insights in b2b communication by travel360

B2B

Communication

Insights

Not just trowing and see where it lands

THINK

B2B Communication Insights

B2B or HUMAN to HUMAN?


B2B

Communication

Insights

FIRST THE BASICS


How do you start?Very simple. Get to know your audience.



How well do you know your partner the travel agent?

When was the last time you visited a travel agency?

With how many travel agents did you establish a good

relationship?

What do they feel and think about your brand?

Can you do something to help them sell your products?


Why visit them? Or has it really been that long?

Sales Support

Inspiration

Relations

Market insights

ITS A PEOPLE

BUSINESS


And what comes next? Plan your communication, determine your objectives


Too Basic? Or do you do it all the time?

Plan your communication

Why do I need to communicate?

Who do I need to communicate with?

What do travel agents think about my topic now?

Define what they need to think, do or know afterwords

Choose your tools and determine your key message


Why do I need to communicate?

Increase Sales

New Product

Brand Awareness

Increase

knowledge

What did I learn from

my conversations with

travel agents?

Event


Who do I need to communicate with?

Whole Industry? Open distribution?

Agency manager

or

Counter Personnel?


What do travel agents think about this topic now?

Positive? Negative? Not known

Stimulate

&

Relationship

Argument

Solve

&

Incentive

Knowledge

&

Motivate


What do you want them to do, think or know afterwords?

Sell or buy your

product?

Have more

confidence

More knowledge

Positive attitude

Come to event

Pass your message to

their clients?


Choose your tools & determine your key message

B2B communication tools

Trade Media

Trade Fair

Social Media

Sales Rep

Own eventDetermine your

message, create a

brand identity,

tell a story


for B2B communication


4 general tips in B2B communication

Be consistent and keep a good frequenty

=> more than a couple of times a year!

Keep it personal

=> people still want to hear it from people

Stay relevant and offer value

=> help to solve their problems

Write well

=> make it fun


Travel360°


ADD RELEVANT CONTENT

Not only sales

Share tips & tricks

Help them sell your products

Listen first to your clients => generate relevant content

Show that you have done your homework

=> understand their needs


BEST CASE RELEVANT CONTENT

Sales Challenge:

- flights cities in Spain

- incentive action

- free holiday to Spain


BEST CASE RELEVANT CONTENT

Insider Tips:

- sales arguments

- tips on destination

- helping with sales

- challenging but helping


HUMAN TO HUMAN

Friendly, open communication: Jij !

Establish relationships

You are partners

Its a people business

Make it interesting, but fun

Use social media


BUILD A RELATIONSHIP

Positive vision of the future

Help them sell & grow

Establish a connection

PARTNERS


BUT TAKE THEM SERIOUSLY

Don’t make it too difficult! => Wrong

They are professionals

Finding balance in your message


MAKE IT LOOK GOOD !!!!

Show attention to design

It must look appealing

Motivate to read further

Make it less boring

Make your communication jump out the masses


THINK ABOUT THE MESSAGE

Think STORY first, than message

Open, honest communication

Full with helpful insights to increase sales

Don’t think about what you offer, think what they need

Don’t make it too technical


WHAT DO YOU SELL ?

a responsive e-commerce website

OR

easy online booking methods

Create a story


STORY TELLING

Testimonials work effectively

From one travel agent to another

Let them share their experiences => study trip

Bring the story behind your brand, behind your destination

Give a face to your communication


BEST CASE TESTIMONIAL

TravelNote clients:

- telling TravelNote’s story

- open and honest

=> also what the problems were

and how they were solved

- sharing experiences

- supported with bannering

Increased sales


HELP INCREASE KNOWLEDGE

Essential for dynamic professionals

Insights on destinations, products, …

But also insights in sales, marketing, communication

All together working for a great future => become a partner


BEST CASE KNOWLEDGE

Online Training Dominican Rep… by Jetair

- increasing knowledge on destination

- more interest and sales potential for

Jetair

- don’t worry about competitors

=> good results for you as well

- Enhance knowledge based on

your USP’s.


BEST CASE KNOWLEDGE

Online Training Tenerife… the things people don’t know yet

- Tenerife keeps on surprising you

- Showing other parts, sharing new ideas

- New sales arguments for travel agents

- New target groups


AND PLEASE …..

Start in time with your communication

=> NOT oh yes, we must do something B2B also

=> events? Start 6 weeks prior to event.

Correlate B2B with B2C communication

=> when you communicate offer to travel agents, make sure

the end consumers know about it.

=> when you communicate offer to the end consumers, make

sure the travel agents know about it.


NO BORING B2B COMMUNICATION


B2B

Inspire

Print

Online

Educate

Events

insights in b2b communication by travel360

Travel

b2b communication insightshoe

plan your communication

de affiches

de website van oostende

b2b or human to human

i need to communicate

get to know your audience

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