innovation? innovation. innovation! - iamot 2015€¦ · innovation “innovation and marketing are...
TRANSCRIPT
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Innovation? Innovation. Innovation! “Game – changing ideas”
Dietmar Winzker PhD (Eng) UP PhD (Eng Management) UJ
A personal perspective
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Introduction
A. What is Innovation?
B. Innovation Past and Present.
C. Nurturing and Managing Innovation!
IAMOT 15 Theme: Innovation and Management for Sustainable Growth
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WHAT IS INNOVATION? “The ability to see connections, spot opportunities and to take advantage” It is not always clear if innovation describes the process, is inside a product or provides a method. Innovation can be a cause or an effect. Mostly it is a question of perspective.
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What is Innovation?
¤ A new idea; original, more effective, categorically different
¤ Asking the right questions and suggesting answers
¤ A radically better solution, radically more effective process
¤ Creative destruction of the current situation
¤ An Entrepreneurial way of looking at processes, products, service delivery
¤ Opening previously unthinkable paths to new possibilities
Invention is the creative idea that leads to innovation
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innovare – ‘make something new’
¤ Innovation and creativity is part of the essence of being human
¤ It is a discipline which can be learnt and practiced
¤ An innovative business lives and breathes outside the box
¤ It is not just good ideas but a combination of good ideas
¤ Being a good inventor is no guarantee for commercial success.
¤ The better mouse trap requires marketing, project management, distribution, organisational behaviour, training etc etc.
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Innovation is mainly about THINKING, EVALUATING AND DOING
Not only about utilizing technical knowledge…….
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innovation
Innovation is not an isolated concept. For example,
You cannot grow a business only by cost-reductions, efficiency and product improvements, important as that may be.
Innovation is an integrated part of a business in terms of technology, economy, politics, education, community, company and national culture and others involving many different stakeholders at different levels and in diverse contexts.
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innovation
“Innovation and Marketing are the two key success factors” – i.e. Great Idea, PLUS Shipping it!
Innovation is critical for prosperity, growth and quality of life.
Innovation can be incremental, evolutionary or disruptive
Ie exploit what we know, build the future, create new opportunities.
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innovation
What do we mean when we say that a company / country / institution is innovative?
What attribute, part or personal characteristics do we focus on?
Often our perspective is on technology, when it could also be the situation, the environment, the education, the culture the ……
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Innovation has many different dimensions
Different context
Different levels
Different disciplines
Different cultures
Different systems
Different Paradigms
Understand the contextual interaction, the content and the application of its different disparate pieces.
Innovation may take place on many different interconnected layers in a bigger system in a kind of neural network.
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Fundamental requirements for Innovation
Thinking
Asking the right questions
Vision / Perspective
Passion
Persistence
Leadership
Execution (ie shipping)
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One more,
“To turn really interesting ideas and fledgling technologies into a profitable company that can continue to innovate
for years, requires a lot of discipline.”
– Steve Jobs, CEO Apple Inc
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Innovation is difficult to pin down
¤ Innovation does not equal invention
¤ Innovation is not just new products, materials and processes
¤ Technology is very often a trigger for innovation
¤ Co-operation across disciplines often aids innovation
¤ Breakthroughs often come from unexpected corners by means
of Paradigm Shifts:
For example, ¤ Tectonic plates ¤ Prof Ignaz Semmelweis ¤ Albert Einstein
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What about Spontaneity?
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Are we not all creative and innovative from birth?
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Tacit and Explicit Innovation?
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INNOVATION PAST AND PRESENT Is the “process” something new?
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Historical Overview
1. Early Days: Leonardo and the Renaissance
2. The Industrial Age: The Three Power Waves: Steam / Electrical / Information
3. The Digital Age: I + I = IO
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Early Days: Leonardo, Copernicus, Gutenberg, Newton
¤ 500 years ago Leonardo da Vinci (1452 – 1519) invents the future by asking questions
¤ Leonardo had no formal education
¤ Ideas and keen observation
¤ Although the technology for his innovative thinking was not yet available, he was a genial innovative Engineering Scientist.
