3 76.9 81.6

2012 2013 2014P 2015E 2016E

29,429.7 27,033.0 26,455.6 29,683.4 30,425.9

21.2 (8.1) (2.1) 12.2 2.5

912.4 1,163.3 1,357.5 2,100.9 2,152.9

ํ‘์ „ 27.5 16.7 54.8 2.5

5,381.8 4,997.8 4,849.9 5,590.5 4,986.3

(453.8) (333.0) (116.7) 160.3 185.2

(158.2) (119.1) (60.2) (45.6) (31.3)

200.3 23.8 (74.2) 143.5 153.4

36.3 24.5 16.0 10.8 10.8

458.5 830.3 1,240.8 2,261.2 2,338.1

236.3 419.0 913.1 1,854.0 1,917.1

233.2 426.1 917.0 1,873.0 1,936.7

ํ‘์ „ 77.3 117.9 103.0 3.4

470.3 587.0 999.0 1,722.5 1,765.2

4,469.4 3,834.5 3,492.4 3,489.6 2,833.4

1,561.4 1,457.4 1,006.1 (510.4) 39.0

3,972.5 3,473.1 3,272.4 2,520.0 2,920.0

(594.2) (508.9) 212.9 3,202.6 1,639.6

13.7 1.9 2.9 0.3 4.0

(3.3) (3.9) n/a 32.1 22.8

11.8 5.7 18.9 1.3 (0.1)

(40.4) (28.8) n/a 98.7 66.0

3.1 4.3 5.1 7.1 7.1

18.3 18.5 18.3 18.8 16.4

0.8 1.5 3.5 6.2 6.3

Source: K-IFRS ์—ฐ๊ฒฐ ๊ธฐ์ค€, KTBํˆฌ์ž์ฆ๊ถŒ

ํ˜„์žฌ๊ฐ€ (2/6)

์˜ˆ์ƒ ์ฃผ๊ฐ€์ƒ์Šน๋ฅ 

์‹œ๊ฐ€์ด์•ก

๋น„์ค‘(KOSPI๋‚ด)

๋ฐœํ–‰์ฃผ์‹์ˆ˜

52์ฃผ ์ตœ์ €๊ฐ€/์ตœ๊ณ ๊ฐ€

3๊ฐœ์›” ์ผํ‰๊ท ๊ฑฐ๋ž˜๋Œ€๊ธˆ

์™ธ๊ตญ์ธ ์ง€๋ถ„์œจ

์ฃผ์š”์ฃผ์ฃผ์ง€๋ถ„์œจ

์ด์ค€ํ˜ธ

๋•์‚ฐํ™€๋”ฉ์Šค

๋•์‚ฐํ•˜์ด๋ฉ”ํƒˆ

25,600์›

n/a

3,073์–ต์›

0.02%

12,007์ฒœ์ฃผ

n/a

n/a

13.52%

20.0%

17.3%

14.4%

Not rated

Stock Information

Performance

๋•์‚ฐ๋„ค์˜ค๋ฃฉ์Šค (213420)Red Host ๊ณต๊ธ‰์— ๋”ฐ๋ฅธ ์‹ค์  ๊ฐœ์„  ์ „๋ง

1M 6M 12M YTD

n/a n/a n/a n/a

n/a n/a n/a n/a

(%)

์ฃผ๊ฐ€์ƒ์Šน๋ฅ 

KOSPI๋Œ€๋น„ ์ƒ๋Œ€์ˆ˜์ต๋ฅ 

ํˆฌ์ž์˜๊ฒฌ

๋ชฉํ‘œ์ฃผ๊ฐ€

Earnings

N/R

Valuation wide

2013 2014P 2015E

n/a n/a n/a

n/a n/a n/a

n/a n/a n/a

n/a n/a n/a

PER(๋ฐฐ)

PBR(๋ฐฐ)

EV/EBITDA(๋ฐฐ)

๋ฐฐ๋‹น์ˆ˜์ต๋ฅ (%)

ํ˜„์žฌ ์ง์ „ ๋ณ€๋™

In-Depth

48 Page

์‚ผ์„ฑ์ „์ž์™€ ์ค‘ํ™”๊ถŒ ์—…์ฒด์˜ ์Šค๋งˆํŠธํฐ ๋‚ด OLED ์ฑ„ํƒ ๋น„์ค‘ ์ฆ๊ฐ€. 1H15 Galaxy S

Edge(๊ฐ€์นญ) ๋“ฑ Flexible OLED ์ œํ’ˆ ๋Œ€์ค‘ํ™”. ๊ด€๋ จ ์ด์Šˆ ์ ๊ฒ€ ๋ฐ Value chain ๋ถ„์„

Issue

ํˆฌ์ž์˜๊ฒฌ Not rated. ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด OLED๊ฐ€๋™๋ฅ  ๊ฐœ์„ ์— ๋”ฐ๋ฅธ ์ˆ˜ํ˜œ ์ „๋ง. ๊ธฐ์กด ์ฃผ๋ ฅ

๋งค์ถœ์›์ด์—ˆ๋˜ HTL ์™ธ์—๋„ Red Host ์‹ ๊ทœ ๊ณต๊ธ‰์— ๋”ฐ๋ฅธ ์‹ค์  ๊ฐœ์„  ์ „๋ง

Pitch

โ€ข๋™์‚ฌ๋Š” OLED ์†Œ์žฌ ์ „๋ฌธ ์—…์ฒด. ์ฃผ์š” ๊ณ ๊ฐ์‚ฌ ๋น„์ค‘์€ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด 70%, ๊ธฐํƒ€ ๊ณ ๊ฐ์‚ฌ

30% ์ˆ˜์ค€. ๊ธฐํƒ€ ๊ณ ๊ฐ์‚ฌ์˜ ๋งค์ถœ๋„ ์ตœ์ข… ๊ณ ๊ฐ์€ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์ž„์— ๋”ฐ๋ผ, ์‹ค์งˆ์ ์ธ

์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ๋งค์ถœ ์˜์กด๋„๋Š” 90% ์ˆ˜์ค€์œผ๋กœ ์ถ”์ •

โ€ข๋™์‚ฌ์˜ ์ฃผ์š” ๋งค์ถœ์›์€ HTL. `14๋…„ ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด์˜ ๋‹จ๊ฐ€์ธํ•˜ ์˜ํ–ฅ์œผ๋กœ ๊ณต๊ธ‰๋Ÿ‰ ์ฆ๊ฐ€

