INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

NameJunxian Jiang

NetIDjjia848

Group Number:360

Website Link:http://infosys1102014s1group360.blogspot.co.nz/

Tutorial DetailsTutor:Day:Time:

Kirsten van DorpThrusday11am

Time Spent on Assignment:24 hoursWord Count:1526

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The matic pet feederINTRODUCTIONMany pet owners are concerning about how their pets can be fed while they are away as it is expensive to book a hotel for them and sometimes it is not easy to ask their friends to look after their pets. However, the Matic Pet Feeder, which is an automatic machine that is controlled by using electronic devices through internet, solves this problem perfectly.3. BUSINESS SECTION 3.1 Vision To create the best pet-feeding machine on earth by providing absolute convenience to pet owners and allowing them to relax while away from home.3.2 Industry Analysis: Industry: Automatic Pet-feeding System IndustryForce:High/Low:Justification:

Buyer power:LowMcaresys is the only company that provides automatic pet-feeding system but it is in Korea, so the buyers power is low, and its extremely low in New Zealand as buyers don't know have any choice. (Mcaresys Co., Ltd., 2013)

Supplier power:HighMcaresys is the only supplier in the current market, New Zealand pet owners have to order from them if they want the product, therefore, Mcaresys has absolute power in supplying the market. (Mcaresys Co., Ltd., 2013)

Threat of new entrants:LowIt would not be esay to develop an automatic pet-feeding system as it takes a lot of efforts to create and maintain it. Thus, the entry barriers will be high, which leads to low threat of new entrants.

Threat of substitutes:HighPet owners would still have quite a few options if they dont use the automatic pet feeding machine/system as they can still send their pets to hotels or ask their relatives/friends /neighbours to look after their pets while they are away.

Rivalry among existing competitors:LowAs stated above, there is only one company in the current market, so it has no competitor at all. Some companies provide automatic feeding machines, but those machines are prior set up and pet owners cant control it with at any time, in anywhere. Therefore, there is no competition for Mcaresys.

Overall attractiveness of the industry: The overall attractiveness of the industry is relatively high as there would be a high demand for the system/product due to issues raised by many pet owners, and also technology becomes more and more important to everyone in the 21st century, more and more people would consider developing product in technological market.3.3 Customers and Their NeedsPotential customers can be people who usually travel away from home. A survey of 1000 pet owners found that 55% had cancelled a break because of their pets (Travel Trade Forum, 2009). According to figures released in 2012, 49 per cent of British households own at least one of the UK's 27million pets Some 24 per cent of those polled said they planned to take at least one weekend break this summer, but were forced to 'scale back' their holiday arrangements because of the hassle and cost of prolonged pet-sitting. (Daily Mail, 2013) These researches show that many people want to take breaks while they are on holiday, but their pets would be one of the concerns. It is unsafe to leave them at home all alone as they will be starving and also putting too much food in their bowls before going away would possible overfeed them as pets cant manage their meals well. By sending their pets to hotels would costs a lot of money if pet owners would be away for a bit longer. Therefore, they really need a product or service that manages pets diet well and saves them money.3.4 The Product and ServiceThe Matic Pet Feeder is connected to wireless and pet onwers can control it by having an app on their electronic devices with internet access. It also has a temperature sensor which recognizes the presence of the pets when they are around. Once the temperature sensor detects the appearance of pets, the machine will send a notification to the onwers electronic devices to remind them about their starving pets. Then pet onwers only need to press the feed botton in the app and the food will drop to their pets automatically. In addition, the dispenser of the pet feeder contains three different compartments of food, i.e. dry food, wet food and water, and the portion of food can also be controlled over electronic devices. Furthermore, for those pet owners who like to talk to their pets, the pet feeder has a microphone and a camera so that they can reassure their pets just like they are at home.3.5 Suppliers and PartnersSuppliers: Digital Camera and Audio Provider, Mobile Apps DesignerAs there is a microphone and a camera in the Matic Pet Feeder, one of the potential suppliers can be a manufacturer of audio, video, communications and information technology products, in this case, Sony could be an example. On the other hand, pet owners would need to control the Matic Pet Feeder through an electronic device app, therefore, an example can be Gloto since its one of the largest mobile app design companies.

