In Game Video Ads for Casual Games

eb.in-games

Agenda: 11:00am – Introductions

- About Eyeblaster - Current Business With Yahoo - Basic Education on Eyeblaster Technology

- Display Capabilities- Basic Rich Media Functionality- Backend Platform

12:00pm - Lunch (Yahoo! Campus)

1:00pm - Understanding Integration- The Components and Process

- Ad sizes / Demo- Ads Frequency In-Game- Ad-Inventory Creation, Monetization & Management

- Reporting and Tracking - Proposed next steps 2:00pm - END

Eyeblaster OverviewThe Global Leader in Digital Advertising

Eyeblaster is the global leader in rich media advertising technology and the

provider of the Eyeblaster Rich Media Platform (RMP)

• Founded in 1999

• 15 Offices in 11 countries

• More than 130 employees

• Used by thousands of agencies, publishers and creative shops

• 800 live campaign at any given moment

• Serving billion of impression every month

Fox Group & EyeblasterLeading with Global Presence and Support

Local presence for account support √

Accounts hierarchy for management and reporting √ ®

Assets management √ ®

EYEBLASTER

Pioneer in proving the branding value of online advertising

Platform serves billions of ad impressions per month

- More than 15,000 campaigns for premium brands have run on the platform

First rich media provider approved by Yahoo!, AOL, and MSN

- More than 2,500 websites and networks worldwide support the Eyeblaster platform

Used by more than 2,500 agencies, publishers and creative shops worldwide

International world class network operations

Winner of multiple awards from organizations including ClickZ, MediaPost, IAB, and AD:TECH

Eyeblaster OverviewGlobal Leader in Digital Marketing Solutions

Eyeblaster’s Marquee CustomersDeep Relationships with Leading Brands, Agencies and

Publishers

Long Partnership

First Rich Media Vendor Approved by  Yahoo!  in 99 

Yahoo!  Spent $ 1.3MM  with EB in '05  / Worldwide

Expected to Grow 30% in '06

Run  5  Different Ads formats

Yahoo ! Utilizes Eyeblaster ASP+ Model

Yahoo!  is Part of Eyenet

Expandable

Caesars 24/7

Ray

Phantom of the Opera

Polite

Floating

Understanding The Rich Media BasicsDisplay Capabilities and Ad Format

Push Down

Nike

Synchronized

Bahamas Air

MSN Music

Behavioral

Nissan

Full Page Overlay

VideoClip

Levis

VideoStrip

Alexander

Commercial Break

L’Oreal

Web page

EB Server Y! Ad Server

Trafficking Campaign Tags

Ask for Ad (Include info on the placement)

Send EB Tags

Call EB For Ad

Report Impression, Interactions, Click Through etc

Advertiser

Sony Pictures

Agency

Starcom Publisher

YahooCreative Shop

AKQA

Food?

Understanding The IntegrationThe Components

Naked EB Enabled Game Provided by Game Developer

Mini Install Provided by EB

Game is Wrapped By Yahoo / Trymedia

Ads Sizes / In Game FormatStandard Sizes

2

1

Between level pre-roll

320x240 / 300x250 Streaming Video

+ Full Screen Video

120x90 Reminder

Eyeblaster In Game – Advanced Capabilities / DemoIn Game Streaming Video / In Game Reminder / In Game Buy /

Integrated Images

This is the real reason it worksThe promise

License + Subscription + In

-Gam

e Adv

ertis

ing

Revenue p

er

Gam

e D

ow

nlo

ad

Time

Total Revenue Per Game Download(ShapeShifter)

