The genre of indie rock is basically another form of rock that originally was found and created in the United Kingdom and the United states in the 1980s; this is a genre that is very diverse from the full rock genre as has many sub genres that include indie pop etc. It generally is used as a genre that is used and referred to as the outsider and underground bands and acts rather than the mainstream music.

With the popularity increase in the genre there are more and more bands and products be produced and released so this would include bands like nirvana etc. who have made a big impact on the genre. The other similar products on the market are basically by generally small bands genre is generally made independently so with the recent break into the mainstream music the genre has grown and grown further in popularity.

Examples of bands that have risen the popularity of the indie rock genre are the Kaiser chiefs, this is a band that releases other products that are similar on the market.

With the use of the internet in the 2000s this allowed bands to grow and establish their name easier and for fans to have an easier way of being able to support and connect with the bands.

The music is generally made by generally by independent labels this is basically a label this operates without the funding or the other major record labels assistance with things such as distribution etc. The music is produced for a target audience that consists of teenagers mostly and are aimed mostly at ages of 15-25 and both genders can appeal. It is aimed generally at people with a "do it yourself" attitude so the audience is generally independent.