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11/9/15, 11:46 AM Page 1 of 16 about:blank FOOTWEAR INDUSTRY REPORT Industry 20 Monday, November 9th, 2015 Year 12 Year 12 Scoreboard Rank Company Name Investor Expectation Score Best-In- Industry Score Overall Score Change from Y11 1 A The Road X 116 98 107 +13 2 Dynamite Footwear 114 78 96 +10 3 E Sole Train 114 65 90 –16 4 B Barefoot 107 60 84 –18 5 Cynergy 83 45 64 –38 Game-To-Date Scoreboard Rank Company Name Investor Expectation Score Best-In- Industry Score Overall Score Bonus Points Overall G-T-D Score 1 A The Road X 115 98 107 1 108 2 E Sole Train 116 75 96 1 97 3 Dynamite Footwear 112 78 95 0 95 4 B Barefoot 111 70 91 1 92 5 Cynergy 96 58 77 0 77 Investor Expectation ——– Score (I.E.) Investors and company boards of directors have established annual targets for five key performance measures and the importance weighting of each: EPS (20 points), ROE (20 points), Stock Price ( 20 points), Credit Rating (20 points), and Image Rating (20 points). Pages 2 and 3 of this report show the investor expectation targets (in parenthesis just under the column heads for each year). The investor expectation score on a performance measure is equal to the percentage of the target that was achieved. Achieving higher than targeted performance results in additional awards of 0.5% for each 1% overachieved (capped at 40% over the target). Thus the investor expectation score ranges from 0 to a max of 120 (if all targets are exceeded by 40% or more). Best-In-Industry —————— Score (B-I-I) This scoring standard is based on how well each company performs relative to the best-performing company in the industry on EPS (20 points max), ROE (20 points max), Stock Price (20 points max), Credit Rating (20 points max), and Image Rating (20 points max). In order to get a score of 100 a company must be the best performing company in the industry on all five measures, achieve no lower than the investor expectation on EPS, ROE, Stock Price, and Image Rating, and have an A+ Credit Rating. Overall Score ———————– Copyright © GLO-BUS Software, Inc. All rights reserved.

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Page 1: Industry Report Y12

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FOOTWEAR INDUSTRY REPORT Industry 20 Monday, November 9th, 2015 Year 12

Year 12 Scoreboard

Rank

Company Name

InvestorExpectation

Score

Best-In-IndustryScore

OverallScore

Change

from Y11

1 A The Road X 116 98 107 +132 Dynamite Footwear 114 78 96 +103 E Sole Train 114 65 90 –164 B Barefoot 107 60 84 –185 Cynergy 83 45 64 –38

Game-To-Date Scoreboard

Rank

Company Name

InvestorExpectation

Score

Best-In-IndustryScore

OverallScore

BonusPoints

OverallG-T-DScore

1 A The Road X 115 98 107 1 1082 E Sole Train 116 75 96 1 973 Dynamite Footwear 112 78 95 0 954 B Barefoot 111 70 91 1 925 Cynergy 96 58 77 0 77

Investor Expectation ——–Score (I.E.)

Investors and company boards of directors have established annual targets for five key performance measuresand the importance weighting of each: EPS (20 points), ROE (20 points), Stock Price ( 20 points), Credit Rating(20 points), and Image Rating (20 points). Pages 2 and 3 of this report show the investor expectation targets (inparenthesis just under the column heads for each year). The investor expectation score on a performancemeasure is equal to the percentage of the target that was achieved. Achieving higher than targeted performanceresults in additional awards of 0.5% for each 1% overachieved (capped at 40% over the target). Thus the investorexpectation score ranges from 0 to a max of 120 (if all targets are exceeded by 40% or more).

Best-In-Industry ——————Score (B-I-I)

This scoring standard is based on how well each company performs relative to the best-performing company inthe industry on EPS (20 points max), ROE (20 points max), Stock Price (20 points max), Credit Rating (20 pointsmax), and Image Rating (20 points max). In order to get a score of 100 a company must be the best performingcompany in the industry on all five measures, achieve no lower than the investor expectation on EPS, ROE, StockPrice, and Image Rating, and have an A+ Credit Rating.