¤ Architect of the Possible (& Impossible)
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Early Days: Leonardo, Copernicus, Gutenberg, Newton
¤ Copernicus (1473 – 1543) hypothesized that the sun “was the center of the universe” and not the earth.
¤ Copernicus started a new cosmology
¤ The innovation was a completely new perspective which opened the door to many new innovations due to a new perspective. A new paradigm.
¤ He caused a Weltbild Revolution
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Early Days: Leonardo, Copernicus, Gutenberg, Newton
¤ Johannes Gutenberg (1400 – 1467)
¤ Printing of books with movable type
¤ Mass Distribution of knowledge
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Early Days: Newton, the dawn of a new understanding
¤ Isaac Newton (1643 – 1727)
¤ Keen Observation
¤ Newton proposes that Nature is a system of knowledge, ordered and structured
¤ Ideas
¤ The utility of Mathematics
¤ Genius – Greatest Scientist of all times
¤ Fundamentals upon which to build for centuries
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Lessons? - Leonardo, Copernicus, Gutenberg, Newton
¤ Looked at the Possible & Impossible
¤ Clean sheet observation; no “education” bias!
¤ Produced Paradigm shifts in their time
¤ Ideas disseminated widely
¤ Passionate about what they were doing
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The Industrial Age
Three Power Waves
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The Three Power Waves
¤ Industrial Revolution Phase I: 1790 – 1890 ¤ Steam Power
¤ Scientific Insight and understanding
¤ Natural Laws (Physics) systematically applied
¤ Exploration. Search for raw materials.
¤ Craftsmanship replaced by machines
¤ Mass production becomes possible
¤ Faster transportation (Speed of railroad)
¤ More effective communication
¤ Western Optimism
EFFECTIVENESS
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The Three Power Waves
¤ Industrial Revolution Phase II: 1890 – 1990 ¤ Electrical Power
¤ Scientific Management
¤ Production automated
¤ Fierce competitiveness
¤ Globalization
¤ Education standardized & universal
¤ Two big World Wars
¤ The Space Race
¤ Bi-polar world (East – West)
EFFICIENCY
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The Three Power Waves
¤ Industrial Revolution Phase III: 1990 – 2015 + ¤ Information Power
¤ Intense Globalization
¤ International Financial Network(s)
¤ Internet access, World Wide Web
¤ Social Media, Self-Everything, Mobile-Everything
¤ Economy of individual needs / wants / requirements
¤ Optimism gives way to Pessimism
¤ Multi-polar world
¤ Terrorism, Mass movements, Ethnic Violence and Cyber-war
CONNECTIVITY
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The Digital Age I + I = IO
¤ A single person did not create the internet that we know and use today.
¤ However, Tim Berners-Lee introduces www to the public on August 6, 1991.
¤ Belongs to no-one but vulnerable
¤ Revolution in connectivity and speed
¤ Email, VOIP, >>>speed and interaction
¤ Only the beginning……
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PASTforward: the Present and the Future
1. PASTforward: from I3 to In
2. Scope of Innovation Disciplines / Context / Culture / Level / Content /
3. Leaders of Innovation
4. Requirements for Innovation Ask the right Q / Vision / Passion / Courage to act/
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1. PASTforward: from I3 to In
① Innovation focused on products and processes (mass manufacturing), marketing push (Print Media, Radio & TV), people are mainly commodities (employees as well as customers / consumers)
② Innovation by individuals, propelled by the internet opened up possibilities extremely far ranging across all contexts, levels, disciplines, systems; etc that were previously virtually unthinkable.
③ From the SETI search, to crowd-funding, self-marketing, book-publishing, trading, R & D, …. Moneytizing virtually anything that can be transmitted via the internet.
