inspiring design thinking in corporate culture
TRANSCRIPT
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Inspiring Design Thinking In Corporate Culture
FLOWCON 2013 Catherine Courage Citrix, SVP Customer Experience
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Vision Create world-class products and services that drive an exceptional customer experience to every user, every time.
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Feature Focused
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Experience Wins
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Make DESIGN Part of the Company DNA
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It’s A Journey!
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Relatable Credible Visible
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Relatable
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Everyone has a role in making Design Ma3er!
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Citrix Confidential - Do Not Distribute
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Innovation in the Wild
Doug Dietz
Innovation Architect, GE Claudia Kotchka
Innovation & Strategy Consultant Tom Kelley
General Manager of IDEO
Speaker Series
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Walk a mile in their shoes.!
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External Collaboration
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Citrix Confidential - Do Not Distribute
Since 2011…. Classes & workshops
47
Citrix employees taught 3700+
Locations
14
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Credible
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Product Experiences! Before
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After
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EXPERIMENT
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Rapid Prototypes & Stories
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ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE UNTIL AWESOME!
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Embrace Failure!
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“I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 Ames, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed. Michael Jordan, NBA Basketball Player ”
I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that’s why I succeed. !Michael Jordan, NBA Player
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Visible
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Segoe UI Light Segoe UI Semibold
For all Product Names
ENVIRONMENT
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Segoe UI Light Segoe UI Semibold
For all Product Names
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Segoe UI Light Segoe UI Semibold
For all Product Names
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Making Design Matters Viral!
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• A 10-point improvement in a Customer Experience Index score can amount to a $1.5 billion in revenue impact (Forrester)
• A 2% increase in customer retention has the
same effect as decreasing costs by 10% (Leading on the Edge of Chaos, E. Murphy & M. Murphy)
• 86% of consumers quit doing business with a company due to bad customer experience (Harris Interactive)
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CITRIX DESIGN EVOLUTION
2010 We have a Design Team? Great! I need an icon.
2012 Design Matters and I am delivering good design. 2011
I have heard about Design Thinking. Tell me more.
2013 I deliver CUSTOMER- FOCUSED Innovation.
2014+ Citrix delivers world-class CUSTOMER EXPERIENCEs.
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Working Better by Design!
New Hire Onboarding
Product !Experience !
Reinventing!Education!
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Work better. Live better.