INNOVATE TO LEAD

Welcome to HORECA Digital Era.

We live one of the best moments of the hospitality industry in Spain, where the entrepreneurs of the sector have great opportunities at their reach, but also threats. The main actors of the HORECA channel (bars, restaurants and hotels) that are going to lead the sector are betting on innovation and digital transformation, updating or creating new concepts and business models, optimizing their processes and operations and offering a unique experience to their clients. Learning and anticipating the needs of an increasingly digital and demanding consumer, less loyal and with more options available, as well as innovating and investing appropriately in each of the business areas, are the keys to achieve business success and maintain your leadership in the coming years.

THE ANNUAL MEETING OF THE SECTOR LEADERS

HIP through HOSPITALITY 4.0, the largest international congress dedicated to innovation and transformation of the HORECA sector, contributes to fulfil our visitors’ needs offering them a personalized agenda and solutions for each professional profile, type and size of business. A unique business platform, where you should invite your clients to, that will help you to improve customer loyalty and find many potential ones, which will eventually boost your business in an innovative environment and during 3 days of networking.

Are you going to miss it?

Products, processes, operations

Customer Experience

New concepts and business

models

Need to invest

Purchase and investment

Search and exploration

Comparison and

assessment Implementation and Experience

Participation in

EXPO

CONGRESS

FOR THE WHOLE HORECA UNIVERSE… … ALL THE INNOVATION

FOOD FOR FOODIES

Premium FoodHealth & NutritionSnacks and TapasPre-cooked meals

BEVERAGE

Wine & SpiritsBeerCoffee PlanetSoft Drinks & Juices

EQUIPMENT

KitchenIndustrial MachineryCooling SystemsAir ConditionerLaundry

STUDIO INTERIORS

FurnitureTerraceLifestyleTextile

DELIVERY

PackagingTechnologyLogisticsEquipment

NON-FOOD

AmenitiesPackaging

Cleaning products

HOUSEHOLD

CrockeryCutlery

GlasswareUtensils

Small kitchen equipment

FACILITIES

BathPool

Wellness & FitnessEnergy and Efficiency

Food Safety

TECHNOLOGY

Digital TransformationTPV + Tablets + ERP

Digital DisplayBig Data + CloudLoyalty systems

Business IntelligenceEntertainment

Digital Marketing

FRANCHISES

Fast Food or QSRCasual Dining

Fine DiningCoffee & Bakery Shop

Franchises

Mass Catering

Health Care ServicesLeisure

Catering Services

Delivery

Bar / Coffee Shop Restaurants

Hospitality

9%Others

3%Leisure

21%Restaurants

19%Hospitality

9%Mass Catering

15%Bar & Coffee Shops

11%Distribution

5%Health Care

Services

6%Others

4%Decoration &

Interior Design

7%Restaurant

Chains

HIP GATHERS ALL THE HORECA SECTOR AROUND INNOVATION FOR A UNIQUE BUSINESS EXPERIENCE

THE EVENT THAT GATHERS THE LARGEST NUMBER OF OWNERS AND TOP MANAGERS

17.167 Professionals+33% vs 2017

+300 Exhibitors

+30% vs 2017

80 Stakeholders

and associations

45 Media

partners

+400 Accredited journalists

Visitors HIP 2018

Origin of the visitors Professional profile

Responsibility Area

NortheastCatalonia and Aragon

18%

NorthBasque Country,

Navarra, La Rioja, Cantabria,

Asturias and Galicia

8%

MiddleCastilla – La Mancha

and Castilla León

12%

Balearic Islands

8%

SouthAndalusia and Extremadura

11%

Canary Islands

6%

Madrid

28%

EastValencian Community and Region of Murcia

9%

44%General Management

14%F & B + Operations

12%Purchases & Supply Chain

10%Marketing, Sales and Business Development

9%Chefs, Production

2%IT

91%

National

9%

International

3 PAVILLIONS AND 33,000SQM OF INNOVATIONWe continue to expand space where you can showcase your most innovative products and solutions to entrepreneurs and executives in the sector. Show your leadership and stand out in a top-level Marketplace.

