Amazing Marketing. Simplified.

How to Incorporate Keywords Into Your Content Marketing

First, let’s examine Search Engine Optimization (SEO)

SEO is intimidating to many service professionals because the algorithms are always changing and there is no quick and easy guarantee.

We can help you create quality content that Google and other search engines favor.

Content Is KeyYou may have heard of companies that promise some return on SEO, but the truth is that great content trumps any

tricks of the trade.

This is why you should keep SEO in mind when creating your content

marketing strategy. Search engines also favor content that includes rich media, such as images and videos.

Keywords Are Important, Too

Keywords are the words that people search for that are relevant to your

business. Come up with a list of 10-30 keywords.

Some ideas for types of keywords to include:

● Your location● Types of clients you serve● Specific services you

provide

You can use a service like Google Adwords to help determine your keywords.

Incorporate Your Keywords Into Your Content

Include your exact keywords in your headline and page title or summary.

Your keywords should also be sprinkled throughout your content, whether it’s a blog post or website content. We suggest 2-5% keyword

density.

Include Longer Phrases

In addition to “exact match” keywords, you will also want to include specific,

longer phrases and ideas. For example, a keyword is “wealth

management” while a key phrase is “managing your assets for the future.”

Quality Content is the End Goal

Don’t focus too much on Google rankings. More so than search engine performance, great content is what will

keep your viewers coming back.

If you feel overwhelmed writing your content or finding out your keywords, our professional copywriters will help you develop rich, SEO-focused content.

For more information

fmgsuite.com