2014 s1 infosys110 deliverable 2

5/25/2018 2014 S1 INFOSYS110 Deliverable 2

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INFOSYS.110 BUSINESSSYSTEMS:DELIVERABLE 2: BUSINESSSECTION

2014

Name Owen Jin

NetID ojin338

Group Number: 206

Website Link:D1:http://infosys1102014s1group206.blogspot.co.nz/p/d1.html

D2:http://infosys1102014s1group206.blogspot.co.nz/p/d2.html

Tutorial DetailsTutor: Day: Time:

Yvonne Hong Wednesday 11am

Time Spent onAssignment:

16 hours Word Count:

1611 (notincluding titlepage andreference list)
http://infosys1102014s1group206.blogspot.co.nz/p/d1.htmlhttp://infosys1102014s1group206.blogspot.co.nz/p/d1.htmlhttp://infosys1102014s1group206.blogspot.co.nz/p/d2.htmlhttp://infosys1102014s1group206.blogspot.co.nz/p/d2.htmlhttp://infosys1102014s1group206.blogspot.co.nz/p/d2.htmlhttp://infosys1102014s1group206.blogspot.co.nz/p/d2.htmlhttp://infosys1102014s1group206.blogspot.co.nz/p/d1.html


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NZ HOUSING DATABASE

INTRODUCTION

Our core problem was a lack of easily accessible and readable information

on housing. This is a relatively large problem due to the leaky homes

scandal, it would be in peoples best interest to avoid living in these

houses by being more informed about the property. Furthermore, with

rising property demand means rising property information demand. Our

solution is a user friendly housing database which is easily accessible to

provide that information.

3. BUSINESS SECTION

3.1 Vision

To improve peoples wellbeing by providing meaningful, convenient and

readable information to allow for better decisions when it comes to

housing.

3.2 Industry Analysis:

Industry: Housing Database Industry

Force: High/Low: Justification:

Buyer power: High There are some choices for

consumers like Terranet (Terranet,

n.d) and councils for housing

databases. (Auckland Council, n.d)

Supplier power: Low There are many software developers

to help make the software. (IndexNZ,

2014) (Workhere, n.d) There are


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some property surveyors for

inspections needed to input the

information to the database

(IndexNZ, 2014).

Threat of new

entrants:

Low It is difficult and expensive to obtain

all the housing information needed to

develop an effective database.

Currently a full leaky homes

assessment report, costs at least

$511.11. (Consumer Build, n.d)

Threat of

substitutes:

High With 34% of houses purchased being

discovered with a real estate agent,

this means for home buyers, the

substitute of open homes are still a

relatively popular choice. (Stone, B,

2013). Also there is a few individual

licensed building surveyors that can

be hired for the property information.

(Westpac, n.d).

Rivalry among

existing

competitors:

Low Mainly just Terranet and Council

databases currently so there is only a

few competitors. Also there is little

innovation hence competition.

(Terranet, n.d), (Auckland Council,

n.d)

Overall attractiveness of the industry: It is a relatively attractive

industry as it can be profitable and sustainable because of: Low monopoly


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power with suppliers since supplier power is low, it is difficult to enter

since threat of entrants is low, and there is little competition within the

industry since there is low rivalry amongst competitors. Even with high

buyer power, there is still relatively little choice so buyer power is notextremely high. People have started favouring digital research as

evidenced (Stone, B, 2013) in more people discovering their homes they

purchased on computers so the threat of substitutes may decrease over

time with the modern age.

3.3 Customers and Their Needs

Our target customers are home buyers and real estate agents (REA). For

home buyers, Westpac says that the house-hunting process can be a

long one but with such an important decision to make, it pays to check a

place out thoroughly. (Westpac, n.d). So home buyers should do some

research for house-hunting before making a decision on which house to

buy. Part of a REAs job is to organise building inspections and reports

(CareersNZ, n.d) from property surveyors. Although they may operate

less open homes because of the NZHD, their main role is an intermediary

for buyers and sellers and as such, they can focus on giving other

property services like price and terms of sales negotiations (Stone, B,

2013) (which they still get paid for), hence they need to gather the

property information in order to make decisions on these services (may

even benefit from more buyers asking for these services). For home

buyers and REAs these tasks can be time consuming, costly and

complicated.

