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Intellectual Property

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Page 1: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

Intellectual Property

Page 2: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

“One of the greatest pains to human nature is the pain of a new idea.”

Walter Bagehot,English economist and journalist

Page 3: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

Intellectual property has little economic value unless others use it

It is nonexclusive◦ Many don’t see is a problem using it for free

Role is to balance the rights of those:◦ Who create intellectual property ◦ Who would enjoy it

Page 4: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

A grant by the government permitting the inventor exclusive use of an invention for a specific period

Types:◦ Utility patents◦ Design patents◦ Plant patents

Page 5: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

Available to those who invent or significantly improve a:◦ Mechanical invention◦ Electrical invention◦ Chemical invention◦ Process◦ Machine◦ Composition of matter

Page 6: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

A patent is not available solely for an idea, but only for its tangible application◦ Business method patents – Involve a particular

way of doing business that often includes data processing and mathematical calculations

◦ Patents on living organisms

Page 7: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

Protects the appearance, not the function of an item◦ Last 14 years from the date of issuance

Not 20 years from the fate of filing

Page 8: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

Anyone who creates a new type of plant can patent it◦ Provided the inventor is able to reproduce it

asexually—through grafting

Page 9: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

To receive a patent, the new invention must be:◦ Novel◦ Nonobvious◦ Useful

Page 10: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

Priority between two inventors◦ The person who invents and puts the invention

into practice has priority over the first filer Prior sale

◦ An inventor must apply for a patent within one year of selling the product commercially anywhere in the world

Provisional patent application:◦ A shorter, simpler filing permitted to inventors by

the Patent and Trademark Office (PTO)

Page 11: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

Duration of the patent Patents are valid for 20 years from the date of

filing the application Design patents are valid for 14 years from the date

of issuance Infringement

A patent holder has exclusive rights to use the invention during the terms of the patent

Patent troll: Someone who buys a portfolio of patents for the

purpose of making patent infringement claims

Page 12: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

The Paris Convention for the Protection of Industrial Property (Paris Convention)◦ Requires each member country to grant to

citizens of other member countries the same rights under patent law as its own citizens enjoy

The Patent Law Treaty◦ Requires that countries use the same standards

for the form and content of patent applications Patent Cooperation Treaty

◦ A step toward providing more coordinated patent review across many countries

Page 13: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

Patent Prosecution Highway◦ Under which the United States PTO has bilateral

agreements with 16 other patent offices Any country that joins the World Trade

Organization must agree to TRIPS (trade-related aspects of intellectual property rights)

Page 14: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

The holder of a copyright owns the particular tangible expression of an idea, but not the underlying idea or method of operation

The Copyright Act protects:◦ Literature, music, drama, choreography, pictures,

sculpture, movies, recordings, architectural works, computer databases, and computer programs

Page 15: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

A work is automatically copyrighted once it is in tangible form◦ Registration with the Copyright Office of the

Library of Congress is necessary only if the holder brings suit to enforce the copyright

◦ Authors routinely place the copyright symbol (©) on their works Such a precaution is not necessary in the United

States

Page 16: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

Currently, copyrights are valid until 70 years after the death of the work’s only or last living author

In the case of works owned by a corporation, the copyright lasts:◦ 95 years from publication or ◦ 120 years from creation, whichever is shorter

Page 17: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

To prove a violation, the plaintiff must present evidence that the work was original and that either: ◦ The infringer actually copied the work, or ◦ That the infringer had access to the original and

the two works are substantially similar A court may:

◦ Prohibit the infringer from further violations◦ Order destruction of the infringing material, and◦ Require the infringer to pay damages, profits

earned, and attorney’s fees

Page 18: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist
Page 19: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

Permits limited use of copyrighted material without permission of the author for purposes such as criticism, comment, news reporting, scholarship, or research

Parody – A fair use of copyrighted material so long as the use of original is not excessive

