insights on beacon technology

INSIGHTS ON BEACON TECHNOLOGY!

Property of Big Studio. 2015 1

WHAT IS A BEACON?!

A beacon is a small wireless device that constantly broadcasts radio signals to nearby smartphones and tablets. !!Beacon technology allows mobile apps to understand their position on a micro-local scale, and deliver hyper-contextual content to users based on location.


Information broadcasted

from a beacon

Devices receive information and send to

backend systems

Backend systems receive and process information

HOW A BEACON WORKS!

Personalized offer or message delivered over

network.


STORES! RESTAURANTS! SHOPPING MALLS!

AIRPORTS! STADIUMS! MUSEUMS!

Deliver in-store offers and e-catalogues to

target shoppers!

Attract new customers with coupons while offering

returning customers express pre-order and pick-up services!

Guide visitors with floor plans, events and the hottest sales

for a boost in traffic and revenue!

In addition to flight information, showcase duty-free promotions and special

vacation deals!

Send welcome messages, seat maps, and coupons for snacks

and sporting goods!

Provide mobile tours for exhibitions as well as

museum shop promotions!

HOW A BEACON ENHANCES CUSTOMER SERVICE!


ADVANTAGES OF USING A BEACON

Triggers strong customer/user

engagement (reviews, offers,

information, help)!

STRONG ENGAGEMENT!

HIGHLY CONTEXTUAL EXPERIENCE!

PHYSICAL SPACE!

LOW ENERGY ! LOW PRICE!

Sends customers highly contextual, hyper-local, meaningful messages and advertisements on their smartphones!

Provides a digital extension into the physical world!

Needs low energy requirements. It can last

up to 3 years on a single coin cell battery

60-80% cheaper than traditional Bluetooth.!


App usage was also 16.5 times greater for users who received a beacon notification vs those who didn’t.!


Source: https://econsultancy.com/blog/65361-ibeacons-the-hunt-for-stats/

IDEAS ON HOW TO PROMO FINANCIAL OFFERS IN B2B ENVIRONMENT USING A BEACON

•  Send a personalized message based on employees’ life stages and amount of money in their 401(k) savings!

•  Send updates on company’s new benefit/retirement options!

•  Send some interesting facts or tips about finances that’s related to employees!

•  Send a quick quiz to educate employees about finances/ budgeting occasionally!


Storyboard Sketch!


1.! 2.!

Here is Jim working hard at his office. He has been married for 10 years and has two kids. But, because of mortgage and other debts, he hasn’t saved enough money in his 401(k) for his retirement. !

At 10:05am, Jim needs a cup of coffee to boost his energy.!


3.! 4.!

He goes downstairs to the cafeteria to get a cup of coffee. !

He sits down in the cafeteria area. A beacon is attached to the table which immediately sends him a message notification on his mobile phone from a financial institution providing his retirement benefits.!


5.!

It sends him a personalized message on ways to boost his 401(k) savings. !

6.!

He taps the ‘Save for later’ so that he can look into it after work. !


Macy’s Case Study!


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Source: https://www.youtube.com/watch?v=c3h0eKGfUfI

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insights on beacon technology

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