Overall Score ———————–

Copyright © GLO-BUS Software, Inc. All rights reserved.

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This measure is used to determine each company's ranking in the Year 12 Scoreboard and the Game-To-DateScoreboard above. The overall score is calculated by combining the Investor Expectation Score and the Best-In-Industry Score into a single score using the 50%-50% weighting as specified by the course instructor.

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INDUSTRY 20 COMPANY PERFORMANCE OVERVIEW YEAR 12

Earnings Per Share ($)

EPS scores are based on a 20% or 20 point weighting. Bold numbers indicate achievement of the investor expected EPS shownbelow each yearly column head. Best-In-Industry performers earn a top score, and scores of other companies are a percentage of theindustry-leading EPS performance. Game-To-Date scores are based on a weighted average of the annual EPS performances.

Y11(2.67)

Y12(2.85)

Y13(3.05)

Y14(3.26)

Y15(3.49)

Y16(3.66)

Y17(3.84)

Y18(4.03)

Y19(4.23)

Y20(4.44)

Wgt. Avg.(2.76)

Y12 ScoreI.E. B-I-I

G-T-D ScoreI.E. B-I-I

A 3.30 7.13 5.22 24 20 24 20 AB 3.88 3.38 3.63 22 9 23 14 BC 4.37 2.41 3.39 17 7 22 13 CD 3.00 5.31 4.15 24 15 24 16 DE 3.98 4.08 4.03 24 11 24 15 E

Return on Equity (%)

ROE scores are based on a 20% or 20 point weighting. Bold numbers indicate achievement of the investor expected ROE shownbelow each yearly column head. Best-In-Industry performers earn a top score, and scores of other companies are a percentage of theindustry-leading ROE performance. Game-To-Date scores are based on a weighted average of the annual ROE performances.

Y11(15.0)

Y12(15.0)

Y13(15.0)

Y14(15.0)

Y15(15.0)

Y16(15.0)

Y17(15.0)

Y18(15.0)

Y19(15.0)

Y20(15.0)

Wgt. Avg.(15.0)

Y12 ScoreI.E. B-I-I

G-T-D ScoreI.E. B-I-I

A 20.3 34.9 28.4 24 20 24 20 AB 22.7 16.6 19.4 21 10 23 14 BC 25.2 11.6 17.8 15 7 22 13 CD 18.0 25.5 22.2 24 15 24 16 DE 23.3 19.4 21.1 23 11 24 15 E

Stock Price ($ per share)

Stock Price scores are based on a 20% or 20 point weighting. Bold numbers indicate achievement of the investor-expected stockprice shown below each yearly column head. Best-In-Industry performers earn a top score, and scores of other companies are apercentage of the industry-leading performance. Game-To-Date scores are based solely on the most recent year's stock price.

Y11(32.00)

Y12(34.25)

Y13(36.75)

Y14(39.25)

Y15(42.00)

Y16(44.25)

Y17(46.25)

Y18(48.75)

Y19(51.25)

Y20(53.50)

Y12 ScoreI.E. B-I-I

G-T-D ScoreI.E. B-I-I

A 56.22 153.94 24 20 24 20 AB 56.79 39.76 22 5 22 5 BC 70.87 33.47 20 4 20 4 CD 36.29 93.48 24 12 24 12 DE 70.48 57.22 24 7 24 7 E

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INDUSTRY 20 COMPANY PERFORMANCE OVERVIEW YEAR 12(concluded)

Credit RatingCredit Rating scores are based on a 20% or 20 point weighting. Bolded credit ratings indicate meeting or beating the B+ investorexpectation shown below each column head. For the Best- In-Industry scoring, companies with an A+ credit rating earn a score of 20points and lesser credit ratings earn lower scores. Game-To-Date scores are based soley on the most recent year's credit rating.

Y11(B+)

Y12(B+)

Y13(B+)

Y14(B+)

Y15(B+)

Y16(B+)

Y17(B+)

Y18(B+)

Y19(B+)

Y20(B+)

Y12 ScoreI.E. B-I-I

G-T-D ScoreI.E. B-I-I

A B A– 22 18 22 18 AB A A 23 19 23 19 BC A B 16 14 16 14 CD A– A 23 19 23 19 DE A A 23 19 23 19 E

Image RatingImage Rating scores are based on a 20% or 20 point weighting. Bolded image ratings indicate meeting or beating the yearly targetshown below each column head. Best-In-Industry performers earn top scores; scores of other companies are a percentage of theindustry-leading image rating. Game-To-Date scores are based on company's average image rating over the last three years.

