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1-877-747-3263 www.branding personality.com @bpsocial Twitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke A social approach to your Marketing Plan By: Marieke Hensel Branding Personality UCLA Los Angeles, February 4, 2013

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How to incorporate Social Media in your Marketing Plan was the question to answer during this presentation. However I am of the opinion that Social Media is not an add-on to a marketing plan, but social is the way forward for a marketing plan. Social is the only successful way in the future to marketing for a business. Let's focus on dialogue and conversation with the consumer and serve the consumer in getting a great customer experience, instead of setting up a Facebook Page because 'you have to be there'. This presentation will go over the trends of social media and takes you to the process of a good social approach to your marketing.

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Page 1: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

A social approach to your Marketing Plan

By:Marieke Hensel

Branding Personality

UCLALos Angeles, February 4, 2013

Page 2: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Page 3: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Page 4: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Page 5: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Page 6: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Definition of Social: “seeking or enjoying the companionship of

others; friendly, sociable; gregarious”

Page 7: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

People talk

Page 8: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Source: http://www.slideshare.net/HubSpot/its-time-to-transform-your-marketing

Page 9: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Source: http://www.slideshare.net/HubSpot/its-time-to-transform-your-marketing

Page 10: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Page 11: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Page 12: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Branding: Your Reputation is

everything

Page 13: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Applebee’s Social Media Fail

Page 14: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Source: http://www.slideshare.net/HubSpot/its-time-to-transform-your-marketing

Page 15: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Page 16: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

1 billion on FacebookPosts to Entertain

FACEBOOK

Page 17: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Real timeConnect based on interests

Post often

TWITTER

Page 18: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

The 2nd largest search engine in the world

Entertainment

YOUTUBE

Page 19: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Most Business professionalsHighest average

income/educationOnline resume

Reach out to individuals

LINKEDIN

Page 20: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Mostly women 25-49Home décor, weddings,

food, photography & fashion2012’s fastest growing

social network

PINTEREST

Page 21: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

More than a social network, it’s a platform

Great SEO benefits

Google Plus

Page 22: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Instagram, Tumbler, SnapChat,

Vine anyone?

Millenials

Page 23: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

•Why do you want to participate in social media?

•What goals?

Why?

Page 24: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

•What is their expected behavior on Social Media?

•Where are they?

Who is your audience?

Page 25: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Page 26: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

There were fewer searches from a

desktop in Sep 2012 compared to

September 2011

Page 27: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

1. Listen 2. Strategy / Plan3. Participate4. Respond5. Listen / Measure

Process

Page 28: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

1. What is your audience interested in?

2. Don’t talk just about what you do

1. Listening

Page 29: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Listening Tools

Page 30: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

•Create a presence•Share good content

•Interact with your audience •…wherever they are•Serve your audience

2. Define Strategy

Page 31: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

•Content Calendar•Social Media Management

System•If this then that

ifttt.com

Plan your content

Page 32: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Keywords are the new billboards

Page 33: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

•Accessible•Follow up until they ask you to

stop•Deliver

•Ask for feedback

3. Participate

Page 34: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

•Connect on Facebook, LinkedIn and Twitter•Keep reaching out…

•Always reply

4. Respond

Page 35: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

•Online engagement•Website visitors from social

media•Filled out forms

•Measure phone calls

5. How to measure?

Page 36: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Examples

Page 37: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Page 38: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Page 39: Incorporate Social Media in your Marketing Plan

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Thank you foryour time

http://www.slideshare.net/marieke

Marieke Hensel

ANY QUESTIONS?


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