์—๋„ ๋ถˆ๊ตฌ ๋งค์ถœ ์—ญ์„ฑ์žฅ ๊ธฐ๋ก. `15๋…„ HTL ์‹œ์žฅ ๋‚ด Idemitsu Kosan ๋“ฑ ์‹ ๊ทœ ์—…์ฒด ์ง„์ž…๊ณผ

๊ธฐ์กด ๊ณต๊ธ‰์—…์ฒด์™€์˜ ๊ฒฝ์Ÿ ์‹ฌํ™”๋กœ HTL ๋งค์ถœ ์„ฑ์žฅ์€ ์ •์ฒด๋  ์ „๋ง

โ€ข`15๋…„ ๋™์‚ฌ ์‹ค์  ๊ฐœ์„  Key driver๋Š” Red host. Red host ๋งค์ถœ์€ 2H14 ์‹œ์ž‘๋˜์—ˆ์œผ๋ฉฐ

ํ˜„์žฌ Idemitsu Kosan๊ณผ ๊ฒฝ์Ÿ ์ค‘. ํ–ฅํ›„ ์ ์šฉ ๋ชจ๋ธ ์ถœ์‹œ ๋ณธ๊ฒฉํ™”์— ๋”ฐ๋ฅธ ๋งค์ถœ ์„ฑ์žฅ ์ „๋ง

โ€ข์ „์„ธ๊ณ„ OLED ์†Œ์žฌ์ฃผ๋กœ ํˆฌ์žํ•  ์ˆ˜ ์žˆ๋Š” ์—…์ฒด๋Š” Universal Display์™€ ๋™์‚ฌ ์ •๋„.

Idemitsu Kosan๊ณผ LGํ™”ํ•™, ์‚ผ์„ฑSDI ๋“ฑ๋„ OLED ๊ด€๋ จ ๋งค์ถœ์ด ์ฆ๊ฐ€ํ•˜๊ณ  ์žˆ์ง€๋งŒ

๋ณธ์—… ๋Œ€๋น„ OLED ๋งค์ถœ ๊ธฐ์—ฌ๋„๊ฐ€ ๋‚ฎ๊ธฐ ๋•Œ๋ฌธ

โ€ข๋ถ„ํ•  ์ƒ์žฅ ์ดํ›„ ๋™์‚ฌ Valuation์— ๋Œ€ํ•œ ๊ณ ๋ฏผ. ๊ธฐ์กด ๋•์‚ฐํ•˜์ด๋ฉ”ํƒˆ์ด Target PER 15๋ฐฐ

์˜€๊ณ  Universal Display๊ฐ€ 30๋ฐฐ ์ˆ˜์ค€์ž„์„ ๊ณ ๋ ค์‹œ ๋™์‚ฌ Valuation์€ 20๋ฐฐ ์ˆ˜์ค€์œผ๋กœ

์ฑ…์ • ๊ฐ€๋Šฅํ•˜๋‹ค๋Š” ํŒ๋‹จ. ์ฐธ๊ณ ๋กœ Universal Display๋Š” ์ „์„ธ๊ณ„ 1์œ„ OLED ์†Œ์žฌ์—…์ฒด.

๋Œ€๋ถ€๋ถ„ OLED ์–‘์‚ฐ์—…์ฒด๊ฐ€ Universal Display์˜ PHOLED ํŠนํ—ˆ๋ฅผ ์ด์šฉํ•˜๊ณ  ์žˆ๊ณ 

๋งค์ถœ๋„ ๊ณ ๋งˆ์ง„์˜ Royalty ๋น„์ค‘์ด ๋†’๋‹ค๋Š” ์ ์„ ๊ณ ๋ ค์‹œ ๋™์‚ฌ์˜ Universal Display

๋Œ€๋น„ Valuation ํ• ์ฆ์€ ๋ถ€๋‹ด์ด๋ผ๋Š” ํŒ๋‹จ

Rationale

2012 2013 2014P

๋งค์ถœ์•ก 79,247 55,763 41,040

์˜์—…์ด์ต 11,175 15,573 1,416

์ˆœ์ด์ต n/a 14,875 2,110

๋งค์ถœ์•ก์ฆ๊ฐ€์œจ n/a (29.6) (26.4)

์˜์—…์ด์ต๋ฅ  14.1 27.9 3.5

์ˆœ์ด์ต๋ฅ  n/a 26.7 5.1

(๋‹จ์œ„: ์‹ญ์–ต์›, %)Earnings Forecasts

Source: K-IFRS ์—ฐ๊ฒฐ ๊ธฐ์ค€, KTBํˆฌ์ž์ฆ๊ถŒ

49 Page

In-Depth๏ฟฝDisplay

0

5

10

15

20

25

30(%)

0

20

40

60

80

100

`12 `13 `14E `15E

๋งค์ถœ์•ก(์ขŒ)

์˜์—…์ด์ต๋ฅ (์šฐ)

(์‹ญ์–ต์›)

Figure 01 ๋งค์ถœ์•ก ๋ฐ ์˜์—…์ด์ต๋ฅ  ์ถ”์ด

Source: ๋•์‚ฐ๋„ค์˜ค๋ฃฉ์Šค, KTBํˆฌ์ž์ฆ๊ถŒ

์ด์ค€ํ˜ธ, 20.0%

๋•์‚ฐํ™€๋”ฉ์Šค, 17.3%

๋•์‚ฐํ•˜์ด๋ฉ”ํƒˆ, 14.4%

๊ธฐํƒ€์ฃผ์ฃผ, 48.4%

Figure 02 ์ฃผ์š” ์ฃผ์ฃผ ๊ตฌ์„ฑ

Source: ๋•์‚ฐ๋„ค์˜ค๋ฃฉ์Šค, KTBํˆฌ์ž์ฆ๊ถŒ

Figure 03 SDC Value chain

Source: KTBํˆฌ์ž์ฆ๊ถŒ

์œ ๊ธฐ์†Œ์žฌ ๊ธฐ์กด ์ฃผ๋ ฅ ์—…์ฒด ์‹ ๊ทœ ์ง„์ž… ์—…์ฒด

HTL, HILETL, EIL ๋•์‚ฐํ•˜์ด๋ฉ”ํƒˆ, ๋‘์‚ฐ์ „์ž(CS์—˜์ ๋ผ) Idemitsu Kosan, Merck

LGํ™”ํ•™ ์‚ผ์„ฑSDI(Novaled)

Red ์ธ๊ด‘ Host Dow Chemical๋•์‚ฐํ•˜์ด๋ฉ”ํƒˆ

Dopant UDC

Green ์ธ๊ด‘ Host UDC(๋•์‚ฐํ•˜์ด๋ฉ”ํƒˆ, NSSC) ์‚ผ์„ฑSDI

Dopant UDC Idemitsu Kosan

ํ˜•๊ด‘ Host ๋‘์‚ฐ์ „์ž(CS์—˜์ ๋ผ)