Y11(70)

Y12(70)

Y13(70)

Y14(70)

Y15(70)

Y16(70)

Y17(70)

Y18(70)

Y19(70)

Y20(70)

Y10-Y12Average

Y12 ScoreI.E. B-I-I

G-T-D ScoreI.E. B-I-I

A 79 81 80 22 20 21 20 A B 71 67 70 19 17 20 18 B C 57 52 55 15 13 16 14 C D 57 67 60 19 17 17 15 D E 80 70 77 20 17 21 19 E

Corporate Social Responsibility and Citizenship

Total ($000s) Per Pair Sold ($/unit)

Industry 20 Expenditures for CorporateSocial Responsibility and Citizenship

Image Rating PointsGenerated from

CSRC ExpendituresHigh Avg. Low High Avg. Low High Avg. Low

Year 11 5,638 3,145 0 0.93 0.57 0.00 3 2 0Year 12 9,730 3,846 1,050 1.09 0.61 0.40 5 3 2

Corporate Responsibility Awardfor Exemplary Corporate Citizenship

Beginning in Year 14, the World Council forExemplary Corporate Citizenship presents aGold Star Award to the company spendingthe highest percentage of its revenues forsocial responsibility and citizenship initiatives.

Award Winner 2nd Place

Y14 A Company B CompanyY13 A Company B CompanyY12 none none

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INDUSTRY20 BONUS POINT AWARDS YEAR12

Year 12Forecast

Year 12Actual

PercentVariance

Revenues(within ± 5%)Year 12

ForecastYear 12Actual

PercentVariance

EPS(within ± 5% or ± 10¢)Year 12

ForecastYear 12Actual Pts. Percent

—Variance—Image Rating (within ± 4 points) Year 12

Bull's EyeAward

Cumu-lative

AwardsA 423,872 448,367 +5.8 % 6.47 7.13 +10.2 % 78 81 +3 +3.8 % No 0 AB 251,319 242,411 –3.5 % 3.99 3.38 –15.3 % 74 67 –7 –9.5 % No 1 BC 399,269 157,653 –60.5 % 11.68 2.41 –79.4 % 74 52 –22 –29.7 % No 0 CD 332,191 314,001 –5.5 % 6.02 5.31 –11.8 % 74 67 –7 –9.5 % No 0 DE 335,251 293,514 –12.4 % 5.72 4.08 –28.7 % 80 70 –10 –12.5 % No 1 E

Comparisons and Trends in Projected Versus Actual VariancesRange of Average Percent Variances (for Revenues, EPS, and Image Rating) for all Industry 12Companies, World-Wide Average Percent Variance, and Company D Average Percent Variance

Industry High/Low Company D Average World Average

Δ = net change in score between years Highlighted figure = Leap Frog Award winnerY11

Score Δ Y12Score Δ Y13

Score Δ Y14Score Δ Y15

Score Δ Y16Score Δ Y17

Score Δ Y18Score Δ Y19

Score Δ Y20Score

Current-Year ScoresCumu-lative

AwardsA 94 +13 107 0 1 AB 102 –18 84 0 0 BC 102 –38 64 0 0 CD 86 +10 96 0 0 DE 106 –16 90 0 0 E

BULL'S EYE AWARDfor Accurately Forecasting Total Revenues,

Earnings Per Share, and Image Rating

One bonus point added to any company's game-to-date score whenactual performance on Total Revenues and Earnings Per Share vary by nomore than 5% from projected performance AND when Image Ratingvaries by no more than 4 points from the projected image rating.

for Most Improved Overall Score(current year to current year)

LEAP FROG AWARD Beginning in Year 12, one bonus point is added to the game-to-dateoverall score of the company whose current-year overall score is mostimproved over the prior year. If all companies fail to improve their scoresfrom one year to the next, then no Leap Frog bonus is awarded.

