intercontinental learning route 2011-2012 call...3. italy: maremma-amiata-valdorcia (toscana) 4....

Intercontinental Learning Route 2011/2012

“Weaving connections between territories in Latin America and the Mediterranean to establish a network of innovative initiatives

on biocultural diversity valorization”

- MEDITERRANEAN COURSE -

September 26th – October 7th, 2011

Organization: Main Sponsors: Partners:

Intercontinental learning Route 2011/2012 – Mediterranean Course

1. Presentation The Intercontinental Route 2011 “Weaving connections between territories in Latin America and the Mediterranean to establish a network of innovative initiatives on biocultural diversity valorization” has been conceived as Territorial Fabric aimed to generate relations between public and private actors from different territories and different countries allowing them to share common interests, adding it value and betting on their best socio-economic development initiatives. Moreover, the intent is to provide those territories with the opportunity of taking advantage of shared spaces to build altogether innovations of mutual interest based on the valorization of the characteristic biocultural diversity of each territory. By conducting a series of workshops, fieldworks, and visits to innovative experiences across the three continents, the participants can exchange experiences and local knowledge, obtain instruments, analyze determinants and identify opportunities for planning and implementing business projects, learning projects and shared investments, within the framework of innovating strategies in rural development among territories of Latin America, Europe and North Africa. Why putting Latin America and the Mediterranean on the same Learning Route on rural development? A Route along Latin America and the Mediterranean can result as effective considering the following factors: Latin America has a unique richness in natural and cultural diversity. Nowadays there

is a growing demand (especially in Europe) for all that is culturally different within the context of “alternative” tourism, the “autochthonous”, textiles, craftsmanship and gastronomy, among other aspects. Many of the current initiatives related to the promotion of these cultural assets are linked to social capital (indigenous communities, women organizations, afro-descendants people, small and micro farming entrepreneurships, groups of young talents, municipalities and rural municipalities associations…). The Intercontinental Route foster the participation of private sector entrepreneurs interested in investments and interchanges.

On the other hand, Europe and some areas of the Mediterranean reached an high level of rural development particularly in terms of decentralization and territorial valorization starting from panniers of typical products, characterized by an elevated quality and the innovation of practices. Nevertheless, in the implemented initiatives the deep involvement of the private sector is quite evident. Therefore, the management carried on in Europe (Leader and other initiatives) by rural development programs valorizing the cultural assets is really interesting for the Latin American private and public sectors and in particular for all those ones able to influence the decision-making processes in that continent. The interchange and the adaptation of the know-how to design, implement and manage public-private projects is one of the main objectives of the Intercontinental Route 2011.

This route will be divided in two parts. This call is related to the first part, the Mediterranean Course of the Route, including territories belonging to Spain, Morocco and Italy. The second part of the Intercontinental Route, the Latin America Course (Bolivia and Peru), is scheduled for April 2012. It is kindly suggested to participate on both the parts of the Route. However, applications to this call for participating only to the Mediterranean Course are allowed and welcome.


2. What are its objectives? 1. Opening new spaces and mechanisms of dialogue and cooperation between Latin

America, Europe and Africa, on innovative strategies for rural territorial development.

2. Knowing and analyzing experiences where the conservation and valorization of the

biocultural diversity constitute development alternatives useful for rural territories, while understanding the facilitating and impeding factors directly by dialoguing with the protagonists of these experiences, to overlook a possible diffusion and implementation of similar initiatives.

3. In particular, identifying opportunities at two levels: i) economic and commercial

entrepreneurships between public-private platforms situated in the different territories; ii) territorial governance.