Dopant Dow Chemical

Blue ํ˜•๊ด‘ Host ์—์Šค์—ํ”„์”จ Dow Chemical, Idemitsu Kosan

Dopant Hodogaya JNC, Idemitsu Kosan

Figure 04 ์‚ผ์„ฑ๋””์Šคํ”Œ๋ ˆ์ด ์ค‘์†Œํ˜• OLED ์ถœํ•˜๋ฉด์  ๋ฐ ๊ฐ€๋™๋ฅ  ์ „๋ง

50

55

60

65

70

75

80

85

90

95

100(%)

0

500

1,000

1,500

2,000

2,500

3,000

์ถœํ•˜๋ฉด์ (์ขŒ) ๊ฐ€๋™๋ฅ (์šฐ)

(000m2)

`11 `12 `13 `14 `15E `16E `17E

Source: KTBํˆฌ์ž์ฆ๊ถŒ

ํ˜„์žฌ๊ฐ€ (2/6)

์˜ˆ์ƒ ์ฃผ๊ฐ€์ƒ์Šน๋ฅ 

์‹œ๊ฐ€์ด์•ก

๋น„์ค‘(KOSPI๋‚ด)

๋ฐœํ–‰์ฃผ์‹์ˆ˜

52์ฃผ ์ตœ์ €๊ฐ€/์ตœ๊ณ ๊ฐ€

3๊ฐœ์›” ์ผํ‰๊ท ๊ฑฐ๋ž˜๋Œ€๊ธˆ

์™ธ๊ตญ์ธ ์ง€๋ถ„์œจ

์ฃผ์š”์ฃผ์ฃผ์ง€๋ถ„์œจ

๊ตฌ์ž์ค€์™ธ 6์ธ

LG๋””์Šคํ”Œ๋ ˆ์ด

LG์ „์ž

3,980์›

n/a

923์–ต์›

0.01%

23,200์ฒœ์ฃผ

3,885 / 6,580์›

4์–ต์›

0.0%

25.4%

12.9%

5.8%

Not rated

Stock Information

Performance

Price Trend

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

14.2 14.4 14.6 14.8 14.10 14.12

60

70

80

90

100

110

120

130

140

์ฃผ๊ฐ€(์ขŒ,์›) KOSPI ์ง€์ˆ˜๋Œ€๋น„ (์šฐ, p)

LIG์—์ด๋””ํ”ผ (079950)LG๋””์Šคํ”Œ๋ ˆ์ด ๋ฐ ์ค‘ํ™”๊ถŒ ์—…์ฒด OLED ํˆฌ์ž ์ˆ˜ํ˜œ

1M 6M 12M YTD

(7.4) (18.3) (16.3) (5.5)

(11.3) (13.2) (18.8) (7.5)

(%)

์ฃผ๊ฐ€์ƒ์Šน๋ฅ 

KOSPI๋Œ€๋น„ ์ƒ๋Œ€์ˆ˜์ต๋ฅ 

ํˆฌ์ž์˜๊ฒฌ

๋ชฉํ‘œ์ฃผ๊ฐ€

Earnings

N/R

Valuation wide

2013 2014P 2015E

n/a n/a n/a

n/a n/a n/a

n/a n/a n/a

0.0 0.0 0.0

PER(๋ฐฐ)

PBR(๋ฐฐ)

EV/EBITDA(๋ฐฐ)

๋ฐฐ๋‹น์ˆ˜์ต๋ฅ (%)

ํ˜„์žฌ ์ง์ „ ๋ณ€๋™

In-Depth

50 Page

Display ์—…๊ณ„ ํˆฌ์ž ํ™œ์„ฑํ™”์— ์ฃผ๋ชฉ. `15๋…„ LG๋””์Šคํ”Œ๋ ˆ์ด๋Š” 8์„ธ๋Œ€(TV ์–‘์‚ฐ์šฉ a-Oxide

OLED)์™€ 6์„ธ๋Œ€ OLED(LTPS Plastic OLED) ํˆฌ์ž ๊ณ„ํš. ์ค‘ํ™”๊ถŒ ์—…์ฒด๋Š” 4~6์„ธ๋Œ€

LTPS LCD์™€ OLED ํˆฌ์ž ์ „๋ง. ๊ด€๋ จ ์ด์Šˆ ์ ๊ฒ€ ๋ฐ Value chain ๋ถ„์„

Issue

ํˆฌ์ž์˜๊ฒฌ Not rated. ๋™์‚ฌ์˜ ๊ฐ•์ ์€ ๋‹ค์–‘ํ•œ ๊ณ ๊ฐ์‚ฌ ๊ณต๊ธ‰ ๊ฒฝํ—˜๊ณผ ๊ด‘๋ฒ”์œ„ํ•œ ์žฅ๋น„ ํฌํŠธํด๋ฆฌ

์˜ค๋ฅผ ๋ณด์œ ํ–ˆ๋‹ค๋Š” ์ . LG๋””์Šคํ”Œ๋ ˆ์ด์™€ ์ค‘ํ™”๊ถŒ ์—…์ฒด OLED ํˆฌ์ž ์ˆ˜ํ˜œ ์ „๋ง

Pitch

โ€ข๋™์‚ฌ๋Š” Display ์žฅ๋น„ ์ „๋ฌธ ์—…์ฒด. ์ฃผ์š” ๊ณ ๊ฐ์‚ฌ๋Š” LG๋””์Šคํ”Œ๋ ˆ์ด, BOE, CSOT, AUO

๋“ฑ์ด๋ฉฐ ์ƒ์žฅ ์žฅ๋น„์—…์ฒด ์ค‘ ๊ฐ€์žฅ ๋‹ค์–‘ํ•œ ์ˆ˜์ฃผ ๊ฒฝํ—˜ ๋ณด์œ 

โ€ข๋™์‚ฌ์˜ ๊ด‘๋ฒ”์œ„ํ•œ Display ์žฅ๋น„ ํฌํŠธํด๋ฆฌ์˜ค์— ์ฃผ๋ชฉ. ์„ธ๋Œ€๋ณ„(4์„ธ๋Œ€~8์„ธ๋Œ€), Back-

plane๋ณ„ (a-Si~Oxide ๋ฐ LTPS), ๊ธฐ์ˆ ๋ณ„(LCD~OLED) ๋‹ค์–‘ํ•œ ์žฅ๋น„ ๋ผ์ธ์—… ๋ณด์œ .