3.4 The Product and Service

Our product, will provide home buyers and REAs with convenient property

information, since it can be viewed remotely, anytime. This saves time

and money since home buyers will not need to visit and REAs wont need

surveyors for every house. Also for home buyers, it may provide more


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information than visiting the house. For example, wiring and insulation

and wiring in the walls which is not in plain sight. We also provide

simplified reports to reduce complexity (but details are provided if they

are wanted). Our functionalities of 3D modelling and real life maps canprovide meaningful insights to the property, helps our database be more

convenient and less complicated compared to traditional long reports.

3.5 Suppliers and Partners

Our suppliers are software developers and the government. Software

developers like Datacom and Commarc, are needed to help make our

application and database. The government (both local and national) can

provide the housing source documents for the database. Our partners are

housing surveyors and REAs. Housing surveyors like

TheSurveyingCompany are needed for continuous housing inspections to

add more information to our database. REA companies like Harcourts and

Ray White, require property information regularly so we can collaborate

with them on what information we should provide.

3.6 Strategy: Differentiation

Our product is usable for every home buyer and REA since the

information is not complex; hence a broad market.

Premium services like 3D modelling, real life maps and providing constant

updates to our database means our pricing will be high; hence high cost

The overall strategy is therefore Differentiation

3.7 Value Chain Activity: Service after sale

After purchasing our license, we need to retain customers with extra

services like more content and smooth software performance, especially

considering when more content may cause bugs. For our vision, more

content provides more meaningful information for home buyers


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purchasing decisions and REAsservicing decisions. Smooth performance

provides less inconvenience. For our broad market strategy, we want

more information so to be more relevant to more people i.e. Wellington

buyers will not find Christchurch property information relevant so we needto expand our market to Wellington. With high costs, we want a quality,

bug free database with plenty of content. So the VCA of service after sale

is crucial to our vision and strategy

3.8 Business Processes

3.8.1. Maintenance management process This runs tests and checks

customer complaints on our application to figure out problems.

Maintenance can be contacted to resolve these problems. For a high cost

strategy, we should ensure a quality software performance by checking

for issues and making adjustments to resolve them, which is also

important to our vision since it provides convenience. For our VCA,

customers want minimal trouble in the software after their purchase.


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Maintenance checks

software for bugs

and customer

complaints about

the application

Does the current

software need

to be fixed/

improved

Leave the software

as it isNo

Decide what

adjustments are

needed based upon

maintenance staff

reports and

customer

complaints

Yes

Test the newadjustments

Implement

adjustments

Customer complaints management system

Maintenance (IT) department

Maintenance (IT) department


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3.8.2. Inspection data management processThis checks our database for

gaps (missing or outdated information) and determines if we have

permission and whether it is worthwhile to fill the gaps based upon

information like property inspection costs. If it is worthwhile, aninspection order is created and issued (inspections can include both the

surveyors and photographers. Photographers for our 3D models and real

life maps). Then it collects the inspection data, categorises and stores it

into the database. For our broad market strategy, it makes more

information available in our database, which makes it relevant to more

people. For our high cost strategy, we have the premium service of an

expanding database. For our vision, more relevance and information

provides more meaning and better decisions. For our VCA, having

constant updates is important as customers want to access more

information after their purchase.


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Check for gaps in

database

Create a housing

inspection order

Send housing

inspection order

Leave that area of

the database as it is

Check if we have

the funds and it

is worthwhile

for an inspection

Yes

No

Yes

Collect the

inspection data

Categorise the data

Store the data into

specific categories

Database analysis system

Database Warehouse

Database Inventory department

Real estate agent communication management system

Do we have

permission?

No

Ask for permission

from owners to

inspect houses

No

Yes

Is there a gap?

YesNo


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3.9 Functionalities

3.9.1. Maintenance management process

Detect issues in the software Analyse customer complaints Resolve any issues in the software

3.9.2. Inspection data management process

Check for gaps in the database Collect data for decisions on filling gaps Determine whether gaps should be filled up

3.10 Systems

3.10.1. REA communication management systemThe functionality is collect

data for decisions on filling gaps. It allows collaboration with REA

companies to see what content they want. Then it sends that information

to our decision makers. For our vision, we want to ensure meaningfulness

in the information, so we need to check with our key customers what they

want.

3.10.2. Customer complaints management system The functionalities are

detect issuesin the software and analyse customer complaints. It will

collect customer complaints, categorise and determine the frequency of

that complaint category. The system will help provide recommendations

based upon the complaints for software fixes/improvements. For our

vision, we want to ensure convenience with our product, so we need to

address customer issues and improve our product as such.

3.10.3. Database analysis system The functionalities are check for gaps in

the database and determine whether gaps should be filled up. It

analyses the database inventory to find gaps. It then provides

recommendations on whether we should fill them based upon information

like ownerspermission and REA requests. For our vision, we have to

figure out which gaps are most troublesome to our customers so itsmost

meaningful when we add content to fill them up.


