inter relation ship of design features
TRANSCRIPT
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
J.C.Barik
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
First Applied in Kobe Ship yard in Japan in 1972
By Dr. Shigeru Mizuno & Yoji Akao in Japan
By Don Clausing in USAis a Tool that is referred to as “ Voice of the Custothe “House of Quality”.
is a process to ensure that customer’s wantsd needs are heard and translated intechnical characteristics.
Cobbler Story
Customer Satisfaction
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
QFD is an advanced form of customerneeds mapping.
It is a formal process of translatingthe customer requirements in to
appropriate technical requirements.
QFD also assure that thecompany’s operations are driven by
the customer.
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
today's industrial society, where the growi
istance between producers and users is
oncern, QFD links the needs of the custome
(end user) with design, development,
engineering, manufacturing, and service
functions.
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
helps organizations to seek both spoken
and unspoken needs of the customers ,
translate them into actions and designs,
and focus various business functions
toward achieving this common goal.
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
QFD empowers organizations to exceed
normal expectations and provide a
level of unanticipated excitement
that generates value.
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
Inter
relation ship
of Design
Features
Benchmarked
Target Values
Customer needs(wants)
Comparison of Customer priorities
How to meet the
customer wants
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
struction of the House
Left side - Customer needsCeiling - Design features & Technical
requirementsRight side - Customer prioritiesFoundation - Benchmarking, Target val
Roof - Matrix describing therelationship between designfeatures
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
Mail / Telephone
Personal Contact
Interviews
Community SurveyCustomer Survey
Focus GroupsCustomer Voice
Customer Expectations-Basic , Expected , Desired , Unanticipated
RequiredItem RequiredQuality
Quality
Element
Quality
Table
QFDHouse of
Quality
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
• QFD provides a graphic method of expressingthe relationships between customer wants anddesign features.
• It is a matrix that lists the attributes acustomer wants and compares it to thedesign features.
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
ow does QFD differ from other quality initiatives?
FD seeks both "spoken" and "unspoken" customer
equirements and maximizes "positive" quality
such as ease of use, fun, luxury) that creates value.
raditional quality systems aim at minimizing negatiuality (such as defects, poor service). With those
ystems, the best you can get is zero defects –hich we see is not enough when all the playerre good – or in products that fail to sell despite
eing defect-free.
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
hy is a conventional design process notfficient?
onventional design processes focus more on
ngineering capabilities and less on customer needs.
hen they try to incorporate customer perspectiveshese tend to be engineer-perceived or
roducer-perceived.
uality Function Deployment (QFD), focuses allroduct development activities on customer needs.
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
QFD provide the best opportunity for competitiv
advantage
QFD makes invisible requirements and strategicadvantages visible,
How does QFD offer strategic advantage?
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
Benefits of QFD
• Creates a Customer Driven Environment• Reduces the Cycle Time for New Products• Reduces Design to Manufacture Costs• Increases Communications through Cross
Functional teams• Creates data for Proper documentation of
Engineering knowledge• Establishes Priority Requirements and
Improve Quality
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wantsExternal CTQs vs. Internal CTQs
Customer CTQs [Y]
1. Resist. To lime2 Anti fungal performance
3. Covering capacity
4. Scrub Resistance
5. Whiteness / brightness
6. Opacity7. Exposure resistance
8. Cost
9. Consistency
10. Shade consistency
11. Storage stability12. Chemical resistance
13. Water Resistance
14. Freeze-thaw stability
15. Ease of application
16. EHS
17. Compatibility with range of substrates
Internal CTQs [y]A PVC
B Pigments & Extenders
C Emulsion
D Preservatives
E SurfactantsF Coalescing agents
G Opacifier
H Thickener
I Adhesion on substrates
J % Dilution (water intake)K Film Hardness
L Reducing Strength of bases
M Tinting Strength of AMCs
N Shade
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
External CTQs vs. Internal CTQs: Their RelationshipCustomer CTQs [Y]
1. Resist. To lime blooming A B C F G I K L
2 Anti Algal performance A C D I K L
3. Film Integrity A B C D F I J K L
4. Covering capacity A B C G H I K L
5. Scrub Resistance A B C E G I J K L
6. Whiteness / brightness A B C I K O 7. Opacity A B C G I K
8. Exposure resistance A B C D I J K L O
9. Cost A B C D E F G H K
10. DPUR A B C I K L
11. Consistency A B C E F H K
12. Shade consistency B C M N O13. Storage stability C D H
14. Chemical resistance A B C D E F G I J K L
15. Water Resistance A B C D E F G I J K L
16. Freeze-thaw stability C E F G
17. Ease of application C E F H K
18. EHS B C D E F
19. Compatibility with C Jrange of substrates
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
QFD
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
QFD
House-1
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
QFD
House-2
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
QFD
House-3
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
QFD
House-4
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
H o u
s e
o f
Q u a
l i t y
# 1
HOW
H o u
s e
o f
Q u a
l i t y
# 2
HOW
H o
u s e
o f
Q u a
l i t y
# 3
HOW
H
o u
s e
o f
Q
u a
l i t y
# 4
HOW
This stepwise deployment of the How to What in a quality system is
known as Quality Function Deployment
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
CTQ Identification for QFD
Step 1 Step 2Understand Customer and
Technical Requirements
Translate Technical
Requirements to Parts CTQ’s
• Who are the
Customers?
