MANAGING THE MEDIA DEVELOPMENT PROCESS

GROUP 8

MEMBERS : MUSFERA NARA VADIA

MIFTAHUL FAJRI

VIOLINTIKHA HARMAWAN

TITIN HAJRI

CLASS : K4-13

INSTRUCTIONAL MEDIA PRODUCTION MANAGEMENT

INSTRUCTIONAL MEDIA PRODUCTION IS THE PROCESS OF BRINGING TO LIFE THE INSTRUCTIONAL DESIGNER’S PLANS AND SPECIFICATIONS.

An instructional designer conducts the necessary analyses, develops the goal and objectives, specifies the activities, and determines the

appropriate evaluation procedures through media

that will provide the instruction support.

THE PRODUCTION PROCESS

3 PHASES IN MEDIA PROJECT PRE-PRODUCTION => PLANNING PHASES, WHEN THE

TEAMS LOOK AT WHAT NEEDS TO BE ACCOMPLISHED AND DECIDES HOW TO MAKE IT HAPPEN.

PRODUCTION => INVOLVES DESIGN AND DEVELOPMENT, WHEN THE PLANS ARE PUT INTO ACTION AND THE FINAL PRODUCT IS COMPLETED.

POST-PRODUCTION => INCLUDES DISTRIBUTION, INTEGRATION, AND ARCIVING OF THE PRODUCT, WHEN THE PRODUCT ITS FORMATTED FOR DISTRIBUTION.

ORGANIZING A PRODUCTION TEAM

3 ESSENTIAL COMPONENTS OF PRODUCTION TEAM

MANAGEMENT => THE ORGANIZATIONAL ASPECT OF THE PRODUCTION.

DIRECTION => THE GUIDING FORCE THAT SUGGEST HOW THE RESOURCES AVAILABLE WILL BE USED TO CREATE THE FINISHED PRODUCT.

ARTIST => THE INDIVIDUALS WHO APPLY THEIR CREATIVE SKILLS TO THE PRODUCT.

THE EXAMPLE OF TEAM PRODUCTION OF COMPUTER BASED MULTIMEDIA

PRODUCTION MANAGER, SUBJECT MATTER EXPERT (SME), WRITER, ART DIRECTOR, GRAPHIC ARTIST, SOUND DESIGNER, VIDEO DIRECTOR, VIDEO

EDITOR, INTERFACE DESIGNER, PROGRAMMER, TALENT

THE MOST IMPORTANT ROLE IN ANY PRODUCTION PROJECT IS

THE CLIENT.

CLIENT IS THE PERSON WHO HAS REQUESTED THE PRODUCT, AND THE CLIENT’S SATISFACTION IS IN LARGE PART A MEASURE OF THE PROJECT’S SUCCESS.

LEARNERS IS CLIENTS THE PERSON WHO WILL EVALUATE

THE PROJECT FOR GRADE IS A CLIENT

PRODUCTION MANAGEMENT

PRODUCTION MANAGEMENT PARAMETERS INCLUDE A TIMEFRAME AND A GIVEN SET OF

AVAILABLE RESOURCES (INCLUDING ACCESS TO TOOLS, THE SKILL OF PRODUCTION TEAM MEMBERS, AND MONEY)

MANAGEMENT INCLUDES MAINTAINING COMMUNICATION AMONG PROJECT’S PARTICIPANTS AND STAKEHOLDERS.

THE GOAL IS TO COMPLETE A PROJECT THAT IS OF THE HIGHEST QUALITY “ON TIME AND UNDER BUDGET”.

IT NEEDS CAREFUL PLANNING, ORGANIZATION, SUPERVISION TO KEEP A PRODUCTION PROJECT ON TASK.

THE MEDIA PRODUCTION TRIANGLE:

TIME, RESOURCES,QUALITY

REPRESENT THE INTERPLAY BETWEEN TIME, AVAILABLE RESOURCES, AND QUALITY.

THE IDEAL IS TO ALWAYS PRODUCE A HIGH QUALITY PRODUCT QUICKLY AND INEXPENSIVELY.

FAST, CHEAP, AND GOOD

PLANNING FOR SUCCESS:THE PRODUCTION CALENDAR

A PRODUCTION CALENDAR ESTABLISHES WHEN THE SPECIFIC TASKS ARE TO BE COMPLETED AND OFTEN INCLUDES NOTES ON WHO IS SPECIFICALLY RESPONSIBLE FOR THE COMPLETION OF EACH TASK. IT IS A COMBINATION OF MILESTONE AND DROP-DEAD DATES

MILESTONES ARE THE DATES WHEN IMPORTANT ACTIVITIES ARE TO BE ACCOMPLISHED.

DROP-DEAD DATES ARE WHEN THE SPECIFIC TASK MUST BE COMPLETED.

HIGHLY RECOMMENDED :

TO BEGIN WITH THE FINISHED PROJECT DEADLINE DATE AND WORK BACKWARD FROM THERE TO ESTABLISH THE OTHER DEADLINES AND MILESTONES THAT COMPRISE THE ENTIRE PRODUCTION CYCLE.

TIME MANAGEMENT

GANTT CHARTS ARE USED TO SHOW THE SCHEDULE AND ACTUAL PROGRESS OF VARIOUS ELEMENTS OF A PROJECT.

PERT (PROGRAM EVALUATION AND REVIEW TECHNIQUE) AND CPM (CRITICAL PATH METHOD) DISPLAY TASK, DEPENDENCY, AND DURATION INFORMATION.

