2014 iavm technology insights
DESCRIPTION
Connecting with What Your Customers Care About - Technology and our love of mobile devices have fundamentally changed our behavior and expectations of what good events should be. Compared to ten years ago, the world today is a very different place. We all know that, but do you know why? This deck will give you insight into the exciting and dynamic world of technology that is affecting events and venues.TRANSCRIPT
© 2014 Freeman. All rights Reserved. Proprietary & Confidential.© 2014 Freeman. All rights Reserved. Proprietary & Confidential.
July 2014
Technology Insights: Connecting With Your Customers
PART 1
THE WORLD HAS
CHANGED
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In 8 years our use of digital technology has skyrocketed (papal inauguration at St. Peter’s Square in Rome)
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Mobile devices changed us… and the world
The typical mobile phone user checks their phone 150 times a day – Mary Meeker, KPCB
In 2014 there are more mobile-connected devices than people on earth – Cisco
The Mobile Device Reward Loop
Mobile devices empower us with info
We get what we want so use them more
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Our tech behavior changed the marketplace
All About Me “Give me what I want, when I
want it”
Participatory Culture
Physical & Digital Environments
Collective Power to Influence
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Millennials and Big Data help drive all-about-me
Source: www.CEBGlobal.com
• Content creators and users• Participates in marketing
• Personalized experiences
© 2014 Freeman. All rights Reserved. Proprietary & Confidential.© 2014 Freeman. All rights Reserved. Proprietary & Confidential.
All-About-Me Tech Examples
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Wearables: For Your Health
Baby Monitor in a Onesie
Tracking Vital Signs
Heart Rate Monitor
Tracking Fitness Stats
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Wearables: All Kinds of Health
Engadget
Managing Stress
TrustedReviews
Sleep Health
Springwise
For Your Dog
Preventing Falls
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The Internet of Things & Sensors: Sports Performance
What was your ball speed?
How high did you jump?How’s your shot?
SportsFeelGoodStories
How hard did you hit your head?
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Internet of Things: The Creep Factor?
AVForums
Intelligent Driving Cars
Sensor and Monitor Anything
The Intelligent Home
AdAge
A Store that Anticipates Your Needs
PART 2
WHAT ABOUT
EVENTS?
© 2014 Freeman. All rights Reserved. Proprietary & Confidential.
© 2014 Freeman. All rights Reserved. Proprietary & Confidential.
Event tech has a cycle of adoption
Time
Expectations
Letdown
• Gesture Control• Projection
Mapping• Augmented
Reality
Realism
• Interactive Apps • NFC / RFID• Gamification• Virtual Events
Growth
• Mobile Apps• Interactive
Presentations
Excitement
• Beacons/Bluetooth Low Energy
• Big Data• Wearables • Virtual Reality • 3D Printing• Super WiFi
*Partial List, Qualitative Assessment
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Beacons: Shopping in context Excitement
Esimote
Hardware that uses Bluetooth Low Energy (BLE) to transmit
messages
ETB News
“Indoor GPS” at airports push directions, walk
times
A beacon scavenger hunt
CEA
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Mobile Apps: Growth to be prepared for Growth
Expoweb,2013
Implications for venues
19% of event planners seeMOBILE APPS
as a top priority investment for
2014Expoweb
2014 Mobile App Downloads
139 billion (projected)Up 37 billion from 2013
How big is the app market?
Next-gen mobile app expectations
PART 3
HOW TO SUCCEED
AT EVENTS
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© 2014 Freeman. All rights Reserved. Proprietary & Confidential.
Successful events create an all-about-me experience
Source: Forrester Research
Enjoyable I’m emotionally engaged
EasyIt’s easy to get what I want
The Customer Experience Pyramid
UsefulI get what I want
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ExpoWeb
Mobile reg provided an All-About-Me experience
Kiosks at the Airport
NFC ‘Chipped’ Badge
Day 1 Lines in the LVCC Reg Tent
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Experiences that are ‘Just what I Want’
See and use soon-to-be products in a full recreated emergency room
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Matchmaking for Results
A specific place for protégés and mentors
to connect in their specialty
Entrepreneurs looking for advice, funding have opportunities
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3D Printing ‘That Looks Like Me!’
Turn your photo into a
3D printed figurine
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The Wrap Up
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What’s Your Next Step?
The Situation Your Opportunity
All-About-MeEvent
Expectations
Does your venue offer customers All-About-Me solutions?
Many Event Tech Solutions
Is your venue able to meet the tech expectations of your customers?
Success = Useful, Easy, Enjoyable
How useful, easy, and enjoyable is your venue?
QUESTIONS?
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@InsightsChick
Loretta Hudelot