๊ด€๋ จ ์žฅ๋น„๋กœ๋Š” Dry Etcher, ์ง„๊ณต๋ฌผ๋ฅ˜, ์—ด๊ฐ€์••ํ•ฉ์ฐฉ๊ธฐ, OLED Evaporator ๋“ฑ

โ€ข`15๋…„ LG๋””์Šคํ”Œ๋ ˆ์ด ํˆฌ์ž ์ˆ˜ํ˜œ. 6์„ธ๋Œ€ Plastic OLED๊ณผ 8์„ธ๋Œ€ OLED ์ฆ์„ค ํˆฌ์ž ์˜ˆ

์ƒ. ๊ด€๋ จ ์ˆ˜ํ˜œ๋กœ๋Š” Plastic์˜ ๊ฒฝ์šฐ Dry etcher์™€ Laminator, Film ํ•ฉ์ฐฉ๊ธฐ ์ˆ˜์ฃผ ์ „๋ง.

8์„ธ๋Œ€์˜ ๊ฒฝ์šฐ Oxideํ–ฅ Dry etcher์™€ ์ง„๊ณต ๋ฌผ๋ฅ˜ ์žฅ๋น„ ์ˆ˜์ฃผ ๊ธฐ๋Œ€. ์ตœ๊ทผ OLED Evap-

orator ๊ฐœ๋ฐœ ์™„๋ฃŒ๋กœ ๊ด€๋ จ ์ˆ˜์ฃผ๋Š” upside ์š”์ธ

โ€ข์ค‘ํ™”๊ถŒ ์—…์ฒด ํˆฌ์ž ์ˆ˜ํ˜œ. ํŠนํžˆ ์˜ฌํ•ด ์ค‘๊ตญ์—…์ฒด์˜ LTPS ๋ฐ OLEDํˆฌ์ž๊ฐ€ ๋ณธ๊ฒฉํ™”๋  ์ „๋ง.

๋™์‚ฌ๋Š” BOE, CSOT ๋“ฑ์— ๊ณต๊ธ‰ ๊ฒฝํ—˜ ๋ณด์œ . ๊ด€๋ จ ์—…์ฒด ์ถ”๊ฐ€ ํˆฌ์ž ๊ด€๋ จ ์ˆ˜์ฃผ ๊ฐ€์‹œ์„ฑ์€

๋†’์€ ๊ฒƒ์œผ๋กœ ํŒ๋‹จ

Rationale

2010 2011 2012 2013

๋งค์ถœ์•ก 187.3 115.8 22.5 148.3

์˜์—…์ด์ต 15.2 0.2 (18.7) 7.4

EBITDA 18.6 3.6 (14.7) 11.3

์ˆœ์ด์ต 13.5 (1.7) (20.1) 4.6

์ˆœ์ฐจ์ž…๊ธˆ 12 26 31 34

๋งค์ถœ์•ก์ฆ๊ฐ€์œจ 117.8 (38.2) (80.6) 560.5

์˜์—…์ด์ต๋ฅ  8.1 0.2 (83.5) 5.0

์ˆœ์ด์ต๋ฅ  7.2 (1.5) (89.6) 3.1

EPS์ฆ๊ฐ€์œจ n/a (112.9) 1058.8 (122.8)

ROE 29.9 (3.2) (46.4) 13.3

(๋‹จ์œ„: ์‹ญ์–ต์›, %)Earnings Forecasts

Source: K-IFRS ์—ฐ๊ฒฐ ๊ธฐ์ค€, KTBํˆฌ์ž์ฆ๊ถŒ

51 Page

In-Depth๏ฟฝDisplay

-100

-80

-60

-40

-20

0

20

-15

0

15

30

45

60

1Q12 3Q12 1Q13 3Q13 1Q14 3Q14

๋งค์ถœ์•ก(์ขŒ)

์˜์—…์ด์ต(์ขŒ)

์˜์—…์ด์ต๋ฅ (์šฐ)

(์‹ญ์–ต์›) (%)

Figure 01 ๋งค์ถœ์•ก ๋ฐ ์˜์—…์ด์ต๋ฅ  ์ถ”์ด

Source: LIG์—์ด๋””ํ”ผ, KTBํˆฌ์ž์ฆ๊ถŒ

๊ตฌ์ž์ค€์™ธ 6์ธ, 25%

LG๋””์Šคํ”Œ๋ ˆ์ด, 13%

LG์ „์ž, 6%

๊ธฐํƒ€, 56%

Figure 02 ์ฃผ์š” ์ฃผ์ฃผ ๊ตฌ์„ฑ

Source: LIG์—์ด๋””ํ”ผ, KTBํˆฌ์ž์ฆ๊ถŒ

Figure 03 LIG์—์ด๋””ํ”ผ ์ตœ๊ทผ ์ˆ˜์ฃผ๋‚ด์—ญ(3Q14๋ถ€ํ„ฐ)

Source: KTBํˆฌ์ž์ฆ๊ถŒ

๊ณ„์•ฝ์—…์ฒด ์ง€์—ญ ๊ณ„์•ฝ๊ธˆ์•ก(์‹ญ์–ต์›) ๊ตฌ๋ถ„ 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15

LG๋””์Šคํ”Œ๋ ˆ์ด ๋Œ€ํ•œ๋ฏผ๊ตญ 9.3 Display์žฅ๋น„ 11.13 4.16

์ค‘๊ตญ 12.6 Display์žฅ๋น„ 7.17~9.22

๋Œ€ํ•œ๋ฏผ๊ตญ 10.5 Display์žฅ๋น„ 1.17 6.20

BOE ์ค‘๊ตญ 33.3 Display์žฅ๋น„ 4.4 4.1

์ค‘๊ตญ 5.9 Display์žฅ๋น„ 4.1 9.30

LG๋””์Šคํ”Œ๋ ˆ์ด ์ค‘๊ตญ 8.9 Display์žฅ๋น„ 9.10 2.4

CSOT ์ค‘๊ตญ 7.0 Display์žฅ๋น„ 12.24 2.2

LG๋””์Šคํ”Œ๋ ˆ์ด ์ค‘๊ตญ 2.9 Display์žฅ๋น„ 12.11 3.26

์ค‘๊ตญ 4.4 Display์žฅ๋น„ 9.16 2.28

์ค‘๊ตญ 31.1 Display์žฅ๋น„ 8.3 3.1

CEC Panda ์ค‘๊ตญ 3.3 LCD์žฅ๋น„ 7.23 11.10

BOE ์ค‘๊ตญ 15.4 LCD์žฅ๋น„ 7.4 4.24

Figure 04 ์ฃผ์š” Panel์—…์ฒด OLED ํˆฌ์ž

Source: DisplaySearch

์—…์ฒด๋ช… Factory ์„ธ๋Œ€ Backplane ์–‘์‚ฐ๊ธฐ๊ธฐ Flexible์—ฌ๋ถ€ ์–‘์‚ฐํƒ€์ž…CAPA

์žฅ๋น„๋ฐœ์ฃผ ๊ฐ€๋™(์ฒœ์žฅ/์›”)

