In Marie’s Steps

by SUMUS 5

Problem Definition

Advertise the movie:

Marie‘s Leben by Rolf Kasteleiner

Create a pop up installation that is

both visually appealing, modern

and establishes a direct connection

to the movie

Entice people to see the movie

Marie’s Leben.

Concept

Immersive multimodal experience

Establishing emotional connection

Disruption in every-day-life

by

Projection mapping and a light and

sound installation on staircase at

the Potsdamer Platz

Location

Berlinale Location

Transportation hub

Tourist Location

Ticket Sales

Infrastructure

Potsdamer Platz Train Station

Context

At the time of Berlinale

On existing staircase

Inside the Potsdamer

Platz Trainstation

Concept Details

1 Candles

2.Projection Mapping

3.Floorsticker

4: Handrail

5.Loudspeaker

6.Flyerholder & Flyers

Interaction: Candles

45 LED Candles

Ø 10 cm length 20 / 30 cm

fixed with wire and carabiner hook

to existing grid on the ceiling wire

grid.

Long distance effect

Establish mood

Connect visually to movie

Interaction: Projection Mapping

Two directional

experience:

Illusion (A) and

Reality (B)

Side A the front of

the stair

Side B the top of the

stair

Visabilty

depending on

walking direction

A

B

Interaction: Projection Mapping

Two sided projection

mapping

Stills from movie across

the stairs

Using LumiTrix 360

Beamer

Screenberry Software

Interaction: Soundshower

Placed above floor stickers

emitting audio clips from the

movie

In corresponding action climbing

or descending the stairs

View from above:

Eg: Maids unfortunately have to

stand

Bell ringing

Interaction Points: Floor Stickers

Dissruptive in walkling

flow

Placed underneath

soundshower

Passers- by interacting

with the movie by the

question:

WHERE YOU STAND

Immersive as they stand

in the movie projection

Interaction: Flyer & Flyer Holder

4 Flyer holders

2 at every exit

8000 doublesided circular flyers

visual connection to the candles

circular design detail

information about the movie

linking to website

Construction Method

Flyerholder

Candle Lights

Speakers

Beamer

Conclusive Message

Disruptive

Memorable

Multimodal

Immersive

Emotional

Design by

In alphabetical order:

Christina Arndt ( Spokesperson)

Gabriela Gallegos ( Documentation Director)

Isabell Hansen ( Design Director)

Joy Sindern ( Project Manager)

Pia Wolf ( Research Coordinator)

Thank you for your attention