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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

Name Sandy ChungNetID schu592Group Number: 137Website Link: http://infosys1102014fcgroup137.blogspot.co.nz/

Tutorial DetailsTutor: Day: Time:Mira Lee Tuesday 2-3pm

Time Spent on Assignment: 23 hours Word Count: 1510

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MARINE ENVIRONMENTAL PROTECTION TECHONOLOGYINTRODUCTION

People often do not understand the seriousness of littering. The biggest problem faced is

that rubbish littered everywhere where drains are nearby, rubbish is swept into the drains

along with rain water and enters the sea harming the creatures that live in the habitat. The

second major problem is there is no prevention in the drains which stops this rubbish from

entering the sea. So in order to protect the environment, a filtration system in drains using

information systems is created to solve this problem by reducing the amount of rubbish

entering the sea aswell as educating people in becoming more aware of the seriousness of

the problem by using the data collected from the filtration system.

3. BUSINESS SECTION

3.1 Vision

To create a tool to improve the environment and making it a better place for everyone and

every sea animal to live in.

3.2 Industry Analysis: Marine Environmental Protection Technology

Force: High/Low: Justification:

Buyer power: Low Limited choices for consumers to choose from.

There is currently one other option which is the

‘Ocean Cleanup Array’ which is a system that

extracts and prevents rubbish in the ocean

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(The Ocean Cleanup, 2014)

Supplier power: Low Many suppliers who are able to supply the

materials needed for making the filtration system.

For the metal mesh, the suppliers TWP inc, and

The Mesh Company, is a couple to name that

could supply one of the very important materials

needed to make the filtration system.

Threat of new entrants: Low Many barriers in this industry such as the amount

of demanding skills, research, time, and funding

needed to create the product. For the Ocean

Cleanup Array, it took many expeditions, and a

team 100 high skilled workers including engineers

and oceanographers to create this Ocean Cleanup

Array. (The Ocean Cleanup, 2014)

Threat of substitutes: High There are many organisations which conduct

their own marine protection such as Maritime

New Zealand creating restrictions on disposal of

rubbish from ships,and Marine Conservation

Society (UK) creating campaigns such as ‘Go

plastic bag free!’ (Maritime New Zealand, 2013)

and (Marine Conservation, 2013)

Rivalry among existing

competitors:

Low There is only one other competitor in this

industry which is the Ocean Cleanup Array.

However, unlike the Ocean Cleanup Array which

is on a large scale, the filtration system is on a

local scale so therefore there is not much rivalry

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in this industry.

Overall attractiveness of the industry: The industry is quite attractive due to having low

buyer and supplier power and the threat of new entrant and rivarly is both low however,

the industry is hard to enter due to the amount of skill, time, research and funding needed.

3.3 Customers and Their Needs

The City Council or local councils would like to reduce the amount of rubbish going into the

sea as well as the costs that is used to clean up the rubbish. Stated in the NZ Herald that on

average in an Auckland drain, there are approximately 130 pieces of rubbish found and this

would lead to the sea. According to the Auckland council spokes person, “there is currently

no system in the drains which filters rubbish apart from a filter for leaves” which is

ineffective for small pieces of rubbish. Therefore our product meets the council’s needs in

preventing rubbish in drains to the sea. (NZ Herald, 2011) and (Auckland Council

spokesperson, 2014)

3.4 The Product and Service

Our product, the Drain Filtration System meets the needs of the council in rubbish

prevention in drains as rubbish is filtered and collected along with the data that system has

measured; the council can use this to advertise and educate the public the importance of

keeping our environment clean. Also, this system would help the council to reduce its costs

in cleaning up rubbish in oceans through the use of data collected that is used to make the

public become more aware of the effects of littering which could help change the attitudes

of people towards littering.

3.5 Suppliers and Partners

One of our suppliers would be TWP - a company which would supply metal mesh for the

filter which is perfect for the filtration system as the smallest pieces of rubbish will not flow

through. Second supplier - Pipes NZ that would provide the different pipe sizes that is

needed to make the filtration system sizes for the rain water pipes intersections.