Truly Truly Huizhoi AMOLED 4 LTPS Mobile Rigid MP 12 Apr-15 Oct-16

Visionox Visionox Kunshan 3 5.5 LTPS Mobile Rigid MP 10 Sep-15 Oct-16

CPT CPT-TG Fujian 1 4 a-Si/Oxide Mobile Rigid MP 30 Oct-15 Dec-16

JOLED JOLED Pilot 1 6 LTPS Mobile Rigid/Flex Pilot 10 Nov-15 Aug-17

CSOT Wuhan T3 OLED 6 LTPS Mobile Rigid Pilot 3 Dec-15 Oct-17

c Shenzen T2 OLED 8 Oxide TV Rigid R&D 4 Dec-15 Mar-17

BOE BOE B7 AMOLED 6 LTPS Mobile Rigid MP 10 Jan-16 Jul-17

Innolux Corp. TPO Hinschu 1 3.25 LTPS Mobile Rigid MP 16 Jan-16 Apr-17

Sharp Kameyama AMOLED 6 LTPS Mobile Rigid Pilot 4 Jan-16 Jan-17

Plastic Logic Zelenograd Russia 5 OTFT Mobile Flexible MP 5 Jan-16 Mar-17

JDI TMD Ishikawa AMOLED WOLED 4 LTPS Mobile Rigid/Flex MP 10 Feb-16 Feb-17

Ortus Saitama 2 4 a-Si Mobile Rigid MP 15 Feb-16 Apr-17

AUO FVO Kunshan AMOLED 6 LTPS Mobile Rigid/Flex MP 15 Mar-16 May-17

BOE BOE B6 AMOLED 5.5 LTPS Mobile Rigid MP 22 Mar-16 Apr-17

AIV-BEX AIV Henan 4 Oxide Mobile Rigid MP 20 Apr-16 Apr-17

Foxconn Foxconn Kaohsiung AMOLED 6 LTPS Mobile Rigid/Flex Pilot 4 Apr-16 May-17

Tianma TNM Shanghai AMOLED 2 5.5 LTPS Mobile Rigid MP 15 Jun-16 Jul-17

AUO Tiachung G6 AMOLED 6 Oxide TV Rigid MP 30 Jul-16 Aug-17

Tianma TNM Zouling Wuhan AMOLED 6 LTPS Mobile Rigid MP 3 Jul-16 Aug-17

In-Depth๏ฟฝDisplay

52 Page

์ตœ๊ทผ 2๋…„๊ฐ„ ํˆฌ์ž๋“ฑ๊ธ‰ ๋ฐ ๋ชฉํ‘œ์ฃผ๊ฐ€ ๋ณ€๊ฒฝ๋‚ด์šฉ

๋‹น์‚ฌ๋Š” ๋ณธ ์ž๋ฃŒ๋ฅผ ๊ธฐ๊ด€ํˆฌ์ž๊ฐ€ ๋“ฑ ์ œ 3์ž์—๊ฒŒ ์‚ฌ์ „ ์ œ๊ณตํ•œ ์‚ฌ์‹ค์ด ์—†์Šต๋‹ˆ๋‹ค.

๋‹น์‚ฌ๋Š” ๋ณธ ์ž๋ฃŒ ๋ฐœ๊ฐ„์ผ ํ˜„์žฌ ํ•ด๋‹น ๊ธฐ์—…์˜ ์ธ์ˆ˜/ํ•ฉ๋ณ‘์˜ ์ฃผ์„  ์—…๋ฌด๋ฅผ ์ˆ˜ํ–‰ํ•˜๊ณ  ์žˆ์ง€ ์•Š์Šต๋‹ˆ๋‹ค.

๋‹น์‚ฌ๋Š” ์ž๋ฃŒ์ž‘์„ฑ์ผ ํ˜„์žฌ ๋ณธ ์ž๋ฃŒ์—์„œ ์ถ”์ฒœํ•œ ์ข…๋ชฉ์˜ ์ง€๋ถ„์„ 1% ์ด์ƒ ๋ณด์œ ํ•˜๊ณ  ์žˆ์ง€ ์•Š์Šต๋‹ˆ๋‹ค.

๋‹น์‚ฌ๋Š” ๋ณธ ์ž๋ฃŒ ๋ฐœ๊ฐ„์ผ ํ˜„์žฌ ํ•ด๋‹น ๊ธฐ์—…์˜ ๊ณ„์—ด์‚ฌ๊ฐ€ ์•„๋‹™๋‹ˆ๋‹ค.

๋‹น์‚ฌ๋Š” ๋™ ์ข…๋ชฉ์— ๋Œ€ํ•ด ์ž๋ฃŒ์ž‘์„ฑ์ผ ๊ธฐ์ค€ ์œ ๊ฐ€์ฆ๊ถŒ ๋ฐœํ–‰(DR, CB, IPO, ์‹œ์žฅ์กฐ์„ฑ ๋“ฑ)๊ณผ

๊ด€๋ จํ•˜์—ฌ ์ง€๋‚œ 6๊ฐœ์›” ์ฃผ๊ฐ„์‚ฌ๋กœ ์ฐธ์—ฌํ•˜์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค.

๋‹น์‚ฌ๋Š” ์ƒ๊ธฐ ๋ช…์‹œํ•œ ์‚ฌํ•ญ ์™ธ์— ๊ณ ์ง€ํ•ด์•ผ ํ•˜๋Š” ํŠน๋ณ„ํ•œ ์ดํ•ด๊ด€๊ณ„๊ฐ€ ์—†์Šต๋‹ˆ๋‹ค.

๋ณธ ์ž๋ฃŒ๋ฅผ ์ž‘์„ฑํ•œ ์• ๋„๋ฆฌ์ŠคํŠธ ๋ฐ ๊ทธ ๋ฐฐ์šฐ์ž๋Š” ๋ฐœ๊ฐ„์ผ ํ˜„์žฌ ํ•ด๋‹น ๊ธฐ์—…์˜ ์ฃผ์‹ ๋ฐ ์ฃผ์‹๊ด€๋ จ

ํŒŒ์ƒ์ƒํ’ˆ ๋“ฑ์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ์ง€ ์•Š์Šต๋‹ˆ๋‹ค.

