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TRANSCRIPT
Integrate Magento, ERP,
POS and CRM for
Omni-channel Success
i95Dev, Director of Service Delivery
US Operations
Anu Vadlani
i95Dev is an e-commerce solutions
company specializing in Magento
consulting, design, development,
integration & support.
We are leaders in Magento and Microsoft Dynamics
ERP Integrations.
About i95Dev
2000
Established
100+
Happy Customers
140+
Employees
Bethesda Los Angeles New York Australia Hyderabad
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Texas
Client Showcase
i95Dev, we are your partner.
Toys & Sporting
Goods
Food &
Beverages
Non Profit and
Religious
Institutions
Consumer Goods
& RetailB2BApparel &
Fashion
The Changing Rules Of Commerce
Connected
Constantly
To Their Work Everywhere
Security To Multiple
Devices
Speed
Personalized
Multiple
Channels
Integration holds the Key to
Omni-channel Success
There is no one system that can meet all
your requirements, hence integration
holds the key to omni-channel success
But, integration is a complex process and
if not properly understood and
addressed, the result can be a disastrous
implementation.
Step 1 – Become Aware of the Need
Multiple Touch points - become conscious / aware of the need for integration
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CRM
Customer Engagement
Social MediaMarketing
Automation
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PIM---------
Operations
Order
Management
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Sales Channels
Ecommerce
Physical Stores
Marketplaces
Trade Shows
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Step 1 – Become Aware of the Need
American Laboratory Products Company (ALPCO), is a prominent importer
and distributor of immunoassay products for the North American.
Very particular about customer support and satisfaction
Significant investments in growing their network of valuable online resources developing
customized technical solutions.
Move away from their eCommerce Store
Invest a lot of time and money, on a recurring basis, to keep their eCommerce store and
Dynamics ERP systems in sync with each other
We have been manually transferring information between our ERP and e-commerce systems for long. We never thought integration
was for us unless we stopped and took notice. We worked with i95Dev to integrate our Magento store and ERP system and
recovered our investments in no time. I must thank i95Dev for helping us realize the amazing benefits integration could offer
- Justin Gonsalves, Accounting Supervisor, ALPCO
Think Scalability
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Step 2 – Identify the Systems
Common data shared across systems
Overheads
Identify the systems you
need to integrate and the
information you want to
integrate
Integration is limited by the
systems you integrate –
consider upgrading your
systems before integrating
if they cannot grow with
your business
Systems----------------------
Step 2 – Identify the Systems
Pro Audio Star, is New York's leading dealer for DJ, Pro Audio equipment,
Music Technology and Instruments
Increase sales by reaching customers over multiple channels
eCommerce, Online Marketplaces
Sync orders manually from eBay to Magento and then from Magento to ERP
The need for integration between Magento and ERP was apparent
Online marketplace today is huge for us. Thanks to the three way integration we today do more than double in sales than
what we did before integration.”
“After a long time I woke up late at 6am and again went to sleep because I had nothing to do!!!. Not only were we able to
process more orders, but we did it without much over-head
- Robert Blatt, COO, Pro Audio Star
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Step 3 – Set Expectations
What? Who? and How?
Requirements
Identify the data you want
to share across systems,
processes you want to
automate and more.
Build Expectations
Involve all the stakeholders
(E-commerce, ERP,
Finance, Marketing, IT, and
Management)
Timelines & Budget
Set realistic timeline and
budget
Expectations----------------------- ----------------------
Step 3 – Set Expectations
Siegers Seeds, is a seed manufacturer with a century of experience in
developing unique seed varieties empowering farmers across USA.
Move away from their legacy online ordering system for B2C customers and traditional telephone
ordering system for B2B customers
Required a robust eCommerce platform with ERP integration
Discovery Estimates Implementation
We ask all our customers to undergo the discovery process, but Siegers Seeds project discovery stands out despite it running
longer than expected. The client spent a lot of time with us helping us clearly understand their expectations and business process.
Result, the project went live on time without any issues and the client is extremely happy with the result
- Project Manager, i95Dev
Step 4 – Build vs. Buy
Do not let this cloud your judgement
Build
Should you build this in-
house or ask your
eCommerce partner/ ERP
partner to build this?
Buy
Buy an off-the-shelf
integration product which
can help you with this.
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Data and Process
IntegrityLimitations Maintenance
More than Just
Data Mapping
Build vs. Buy------------------------ ----------------------
Step 4 – Build vs. Buy
Montana Silversmiths, is the largest supplier of western jewelry, watches,
and legendary buckles in US.
There was a brief period of time when we tried moving towards (what I thought) a lower cost solution for syncing Magento
with AX. Our experience was awful with project delays, cost overruns, etc. But i95Dev maintained a gracious and
professional relationship throughout the redesign project, and when we decided to transition back to the i95Dev solution,
their support team enabled a fast and easy transition. The relief was felt company wide, from marketing to customer
service, to shipping, to the finance team.
Melissa Smith, Manager eCommerce & Retail Sales, Montana Silversmiths
Step 5 – Give Due Attention
Give integration its due attention. It is very easy to the lose sight of it.
