SHIT NOBODY KNOWSMY BRAND
Maarten kesteloot@maartenkestlt
EARNEDMEDIA
PAIDMEDIA
OWNEDMEDIA
€
STRANGERSCUSTOMERS RELATIONS
Paid media€
ADVERTISINGDISPLAY ADSBANNER ADS
ADWORDS
Click-through-rate Belgium : 0.13%
ONLINEADVERTISING ?
The return on
Desktop200m
Mobile8% (Ios)
YoY global growth : 41%
Revenue loss 2015 : €21,8BRevenue loss 2016 : €41,4B
€
“If nobody knows your brand, you only need to get it noticed by somebody relevant.”
INFLUENCERMARKETING
Let’s focus on earned media
INFLUENCERSSize doesn’t matter
BloggersIcons
Social influencersArtists
JournalistsExperts Vloggers
SOME CASESInfluencer Marketing
INFLUENCERS 750 BLOGPOST 200CONTENT PIECES 7.500 FOLLOWERS 12.000.000SPONTANEOUS MENTIONS 600%
This limited edition Komono watch a special edition of the Winston watch.
The wristbands are made of old camo jackets of Tiany, which makes every design 100% unique.
A Polaroid Story present: Siam x Levi's #liveinlevis
FOLLOWERS INSTAGRAM 40.000 #musketonmazda
So what did we learn ?RELATIONS RULECREATIVITY IS KEYSTORIES ARE KING
It’s all about the process
IDENTIFY YOUR INFLUENCE
CreateMedialistSET TARGETS
CREATEYOUR MEDIABOXTailor your contentone size doesn’t fit all
Stories MediaContent
logos
MARKET WITH THEM,DON’T MARKET TO THEMit’s all about building great relations