• What is important to
them?
• What are the technical
requirements?
• What are the technical
requirements?
• What are the
component
characteristics?
• What is critical?
Translates Customer Requirements
to Part CTQ Characteristics
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
1. Collect and organize Customer
Requirements
• Work with Marketing and other
organizations
• Put yourself in the shoes of the
Customer
• Storyboard Customer
requirements
• Rate importance of each specific
Customer requirement on a
scale of 1 to 5
I M P O R T A N C E
CTQ 1
CTQ 2
-
-
-
-
-
-
-
-
-
-
-
-
CTQ n
C U S T O M E R R E Q U I R E M E N T S
( W H A
T )
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
2. Collect and organizeTechnical Requirements
• Use existing
specifications, test
procedures, validation
plans
• Develop specific,
measurable design
requirements
I M P
O R T A N C E
R e q
u i r e m e n
t 1
R e q
u i r e m e n
t 2
- - - - - -
R e q
u i r e m e n
t n
CTQ 1
CTQ 2
-
-
-
-
-
-
-
-
-
-
-
-
CTQ n
C U S T O M E R R E Q
U I R E M E N T S
( W H A T )
TECHNICAL REQUIREMENTs
(HOW)
I t
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
3. Map relationship between
customer and technical
requirements
• Use 9-3-1 system
• Multiply by importance
• and sum across row
R a n k i n g
R e q u i r e m e n t 1
R e q u i r e m e n t 2
- - - - - -
R e q u i r e m e n t n
T O T A L
CTQ 1
CTQ 2
-
-
-
-
-
--
-
-
-
-
-
CTQ n
C U S T O M E R R E Q U I R E M E N T S
( W H A
T )
TECHNICAL REQUIREMENT
(HOW)
STRONG 9
MODERATE 3
WEAK 1
NONE BLANK
Inter
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
4.Map relationship betweentechnical requirements and
component characteristics
•Use 9-3-1 system
•Multiply by importance
•and sum across row
R a n k i n g
C H A
R A C T E R I S T I C 1
C H A
R A C T E R I S T I C 2
- - - - - -
C H A R A C T E R I S T I C N
T O T A L
REQUIREMENT 1
REQUIREMENT 2
-
-
-
-
--
-
-
-
-
-
-
REQUIREMENT n
T E C H N I C A L R E Q U I R E M E N T S
( W H A T )
COMPONENT CHARACTERISTICS(HOW)
STRONG 9
MODERATE 3
WEAK 1
NONE BLANK
Inter
Th QFD C d
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
The QFD Cascade
Customer Requirements
Technical Requirements
Component Characteristics
CTQ Characteristics
Process Step
The QFD links every process step
with the customer requirements
Inter
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
Inter
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Quality Function Deployment (QFD)
Inter relation ship
of DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