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2. Scope of Innovation: Big Picture Disciplines / Context / Culture / Level / Content /
High Technol
ogy
Research
Communication
Project Mgt Processes
Systems
Culture: Culture of Learning Mentoring Coaching Facilitating Democracy Socialist Dictatorship
Disciplines: Politics High-Technology Finances Trade Environment Energy Economics Construction etc
High-Tech: Research, Communication, Project Mgt, Processes, Systems
Content: Big Picture Strategy Vision Leadership Asking the right Q Knowledge management Nurturing of creativity Prepared for Paradigm shift Employees / Coworkers Enabled / empowered Etc etc
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2. Scope of Innovation: Big Picture Disciplines / Context / Culture / Level / Content /
High Technol
ogy
Research
Communication
Project Mgt Processes
Systems
Culture: Culture of Learning Mentoring Coaching Facilitating Democracy Socialist Dictatorship
Disciplines: Politics High-Technology Finances Trade Environment Energy Economics Construction etc
High-Tech: Research, Communication, Project Mgt, Processes, Systems
Content: Big Picture Strategy Vision Leadership Asking the right Q Knowledge management Nurturing of creativity Prepared for Paradigm shift Employees / Coworkers Enabled / empowered Etc etc
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3. Current Leaders of Innovation (some examples)
① Bill Gates
② Richard Branson
③ Steve Jobs
④ Peter Thiel
⑤ Elon Musk
⑥ Google, Facebook etc
⑦ TED Talks
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Bill Gates
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Richard Branson
¤ Virgin Airlines
¤ Virgin Rail
¤ Virgin Galactic
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Steve Jobs
¤ APPLE
¤ NEXT
¤ PIXAR
“Do you want to produce bottled sugar water, or change the world?”
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Peter Thiel
¤ PayPal (with Elon Musk and Max Levchin
¤ Palantir
¤ Clarium, Mithril Capital
¤ Valar Ventures
¤ Facebook Investor
¤ Futurist
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Elon Musk
¤ PayPal
¤ TESLA
¤ SPACE X
¤ SOLARCITY
¤ HYPERLOOP
¤ Does not patent
new ideas !
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Larry Page, Sergey Brin
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Mark Zuckerberg
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But is a successful Internet-based Enterprise INNOVATION?
?
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TED Talks
¤ Multitude of talks on diverse topics
¤ Many innovative ideas, implemented in many cases
¤ Eg Evelyn Glennie: How to Listen
¤ Eg Research on cockroach mobility for miniature robots
¤ Eg Management and Marketing Ideas, Seth Godin
¤ E.g. Tony Hsieh of Zappos: Innovation Leadership, Culture, collisions per sq foot and Downtown Project
¤ Eg on teaching, on dying, on everything.
¤ Point: Create awareness as to what people are doing and achieving
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INNOVATORS called by Different Labels
Labels
¤ Explorer
¤ Inventor
¤ Pioneer
¤ Genius
¤ Street-wise Entrepreneurs
Names
¤ Thomas Edison
¤ Albert Einstein
¤ The Wright Brothers
¤ Maxwell, Faraday, Gauss
¤ Richard Feynman
¤ Igor Sikorsky
¤ Francis Collins
¤ “Un-named”
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4. Requirements for Innovation Example Elon Musk: What needs to happen to make the Future worthwhile?
1. Ask the right Questions - Serious sustainability challenges to humanity: Energy generation, -storage,-consumption; Transportation, Space exploration
2. Vision – TESLA, Batteries,
- Solar Power
- SPACE X
1. Projects of Passion - a giant distributed utility, low energy usage, re-usable
2. Persistent / Resilient
3. Courage to act on their idea – turn a large fortune into a smaller one.
4. What is the impact of the innovation in space and over time?
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Innovation matters
¤ “Virtually all economic growth in last century is attributable to innovation”
#1 characteristic associated with success
#2 characteristic for most consistent growth
#3 fundamentally innovation is entrepreneurship
In a world of shorter product cycles,
innovation becomes the KEY!
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Bricks & Plant, and Internet Stability and Turbulence
Highly structured, stable industries/ countries generally diminish innovation while more casual but disciplined instances combined with knowledge, research, inquisitiveness and will can accomplish remarkable innovation
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Boeing Dreamliner, TESLA car….