Recommends HIP to other professionals

95%

Wants to take part in HIP2019

92%

Visitor rating of HIP2018

8,91

Owners and top managers 76%

HOSPITALITY 4.0 CONGRESS

HOSPITALITY 4.0 CONGRESS

HALL

1

HALL

3HALL

5

THEATRE

THEATRE

HOSPITALITY 4.0 CONGRESS

Partner Exhibitor BusinessExhibitor Premium Newcomer

HOSPITALITY 4.0 CONGRESS THE MOST IMPORTANT CONGRESS OF HORECA INNOVATION AT INTERNATIONAL LEVEL

Forum that brings together 500 most

influential managers of Restaurant Chains in

Spain.

Initiative of the Basque Culinary Center to promote gastronomic

entrepreneurship from the hand of renowned chefs and

entrepreneurs.

Most important national meeting of purchasing

managers of the Horeca channel.

Annual hotel innovation summit with more than 1,000 general

managers.

European meeting to discuss gastronomy from a legal point

of view.

More than a thousand social General managers, who meet to discuss the

future of the sector.

+90 Business models

8 Summits

9 Auditoriums

+350 Worldwide

experts

Food InnovationBar & Co. Concepts & DesignDigital Transformation

JOIN THE HIP INNOVATION

HIP must be included in your marketing and sales strategy for 2019. Don’t miss it!

The best option to show your leadership in the sector and

stand out from the competence. Locate your booth in the best area of the expo, gaining the

maximum visibility, participate in the congress and invite your best clients and prospects, amongst

many more activities.

Partner

Present your products and solutions in the expo zone to

thousands of potential buyers. Choose between Premium Zone to enjoy the major traffic to your

booth, or Business Zone, if you are looking for more budget-friendly

option.

Exhibitor

We know how difficult the beginnings are. That is why we

offer a “Turnkey Pack” so you can participate in the most innovative

event of the sector, with the minimum investment.

Newcomer

HIGH-PROFILE NETWORKING

HIP is the best platform to boost your business. Are you going to miss this opportunity?

LEADERSHIP SUMMIT

The meeting of Presidents and CEOs of manufacturing companies and operators of the sector.

HORECA NEW BUSINESS MODELS AWARDS

The “Oscars” of the Hospitality Innovation. .

REASONS TO EXHIBIT

POSITION YOUR BRAND

BOOST YOUR SALES

INCREASE LOYALTY OF YOUR

CLIENTS

SHOWCASE YOUR INNOVATION AND

LEADERSHIP

INTERACT WITH PURCHASE DECISION

MAKERS

PARTICIPATE IN VARIOUS INDUSTRY

FORUMS

MADRID CAPITAL HORECA During 3 days a year, HIP turns Madrid into the European capital of HORECA innovation thanks to its congress, exhibitions and networking events, which makes it a meeting point of key players in the sector.

HIP is a unique opportunity to show from Madrid, one of the most outstanding capitals of the gastronomic avant-garde and with unique hotel projects, the leadership of Spain as a world authority in tourism and hospitality.

#HIP2019

www.expohip.com

Opened to innovative and sustainable companies

D E L H I india@nebext.comF R A N K F U R T germany@nebext.comM E X I C O mexico@nebext.comS A O P A U L O brazil@nebext.comS I L I C O N V A L L E Y usa@nebext.comT O R O N T O canada@nebext.comW A R S A W poland@nebext.com

B A R C E L O N A info@nebext.comB R U S S E L S belgium@nebext.com

M A D R I D spain@nebext.comM O S C O W russia@nebext.com

S H A N G H A I china@nebext.comT E L A V I V israel@nebext.comB O L O G N A italy@nebext.com

HIP is an event in collaboration by:

HOSPITALITY INNOVATION PLANETNetwork ⁄ Knowledge ⁄ Business opportunities