Year 11 Year 12-60%

-40%

-20%

0%

20%

Year

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INDUSTRY 20 FOOTWEAR INDUSTRY OVERVIEW YEAR 12

Materials Prices ($/pair) BasePrice Mat. Usage Cap. Utilization

—Y12 Price Adjustments for— Year 12Price Notes

Standard Materials 6.00 +0.04 0.00 6.04Superior Materials 12.00 –0.02 0.00 11.98

Lower than normal (49.7%) superior materals usage lead to superiormaterials prices that were 0.2% below the base and standardmaterials prices that were 0.6% above the base. Capacity utilizationfalse resulted in materials price increases of 0.0%.

Footwear Production (industry totals) N.A.Plants

E-APlants

A-PPlants

L.A.Plants

AllPlants Notes

Total Year 12 Production (000s of pairs) 9,725 0 20,257 3,600 33,582Pairs Rejected 532 0 1,223 237 1,992

Net Year 12 Production (000s of pairs) 9,193 0 19,034 3,363 31,590Superior Materials Usage 47.7% 0.0% 49.2% 58.0% 49.7%Capacity Utilization (branded + private-label) 104.6% 0.0% 101.3% 120.0% 104.0%

! Total pairs produced before rejects! Overall average reject rate = 5.9%! Total pairs available after rejects! % usage unchanged from 0.0 points from

Y11! % utilization up 3.7 points from Y11

Branded Warehouses (industry totals) N.A.Region

E-ARegion

A-PRegion

L.A.Region

AllRegions Notes

Ending Y11 Inventories (000s of pairs) 868 564 736 140 2,308Less Pairs Cleared (inventory clearance) 200 130 173 29 532

Beginning Y12 Inventories 668 434 563 111 1,776Plus New Pairs Produced in Y12 6,921 7,945 6,999 5,622 27,487

Pairs Available for Sale in Year 12 7,589 8,379 7,562 5,733 29,263

! Unsold pairs from Y11! Average inventory clearance of 23.1%! Incurred a 1-star S/Q rating penalty! New Y12 production shipped from plants! 15.0% higher than Y12 demand

Branded Demand & Sales (industry tot.) N.A.Market

E-AMarket

A-PMarket

L.A.Market

AllMarket Notes

Projected Y12 Demand (000s of pairs) 7,518 7,590 5,346 5,346 25,800Actual Year 12 Demand 7,357 7,389 5,392 5,309 25,449Branded Pairs Sold (internet + wholesale) 6,541 6,840 5,331 5,048 23,760No. of Companies Unable to Fill All Orders 2 1 1 2 not meaningfulUnfilled Orders (000s of pairs ordered but not shipped) 816 550 60 261 1,687

! From page 4 of FIR for Year 11! Actual demand was -1.4% lower than

pro- jected demand due to decreasedcom- petitive intensity.

{ Shows extent to which orders for brand- ed pairs went unfilled due to inventoryshortages at one or more companies.

Demand Forecast (industry totals) N.A.Market

E-AMarket

A-PMarket

L.A.Market

AllMarket Notes

Branded Demand ————————–(internet + wholesale)

Private-Label Demand —————–

Year 13Year 14Year 15Year 13Year 14Year 15

7,799 7,833 5,824 5,734 27,1908,267 8,303 6,290 6,193 29,0538,763 8,801 6,793 6,688 31,0451,225 1,215 1,235 1,215 4,8901,375 1,365 1,385 1,365 5,4901,490 1,490 1,510 1,490 5,990

Global demand for Y11-Y15 is expecrted togrow at a rate of 7%-9% annually, slowingto about 5%-7% annual growth during Y16-Y20. The projected growth rates are not thesame for all four regions, as indicated in thetable on page 4 of the Player's Guide. Actualdemand growth may vary from the forecastdue to increases/decreases in competitiveintensity industry-wide.

Potential Y13 Footwear Supply Expected Y13 Footwear Demand Supply / Demand Analysis

Beginning Y13 Inventory 5,503Potential Production (with OT) 38,760

Potential Global Supply 44,263

Branded Demand Forecast 27,190Private-Label Forecast 4,890

Potential Global Demand 32,080

Excess supply of 38.0% is likely to produce FIERCEcompetition and hurt industry profitability in Year 13 andbeyond. Construction of new capacity will not beneededfor several years, and it may be wise for some companiesto sell-off unneeded production capacity.

