SPONSORED BY

#SEJSummit

@KeesaCamille

The Psychology of Service Marketing

This session offers a recipe for service marketing,

discussing how we can leverage content and SEO to

serve customers and enjoy long-term relationships with

them.

SPONSORED BY

Psychology of Service

Marketing:

3 Ingredients

• Association

• Authenticity

• Awareness

#SEJSummit

@KeesaCamille

SPONSORED BY

@KeesaCamille

• Content and Digital Marketing

• FinTech, Technology Marketing,

Financial Services Marketing

• Thomson Reuters, Girls Scouts,

Bank of America, Citigroup

#SEJSummit

@KeesaCamille

SPONSORED BY

We desire to associate with

1) A reflection of how we

want to be perceived

2) An experience

3) A Community

#SEJSummit

@KeesaCamille

SPONSORED BY

We desire association

#SEJSummit

@KeesaCamille

SPONSORED BY

We desire that others are aware of our needs

• Do understand me and my needs today?

• Can you predict what I’ll need in the future?

#SEJSummit

@KeesaCamille

SPONSORED BY

We desire authenticity

• Do you want a relationship with me or just a sale?

• Do you spend time with me?

• Do you appreciate me?

• Are you ready to serve me?

#SEJSummit

@KeesaCamille

SPONSORED BY

Bringing it all together

• Understand who I am and who I aspire to be, clarify how your

brand reflects that

• Demonstrate your awareness of my environment, future

challenges and victories and how your brand adds value

• Authentically appreciate me and our relationship

• Prepare to serve, not just sell

#SEJSummit

@KeesaCamille

SPONSORED BY

@KeesaCamille

#SEJSummit

@KeesaCamille

SPONSORED BY