Inter
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Quality Function Deployment (QFD)
relation shipof DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
25.0 25.0 25.0 25.0 25.0 25.0 25.0 25.0 25.0 25.0 15.0 15.0 15.0 15.0 15.0 15.0
5 5 4 5 1.0 7.5 5.929.5 29.5 29.5 29.5 29.5 29.5 29.5 29.5 29.5 29.5 17.7 17.7 17.7 17.7 17.7 17.7
25.0 25.0 25.0 25.0 25.0 25.0 25.0 25.0 25.0 25.0 15.0 25.0 15.0 15.0 15.0
5 5 3 5 1.0 7.5 5.929.5 29.5 29.5 29.5 29.5 29.5 29.5 29.5 29.5 29.5 17.7 29.5 17.7 17.7 17.7
25.0 25.0 25.0 25.0 25.0 25.0 25.0 5.0 5.0 5.0
5 4 3 5 1.3 9.8 7.638.0 38.0 38.0 38.0 38.0 38.0 38.0 7.6 7.6 7.6
25.0 25.0 25.0 25.0 25.0 25.0 15.0 15.0 5.0 15.0 15.0
5 4 3 5 1.3 9.8 7.638.0 38.0 38.0 38.0 38.0 38.0 22.8 22.8 7.6 22.8 22.8
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25. 0 25.0 25.0 25.0 25.0 25.0 25.0 25.0 12.0 12. 0 12.0 12.0
4 4 3 5 1.3 7.8 6.124. 4 24.4 24.4 24.4 24.4 24.4 24.4 24.4 18.3 18. 3 18.3 18.3
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4 4 3 5 1.3 7.8 6.124. 4 24.4 24.4 24.4 24.4 24.4 24.4 24.4 18.3 18. 3 18.3 18.3
20.0 20.0 20.0 12.0 12.0 20.0 4.0 20.0 20.0
4 4 3 5 1.3 7.8 6.124.4 24.4 24.4 18.3 18.3 24.4 6.1 24.4 24.4
25.0 25.0 25.0 25.0 25.0 25.0 25.0 25.0 15.0 15.0 5.0 25.0
5 4 3 5 1.3 7.8 6.130.5 30.5 30.5 30.5 30.5 30.5 30.5 30.5 18.3 18.3 6.1 30.5
20.0 20.0
4 5 3 5 1.0 4.0 3.115.5 15.5
25.0 25.0 25.0 25.0 25.0 25.0 25.0 15.0 5.0 5.0
5 4 3 5 1.3 6.5 5.125.5 25.5 25.5 25.5 25.5 25.5 25.5 15.3 5.1 5.1
25.0 25.0 25.0 25.0 25.0 15.0 5.0 15.0 15.0
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25. 0 25. 0 25. 0 25. 0 25. 0 25. 0 25. 0 25. 0 15. 0 15. 0 15. 0 15. 0 25. 0
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20.0 20.0 20.0 12.0 4.0 4.0 12.0 12.0 20.0 20.0
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20.0 20.0 20.0 20.0 20.0 20.0 12.0 20.0
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5 5 3 5 1.0 7.5 5.929. 5 29.5 29.5 29.5 29.5 29.5 5. 9 5. 9 17.7 29. 5 29.5 29.5 29.5
3 6 5
2 7 5
3 6 5
2 7 5
3 6 5
2 8 7
7 0
7 0
2 8 4
2 3 9
1 8 1
2 0 6
2 5
1 4 7
2 1 4
2 0 9
128 100
4 4 3
3 3 1
4 4 3
3 3 1
4 4 3
3 4 9
9 0
9 0
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2 2 7
2 5 6
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1 7 2
2 7 5
2 6 2
RIL IRSL
Good
BadDesig
Qua 0 . 6
x + / - 1
0
1 0 0 %
X + /
< 5
Engg. Benchmarking
Internal
5 7 0 1
2 4 - 7
3 0 0 5
9 3 - 1 0
1 . 1 -
Qual ElemWeight
1 0 0
< 3
2 8 8 d
2 8 - 3
< 1 .
< 5
Customer
Benchmarking
Assessment
HOW MUCH ?