Plant Capacity (000s of pairs of production capacity not including overtime)

Capacity Beginning Year 12N.A. E-A A-P L.A.

Capacity Purchased (Sold)N.A. E-A A-P L.A.

Capacity Available for Y12 ProductionN.A. E-A A-P L.A. Total

New Con-structionInitiatedin Y12

9,800 0 20,000 3,000 -500 0 0 0 9,300 0 20,000 3,000 32,300 0

A 2,000 0 4,000 2,000 0 0 0 0 2,000 0 4,000 2,000 8,000 0 AB 2,000 0 4,000 0 0 0 0 0 2,000 0 4,000 0 6,000 0 BC 1,800 0 4,000 0 0 0 0 0 1,800 0 4,000 0 5,800 0 CD 2,000 0 4,000 1,000 –700 0 0 0 1,300 0 4,000 1,000 6,300 0 DE 2,000 0 4,000 0 +200 0 0 0 2,200 0 4,000 0 6,200 0 E

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INDUSTRY 20 FINANCIAL PERFORMANCE SUMMARY YEAR 12

Net SalesRevenues

Cost ofPairs Sold

WarehouseExpenses

MarketingExpenses

AdminExpenses

OperatingProfit

InterestExp (Inc)

IncomeTaxes

NetProfit

Income Statement Data ($000s) TotalDividendPayment

($000s)

Sharesof Stock

(000s of sharesoutstanding)

A 448,367 235,967 21,730 58,675 10,160 121,835 17,513 30,566 71,319 11,000 10,000 AB 242,411 125,028 18,591 36,163 8,961 53,668 5,871 14,178 33,082 978 9,775 BC 157,653 73,470 11,086 23,623 8,761 40,713 6,310 10,321 24,082 0 10,000 CD 314,001 155,147 17,805 46,430 9,410 85,209 9,418 22,737 53,054 500 10,000 DE 293,514 150,253 18,854 50,933 8,660 64,814 6,492 17,497 40,825 1,500 10,000 E

291,189 147,973 17,613 43,165 9,190 73,248 9,121 19,060 44,472 2,796 9,955

Cashon Hand

CurrentAssets

Total Assets

CurrentLiabilities

Long-TermDebt

Shareholder EquityBeginning

EquityStock Sales(purchases)

EarningsRetained

EndingEquity

Selected Balance Sheet Data ($000s)

Year 12Dividend

($ / share)

No. ofChanges

(+/–)

Dividend Data

A 41,159 161,732 500,582 58,188 207,800 174,277 0 60,317 234,594 1.10 2 / 0 AB 40,192 110,642 288,142 28,268 50,800 190,044 -13,073 32,103 209,074 0.10 1 / 1 BC 0 153,570 320,924 50,558 50,800 195,483 0 24,083 219,566 0.00 0 / 1 CD 15,485 100,371 352,630 35,566 82,800 181,711 0 52,553 234,264 0.05 1 / 1 DE 32,787 111,192 310,419 29,724 50,800 190,569 0 39,326 229,895 0.15 1 / 1 E

25,925 127,502 354,540 40,461 88,600 186,417 -2,615 41,677 225,479 0.28 1.0 / 0.8

Selected Financial and Operating StatisticsCosts and Profit as a Percent of Net Revenues

Cost ofPairs Sold

Whse.Expenses

Mktng.Expenses

AdminExpenses

OperatingProfit

NetProfit

CurrentRatio

Days ofInventory

Credit Rating Data

InterestCoverage

Ratio

Debt toAssetsRatio

DefaultRiskRatio

Default

RiskA 52.6% 4.8% 13.1% 2.3% 27.2% 15.9% 2.78 16 6.96 0.49 2.26 Medium AB 51.6% 7.7% 14.9% 3.7% 22.1% 13.6% 3.91 40 9.14 0.23 2.75 Medium BC 46.6% 7.0% 15.0% 5.6% 25.8% 15.3% 3.04 724 6.45 0.27 0.99 High CD 49.4% 5.7% 14.8% 3.0% 27.1% 16.9% 2.82 18 9.05 0.29 3.28 Low DE 51.2% 6.4% 17.4% 3.0% 22.1% 13.9% 3.74 14 9.98 0.22 3.27 Low E