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3.11. Summary Table: Value Chain to Systems

ValueChain

Activity

Processes Functionalities Specific InformationSystem(s)

Broad InformationSystem(s)

Service

after

sale

1. Maintenancemanagement

process

1. Detect bugs/errors2. Analyse customer complaints3. Resolve any issues in the

software

Customer complaints

management system

CRM, TPS and DSS

2. Inspection datamanagement

process4. Check for gaps in the database5. Collect data for decisions on

filling gaps

6. Determine whether gaps in thedatabase should be filled up

REA communicationmanagement system

Database analysissystem

Collaboration andCRM

TPS and DSS


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CONCLUSION

Our business idea is to develop a convenient housing database for home

buyers and REA to provide them with quality and convenient informationto make well informed decisions. Information systems helps add value by:

Customer complaints management systems increases productivitysince maintenance will waste less time figuring out the problems

and more time fixing them

Customer complaints management systems increases customersatisfaction by reducing any issues with our software to allow for a

smoother software experience

Database analysis and REA communication management systemsincrease customer satisfaction by helping to keep constant

meaningful/quality updates to the database which customers will

find relevant

REFERENCES

From D1

Stuff. (15/07/2012) Leaky home obligations 'overlooked'. Retrieved fromhttp://www.stuff.co.nz/national/7280754/Leaky-home-obligations-overlooked

Consumer Build. (n.d) Background to the problem. Retrieved fromhttp://www.consumerbuild.org.nz/publish/leaky/leaky-background.php

3 News. (22/12/2009). Leaky homes bill estimated at $11.3 billion. Retrievedfromhttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-

billion/tabid/421/articleID/135163/Default.aspx

Consumer Build. (n.d). The Department of Building and Housing. Retrieved fromhttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-

billion/tabid/421/articleID/135163/Default.aspx

Consumer Build. (n.d). Case study 3. Retrieved fromhttp://www.consumerbuild.org.nz/publish/leaky/leaky-case_studies3.php

Consumer Build. (n.d). Health Risks. Retrieved fromhttp://www.consumerbuild.org.nz/publish/leaky/leaky-health-risks.php

Auckland Council. (n.d). Property files and reports. Retrived fromhttp://www.aucklandcouncil.govt.nz/EN/ratesbuildingproperty/propertyinformatio

n/Pages/PropertyFilesReportshome.aspx
http://www.stuff.co.nz/national/7280754/Leaky-home-obligations-overlookedhttp://www.stuff.co.nz/national/7280754/Leaky-home-obligations-overlookedhttp://www.consumerbuild.org.nz/publish/leaky/leaky-background.phphttp://www.consumerbuild.org.nz/publish/leaky/leaky-background.phphttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-billion/tabid/421/articleID/135163/Default.aspxhttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-billion/tabid/421/articleID/135163/Default.aspxhttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-billion/tabid/421/articleID/135163/Default.aspxhttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-billion/tabid/421/articleID/135163/Default.aspxhttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-billion/tabid/421/articleID/135163/Default.aspxhttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-billion/tabid/421/articleID/135163/Default.aspxhttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-billion/tabid/421/articleID/135163/Default.aspxhttp://www.consumerbuild.org.nz/publish/leaky/leaky-case_studies3.phphttp://www.consumerbuild.org.nz/publish/leaky/leaky-case_studies3.phphttp://www.consumerbuild.org.nz/publish/leaky/leaky-health-risks.phphttp://www.consumerbuild.org.nz/publish/leaky/leaky-health-risks.phphttp://www.aucklandcouncil.govt.nz/EN/ratesbuildingproperty/propertyinformation/Pages/PropertyFilesReportshome.aspxhttp://www.aucklandcouncil.govt.nz/EN/ratesbuildingproperty/propertyinformation/Pages/PropertyFilesReportshome.aspxhttp://www.aucklandcouncil.govt.nz/EN/ratesbuildingproperty/propertyinformation/Pages/PropertyFilesReportshome.aspxhttp://www.aucklandcouncil.govt.nz/EN/ratesbuildingproperty/propertyinformation/Pages/PropertyFilesReportshome.aspxhttp://www.aucklandcouncil.govt.nz/EN/ratesbuildingproperty/propertyinformation/Pages/PropertyFilesReportshome.aspxhttp://www.consumerbuild.org.nz/publish/leaky/leaky-health-risks.phphttp://www.consumerbuild.org.nz/publish/leaky/leaky-case_studies3.phphttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-billion/tabid/421/articleID/135163/Default.aspxhttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-billion/tabid/421/articleID/135163/Default.aspxhttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-billion/tabid/421/articleID/135163/Default.aspxhttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-billion/tabid/421/articleID/135163/Default.aspxhttp://www.consumerbuild.org.nz/publish/leaky/leaky-background.phphttp://www.stuff.co.nz/national/7280754/Leaky-home-obligations-overlooked