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Our first partner would be the Auckland Council. They need to use our product to reduce

rubbish; they are incharge of the pipe lines in the Auckland region which we need access to

install our product. Second partner would be NZ Minister of Environment. Their goal is to

also protect the environment and having a partnership would be both beneficial as the

filtration system will help them collect data and they help us to distribute and promote the

awareness of littering.

3.6 Strategy: Focused High Cost

The drain filtration system is under the competitive scope of a narrow market – as drains are

focused on local councils that manage the stormwater pipes and to reduce rubbish.

The cost would be high due to the number of filtration systems needed throughout the city

and the quality of technology and materials needed to provide the best results in filtering

the rubbish would last longer.

The overall strategy is therefore Focused High Cost.

3.7 Value Chain Activity: Making the product

The most important value chain activity for this business is Making the product.

This is because the company will generate most of its value from creating the product. By

manufacturing this product for our focused high cost market - which are the local councils,

everyone benefits from the creation of the product in the end which fulfils our vision of

creating a tool that improves the environment for both human and animals to live in.

3.8 Business Processes

3.8.1. FILTRATION FRAME MAKING PROCESS – The process is an essential process in the value

chain for our business as the process generates the most value by creating the product. The

process ensures the quality of parts used in the making of the drain filteration system as

well as measures the parts of the drains filtrations are accurate and placed correctly and

that the filtre is functioning.

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BUSINESS PROCESS 1

3.8.2. DRAINAGE FILTRATION QUALITY AND TESTING PROCESS – This process is an important

process in creating the best filtration system that would be effective and long lasting. The

system would be tested to see if rubbish would seep through the metal mesh or if the

amount of data collected by the sensor is inaccurate. This process is important in our value

chain as we ensure the quality and the functioning of the system is to the best and that

would generate customer satisfaction.

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BUSINESS PROCESS 2

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3.9 Functionalities

3.9.1. FILTRATION FRAME MAKING PROCESS

Ensuring the quality of materials Ensure the filtration parts function

3.9.2. QUALITY AND TESTINGPROCESS

To ensure the filtration functions and is able to collect data To ensure the filtration lasts for a long time

3.10 Systems

3.10.1. MATERIALS INVENTORY SYSTEM – The system ensures the materials are of good

quality as well as managing the amount of materials used in making the product and

ordering more materials when the number is low. This system supports the part of the

vision in creating the best tool to improve the environment.

3.10.2. DATA PROCESSING SYSTEM – The system processes the data collected from the

filtration system when the filter is full. The data is recorded and distributed to the public in

order to create awareness of the effects of littering in which this supports the vision of

creating a better place for everyone.

3.10.3. MAINTENANCE PROGAMMING SYSTEM – The system will automatically update a

maintenance schedule to check on the Drain filtration systems and will notfiy if the drain is

damaged or the sensor is malfunctioning to maintain a long filtration life.

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes Functionalities Specific Information System(s)

Broad Information System(s)

Making the

product

1. Filtration Frame Making Process

1. Ensuring the quality of materials.

2. Ensure the filtration parts functions.

Workflow management System

Enterprise Resource Planning system

2. Quality and

Testing

Process

1. To ensure the filtration functions and is able to collect data

2. To ensure the filtration lasts for a long time

Content Management System

Collaborative Systems

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CONCLUSION

Using infromation systems in creating a drain filtration system that collects and records data

by using sensors, it supports and carries our business’ vision of creating a tool that improves

the environement and making it a better place for everyone and every animal to live in.

Through combination of materials inventory system, data processing system, and

maintenance programming, it creates a strong system in which helps generates value for

the business.

REFERENCES

1. Marine Conservation. (2013). Marine Litter. Retrieved from: http://www.marine-conservation.org.uk/marine_litter.html

2. Maritime New Zealand. (2013). Garbage disposal in the marine environment. Retrieved from: http://www.maritimenz.govt.nz/Environmental/Garbage-disposal.asp

3. The Ocean Cleanup. (2014). The Ocean Cleanup. Retrieved from: http://www.theoceancleanup.com/

4. NZ Herald. (2011). Bottle lids, toys, cosmetic items – what’s in your average city drain. Retrieved from: http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10739194

5. Auckland Council Spokesperson (personal communication, August,2014) believes there is currently no system in the drains which filters rubbish apart from a filter for leaves

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