50.8% 6.0% 14.8% 3.2% 25.2% 15.3% 3.15 162 8.32 0.30 2.51 Medium

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INDUSTRY 20 INDUSTRY PERFORMANCE BENCHMARKS YEAR 12

Plant and Production Benchmarks Low Average High Co. D—————————— Year 11 ——————————

Low Average High Co. D—————————— Year 12 ——————————

($ per pair produced)Materials Costs ———— Branded Footwear

Private-Label FootwearLabor —— North ———–

AmericaTotal Compensation ($/year)Productivity (pairs/worker/year)Labor Cost ($ per pair produced)

Europe ——– Africa

Total Compensation ($/year)Productivity (pairs/worker/year)Labor Cost ($ per pair produced)

Asia ————– Pacific

Total Compensation ($/year)Productivity (pairs/worker/year)Labor Cost ($ per pair produced)

Latin ———— America

Total Compensation ($/year)Productivity (pairs/worker/year)Labor Cost ($ per pair produced)

($ per pair of capacity)TQM / 6-Sigma Expenditures ———— Current Year

Cumulative

(%)Reject Rates ——————Branded Production

Private-Label Production

Cost ($/pair produced)Total Manufacturing ———— Branded —————– N.A.

E-AA-PL.A.

Private-Label ——– N.A.E-AA-PL.A.

9.28 9.83 10.648.46 8.74 9.27

15,832 19,433 20,8733,657 3,989 4,159

4.64 5.16 5.550 0 00 0 0

0.00 0.00 0.003,265 4,160 5,9132,393 2,525 2,595

1.47 1.75 2.390 0 00 0 0

0.00 0.00 0.000.17 0.77 1.600.33 0.63 1.054.8% 5.8% 7.2%3.8% 5.1% 6.1%

21.28 24.92 27.310.00 0.00 0.00

18.14 20.21 23.720.00 0.00 0.00

23.15 24.25 25.110.00 0.00 0.00

18.28 19.15 20.210.00 0.00 0.00

9.35 0.00

20,129 4,138

5.05 0 0

0.00 3,798 2,586

1.56 0 0

0.00 0.50 0.50 4.9% 0.0%

23.09 0.00

18.50 0.00 0.00 0.00 0.00 0.00

9.03 9.95 10.777.70 8.42 9.10

15,539 19,171 20,4193,596 3,940 4,120

4.98 5.23 5.360 0 00 0 0

0.00 0.00 0.003,024 4,252 6,4982,197 2,441 2,570

1.50 1.81 2.524,250 4,252 4,2532,540 2,543 2,546

1.79 1.79 1.790.27 0.71 1.430.31 0.68 1.284.1% 6.1% 7.8%3.7% 5.3% 7.5%

22.98 29.76 36.280.00 0.00 0.00

19.31 21.18 22.5124.63 25.16 25.6820.38 25.10 29.80

0.00 0.00 0.0017.63 20.20 21.67

0.00 0.00 0.00

10.74 8.49

19,963 3,944

5.35 0 0

0.00 3,757 2,439

1.66 4,250 2,546

1.79 0.60 0.56 6.8% 5.4%

36.28 0.00

21.54 25.68 27.38

0.00 20.85

0.00

Operating Benchmarks Low Average High Co. D—————————— Year 11 ——————————

Low Average High Co. D—————————— Year 12 ——————————

Branded ———MarketSegments

($ per pair sold. Includes manu- facturing, shipping, importtariffs, and exchange rateadjustments.)

Cost of Pairs Sold ———————— N.A.E-AA-PL.A.

($ per pair sold)Warehouse Expenses ——– Internet

Wholesale

($ per pair sold)Marketing Expenses ——— Internet

WholesaleAdministrative Expenses ($/pair sold)

($/pair sold)

Operating ——Profit

Internet ————– N.A.E-AA-PL.A.

Wholesale ——— N.A.E-AA-PL.A.

Private ————LabelMarketSegments

($ per pair sold. Includes manu- facturing, shipping, importtariffs, and exchange rateadjustments.)

