inspiring etwinning project trailers budapest 2011
DESCRIPTION
The presentation at the workshop in Budapest 2011, at the Annual eTwinning Conference.TRANSCRIPT
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InspiringeTwinning Project Trailers
Your presenter:Daniela Arghir,Romanian eTwinning Ambassador
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International Year of AstronomyeTwinning Project Trailer
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To inspire you to createinspired
andinspirational
eTwinning project trailers
To entice you to jointhe eTwinning Project Trailers Group
Main aims of this workshop:
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eTwinning project trailers-What is an eTwinning project trailer?
-Why producean eTwinning project trailer?
-When to produce it?
->Effective eTwinning project trailers
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What is an eTwinning project trailer?
= a short advertisementfor an eTwinning project,
in film form
= a preview of the project
= a tool to organise and/or show
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Armageddon Movie Trailer
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Callie’s Rules Book Trailer
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Why producean eTwinning project trailer? (1/2)
communicate the goal of the project
+
promotethe project,
the partners,eTwinning
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Why producean eTwinning project trailer? (2/2)
-to inform about the project’s main aims-to educate-to mobilise and organise-to advertise a major event-to recruit more partners-to fundraise
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When to producean eTwinning project trailer?
Planning phaseOn the outsetDuring its lifeAfter it has ended
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Celebrating eTwinning Football Across EuropeeTwinning Project Trailer
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Effective eTwinning project trailers (1/9)
•carefully thought through and planned•the result of collaboration
and collective creativity•clear objectives•unambiguous message(s)•well-designed•easy to follow•no mistakes
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PlanningCreativity
Specific skillsResources
STRATEGY
Effective eTwinning project trailers (2/9)
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STRATEGY = plan for achieving the project aims
STRATEGY-> TRAILER PLAN
-> IMPLEMENTATION PLANS-> RESPONSIBILITIES
and DEADLINES
Effective eTwinning project trailers (3/9)
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Who do we want to communicate with?Why do we want to communicate with them?Where can we reach them?By when do we need to reach them?What are our key messages?Why is this the best way to communicate?How will we measure effectiveness?When will we create our trailers?What resources will we need?Who and how will do the distribution?
Effective eTwinning project trailers (4/9)
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Skills:Analysing needsPlanningCoordinatingWritingReviewingGiving feedbackEditing, sub-editing, proof-reading
Effective eTwinning project trailers (5/9)
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Skills:PhotographingFilmingDrawing and scanningProductionPresentationDistributionAssessing effectiveness…
Effective eTwinning project trailers (6/9)
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PRACTISE, PRACTISE, PRACTISE!
PROMOTION!
Effective eTwinning project trailers (7/9)
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Techniques:-Video clip-Video slideshow-Voki-Search story-…
Effective eTwinning project trailers (8/9)
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Football at the CastleeTwinning Project Trailer
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Ich kann Deutsch!eTwinning Project Trailer
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Effective eTwinning project trailers (9/9)
THINK – GET YOUR IDEAREALLY BIG PICTURES and/or CLEAR CLIPS ADD NARRATIONIMPROVE – EDIT and ENHANCELAY DOWN THE SOUNDTRACKEVALUATE and REDORENDER YOUR ETWINNING PROJECT TRAILER