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Stuff. (30/06/12). New Zealands worst real estate agents. Retrieved fromhttp://www.aucklandcouncil.govt.nz/EN/ratesbuildingproperty/propertyinformatio

n/Pages/PropertyFilesReportshome.aspx

Terranet. (n.d). Terranet property information online. Retrieved fromhttp://www.terranet.co.nz/terranet3/

From D2

Westpac. (n.d). House hunting, What to look for. Retrieved fromhttp://www.westpac.co.nz/home-loans/home-buyers-and-sellers-guide/buying-a-

home/house-hunting

Stone, B. (2013). Why Can't the Internet Replace Real EstateBrokers?. Bloomberg Businessweek, (4320), 58-63.

Workhere. (2014). Software Development Companies. Retrieved fromhttp://www.workhere.co.nz/companies?company_industry=2

IndexNZ. (2014). Software Firms. Retrieved fromhttp://www.indexnz.com/Top/Computers-and-Internet/Software/Software-

Firms/1

IndexNZ. (2014). Surveyors. Retrieved fromhttp://www.indexnz.com/Top/Business-and-Economy/Real-Estate/Surveyors

CareersNZ. (n.d). Real estate agent. Retrieved fromhttp://www.careers.govt.nz/jobs/property-services/real-estate-agent/about-the-

job
http://www.aucklandcouncil.govt.nz/EN/ratesbuildingproperty/propertyinformation/Pages/PropertyFilesReportshome.aspxhttp://www.aucklandcouncil.govt.nz/EN/ratesbuildingproperty/propertyinformation/Pages/PropertyFilesReportshome.aspxhttp://www.aucklandcouncil.govt.nz/EN/ratesbuildingproperty/propertyinformation/Pages/PropertyFilesReportshome.aspxhttp://www.terranet.co.nz/terranet3/http://www.terranet.co.nz/terranet3/http://www.westpac.co.nz/home-loans/home-buyers-and-sellers-guide/buying-a-home/house-huntinghttp://www.westpac.co.nz/home-loans/home-buyers-and-sellers-guide/buying-a-home/house-huntinghttp://www.westpac.co.nz/home-loans/home-buyers-and-sellers-guide/buying-a-home/house-huntinghttp://www.workhere.co.nz/companies?company_industry=2http://www.indexnz.com/Top/Computers-and-Internet/Software/Software-Firms/1http://www.indexnz.com/Top/Computers-and-Internet/Software/Software-Firms/1http://www.indexnz.com/Top/Computers-and-Internet/Software/Software-Firms/1http://www.indexnz.com/Top/Business-and-Economy/Real-Estate/Surveyorshttp://www.careers.govt.nz/jobs/property-services/real-estate-agent/about-the-jobhttp://www.careers.govt.nz/jobs/property-services/real-estate-agent/about-the-jobhttp://www.careers.govt.nz/jobs/property-services/real-estate-agent/about-the-jobhttp://www.careers.govt.nz/jobs/property-services/real-estate-agent/about-the-jobhttp://www.careers.govt.nz/jobs/property-services/real-estate-agent/about-the-jobhttp://www.indexnz.com/Top/Business-and-Economy/Real-Estate/Surveyorshttp://www.indexnz.com/Top/Computers-and-Internet/Software/Software-Firms/1http://www.indexnz.com/Top/Computers-and-Internet/Software/Software-Firms/1http://www.workhere.co.nz/companies?company_industry=2http://www.westpac.co.nz/home-loans/home-buyers-and-sellers-guide/buying-a-home/house-huntinghttp://www.westpac.co.nz/home-loans/home-buyers-and-sellers-guide/buying-a-home/house-huntinghttp://www.terranet.co.nz/terranet3/http://www.aucklandcouncil.govt.nz/EN/ratesbuildingproperty/propertyinformation/Pages/PropertyFilesReportshome.aspxhttp://www.aucklandcouncil.govt.nz/EN/ratesbuildingproperty/propertyinformation/Pages/PropertyFilesReportshome.aspx

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