in seminar 19.10.12 brasil
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TRANSCRIPT
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Innovation Norway - Brazil Oslo/Rio, 19. October, 2012
Rune Andersen
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IN Brazil
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• Helle Moen - Director
• Rune Andersen – Senor Advisor
• Paal Hovland – Senior Project Manager
• Renata Prado – Project Manager
• Renata Ferreira – Project Manager
• Martin Nietz – Project Manager • Guilherme Mendes – Market Analyst
• Rodrigo Bastos – Accounting Assistant
• Pilar Neves - Trainee • Flávia Ambrosano – NBIO Co-ordinator
• Stefani Lima – NBIO Reseptionist
Torre Rio Sul
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Some facts Size: 8.5 million km2 = no 5 (N:0.3)
GDP: US$ 2.324 mrd (11est)= no 6
• Agri: 5,5 % (N:2,1)
• Industry: 27,5 % (N:39,5)
• Services: 67 % (N:58,3)
Inflation: 6,6% (2011 est.)
# mobilephones: 242 mill (11)
# internet: 76 mill (09)
# airports: 4105 (12)
Unemployment: 6 %
Literacy: 88,6%
Expected av. school 14 år (N:17)
13.000 Ph.D. released every year
21% below powerty line (09)
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Brazil – GDP by region • Brasil is divided politically and geographically into 5 regions, which share common features in
relation to their physical, human, economic and cultural aspects.
Rio de Janeiro state
Amazonas state
Ceará state
Paraná state Mato Grosso state
58% of total GDP
18% of total GDP
13% of total GDP
7% of total GDP
4% of total GDP
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Market
Development
Market
Entry
Market
Strategy
Market
Preparation
Phase I Phase II Phase III Phase IV
Market Analysis
Market Visits
Partner Search
Local
Establishment
Incubator
Offices
Open Doors
Business
Development
Support
Coordinate
networking
opportunities
Entry Strategy
Business Plan
Development
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Network
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Entry guide to Brazil
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The guide advise on issues regarding: • Pre-entry considerations • Strategy development • Administrative preparations • Operational phase
Focus on O&G, but some information is generic
www.howtodobusinessinbrazil.com Password: inventure
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Some Clients from 2011
*Not including NBIO Clients
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Incubator: Brazilian office without major investments!
• Your company can have a “Brazilian office” with phone
number, address and access to a strong local network.
• Be one step ahead of other international competitors. Use
the “Brazilian office” before investing in any establishment.
INTSOK and NBCC - Norwegian Brazilian Chamber of Commerce are also located in IN incubator offices.
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Incubator office
• Basic Administrative Support
• Telephone – Extension Lines
• Fax / Copy machine
• Printer / Scanner
• IT Support - Broad band internet
• Projector
• Meeting Room
• Cleaning Services
• Conference Call
Services and products included in rental:
Meeting Room
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NBIO Office Layout – Room 1
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NBIO Office Layout – Room 2
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2006/08/10/12: Rio Oil & Gas 2011: OTC Brazil
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Sector focus: Strategic priorities of Brazil
Biotechnology and Nanotechnology
ICT
Health supplies
Biofuels
Electrical power, hydrogen and renewable energy sources
Oil, gas and coal
Agribusiness
Biodiversity and natural resources
The Amazon and semi-arid region
The weather and climate change
The space program
National defense and public safety
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Source: Petrobras – May 2011
Petrobras’ Business Plan 2010-14: Increased Investment for Integrated Operations in Brazil
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Long History of Technological and Operational Leadership In Deepwater
Source: Petrobras – May 2011
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Petrobras’ Portfolio Focused on Deep Water
Source: Petrobras – May 2011
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Pre-Salt-Province
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Press coverage, Veja, April 2012
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Brazilian Shipyards
Other States than Rio
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Brazilian Shipyards
In Rio de Janeiro State
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Combined effects of HYT technologies A+B+C (case study – Asparagus seedlings - Baixa Califórnia, Mexico
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Cultural understanding. You will never get enough
Brasil: Mixture of American, European, Portuguese, African, and Indian gives the country a unique cultural scenery
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Befolkning: 199 millioner. Hvite: 54 % Blanding: 39 % Sorte: 6 % Andre: 1 %
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Source:
Ronald Inglehart
U of Michigan
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Thank you!
Obrigado!