๋ณธ ์ž๋ฃŒ์˜ ์กฐ์‚ฌ๋ถ„์„ ๋‹ด๋‹น์ž๋Š” ์–ด๋– ํ•œ ์™ธ๋ถ€ ์••๋ ฅ์ด๋‚˜ ๊ฐ„์„ญ ์—†์ด ๋ณธ์ธ์˜ ์˜๊ฒฌ์„ ์ •ํ™•ํ•˜๊ฒŒ

๋ฐ˜์˜ํ•˜์—ฌ ์ž‘์„ฑํ•˜์˜€์Šต๋‹ˆ๋‹ค.

์•„๋ž˜ ์ข…๋ชฉํˆฌ์ž์˜๊ฒฌ์€ ํ–ฅํ›„ 12๊ฐœ์›”๊ฐ„ ์ถ”์ฒœ๊ธฐ์ค€์ผ ์ข…๊ฐ€๋Œ€๋น„ ์ถ”์ฒœ์ข…๋ชฉ์˜ ์˜ˆ์ƒ ๋ชฉํ‘œ์ˆ˜์ต๋ฅ ์„ ์˜๋ฏธํ•จ.

ใ†STRONG BUY : ์ถ”์ฒœ๊ธฐ์ค€์ผ ์ข…๊ฐ€๋Œ€๋น„ +50%์ด์ƒ.

ใ†HOLD : ์ถ”์ฒœ๊ธฐ์ค€์ผ ์ข…๊ฐ€๋Œ€๋น„ +5%์ด์ƒโˆผ +15%๋ฏธ๋งŒ.

ใ†REDUCE : ์ถ”์ฒœ๊ธฐ์ค€์ผ ์ข…๊ฐ€๋Œ€๋น„ +5%๋ฏธ๋งŒ.

ใ†BUY : ์ถ”์ฒœ๊ธฐ์ค€์ผ ์ข…๊ฐ€๋Œ€๋น„ +15%์ด์ƒ~+50%๋ฏธ๋งŒ.

ใ†SUSPENDED : ๊ธฐ์—…๊ฐ€์น˜ ์ „๋ง์— ๋ถˆํ™•์‹ค์„ฑ์ด ์ผ์‹œ์ ์œผ๋กœ ์ปค์กŒ์„ ๊ฒฝ์šฐ ์ž ์ •์ ์œผ๋กœ ๋ถ„์„ ์ค‘๋‹จ.

๋ชฉํ‘œ๊ฐ€๋Š” ๋ฏธ์ œ์‹œ.

ํˆฌ์ž์˜๊ฒฌ์ด ์‹œ์žฅ ์ƒํ™ฉ์— ๋”ฐ๋ผ ํˆฌ์ž๋“ฑ๊ธ‰ ๊ธฐ์ค€๊ณผ ์ผ์‹œ์ ์œผ๋กœ ๋‹ค๋ฅผ ์ˆ˜ ์žˆ์Œ.

๋™ ์กฐ์‚ฌ๋ถ„์„ ์ž๋ฃŒ์—์„œ ์ œ์‹œ๋œ ์—…์ข… ํˆฌ์ž์˜๊ฒฌ์€ ์‹œ์žฅ๋Œ€๋น„ ์—…์ข…์˜ ์ดˆ๊ณผ์ˆ˜์ต๋ฅ  ์ˆ˜์ค€์— ๊ทผ๊ฑฐํ•œ ๊ฒƒ์œผ๋กœ,

๊ฐœ๋ณ„์ข…๋ชฉ์— ๋Œ€ํ•œ ํˆฌ์ž์˜๊ฒฌ๊ณผ ๋‹ค๋ฅผ ์ˆ˜ ์žˆ์Œ.

ใ†Overweight : ํ•ด๋‹น ์—…์ข… ์ˆ˜์ต๋ฅ ์ด ํ–ฅํ›„ 12๊ฐœ์›” ๋™์•ˆ KOSPI ์ˆ˜์ต๋ฅ ์„ ์ƒํšŒํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•˜๋Š” ๊ฒฝ์šฐ

ใ†Neutral : ํ•ด๋‹น ์—…์ข… ์ˆ˜์ต๋ฅ ์ด ํ–ฅํ›„ 12๊ฐœ์›” ๋™์•ˆ KOSPI ์ˆ˜์ต๋ฅ ๊ณผ ์œ ์‚ฌํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•˜๋Š” ๊ฒฝ์šฐ

ใ†Underweight : ํ•ด๋‹น ์—…์ข… ์ˆ˜์ต๋ฅ ์ด ํ–ฅํ›„ 12๊ฐœ์›” ๋™์•ˆ KOSPI ์ˆ˜์ต๋ฅ ์„ ํ•˜ํšŒํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋˜๋Š” ๊ฒฝ์šฐ

์ฃผ) ์—…์ข… ์ˆ˜์ต๋ฅ ์€ ์œ„ํ—˜์„ ๊ฐ์•ˆํ•œ ์ˆ˜์น˜

์ข…๋ชฉ์ถ”์ฒœ๊ด€๋ จ ํˆฌ์ž๋“ฑ๊ธ‰Compliance Notice

์ผ์ž 2013.1.3 2013.1.30 2013.3.25 2013.4.29 2013.6.27 2013.7.12

ํˆฌ์ž์˜๊ฒฌ BUY BUY BUY BUY BUY BUY

๋ชฉํ‘œ์ฃผ๊ฐ€ 190,000์› 180,000์› 180,000์› 170,000์› 170,000์› 170,000์›

์ผ์ž 2013.7.22 2013.7.29 2013.8.13 2013.9.23 2013.10.28 2014.1.3

ํˆฌ์ž์˜๊ฒฌ BUY BUY BUY BUY BUY BUY

๋ชฉํ‘œ์ฃผ๊ฐ€ 180,000์› 190,000์› 190,000์› 190,000์› 190,000์› 190,000์›

์ผ์ž 2014.1.27 2014.3.25 2014.4.01 2014.4.28 2014.5.26 2014.6.25

ํˆฌ์ž์˜๊ฒฌ BUY BUY BUY BUY BUY BUY

๋ชฉํ‘œ์ฃผ๊ฐ€ 180,000์› 180,000์› 180,000์› 180,000์› 190,000์› 190,000์›

์ผ์ž 2014.7.28 2015.1.19 2015.1.27 2015.2.10

ํˆฌ์ž์˜๊ฒฌ BUY BUY BUY BUY

๋ชฉํ‘œ์ฃผ๊ฐ€ 190,000์› 150,000์› 150,000์› 165,000์›

โ—Ž ์‚ผ์„ฑSDI (006400)