$0.00

$0.05

$0.10

$0.15

$0.20

$0.25

$0.30

$0.35

$0.40

6/1

/20

06

6/8

/20

06

6/1

5/2

00

6

6/2

2/2

00

6

6/2

9/2

00

6

7/6

/20

06

7/1

3/2

00

6

7/2

0/2

00

6

7/2

7/2

00

6

8/3

/20

06

8/1

0/2

00

6

8/1

7/2

00

6

8/2

4/2

00

6

This is the real reason it worksPer download revenue increases significantly

No Ads

Extra 30 min trial

Video Ad every 10 min

No time limit

Video Ad every 10 min

This is the real reason it worksTotal revenue increases significantly

ShapeShifter Total Revenue By Day (7-DMA)

$0.00

$50.00

$100.00

$150.00

$200.00

$250.00

$300.00

6/1

/06

6/8

/06

6/1

5/0

6

6/2

2/0

6

6/2

9/0

6

7/6

/06

7/1

3/0

6

7/2

0/0

6

7/2

7/0

6

8/3

/06

8/1

0/0

6

8/1

7/0

6

8/2

4/0

6

License Rev Advertising Revenue

Reporting & Tracking Complete Detailed Reports for Advertisers and Yahoo Games

• Reports Are Available on Yahoo Ad Server• Advanced Reports for Yahoo and Advertisers on

EB / Platform Demo• Game Related Reports

Suggested Next Steps / Trial OptionGradual Release

Mode Beta Trial TrialControlled

Release

Dates December 06 Q1 07 Q3 07

Number of Games 4-6 10-20 20-30

Advertisers By EB or Y! Y! Y!

Distribution Beta Pages or E-Mail

Yahoo Games Limited

Yahoo Games

Downloads 5k-10k 150k-300k 500k

Expected Results • Operational Understanding

• Initial Results / Impressions

• Users Feedback

• Clear Commercial Potential

• Initial Revenues

• Significant Revenues

Next Steps Standard Tools for Complete Control & Flexibility

• Eyeblaster

– Assign Account Manager for the Project– Assign Tech Manager for the Project– Suggest Detailed Test Plan

• Yahoo

– Assign Lead Contact Person– Select Games From Catalog– Yahoo Server Tags– Yahoo In-Game Policy– Contact with Wrapper Team– Distribution Plan

Thank You

$ (%)

Business, Money Flow – And EB Touch Points

Game Developer (GameHouse)

Game Publisher (Real, Playfirst etc )

Game Distributor (Yahoo Games)

Yahoo Sales

Business Arrangement

Business Arrangement

Business Arrangement

EB In Game SDK

Tags from Eyeblaster

$1-$5 CPM

$10 - $50 CPM

$ (%)

Partnership and tech integration

Game Load on PC

Report ID

EB Game Server

Send Ad Policy

Based on Event & Ad Policy – Ask for an Ad

Ad Server

Trafficking In Game Tags

Ask for Ad (Include info on: Game id, developer, pub, genre, sub genre, language, rating etc)

Send EB Tags

Call RMP For Ad

Report Impression per flight, creative type and game ID

EB Enabled Game

Eyeblaster BenefitsExperience, Organization Strength, Features,

• Profitable Healthy Company

• Successful Track Record of New Rich Media Formats

• Successful Track Record in Meeting Yahoos Business and Tech Needs

• Portals Support Organization– EB will assign a local account manager to support Yahoo In Game

• Agency Support Organization

• Full Service Option– Creative services– Encoding Services– Trafficking Services

• Leverage existing Eyeblaster Yahoo Blanket Agreement and Billing Arrangements

• Unmatched Capabilities

• Obligation for Excellence

List of Game Publishers30 Games by end of Q4

GameHouse / 12 Games

iWin / 2 Games

Sandlot Games / 2 Games

Alawar / 2 Games

Mumbo Jumbo / 2 Games

PlayFirst / 2 Games

PopCap Games / 2 Games

Puzzle Lab / 2 Games

Reflexive Entertainment / 2 Games

Robot Super Brain / 1 Game

Skunk Studios / 2 Games

SpinTop / 2 Games 

Merscom / 1 Game

Sony Digital / 2 Games

Bigfish / 1 Game (?)