industry & market research
DESCRIPTION
Industry & Market Research . Kimberly Bloedel Pomerantz Biz Library Fall, 2009. Industry & Market Research:. Offers business managers “the big picture” of the environment in which a business operates Provides awareness of news, trends, forecasts, key players & competitors - PowerPoint PPT PresentationTRANSCRIPT
Industry & Market Research
Kimberly BloedelPomerantz Biz LibraryFall, 2009
Industry & Market Research:Offers business managers “the big
picture” of the environment in which a business operates
Provides awareness of news, trends, forecasts, key players & competitors
Enables informed decision making
Who are the key players in the industry?
Is there a demand for new products?
What are the trends in the
Industry?
How is the market segmented?
Industry & Market Research Qs
Is the industry
growing ?
How is the recession
affecting the industry?
Pomerantz Biz Libraryhttp://www.lib.uiowa.edu/biz/
NetAdvantage (aka Standard & Poor’s)
What are the trends in the
Industry?
Is there a demand?
Who regulates the industry?
What is the Cost Structure?
Who are the key players in the restaurant industry?
What are the revenues for the industry ? How many
establishments are operating in the US?
Is there a demand?
What is the growth in the
market? What are the trends in the
Market?
News
NewsCompany & Industry
Newspapers WSJ NYT Financial Times Regional
newspapers Magazines
Forbes Fortune Business Week
Databases ABI/Inform Business Source
Complete Factiva Lexis Nexis Regional Business
News
