insider secrets to generating more sales and leads from your website for your car dealership

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PUTTING A FACE TO A NAME GET PEOPLE TO BUY MORE FROM YOUR WEBSITE

Welcome to the third of five content marketing guides for the automotive industry, from industry experts GoldSand Digital. Content Marketing is in our blood, and we’re passionate about sharing best practice so we thought we’d share a few of our favourite aspects in these short, informative guides.

In this third guide, we put companies’ websites under the spotlight, and suggest five essential considerations to keep in mind when building yours.


PUT YOUR WEBSITE TO WORK

Over the past 20 years, the migration of companies’ operations online has been a slow and steady one.

At the very least, every company, from the one-man-show to the multinational corporation, has a central website. It’s so easy to have a website nowadays, you can create one for just about anything.

But putting it to work for you and your business is always much harder than it seems. We’ve taken the most common pitfalls that we’ve seen for companies’ websites, to inform our list of five ways to get people to buy more from your website.

CLEAR CALL TO ACTION

The biggest mistake you can make on your website in relation to making more sales is to not include a clear call to action. This is the function that actually allows the customer to take you up on your offer, or to take the course of action that you would like them to take.

A few simple examples are ‘click here to buy’ or ‘read more’. The important thing to remember is that when people visit websites, they often scan the content rather than reading it all – sometimes, you may need to tell them what to do.


GET CREATING

COMPELLING COPY

Writing compelling copy on your website is crucial to ensuring that you make as many sales as you possibly can. Compelling content can take any form, but for websites it should be short, punchy, and to the point. It should help to relate you to the reader, and make it very clear who you are and what you are working to achieve.

So, for example, this might be a short story that leads your reader into a discussion and description of your product. The story should lead them into thinking about how your product or service will help them.

UNDERSTAND YOUR CUSTOMER

With your website it’s important, as always, to keep the customer in mind.

When your potential customer is on a company’s website, the most important consideration for them is: “How does this product or service help me solve the problem that I have right now?”

It’s your job to help them answer that question. So in building your website you must ask yourself the questions that you know they’re going to be asking, and show that you understand the challenges.Then, you can try to answer them more directly.


MAKE IT EASY TO NAVIGATE

Practically, there really isn’t anything more annoying than a website that is difficult to navigate. And let’s be honest now, there’s really no excuse.

It’s up to you to ensure that your visitors and potential customers have an enjoyable experience, so they can focus on what you can do to help them. If you make your website clunky, slow or really hard to navigate,

DATA CAPTURE FORM

The truth of the matter is that nowadays it’s rare that people will visit one website and make a purchase. What this means is that they will normally look around - research suggests that customers will look at anywhere from ten to 20 different websites before buying.

What you need to do to ensure they buy from you is to capture their imagination – as well as their e-mail, telephone number, even postal address!

Make it easy to leave details on your website, and in return offer something the visitor values. A good example is an e-book on how to use your products and services, or some useful information or instruction.

then people will just go somewhere else. This will happen more quickly than you might think.

We don’t expect you to build the whole thing yourself, but hiring the right person who is skilled, responsive and in tune with your culture and brand is a must.


LOOK OUT FOR THE NEXT IN OUR SERIES, ON DIY BEAUTIFUL DESIGN, COMING SOON.

For help with your content marketing strategy, don’t hesitate to get in touch with GoldSand Digital on 0203 598 2782, or email [email protected]

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insider secrets to generating more sales and leads from your website for your car dealership

Automotive