WHEN A SIMPLE CALENDAR IS NOT

ENOUGH:

USE GANTT, PERT, AND CPM

CHARTS

STYLE AND TECHNICAL GUIDES

STYLEGUIDES ARE THEN CREATED AND/OR AGREED ON TO UNIFY THE PRODUCT.

STARTING BY DECIDING FOR WHAT STYLE YOU WILL USE FOR DOCUMENTATION

A STYLE MANUAL OFTEN CONTAINS SPECIFIIC DETAILS FOR: FONTS AND FONTS SIZE

COLOR SCHEME

GRAHICS AND SPECIFICATIONS FOR THE PIXEL DEPTH AND RESOLUTION IMAGES.

SOUND (BIT DEPTH, STEREO/MONO, MIDI OR ANALOG RECORDING)

STORYBOARDS

THE PROJECT IS THEN PRODUCED THROUGH A SERIES OF PROTOTYPES, OFTEN BEGINNING WITH A SCRIPT, PROGRESSING TO A STORYBOARD, THEN ON ALPHA AND BETA PROTOTYPES IN PREPARATION FOR A FINAL RELEASE PRODUCT.

STORYBOARDS ARE BIG BOARD ON WHICH POSTED ROUGH SKETCHES THAT VISUALLY “TELL A STORY.”

A MULTIMEDIA STORYBOARD, OFTEN ACCOMPANIED BY A NAVIGATION LAYOUT, GIVES A SCREEN-BY-SCREEN VIEW

OF HOW THE FINISHED PRODUCTION SHOULD LOOK.

PROTOTYPING

PROTOTYPING IS A COMMON METHOD OF WITH MYRIAD EXAMPLE OF SUCCESFUL APPLICATIONS OF THIS METHOD.

RAPID-PROTOTYPING IS A PRODUCTION STRATEGY THAT REQUIRES STARTING WITH A VERY SKETCHY IDEA THAT EVOLVES THROUGH MULTIPLE PROTOTYPES TO ARRIVE AT A FINISHED PIECE

COMMUNICATION AND CONFLICT RESOLUTION

4 KEY COMMUNICATION STRATEGIES RESPECT

REGULAR CONSULTATION

SPECIFICITY

PAPER TRAIL MAINTENANCE

WATCH OUT FOR COWBOYS WHO IS USUALLY HIGHLY COMPETENT BUT DOES NOT WORK WELL WITH OTHERS.

THE EFFECTIVE TEAMS HAVE EFFECTIVE COMMUNICATION STRATEGIES IN PLACE

“THERE IS NO ‘I’ IN TEAM”

TIPS FOR SUCCESFUL TEAMWORK

TEAMWORK REQUIRES COMMUNICATION

TEAM SHOULD CONSISTS OF PEOPLE WITH EXPLICIT ROLES

TEAMWORK REQUIRES CONSENSUS

EVALUATING THE PRODUCT

EVALUATING THE INSTRUCTIONAL MEDIA PRODUC IS BEST ACCOMPLISHED AS AN ONGOING, ITERATIVE PROCESS. THIS PROCESS INCLUDES:

EXPERT REVIEW, IS SOLICITING INPUT FROM A PERSON OR PERSONS WITH A GREAT DEAL OF EXPERIENCE WITH THE TYPE OF INSTRUCTION MEDIA UNDER DEVELOPMENT.

PEER REVIEW, OTHER PRODUCERS AND/OR INSTRUCTIONAL DESIGNERS MAY BE ASKED TO REVIEW THE PRODUCT.

USABILITY TESTING, CONSISTS OF EVALUATING THE PRODUCT BY OBSERVING IT IN ACTION WITH POTTENTIAL END USERS.

FINAL THOUGHTS

IT IS IMPORTANT TO KEEP IN MIND THAT ALL ASPECTS OF PRODUCTION MANAGEMENT AND EVALUATION SHOULD CONTRIBUTE TO THE SUCCESS OF THE PROJECT.

IF ANY SUPPORTING ACTIVITY CREATES MORE PROBLEMS THAN IT SOLVES, IT MAY BE NECESSARY TO MODIFY THE EXISTING ACTIVITY OR CREATE A NEW ONE TO REPLACE IT.

MEDIA PRODUCTION MANAGEMENT AND THE INSTRUCTIONAL DESIGN PROCESS

NO MATTER WHAT ROLE YOU PLAY IN THE PRODUCTION PROCESS, YOUR GOAL IS TO DELIVER THAT SUITS THE NEEDS OF THE CLIENT AND THE LEARNERS.

ANSWER THE FOLLOWING QUESTION SHOULD HELP YOU UNDERSTAND THE MEDIA PRODUCTION PROCESST

WHAT IS MY ROLE DURING PRE-PRODUCTION, DURING PRODUCTION, AND DURING POST-PRODUCTION?

WHO DO I REPORT TO, AND WHO REPORTS TO ME?

HOW DO I PLAN OUT A SUCCESSFUL MEDIA PRODUCTION PROJECT?

HOW CAN I BEST COMMUNICATIVE WITH MY PRODUCTION TEAM?

WHAT CAN I DO RESOLVE CONFLICTS AS THEY ARISE?

BROWN, ABBIE AND GREEN, TIMOTHY D., THE ESSENTIALS OF INSTRUCTIONAL DESIGN 2ND

EDITION. PEARSON