Page 20: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

Modern technology is very easy to copy◦ A major challenge for legal institutions in

regulating copyrights The No Electronic Theft Act: Intended to

deter the downloading of copyrighted material

The Family Entertainment and Copyright Act: It is a criminal offence to use a camcorder to film a movie in a theater◦ Establishes criminal penalties for willful copyright

infringement

Page 21: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

Digital Millennium Copyright Act provides that:◦ It is illegal to delete copyright information◦ It is illegal to circumvent encryption or scrambling

devices that protect copyrighted works◦ It is illegal to distribute tools and technologies

used to circumvent encryption devices◦ Online service providers are not liable for posting

copyrighted material so long as they are unaware that the material is illegal They should remove it promptly after receiving

notice that it violates copyright law

Page 22: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

The Berne Convention:◦ Requires member countries to provide automatic

copyright protection to any works created in another member country

Page 23: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

Any combination of words and symbols that a business uses to distinguish products or services and distinguish them from others

Types of marks◦ Trademarks: Affixed to goods in interstate

commerce◦ Service marks: Identifies services, not products◦ Certification marks: Words or symbols used to

attest that products meet certain standards◦ Collective marks: Used to identify members of

an organization

Page 24: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

First person to use a mark in trade owns it Registration with federal government is not

necessary◦ Owner of the mark may register it on the Lanham

Act Principal Register

Page 25: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

Advantages:◦ Makes trademark protection valid nationally◦ Notifies public of its use◦ Five years after use, a mark incontestable

because most challenges are barred ◦ Damages available under the Lanham Act are

higher than under common law◦ Generally gives first right to use the trademark as

an Internet domain name

Page 26: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

To be valid, a trademark must be distinctive Categories:

◦ Fanciful marks: Made-up words such as Kodak◦ Arbitrary marks: Use existing words that do not

describe the product◦ Suggestive marks: Indirectly describe the

product’s function◦ Trade dress: The image and overall appearance

of a business or product

Page 27: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

To be valid, a trademark cannot be:◦ Similar to an existing mark◦ A generic trademark◦ A descriptive mark◦ A person’s name alone ◦ Deceptive◦ Scandalous or immoral

Page 28: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

To win a infringement suit, the trademark owner must show that:◦ Defendant’s trademark is likely to deceive

customers about who made the product or provided the service

The rightful owner is entitled to:◦ An injunction prohibiting further violations◦ Destruction of the infringing material◦ Up to three times actual damages◦ Any profits the infringer earned on the product◦ Attorney’s fees

Page 29: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

Prevents others from using a trademark in a way that:◦ Dilutes its value

Even though consumers are not confused about the origin of the product

◦ Tarnishes it by association with unwholesome goods or services

Page 30: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

Difficult to find a distinctive name for a new business

Cybersquatting◦ Anticybersquatting Consumer Protection Act

(ACPA): Permits both trademark owners and famous people to sue anyone who registers their name as a domain name in “bad faith”

ICANN◦ Internet Corporation for Assigned Names and

Numbers - A private, nonprofit, international organization that handles management of the Internet, including the allocation of names

Page 31: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

Theft of domain name – Accused can convicted under the Computer Fraud and Abuse Act

Trademarking a domain name – The PTO will issue such a trademark only for services offered via the Internet

Page 32: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

Under the Paris Convention◦ If someone registers a trademark in one country,

then he has a grace period of six months, during which he can file in any other country using the same original filing date

Under the Madrid Agreement◦ Any trademark registered with the international

registry is valid in all signatory countries The Trademark Law Treaty

◦ Simplifies and harmonizes the process of applying for trademarks around the world

Page 33: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

A formula, device, process, method, or compilation of information that gives the owner an advantage over competitors

To determine if information is a trade secret, courts consider:◦ How difficult was the information to obtain?

Was it readily available from other sources?◦ Does the information create an important

economic advantage?◦ Does the company make a reasonable effort to

protect it?

Page 34: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

Anyone who misappropriates a trade secret is liable to its owner for:◦ Actual damages◦ Unjust enrichment◦ A reasonable royalty

The Economic Espionage Act of 1996◦ Makes it a criminal offence to steal (or attempt to

steal) trade secrets for the benefit of someone other than the owner, including for the benefit of any foreign government

Page 35: Intellectual Property. “One of the greatest pains to human nature is the pain of a new idea.” Walter Bagehot, English economist and journalist

““For many individuals and For many individuals and companies, intellectual property is companies, intellectual property is the most valuable asset they will the most valuable asset they will ever own. As its economic value ever own. As its economic value increases, so does the need to increases, so does the need to

understand the rules of intellectual understand the rules of intellectual property law.”property law.”