Partners: Pet Food Company, Telecommunication CompanyOne of the potential suppliers of the Matic Pet Feeder can be a Pet Food Company. When pet owners consume the product, it also provides high-quality pet food, but in a slightly cheaper price. Thus, an example of a premium pet food company can be Mars Ltd. The Matic Pet Feeder will increase Mars revenue by selling the machine with Mars pet food.Another supplier can be a telecommunication company such as Vodafone, because the Matic Pet Feeder has to be able to operate with network connection in order to send notifications to pet owners who have internet connections while they travel away. The Matic Pet Feeder would possible obtain more customers for Vodafone to expand Vodafones market.3.6 Strategy: Differentiation The Matic Pet Feeder will have a relatively premium price as it has a high quality camera and microphone, and also the conveniences it provides to minimize pet owners stress. As a result, it is operating in a High Cost strategy. A survey of 1000 pet owners found that 55% had cancelled a break because of their pets. (Travel Trade Forum, 2009) The figure clearly shows that more than half of pet owners cant really go on a holiday because of their pets and this implies that the Matic Pet Feeder would be the most suitable product for them. Thus, the Matic Pet Feeder would operate in a Broad Market.The overall strategy is therefore Differentiation.3.7 Value Chain Activity: Make the productMaking the product is the most important value chain activity because the Matic Pet Feeder is aiming to be the best pet-feeding machine on earth, so the quality of the product is crucial. Also, there will be a lot of efforts when installing a tiny camera, microphone and temperature sensor into the pet feeder and this emphasizes the importance of the manufacturing process of the product.3.8 Business Processes3.8.1. Product Manufactuing process This process shows the important steps of making the product.

3.8.2. Quality TESTIng process This process analyses the performance by internally testing the product and sending it to a few customers to try in order to receive feedbacks to improve or modify the product.

3.9 Functionalities 3.9.1. product manufacturing process Combines components Installs systems onto the product3.9.2. Quality Testing process Checks product performances Identifies faulty products 3.10 Systems

3.10.1. Performance analysis system - Supports quality testing process by analysing the performances of the product against the standard performance that was prior set up in the system. The system extracts errors that incurred during testing, then generates solutions to fix them.3.10.2. product manufacturing system - Supports product manufacturing process by using machines that have been set up with manufacturing programme so that they can produce the Matic Pet Feeder in an accurate standard.3.10.3. Quality managemant system - Supports both manufacturing process and quality testing process. As the Matic Pet Feeder would be the best pet-feeding machine in the world, the quality of the components has to be in a high standard so that the pet feeder would also come out in a qualitative standard. In order to satisfy customers, the Matic Pet Feeder must be able to operate successfully, therefore, this system also examines the quality of the finished product.

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3.11. Summary Table: Value Chain to Systems

Value Chain ActivityProcessesFunctionalitiesSpecific Information System(s)Broad Information System(s)

Make the product1. Product Manufacturing Process1. Combines components2. Installs systems onto the productProduct Planning System

Product Manufacturing SystemEnterprise Resource Planning System

2. Quality Testing Process1. Checks product performances.

2. Identifies faulty products.Performance Analysis System

Customer Feedback Collecting SystemDecision Support System

Customer Relationship Management System

CONCLUSION In conclusion, the Matic Pet Feeder totally eliminates the worries and stress of pet owners and it allows pet owners to control it in anywhere at any time. The automatic pet-feeding system is used to improve the quality of life and to create convenience to pet owners. Although buying the product is expensive, it is still saving money in a long run because technology will not go behind the times.

ReferencesDaily Mail. (2013). Thousands of Britons scrap holidays because of fears for their pets: Rising cost of kennels and lack of goodwill from friends are blamed. Daily Mail. Retrieved 2014, from http://www.dailymail.co.uk/news/article-2317448/Thousands-Britons-scrap-holidays-fears-pets-Rising-cost-kennels-lack-goodwill-friends-blamed.htmlMcaresys Co., Ltd. (2013). Retrieved from http://www.mcaresys.com/Travel Trade Forum. (2009). Retrieved 2014, from http://web.b.ebscohost.com.ezproxy.auckland.ac.nz/ehost/pdfviewer/pdfviewer?sid=599b1298-e51c-4f0a-9e49-6f266b3dc669%40sessionmgr110&vid=2&hid=124

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Information Systems

Start

Receive components

Combine components together

All received?

Install micro-chip/programme onto the product

Put on colours

Send to warehouse

End

Factory

Product Manufacturing Process

Yes

No

Check with ordering office

Fully ordered

Information Systems

Start

Receive finished product

Test product performance

Send to a few customers to try

Sound or Faulty?

Fix it or Reproduce

Faulty

Put on market for sale

Satisfied?

End

Sound

Yes

Return to factory

No,with feedbacks

Testing Department

Quality Testing System