interactive tools and toys to engage your audience
DESCRIPTION
Alex Lam, from a full-service digital agency called Integricity (www.integricity.com), presents a general overview of several tools that can be used to further enhance brands, service and product offerings.He starts with an interesting look at the current statistics of the digital landscape to illustrate how important the digital component is in businesses. Aside from touching on social media buzztopics like Facebook and Twitter, Alex explains how SEO, online payment, e-newsletters, video and flash games can be used.Speaking duration: 30 minutesAudience: SMEsHost: DiGi TelecommunicationsDate: 23 Sept 2010TRANSCRIPT
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interactive tools + toysto engage your audience
alex lam
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alex lamaka TheBackpackr
Adventure / travel junkie
Integricity GroupDIGITAL | TECHNOLOGY | VISUALS
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then now
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then now
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then now
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the digital era
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the digital era
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quick stats
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video
internet statistics: 2008
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average attention span
12minutes
5
today
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connect with people
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where are the people?
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For the first time, video audience exceeds email audience!
!"#$%&'()*&+,&-()&./*&0
shift of internet use
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one-waycommunication
IS OVER
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golden question
should we get started on twitter or facebook?
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flash games in facebook
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idiot box evolution
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online video
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streaming video
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online payment
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online payment
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email newsletters
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email newsletters
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email newsletters
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email newsletters
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email newsletters
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email newsletters
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Build it and they will come!
SEO
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consolidateand
strategise
THE MESSAGE
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alex lam@TheBackpackr
www.integricity.comwww.thebackpackr.com