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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

Name Ng Wei Yao TanNetID Ntan822Group Number: Group093Website Link:

Tutorial DetailsTutor: Day: Time:Mira Tuesday 9am

Time Spent on Assignment: 25 hours Word Count: 1322

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INSERT AN APPROPRIATE TITLE HEREINTRODUCTION

Our problem is the increasing death rate in New Zealand due to speeding accident on the

motorway. These accidents does not only causes financial expenses, but also effecting other

people safety on the road. So we come out with a solution, to make a more accurate and

more efficient speed sensor to prevent speeding to occur.

3. BUSINESS SECTION

3.1 Vision

Our vision is to create the most accurate and efficient technologies to save lifes on the road.

3.2 Industry Analysis: Traffic Speed Sensor Industry.

Industry: Traffic Speed Sensor Industry.

Force: High/Low: Justification:

Buyer power: High Our buyers are most likely to be the countries’

government, insurance company (such as AA in

New Zealand) and police department (New

Zealand Police). (New Zealand Police, n.d)

Supplier power: Low There are many supplier in the industry that is

suitable for our systems, such as Measurement

Specialties, Wavetronix and Stalker(rival).

Threat of new entrants: Low The threat of new entrants will be low because of

the high start up cost and difficulties in signing

agreement with suppliers and traffic law

enforcement.

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Threat of substitutes: High There are many substitutes such as roadside

speed cameras, radar speed guns, LIDAR speed

gun and even community speed watch (UK Speed

Camera Types, 2014). Furthermore, there are also

apps for traffic enforcement such as i Speedcam

Australia & New Zealand.

Rivalry among existing

competitors:

High There a fair amount of competitor in the industry

such as Stalker Traffic Speed Sensor by Stalker

Intelligent Technologies and Speedspike by the

UK. Both of these systems has the similar

functionalities to our systems and has been well

established in the industry.

Overall attractiveness of the industry: The industry has high buyer power, because there

are many other company that sell similar product in the market. Additionally, both rivalry

among existing competitors and threat of substitutes are high, because there are more

advanced speed cameras been developed in the traffic industry. Furthermore, there are

many supplier that sell sensor and component in the industry such as Noptel, which sell

sensors that suitable in harsh environment, small in size and able to accurately measure

high speed (Noptel,n.d). Ultimately, it is a fairly attractive industry.

3.3 Customers and Their Needs

Our customer are the countries’ government and traffic law enforcement primarily. They

need a system that is accurate and efficient in capturing high speed drivers on the

motorway. Furthermore, it must be able to accurately record the speed and identify the

drivers that are speeding.

3.4 The Product and Service

Our solution is to place our sensors on the start and end of the motorway. Once the vehicle

pass the starting point the system will start to calculate the time and distance travelled till 3

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the vehicle reach the end. The data collected will be transfer to our system for speed

calculation process (by calculating distance/time). In the process of calculation, if the driver

went over the speed limit, the systems will automatically send the information to the law

enforcement and issue a speeding ticket to the driver.

3.5 Suppliers and Partners

Our supplier will be company that produce traffic or speed sensor and also system that are

able to store data and process them. For example, Measurement Specialties that provide

high quality sensor such as the Piezoelectric Traffic Sensors and Fiber Optic Traffic Sensors

(Measurement Specialities, n.d). Also, we would like to partner with the government to get

funding for our business to provide safety measures on motorway.

3.6 Strategy: Focused High Cost.

The Porter’s Generic Strategies that we are using is focused high cost, because this product

is generally for government and law enforcement to prevent speeding. Furthermore, the

cost of installing high-tech sensors and systems on the motorway will be high.

3.7 Value Chain Activity: Procurement

The most important value chain activity for this business is procurement. We need to be

able to get the best equipments and up to date systems with a good price in order to stay

competitive in this industry that focused on technological advance.

3.8 Business Processes:

In business operate process model, the business first need to received order from the customer and take into analysis (with information from past customer feedback on the product) to provide the right product for the customer. Then we will need to make a purchases requisition to buy the inventory needed (with information from ERP system) to make the final product. The inventory will then receive from supplier and take into quality and performance assurance to ensure the right standard. After the inventory has passed the assurance test, it will be deliver to and install for the customer. Furthermore, after customer make payment, any technical difficulties on the product will be cover by the customer help centre. Also, information on the customer feedback and problems will be take into CRM system and used in the next customer order analysis.

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BUSINESS OPERATE PROCESS MODEL:

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ACQUIRING PROCESS MODEL:

In this model, the Market supplier research department is very important in the business

process and related to my value chain activity (procurement). It provide information on

which supplier we should choose in order to stay competitive in price and quality.

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3.9 Functionalities

3.9.1. BUSINESS PROCESS 1:

(Inventory Ordering System) Measure the amount of inventory require for customer order and send order to supplier.

(ERP) Record damaged inventory for replacement.

3.9.2. BUSINESS PROCESS 2:

(Market Supplier Research Department) Finding the best supplier in the market to gain competitiveness in price and quality.

(Research and development department) To find improvement in the systems and increase efficiency.

3.10 Systems

3.10.1. TRANSACTION PROCESSING SYSTEMS – When the business require a customer order,

it transfer the order into a order processing system (customer need analyses). Additionally,

the business also transfer information of the purchases requisition into inventory ordering

system for restock and order fulfillment.

3.10.2. DECISION SUPPORT SYSTEM – In choosing the supplier, we have information transfer

from the ERP, Research and development department and Market supplier research

department to assist on decision making. This also related to our vision, because we want to

provide accurate and efficient systems and we need the right suppliers.

3.10.3. CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS – The business take customer

feedback and product problems and store it in the CRM data warehouse. So in future

customer need analyses the business is able to improve their product through those

information from the data warehouse.

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes Functionalities Specific Information System(s)

Broad Information System(s)

Procuremen

t

1. BUSINESS OPERATE PROCESS MODEL

1. (Inventory Ordering System) Measure the amount of inventory require for the order and send order to supplier.

2. (ERP) Record damaged inventory for replacement.

Inventory ordering system Enterprise Resource Planning system.

2. ACQUIRING

PROCESS

MODEL

1. (Market Supplier Research Department) Finding the best supplier in the market to gain competitiveness in price and quality.

2. (Research and development department) To find improvement in the systems and increase efficiency.

Decision support system Transaction processing system

Customer relationship management system

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CONCLUSION

Ultimately, the business is to provide a product that will reduce the rate of accidents on

motorway by discouraging speeding. The product uses information technology to increase

efficiency and accuratecy, through computer systems to measure the driver speed and

directly tranfer the information to respondent with no delay in between. It is also much

more effective way than using traditional speed camera to prevent speeding accident and

also save lifes.

REFERENCES

1. New Zealand Police. (n.d.). Our speed camera network is being expanded. Retrieved from http://www.police.govt.nz/advice/driving-and-road-safety/speed-limits-cameras-and-enforcement/speed-cameras/expanded

2. Measurement Specialties. (n.d). Traffic sensor. Retrieved from http://www.meas-spec.com/traffic-sensors.aspx

3. Speed Cameras UK. (n.d). UK Speed Camera Types. Retrieved from http://www.speedcamerasuk.com/speed-camera-types.htm

4. Noptel.(n.d). Laser Distance Sensor for Traffic Control. Retrieved from http://www.roadtraffic-technology.com/contractors/detection/noptel/

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