Qual ElemImport
Export of Products
17
16
15
Importance
Rating
B A D
G O O D
b C o l o r
b C o l o r , C V %
U V G l o w
U V G l o w , C V
D y e a b i l i t y , %
D y e a b i l i t y , C V
R e a c t o r T e m p
R e a c t o r L e v e l
P T A M P S , m i
P l a n n e d
L e v e l - u p
S a l e s P o i
N o . o f V i s i t s p
C o m p l a i n t R e s
C y c l e t i m e f o r
M a r k e t s h a r e
O u r s
I m p o r t a n c e
P T A f i n e s , %
N o o f p r o d u c t
A b s o l u t e
Quality Planning
Comp Plan Weight
C o m p e t i t
R e q u i r e d
N e w
P r o d u c t s
Consistent b Color
Consistent UV Glow
Quick Res of Probl
Uniform Narrow Dye
Zero Fabric Defect
Zero Mkt Compl
Low b Color CV %
Low UV Glow CV %
Low Dye CV %
Zero Export Rej
Compet Field Staff
Quick Den Change
Market Support
Inv of Products
Prompt Delivery
Competitive Price
C U S T O
M
S U C C E S
1
2
3
4
C O N S I S T E N T
E X C
E L L E
W O
R K I N
G O O D
S U P P
P R O
D E L I
9
14
13
12
10
11
5
6
7
8
Symbol Correspondance Sales point Correlation
Strong = 5 1.5 Strong -
Normal = 3 1.2 Normal -
Expected = 1 1.0 Weak -
Required
Quality Element
Table
Quality
Element
Deployment
Table
Inter
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32
Quality Function Deployment (QFD)
relation shipof DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants
25.0 25.0 25.0 25.0 25.0 25.0 25.0 25.0 25.0 25.0 15.0 15.0 15.0 15.0 15.0 15.0
5 5 4 5 1.0 7.5 5.929.5 29.5 29.5 29.5 29.5 29.5 29.5 29.5 29.5 29.5 17.7 17.7 17.7 17.7 17.7 17.7
25.0 25.0 25.0 25.0 25.0 25.0 25.0 25.0 25.0 25.0 15.0 25.0 15.0 15.0 15.0
5 5 3 5 1.0 7.5 5.929.5 29.5 29.5 29.5 29.5 29.5 29.5 29.5 29.5 29.5 17.7 29.5 17.7 17.7 17.7
25.0 25.0 25.0 25.0 25.0 25.0 25.0 5.0 5.0 5.0
5 4 3 5 1.3 9.8 7.638.0 38.0 38.0 38.0 38.0 38.0 38.0 7.6 7.6 7.6
25.0 25.0 25.0 25.0 25.0 25.0 15.0 15.0 5.0 15.0 15.0
5 4 3 5 1.3 9.8 7.638.0 38.0 38.0 38.0 38.0 38.0 22.8 22.8 7.6 22.8 22.8
25. 0 25. 0 25. 0 25. 0 25. 0 25. 0 25. 0 25. 0 15. 0 15. 0 5. 0 5. 0 1 5. 0 15. 0
5 4 2 5 1.3 9.8 7.638. 0 38. 0 38. 0 38. 0 38. 0 38. 0 38. 0 38. 0 22. 8 22. 8 7. 6 7. 6 2 2. 8 22. 8
25. 0 25.0 25.0 25.0 25.0 25.0 25.0 25.0 12.0 12. 0 12.0 12.0
4 4 3 5 1.3 7.8 6.124. 4 24.4 24.4 24.4 24.4 24.4 24.4 24.4 18.3 18. 3 18.3 18.3
25. 0 25.0 25.0 25.0 25.0 25.0 25.0 25.0 12.0 12. 0 12.0 12.0
4 4 3 5 1.3 7.8 6.124. 4 24.4 24.4 24.4 24.4 24.4 24.4 24.4 18.3 18. 3 18.3 18.3
20.0 20.0 20.0 12.0 12.0 20.0 4.0 20.0 20.0
4 4 3 5 1.3 7.8 6.124.4 24.4 24.4 18.3 18.3 24.4 6.1 24.4 24.4
25.0 25.0 25.0 25.0 25.0 25.0 25.0 25.0 15.0 15.0 5.0 25.0
5 4 3 5 1.3 7.8 6.130.5 30.5 30.5 30.5 30.5 30.5 30.5 30.5 18.3 18.3 6.1 30.5
20.0 20.0
4 5 3 5 1.0 4.0 3.115.5 15.5
25.0 25.0 25.0 25.0 25.0 25.0 25.0 15.0 5.0 5.0
