innovating on instinct
TRANSCRIPT
www.locusresearch.com
Innovating on InstinctLessons for better product development
Presented by: Blythe Rees-JonesTo: Innovation Forum 2013Date: 09.08.13
Kiwis can fly
LESSON 1:
Great Insights lead to Great Ideas
Get to the sourceAnd listen with your
eyes
Put yourself in their shoes
Feel it first
Envision new insights
Start making
Huss-it out
Frame the BIG idea
LESSON 2:
A Good Process is Instrumental
Your process is your biggest asset
Know your plays & run your lines
Start by designing your project, not your product.
LESSON 3:
Work at the Intersection
Work at the intersection
LESSON 4:
Execution is Everything
Why its a struggle with commercialisation:
1. Nation of Outside ThinkersIt needs inside thinking
2. Run Dry We die in the valley
3. Struggle to Communicate our InnovationsSo not prepared
4. Perseverance in Isolation is ToughThe isolation factor
To win on innovation we need to win on communication
SUMMARY
1. Great Insights lead to Great IdeasPut yourself the shoes of real people and dial in your intuition
2. A Good Process is Instrumental Invest in yours – it’s your biggest asset
3. Work at the IntersectionBe cross-functional and art direct all disciplines
4. Execution is Everything
Win on communication and make it look awesome.