50,000

100,000

150,000

200,000

250,000

300,000 (์›)

Jan-13 Sep-13 May-14 Jan-15

์‚ผ์„ฑSDI ๋ชฉํ‘œ์ฃผ๊ฐ€

์• ๋„๋ฆฌ์ŠคํŠธ ๋ณ€๊ฒฝ

์ผ์ž 2013.1.3 2013.1.24 2013.3.13 2013.3.25 2013.4.12 2013.4.23

ํˆฌ์ž์˜๊ฒฌ BUY BUY BUY BUY BUY BUY

๋ชฉํ‘œ์ฃผ๊ฐ€ 40,000์› 40,000์› 40,000์› 41,000์› 41,000์› 41,000์›

์ผ์ž 2013.5.13 2013.5.27 2013.6.12 2013.6.27 2013.7.12 2013.7.22

ํˆฌ์ž์˜๊ฒฌ BUY BUY BUY BUY BUY BUY

๋ชฉํ‘œ์ฃผ๊ฐ€ 41,000์› 41,000์› 41,000์› 37,000์› 37,000์› 35,000์›

์ผ์ž 2013.8.13 2013.9.23 2013.10.14 2013.10.18 2014.1.3 2014.1.6

ํˆฌ์ž์˜๊ฒฌ BUY BUY BUY BUY BUY BUY

๋ชฉํ‘œ์ฃผ๊ฐ€ 35,000์› 35,000์› 35,000์› 33,000์› 33,000์› 33,000์›

์ผ์ž 2014.1.14 2014.1.24 2014.2.12 2014.3.12 2014.3.17 2014.3.25

ํˆฌ์ž์˜๊ฒฌ BUY BUY BUY BUY BUY BUY

๋ชฉํ‘œ์ฃผ๊ฐ€ 33,000์› 33,000์› 33,000์› 33,000์› 33,000์› 33,000์›

์ผ์ž 2014.4.15 2014.4.24 2014.5.26 2014.6.25 2014.7.24 2014.8.13

ํˆฌ์ž์˜๊ฒฌ BUY BUY BUY BUY BUY BUY

๋ชฉํ‘œ์ฃผ๊ฐ€ 33,000์› 34,000์› 34,000์› 34,000์› 38,000์› 38,000์›

์ผ์ž 2015.1.19 2015.1.29 2015.2.10

ํˆฌ์ž์˜๊ฒฌ BUY BUY BUY

๋ชฉํ‘œ์ฃผ๊ฐ€ 43,000์› 43,000์› 43,000์›

โ—Ž LG๋””์Šคํ”Œ๋ ˆ์ด (034220)

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

55,000 (์›)

LG๋””์Šคํ”Œ๋ ˆ์ด ๋ชฉํ‘œ์ฃผ๊ฐ€

Jan-13 Sep-13 May-14 Jan-15

์• ๋„๋ฆฌ์ŠคํŠธ ๋ณ€๊ฒฝ

๋ณธ ์ž๋ฃŒ๋Š” ๊ณ ๊ฐ์˜ ํˆฌ์ž ํŒ๋‹จ์„ ๋•๊ธฐ ์œ„ํ•œ ์ •๋ณด์ œ๊ณต์„ ๋ชฉ์ ์œผ๋กœ ์ž‘์„ฑ๋œ ์ฐธ๊ณ ์šฉ ์ž๋ฃŒ์ž…๋‹ˆ๋‹ค. ๋ณธ ์ž๋ฃŒ๋Š” ์กฐ์‚ฌ๋ถ„์„ ๋‹ด๋‹น์ž๊ฐ€ ์‹ ๋ขฐํ•  ์ˆ˜ ์žˆ๋Š” ์ž๋ฃŒ ๋ฐ ์ •๋ณด๋ฅผ ํ† ๋Œ€๋กœ ์ž‘์„ฑํ•œ ๊ฒƒ์ด๋‚˜, ์ œ๊ณต๋˜๋Š” ์ •๋ณด์˜

์™„์ „์„ฑ์ด๋‚˜ ์ •ํ™•์„ฑ์„ ๋‹น ์‚ฌ๊ฐ€ ๋ณด์žฅํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ๋ชจ๋“  ํˆฌ์ž์˜์‚ฌ๊ฒฐ์ •์€ ํˆฌ์ž์ž ์ž์‹ ์˜ ํŒ๋‹จ๊ณผ ์ฑ…์ž„ํ•˜์— ํ•˜์‹œ๊ธฐ ๋ฐ”๋ผ๋ฉฐ, ๋ณธ ์ž๋ฃŒ๋Š” ํˆฌ์ž ๊ฒฐ๊ณผ์™€ ๊ด€๋ จํ•œ ์–ด๋– ํ•œ ๋ฒ•์  ๋ถ„์Ÿ์˜ ์ฆ๊ฑฐ๋กœ ์‚ฌ์šฉ๋  ์ˆ˜ ์—†

์Šต๋‹ˆ๋‹ค. ๋ณธ ์ž๋ฃŒ๋Š” ๋‹น์‚ฌ์˜ ์ €์ž‘๋ฌผ๋กœ์„œ ๋ชจ๋“  ์ €์ž‘๊ถŒ์€ ๋‹น์‚ฌ์— ์žˆ์œผ๋ฉฐ, ๋‹น์‚ฌ์˜ ๋™์˜ ์—†์ด ๋ณธ ์ž๋ฃŒ๋ฅผ ๋ฌด๋‹จ์œผ๋กœ ๋ฐฐํฌ, ๋ณต์ œ, ์ธ์šฉ, ๋ณ€ํ˜•ํ•  ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค.

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In-Depth๏ฟฝDisplay

์ด ํŽ˜์ด์ง€๋Š” ํŽธ์ง‘์ƒ ๊ณต๋ฐฑ์ž…๋‹ˆ๋‹ค.

In-Depth๏ฟฝDisplay

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์ด ํŽ˜์ด์ง€๋Š” ํŽธ์ง‘์ƒ ๊ณต๋ฐฑ์ž…๋‹ˆ๋‹ค.

