in the middle eastmarketing.payfort.com/mailshots/pdf/female... · 2018-05-23 · executing...
TRANSCRIPT
In The Middle East
FemaleEntrepreneurship
Female entrepreneurs are founding companies at an ever increasing rate across the world and the MENA region is no exception.
A PORTRAIT OF FEMALEENTREPRENEURS IN MENA
Female entrepreneurs are on par with their counterpartin Western Europe and North America.
REVENUE
Jordan6%
USD100,000
UAE33%
USA13%=of female run enterprises generate revenues in excess of
THIS COMPARES TO
THERE ARE A NUMBEROF FEMALE ‘SOLE OWNERS’IN THE MENA REGION
60%
Bahrain
40%
Lebanon
OWNERSHIP
6 Jordan
FEMALE OWNEDFIRMS CREATE BETWEEN
19 Tunisia
JOB CREATION
5.9 UAE Average
Female entrepreneurs in the regionhave extensive experience ranging from
10.6 Lebanon Average
EXPERIENCE
WOMEN ARE OPTIMISTIC ANDPOISED FOR GROWTH
Female entrepreneurs are confident in the region’s economicpotential with expansion a universal future goal.
The UAE has some of the region’s most ambitious women with
8 OUT OF 10
planning to expand their operations.
60% OF FEMALEENTREPRENEURSexpect growth in their national economyto support their growth
INTERNATIONAL TRADE MATTERSTO FEMALE ENTREPRENEURSThe MENA region’s female entrepreneurs are keen
to participate in global trade.
OF FEMALE33%are actively importing ANDexporting products.
ENTREPRENEURSOVER
importing internationallymanufactured goods exclusively
20%are exporting local goods
6%
KEY CHALLENGES FORFEMALE ENTREPRENEURS
There are several obstacles which female entrepreneursfeel are impacting their potential to grow.
Learning FinancialManagement Skills
Finding and KeepingGood Employees
Access to Capital
High Cost ofPublic Services
0102
0304
WHAT CAN BE IMPROVED?
In face of these challenges the community has voiced solutionsto help improve the state of female entrepreneurship.
POLICY MAKERSAddress the issue of cost and time taken to register a business.
Consider policies that would encourage greater access to capital for all SMEs.
WOMEN BUSINESS ORGANIZATIONSO�er financial management training for members.
Provide information and training on new technologies for business development.
FINANCIAL INSTITUTIONSReach potential women clients through closer networking with businesswomen’s associations.
FEMALE VOICES OFTHE MENA REGION
We spoke with some of the region’s leading female entrepreneursto learn about their businesses and experiences.
Founded2012
Founder & CEOLoulou Khazen Baz
Advice for Future Female Entrepreneurs:
Nabbesh helps companies find and hire freelance talent and o�er project management services for large projects.
Entrepreneurship is a marathon, it is long, hard, requires a lot preparation and discipline. Perseverance is key if you want to make it to the finish line.
Founded2014
Co-Founder & CMODunia Othman
mrUsta is an online marketplace that helps residents find quality service providers such as painters, plumbers, mechanics, cake makers, and more.
Advice for Future Female Entrepreneurs:
Don’t let anyone make you feel that being a female is a disadvantage in the business world. An entrepreneur is as good as their skills and abilities; gender has nothing to do with it.
Founded2012
Co-Founder & CEONoha Al Yousef
Ithraa Consulting Group (ICG) o�ers development services such as creating initiatives, executing campaigns, and marketing support for public and private sectors in all that is relates to youth.
Advice for Future Female Entrepreneurs:
If you dream big and work hard, you will find your way to success. Always keep in mind that when there is a will there is a way.
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