Physical Stores
Ecommerce
ERP
Social Media
CRM
Marketplaces
Integration
Step 5 – Give Due Attention
Lone Star Distribution is one of America's leading distributors of sports and
nutrition supplements nationally and internationally.
Was in the process of implementing an online store for their B2B Customers
Customize Magento to support B2B Customers
Integration with Dynamics NAV
Incorporate Existing Workflows and Processes
This was by far the best project I have worked on. Reason, Lone Star’s clarity on what they expected from the project and the
importance they gave to the project. Clients usually commend us for our quick and timely responses but with Lone Star they set a
whole new benchmark for us. They were highly responsive and through in all their interactions with us – one of the biggest reasons
for the success of the project
- Project Manager, i95Dev
Step 6 – Leverage the Framework
Integration is at the heart of the Omni-channel Success
Integration
Physical Stores
Ecommerce
ERP
Social Media
CRM
Marketplaces
Success
Leverage
Train
Educate
Step 6 – Leverage the Framework
QHouseKids is a North American distributor of toys and baby products from a
number of prominent brands like OXO Tot, Motorola, Lug Kids, P'Kolino, etc.
B2B/ B2C Magento eCommerce Store
Magento ERP Integration
Mobile POS
SalesPad
Are we omni-channel, not yet but we are getting there, we are getting there one step at a time. We started with ERP and SalesPad,
then added Magento to it. Mobile POS from i95Dev is the latest addition. The biggest challenge for us was not the integration,
thanks to i95Dev, but educating our staff internally on how to leverage it for maximum impact.
- Gaelle Everard, President, QHouseKids
Bottom Line
You can no longer survive
with disconnected systems
Bottom Line
But at the same time how
can you to keep the costs
and time-to-marketdown, while improving the
success rate.
i95Dev – Driving Omni-channel Capability
Our off-the-shelf products enable our clients to offer omni-channel experience to their customers
aa
aa
a Trade Shows
Online Marketplaces
Customer Service
Telephone Orders
Fax/ eMail Orders
Fulfillment
Customer Portal
Sales Portal
Physical Stores
On-field Sales
Marketing
Mobile (Mobile POS)
B2B/B2C eCommerce
(Magento)
Social Media (Facebook)Back-Office ERP
POS (Dynamics RMS, AX for
Retail)
CRM
Telephone Orders
Physical Stores
Social Commerce
Product Portfolio
We are one of the leading system integrators with extensive experience in complex eCommerce
integrations with various ERPs, POS, CRM, accounting, mobile and social applications.
EGEInstant
eCommerceMagento Commerce
Magento Dynamics
GP ConnectMagento Dynamics
AX ConnectMagento Dynamics
NAV Connect
Magento Dynamics
RMS Connect Mobile POSMagento Dynamics
CRM Connect
SAP Business
One Connect
Magento Sage
100 Connect
Advanced RMA
Module
Multi Warehouse
ManagementMulti-Address
Checkout
Split Shipment
& Payment
Auto Payment Capture
With Auto Shipment
SalesPerson Advanced Quotation
B2B Frequent
Order Module
Net Terms
National Accounts
Support
Bill Pay Module
eBay Connect Amazon ConnectSalesforce Connect
Avalara
Integration
ChargeLogic
IntegrationSalespad
Integration
Instant EGE Solution
For Magento Partners
and Merchants
Get running in less than a day
Responsive
B2B and B2C
Extend – POS, CRM and Online Marketplaces
ERP Integration
Instant EGE Solution
steps to omni-channel success4 easy
Instant EGE Solution
Off the ShelfAll Components figured
for B2B and B2CBest Practices
Reduced Costs
Reduced
Time-to-Market
Reduced Risks
Improved Success
Rate
Gain Competitive
Edge
Improved Customer
Experience
Questions?
Contact Us
Feel free to contact us to know more about how we can help you realize your goals.
Headquarters/
Development Center
#810, 8th Floor,
Swapnalok Complex,
SD Road, Secunderabad,
Telangana, 500003.
Australia
Sydney, NSW – 2145,
Ph. (02) 8015 5446
Maryland
3 Bethesda Metro Center,
Suite 700, Bethesda,
Maryland, 20814
Ph. 301.760.7499 Texas5646 Milton St#100,
Dallas, Texas – 75206
Ph: (214) 396-2121
Los Angeles
LA – 90001,
Ph. 323 454 3659
New York
1430 Broadway,
7th Floor New York ,
NY 10018.
Ph. 646.259.3662
About i95Dev
i95Dev provides complete suite of eCommerce
solutions for B2B and B2C markets. We are one of the
leading systems integrators for Magento in supporting
complex integrations with various ERPs, POS, CRM,
Accounting, Mobile and Social Applications.
We advise more than 1500 brands from Retail,
Manufacturing, Distribution and Wholesale Trade on
Next Generation Commerce and Omni-channel
strategies.
a
Maryland
3 Bethesda Metro Center,
Suite 700, Bethesda,
Maryland, 20814
Ph. 301.760.7499
Fax: 301.576.3655
New York
1430 Broadway,
7th Floor New York , NY 10018.
Ph:646.259.3662
Australia
Sydney, NSW – 2145,
Ph. (02) 8015 5446
www.i95Dev.com
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