…incorporate thousands of innovations in terms of systems, products, assemblies, processes, materials, design……..
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Classifications of Innovations
Innovations
¤ E.g. Morse Code
¤ E.g. Valves and transistors
¤ E.g. Steel making
¤ E.g. Newton’s Laws
¤ E.g. Hand-washing (Semmelweis)
Influence in space and over time
ü Wide app / time ltd
ü Electronic app / time ltd
ü Industry specific / time unltd
ü Widest application / time unltd
ü Medical – Hygiene app / time unltd
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How do we handle / build models / create frameworks for innovation? Is it actually useful?
Process:
¤ Manufacturing Industry
¤ Airlines, Uber
¤ Apple – Design
¤ Flash Memory
¤ Zappos
¤ Viral Marketing (Music, Kindle)
¤ Modern Medicine
Benchmark
Operations
Design
Technology
People, Culture
Marketing
Networking
Paradigm Shift
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Innovation Systems Levels
¤ PARADIGM INNOVATION – mental models
¤ PRODUCT INNOVATION – changes in things
¤ POSITION INNOVATION – changes in context
¤ PROCESS INNOVATION – changes in creation and delivery
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MASTERING & MANAGING INNOVATION IN ORGANIATIONS Innovation can arise out of untested opinion or detailed research
Towards practical management application
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IAMOT 15 Headings of Sessions:
¤ Emerging Technologies
¤ Innovation and Sustainable Growth
¤ Innovation Systems and Networks
¤ Management of Innovation
¤ Economic and Social Impact of Technology
¤ Education and e-Learning
¤ Plus 9 others. 15 in total!
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Do we have a clear innovation strategy?
Roaming - How do we find
opportunities for Innovation?
Selection – what are we going to do and why?
Implementation _ how are we
going to make it happen?
Capture - how we going to get
the benefits from this action?
More important: Do we have an innovative organization?
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Fundamentals to “release” Innovation
¤ Ask Questions
¤ Apply in-sight and whole-sight
¤ Apply System Thinking
¤ Apply an open company culture
¤ Awareness of developments in space and time
¤ Adaptability and flexibility
¤ Artful
¤ Authentic
¤ DESIGN
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Changing context for Innovation
1. Acceleration of knowledge production
2. Global dispersion of knowledge production (even/especially developing nations)
3. Market fragmentation
4. Market virtualisation (new marketing channels)
5. Rise of active users (Linux, YouTube, Facebook)
6. Development of new infrastructure (alternative social networks, user and producer move closer together)
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awareness FRAMEWORK (no recipe!) ¤ Time: The moment of time and its
contemporariness
¤ Business Space: a three-dimensional space in which the three spatial axes define the business environment
¤ A System Framework: the broad challenges – or literacies - which every business has to be able to handle effectively
¤ A Process: the four-step process Imagine-Shape-Deliver-Support
¤ An Integrator: Integrating all concepts and sub-models on a continuous basis
FRAME
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Future Management
Change Management
Leadership & Culture
Knowledge Mgt
Business Finance
Personal Development
Value Management
Sustainability
Business Ethics
Innovation Competence requires a Systems Thinking Approach:
Integrated and Cyclic
Syst
em
Thi
nkin
g
I N N
O V
A T
I O
N
Ma
rke
ting
Awareness, Personal Competence and Ability to implement ALL OF THESE
Framework
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Global Warming, Social Responsibility, Energy and Sustainability as well as demographics of the future, how we will live, technology “explosion”, food production and transportation are key aspects /challenges setting the stage for some significant paradigm innovations across many sectors in the near future.
Look what others are doing, be aware of new Clusters, new applications of existing technology, marketing etc and apply to your business in another step of innovation.
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Thought has the potential to become something significant. Whenever Thinking happens, Big Ideas follow. Go For It.
THE POWER OF THINKING IS THE BEGINNING OF INNOVATION.
THANK YOU