5 4 3 5 1.3 6.5 5.125.5 25.5 25.5 25.5 25.5 25.5 25.5 15.3 5.1 5.1
25.0 25.0 25.0 25.0 25.0 15.0 5.0 15.0 15.0
5 4 4 5 1.3 6.5 5.125.5 25.5 25.5 25.5 25.5 15.3 5.1 15.3 15.3
25. 0 25. 0 25. 0 25. 0 25. 0 25. 0 25. 0 25. 0 15. 0 15. 0 15. 0 15. 0 25. 0
5 4 3 5 1.3 6.3 4.924. 5 24. 5 24. 5 24. 5 24. 5 24. 5 24. 5 24. 5 14. 7 14. 7 14. 7 14. 7 24. 5
25.0 25.0 25.0 25.0 25.0 25.0 5.0 5.0 15.0 15.0 25.0 25.0
5 4 4 5 1.3 6.3 4.924.5 24.5 24.5 24.5 24.5 24.5 4.9 4.9 14.7 14.7 24.5 24.5
20.0 20.0 20.0 12.0 4.0 4.0 12.0 12.0 20.0 20.0
4 4 4 5 1.3 7.8 6.130.5 30.5 30.5 18.3 6.1 6.1 18.3 18.3 30.5 30.5
20.0 20.0 20.0 20.0 20.0 20.0 12.0 20.0
4 4 2 5 1.3 7.8 6.130.5 30.5 30.5 30.5 30.5 30.5 18.1 30.5
25. 0 25.0 25.0 25.0 25.0 25.0 5. 0 5. 0 15.0 25. 0 25.0 25.0 25.0
5 5 3 5 1.0 7.5 5.929. 5 29.5 29.5 29.5 29.5 29.5 5. 9 5. 9 17.7 29. 5 29.5 29.5 29.5
3 6 5
2 7 5
3 6 5
2 7 5
3 6 5
2 8 7
7 0
7 0
2 8 4
2 3 9
1 8 1
2 0 6
2 5
1 4 7
2 1 4
2 0 9
128 100
4 4 3
3 3 1
4 4 3
3 3 1
4 4 3
3 4 9
9 0
9 0
3 3 7
2 6 9
2 2 7
2 5 6
3 3
1 7 2
2 7 5
2 6 2
RIL IRSL
Good
BadDesig
Qua 0 . 6
x + / - 1
0
1 0 0 %
X + /
< 5
Engg. Benchmarking
Internal
5 7 0 1
2 4 - 7
3 0 0 5
9 3 - 1 0
1 . 1 -
Qual ElemWeight
1 0 0
< 3
2 8 8 d
2 8 - 3
< 1 .
< 5
Customer
Benchmarking
Assessment
HOW MUCH ?
Qual ElemImport
Export of Products
17
16
15
Importance
Rating
B A D
G O O D
b C o l o r
b C o l o r , C V %
U V G l o w
U V G l o w , C V
D y e a b i l i t y , %
D y e a b i l i t y , C V
R e a c t o r T e m p
R e a c t o r L e v e l
P T A M P S , m i
P l a n n e d
L e v e l - u p
S a l e s P o i
N o . o f V i s i t s p
C o m p l a i n t R e s
C y c l e t i m e f o r
M a r k e t s h a r e
O u r s
I m p o r t a n c e
P T A f i n e s , %
N o o f p r o d u c t
A b s o l u t e
Quality Planning
Comp Plan Weight
C o m p e t i t
R e q u i r e d
N e w
P r o d u c t s
Consistent b Color
Consistent UV Glow
Quick Res of Probl
Uniform Narrow Dye
Zero Fabric Defect
Zero Mkt Compl
Low b Color CV %
Low UV Glow CV %
Low Dye CV %
Zero Export Rej
Compet Field Staff
Quick Den Change
Market Support
Inv of Products
Prompt Delivery
Competitive Price
C U S T O
M
S U C C E S
1
2
3
4
C O N S I S T E N T
E X C
E L L E
W O
R K I N
G O O D
S U P P
P R O
D E L I
9
14
13
12
10
11
5
6
7
8
Symbol Correspondance Sales point Correlation
Strong = 5 1.5 Strong -
Normal = 3 1.2 Normal -
Expected = 1 1.0 Weak -
Required
Quality Element
Table
Quality
Element
Deployment
Table
Inter l i hi
8/14/2019 Inter Relation Ship of Design Features
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33
Quality Function Deployment (QFD)
relation shipof DesignFeatures
BenchmarkedTarget Values
Customer needs(wants)
Comparison of Customer priorities
How to meet thecustomer wants