Cost of Pairs Sold ———————– N.A.E-AA-PL.A.

Warehouse Expenses ($ per pair sold)

Cost ($ per pair sold)Margin Over Direct ———————– N.A.

E-AA-PL.A.

22.40 25.12 28.2924.20 26.41 29.6719.19 21.37 24.6723.44 27.38 30.7110.79 11.00 11.29

2.70 2.93 3.2310.65 14.21 17.89

4.58 6.99 8.401.61 1.89 2.26

15.78 17.84 21.6115.28 16.81 20.3021.33 22.44 24.8815.04 16.12 19.0310.92 13.95 18.31

9.64 13.02 19.849.38 12.60 19.114.53 7.79 15.30

22.37 24.01 25.5024.28 25.15 26.2119.28 20.15 21.2125.15 26.52 27.29

1.00 1.07 1.204.49 7.25 9.624.78 6.76 7.985.78 8.61 11.524.70 5.91 6.65

24.13 24.53 19.53 26.05 10.87

2.81 11.42

8.40 1.69

15.78 16.76 22.17 15.79 13.40 10.61 10.51

5.95 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

23.96 28.41 32.7026.62 28.78 30.3320.13 22.13 23.5321.03 25.09 27.5910.60 11.19 12.50

2.40 3.09 4.449.65 18.53 37.178.06 8.78 9.921.48 2.22 4.062.32 9.60 14.103.21 11.08 17.05

16.78 24.32 30.4520.83 26.21 34.21

9.05 12.50 16.946.37 12.94 18.19

13.08 17.42 24.3613.05 18.83 27.6823.82 26.81 28.3826.83 28.55 29.4318.63 18.63 18.6318.85 18.85 18.85

1.00 1.04 1.201.62 3.78 5.96

-2.51 1.52 4.354.53 4.53 4.536.09 6.09 6.09

30.44 29.24 22.51 27.59 10.79

2.72 15.30

8.53 1.84 9.28

12.83 24.36 24.73 15.84 15.32 17.20 18.04 28.38 28.55

0.00 0.00 1.00 1.62 0.06 0.00 0.00

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INDUSTRY 20 CELEBRITY ENDORSEMENTS AND INDUSTRY TRENDS YEAR 12

Celebrity Endorsements

Celebrity NA EA AP LAConsumer Appeal Currently

Signed ByContract($000s/year)

YearSigned

Contract Length Bidders High Bid 2nd Bid Avg Bid Low Bid

Most Recent Round of Bidding

Payton Manyon 85 45 35 40 E Sole Train 2,780 Y11 2 years 4 2,780 2,600 2,468 1,895Oprah Beyonsé 100 70 65 75 E Sole Train 6,789 Y11 3 years 4 6,789 5,100 4,835 3,327Cristiano Romano 70 100 70 55 A The Road X 6,000 Y11 5 years 5 6,000 5,789 4,305 1,000Tiger Green 95 80 85 75 A The Road X 11,020 Y12 2 years 5 11,020 6,810 6,077 4,000José Montaña 60 50 60 95 Cynergy 5,000 Y12 3 years 4 5,000 3,090 3,100 1,450Mishell Wii 55 60 95 90 A The Road X 7,210 Y12 4 years 5 7,210 6,000 4,955 2,500Ace Federar 50 90 50 85 [unsigned] 0 N/A 1 years 0 0 0 0 0Danica Sebastian 70 65 55 60 [unsigned] 0 N/A 3 years 0 0 0 0 0Yi Lin 75 80 95 50 [unsigned] 0 N/A 4 years 0 0 0 0 0Shakira Iglesias 45 85 60 100 [unsigned] 0 N/A 2 years 0 0 0 0 0Nick Shavan 80 85 75 70 [unsigned] 0 N/A 3 years 0 0 0 0 0Bronko Mars 60 35 100 50 [unsigned] 0 N/A 4 years 0 0 0 0 0

Branded Price and S/Q Rating Trends

NORTH AMERICA EUROPE-AFRICA

ASIA-PACIFIC LATIN AMERICA

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Footwear Industry Report Copyright © GLO-BUS Software, Inc. Page 7

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