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Research Center Profile

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์ตœ๊ทผ 3๊ฐœ์›”๊ฐ„ ๋ฐœ๊ฐ„ํ•œ In-Depth ์ž๋ฃŒ๋‚ด์šฉ

014.12.1 ์ด์ถฉ์žฌ์ •์œ /ํ™”ํ•™: 2014๋…„ 11์›”์˜ OPEC ํšŒ์˜, ๊ทธ ์ดํ›„ ๋ฒŒ์–ด์งˆ ์ผ๋“ค

2014.12.2 ์˜ค์ง„์›, ์ดํ˜œ๋ฆฐ, ๊น€์„ ๋ฏธ์ œ์ผ๋ชจ์ง: ๊ทธ๋ฃน์˜ ๊ณผ๋„๊ธฐ, ๊ทธ ์ •์ ์— ์„ค ์‹ค์งˆ์  ์ง€์ฃผํšŒ์‚ฌ

2014.12.8 ์‹ ์ง€์œค์œ ํ‹ธ๋ฆฌํ‹ฐ: ์™„์ƒ(ๅฎŒ็”Ÿ)

2014.12.15 ๊น€์„ ๋ฏธ์กฐ์„ : ๋ฏธ์ƒ(ๆœช็”Ÿ)

2015.01.12 ์ง„์„ฑํ˜œ๋ฐ˜๋„์ฒด: DRAM๊ณผ System LSI, ์Œ๋‘๋งˆ์ฐจ๊ฐ€ ๋‹ฌ๋ฆฐ๋‹ค

2015.01.19 ๊น€์–‘์žฌDisplay/Handset: Set๋ณด๋‹ค๋Š” ๋ถ€ํ’ˆ

2015.01.20 ์ด์ถฉ์žฌ์ •์œ /ํ™”ํ•™: ์œ ๊ฐ€ ํ•˜๋ฝ๊ณผ ๋ฏธ๊ตญ ์…ฐ์ผ ์—๋„ˆ์ง€ ์‚ฐ์—…, ๊ทธ ์ฒซ ๋ฒˆ์งธ ์ด์•ผ๊ธฐ

2015.01.30 ๊น€๋ฏผ์ •Credit Gravity: ์ •์ฑ…๊ธˆ์œต ๊ฐ•ํ™”์™€ ์€ํ–‰์ฑ„ ์„ฑ์žฅ

2015.02.02 ๊น€ํ˜•๋ฏผ์ž๋™์ฐจ/๋ถ€ํ’ˆ: ๊ณผ๊ฑฐ์™€๋Š” ๋‹ค๋ฅธ ์„ฑ์žฅ๋ชจํ˜•์ด ์š”๊ตฌ๋˜๋Š” ์‹œ์ 

2015.02.09 ์ด์ถฉ์žฌ์ •์œ /ํ™”ํ•™: ์œ ๊ฐ€ ํ•˜๋ฝ๊ณผ ๋ฏธ๊ตญ ์…ฐ์ผ ์—๋„ˆ์ง€ ์‚ฐ์—…, ๋‘ ๋ฒˆ์งธ ์ด์•ผ๊ธฐ

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|๋ณธ์‚ฌ ์„œ์šธํŠน๋ณ„์‹œ ์˜๋“ฑํฌ๊ตฌ ์—ฌ์˜๋Œ€๋กœ 66 KTB๋นŒ๋”ฉ |๋ณธ์‚ฌ์˜์—…์  ์„œ์šธํŠน๋ณ„์‹œ ์˜๋“ฑํฌ๊ตฌ ์—ฌ์˜๋Œ€๋กœ 66 KTB๋นŒ๋”ฉ

|๊ฐ•๋‚จ๊ธˆ์œต์„ผํ„ฐ ์„œ์šธํŠน๋ณ„์‹œ ๊ฐ•๋‚จ๊ตฌ ํ…Œํ—ค๋ž€๋กœ 326 ์—ญ์‚ผ I-TOWER 2์ธต |์••๊ตฌ์ •๊ธˆ์œต์„ผํ„ฐ ์„œ์šธํŠน๋ณ„์‹œ ๊ฐ•๋‚จ๊ตฌ ๋…ผํ˜„๋กœ 842 ์••๊ตฌ์ •๋นŒ๋”ฉ 4์ธต

๋ณธ ์ž๋ฃŒ๋Š” ๊ณ ๊ฐ์˜ ํˆฌ์ž ํŒ๋‹จ์„ ๋•๊ธฐ ์œ„ํ•œ ์ •๋ณด์ œ๊ณต์„ ๋ชฉ์ ์œผ๋กœ ์ž‘์„ฑ๋œ ์ฐธ๊ณ ์šฉ ์ž๋ฃŒ์ž…๋‹ˆ๋‹ค. ๋ณธ ์ž๋ฃŒ๋Š” ์กฐ์‚ฌ๋ถ„์„ ๋‹ด๋‹น์ž๊ฐ€ ์‹ ๋ขฐํ•  ์ˆ˜ ์žˆ๋Š” ์ž๋ฃŒ ๋ฐ ์ •๋ณด๋ฅผ ํ† ๋Œ€๋กœ ์ž‘์„ฑํ•œ ๊ฒƒ์ด๋‚˜, ์ œ๊ณต๋˜๋Š” ์ •๋ณด์˜

์™„์ „์„ฑ์ด๋‚˜ ์ •ํ™•์„ฑ์„ ๋‹น์‚ฌ๊ฐ€ ๋ณด์žฅํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ๋ชจ๋“  ํˆฌ์ž์˜์‚ฌ๊ฒฐ์ •์€ ํˆฌ์ž์ž ์ž์‹ ์˜ ํŒ๋‹จ๊ณผ ์ฑ…์ž„ํ•˜์— ํ•˜์‹œ๊ธฐ ๋ฐ”๋ผ๋ฉฐ, ๋ณธ ์ž๋ฃŒ๋Š” ํˆฌ์ž ๊ฒฐ๊ณผ์™€ ๊ด€๋ จํ•œ ์–ด๋– ํ•œ ๋ฒ•์  ๋ถ„์Ÿ์˜ ์ฆ๊ฑฐ๋กœ ์‚ฌ์šฉ๋  ์ˆ˜ ์—†

์Šต๋‹ˆ๋‹ค. ๋ณธ ์ž๋ฃŒ๋Š” ๋‹น์‚ฌ์˜ ์ €์ž‘๋ฌผ๋กœ์„œ ๋ชจ๋“  ์ €์ž‘๊ถŒ์€ ๋‹น์‚ฌ์— ์žˆ์œผ๋ฉฐ, ๋‹น์‚ฌ์˜ ๋™์˜ ์—†์ด ๋ณธ ์ž๋ฃŒ๋ฅผ ๋ฌด๋‹จ์œผ๋กœ ๋ฐฐํฌ, ๋ณต์ œ, ์ธ์šฉ, ๋ณ€ํ˜•ํ•  ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค.