Subtitle IN WHAT WAY DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE

FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?

MAGAZINE

Construction of character • USE- We used the forms and conventions of the horror genre through the choice of ‘electric sheep’ magazine. We

had Daniel ( our actor) to model the same facial expression as we wanted our media magazine to fit in with those that have already been produce, in order to look as though ‘electric sheep’ have produce it themselves. We used the this particular imagery as we felt as though the audience are eventually exposed to the man in the mask, however not fully, due to the fact that he scrunching up his face and closing his eye, the audience are unable to get a full view of his face because of this expression and the use of shot type. This extreme close-up makes the audience unable to get a full view of his figure. This therefore conforms to the codes and conventions of the horror genre.

• DEVELOP The use of facial expression was extremely significant in developing the codes and conventions of the horror genre. The audience are unable to see visually all his feature. We told our actor Daniel to do this in order to give a sense the viewer that he is trying to hide his true identity, it almost has a large connection to he poster and the film trailer, as it almost looks as though he is either smug at what he has done (frantically) or ashamed has be cannot look them in the eye. In this respect we have been able to develop codes and conventions of the horror genre.

• DEVELOP In addition we also wanted to differ from the inspiration we used by getting our actor to close his mouth while he was squinting, this highlights that he is half smiling and therefore is extremely smug, whereas the one we took inspiration from looked as though the man was in pain, which is not what we wanted to portray. Therefore developed this.

• USE -An aspect that we thought was effective in the construction of character was the facial expression he is holding gives a sense of his characteristic and personality and therefore the audience are able to gain a hint of what our actor is like just by looking at the image, and therefore would be more likely to read our magazine. In addition it is also very distinct expression which is very unique compared to other film magazines.

• USE/DEVELOP-In order to create our poster within the format of ‘electric sheep’ magazine we edited our production of Photoshop Adobe. We were able to change the colouring to Monochrome, as from analysing other magazines produced by ‘Electric sheep’ majority of there images were either sepia or Monochrome. In addition it also conforms to the horror genre as darker, bolder colours such as black and white are typically associated with the horror genre, and therefore this magazine is very effective In displaying the horror genre due to the colouring. In also creates unique feeling, as this colouring is uncommonly displayed on film magazines, but concurrently conforms to the features and format of the ‘electric sheep magazine’.

• USE/DEVELOP -Another reason to why we have used the colouring all Monochrome as it is clearly promoted to the audience the type of genre the magazine is advertising, this is use to the darkness of the imagery of black, greys and white, this makes the imagery highlight its shadows making it much more sinister and conforms to the horror genre. In addition the imagery being black and white it extremely modern as not many film magazines we have looked at use this particular dull colouring and therefore is prefect in conforming to the horror genre.

• USE- Another aspect that conforms to the horror genre is the colour scheme of red, black and white, which are colours usually used within the horror genre, and therefore conforms to the forms and conventions. The use of red is extremely symbolic as it highlights danger or even blood shed, this another reason to why we picked this particular magazine cover, as it obtains element sof the horror genre.

Editing and colour scheme

POSTER

• USE- The construction of character within the poster conforms to the codes and conventions of the horror genre through the use of positioning, the audience are unable to see fully the clowns face, and therefore this gives a sense of the unknown as his identity is hidden. The viewer feels slightly uncomfortable in the fact the clown is directly looing at the viewer. This again creates a eerie feel, conforming the conventions of the horror genre. • USE-The colouring of the clown is also significant, we used the paint tool in order to make it

stand prominently, with a jet black back group, this creates a cartoon effect which is something that we took inspiration from the film ‘Annabelle’ which also is positioned so only half the face is shown, and through the use of deep, dark colours is given a bolder effect. This is more sinister, and the audience are aware that this poster is conforming to the horror genre . This creates fear amongst the viewer, which is initially what we wanted to achieve.• Another aspect that needs to be considered when applying to the forms and conventions of

the horror genre is the representation if the clown if the first taste of the film the viewer will receive. Based among the post, therefore within the way we have shown the villain sets off a feeling of fight for the audience within the colouring and the positioning, the audience now have high expectations for the formation of the character within the film ‘The Final Plea’

Construction of character

• USE- During evaluating horror posters, we particularly liked the format of the film poster ‘Anabelle’ that effectively structured. Therefore when editing our poster we conformed to the codes and conventions by cropping the image on the tools on Photoshop Adobe and focused on the positioning of the clown. With films that we looked at such as ‘Annabelle’ and ‘The Purge’ they placed the masked villain off centre to give a sense of the unknown as the viewer is unable to fully see their face, this uses aspects of the horror genre effectively as the audience are more drawn to the imagery. In addition it also makes over elements that are significant also in focus, for example the titling, tag line and critical view.• CHALLENGE- A way in which we challenged the forms and conventions within the poster,

instead of using the sharpness tools and putting up the lux we used the pain brush tool instead. When analysing many horror we notice the imagery was more sharp rather than bold. However we wanted to give off a cartoon effect, we did this by matching the colours on the mask and colouring over each section, this was in order for the mask to be more prominent, in addition we did not want the mask to look like a photograph, rather a strongly features mask, that has a cartoon effect which gives a sinister feel. • We applied to the codes and convention by using a black background. By doing this the

main title stood out, as well as the additionally information on it.

Editing

• USE-In order to produce an effective film poster, institutional information is vital in making the viewers interesting in the film. this includes features like: actors names, critical view, date of release, a link to our Facebook and twitter page (this is effective in order to gain more recognition to our target audience, as promoting on popular social media, we are able to reach a wider audience).

• USE-By including all of these aspects we are able to make our poster look extremely professional and gives a legitimate feel. The critical view and the star rating is also very significant as it recommends for the viewer to see the film, its an almost guaranteed that the film is very enjoyable to watch. From our research and planning we saw that majority of film poster used obtained critical views, as once again it causes the poster to look legitimate and professional.

Institutional information

• USE- When considering our position of our main title, we acknowledged that within typical horror posters the titling was normally in the centre, in order to be the main focus. Therefore after considerable amount of research we decided to also place our main titling with the middle of the poster, and the main image be off centre and more to the side. In addition we also enlarged to take it a main focus, this is to draw attention of the audience as they will recognise the name ‘The Final Plea’. Therefore we have used codes and conventions. • USE- Another factor that we considered was also the colouring of the shots, we didn’t

want to use dark colours and this would barely be noticeable against the black background. And therefore we used the colouring of a pale grey and a red. This are effective colours as they are usually associated with the horror genre. For example red is symbolic of blood or danger. This therefore conforms to the codes and conventions of the horror genre. In addition we used the colouring of the light grey in order to stand out effectively against the back background. This was so the audience are particularly drawn towards the main titling of ‘The Final Plea’. We then placed out tag line text about the title, making it allot smaller reading “how far would you got to protect your family ?” Therefore we have once again used this code and convention.

Titling