3. What are the expected results? 1. A group of public and private leaders which, based on their own experience and the knowledge learned during the Route, will be able to foster and enhance change and innovation in their places of origin, advancing biocultural diversity-based valorization processes. 2. A small pool of innovative entrepreneurships on a bilateral (belonging to two territories/countries) or multilateral level (being part of different territories/countries), being able to attract different types of investments/investors. 3. In relation to the first objective, it’s intended to accomplish a mid-term interchange and cooperation program to develop a joint work among the territories to be deepened in the future throughout communication initiatives, territorial laboratories and other Routes in the way to make collaborative partners feeling convoked for a future project and to allow them getting ownership of it. 4. Issues addressed The issues the Route will be focusing on are: 1. Relevant entrepreneurships and articulating local strategies of natural and cultural

assets management as alternatives of development on the related territories. Access and obstacles to market entry and permanence for territorial actors, particularly to those ones valorizing products and services with territorial/cultural origin.

2. Inclusive experiences of territorial marketing, embracing social construction

processes and territorial brand achievement, geographical indications, (auto) certification marks, and new models of tourism based on conservation/valorization of local heritages, among others.

3. Initiatives aimed to establish positive relations between biocultural diversity

valorization, climate change adaptation and poverty reduction. 4. Construction of governance models, actors’ consensus, and public-private coalitions

beneficial to territorial development.


5. Which territories and which experiences? The case histories and experiences included on this part of the Learning Route are located in the following territories:

1. Spain: Serranía de Ronda (Andalusia) 2. Morocco: Chefchaouen Region (Tangier) 3. Italy: Maremma-Amiata-Valdorcia (Toscana) 4. Italy: Langhe and Roero (Piemonte)

6. When and for how long it will be held? The Mediterranean Course of the Learning Route will be held along 12 (twelve) days, starting on Monday, September 26th and ending on Friday, October 7th 2011. 7. Who are the people invited to participate? Subjects particularly invited to participate:

1. Representatives of local and regional governments. 2. Entrepreneurs, micro-entrepreneurs, producers, craftsmen, and touristic guides. 3. Technical and professional teams belonging to private and public institutions, or

working on projects and programs linked to rural territorial development. 4. Representatives of cooperation agencies and international organizations. 5. Researchers. 6. Communication Media specifically interested in documentary making.

The two Learning Route official languages will be Spanish and English. All the documents containing the information and the learning process, and the final reports will be edited and published on the two languages too. The participants will be provided with portable digital equipment to receive on field and on-class live simultaneous translations from the local languages (Spanish, French and Italian). 8. How much it costs? The cost for each participant is 4.500 USD and it covers all the expenses on the Intercontinental Learning Route itinerary and program related to the transportations (by bus, train, ship and airplane), the accommodations on single or double room, the full board (breakfast, lunch, dinner), the travel insurance, all the informative material and the learning process documents, the translation service, the local partners involvement and active participation in the learning process. The starting point of the itinerary and the program of the Intercontinental Route is the city of Seville, in Spain, to which the participants will have to come by their own means on Sunday, September 25th; the participants can return to their countries of origin, always by their own means, on Saturday, October 8th from the city of Turin, Italy. 9. How to apply? To apply every participant has to completely fill the attached subscription form out and send it, before Wednesday, August 31th, 2011 to the email address [email protected].


10. For more information please contact: [email protected] . Timetable and Learning Itinerary

(Preliminary Version)

Date Location Activities Time

Sunday 25/9 Spain

Seville

Participants gathering.

Route and participants presentation. Official learning

Route start with local authorities.

Dinner in Seville at the Convivium Slow Food Sevilla Sur.

Hotel overnight stay in Seville.

19:30

20:30

Monday 26/9 Spain

Serranía da Ronda

Travel from Seville to Algaba de Ronda (agro-‐ecoturism

country house)

Learning Route Introductory workshop.

Visit to a Slow Food Community (Arca del Gusto).

Lunch at Algaba de Ronda.

Visit to the agro-‐ecoturismo Algaba de Ronda (Learning Route Partner). Socio-‐economic initiative for integral management of the cultural, historical, natural and agro ecological heritage.

Dinner in the town of Ronda.

Hotel overnight stay in Algaba de Ronda.

8:00

9:00

11:00

14:00

16:00

20:30

Tuesday 27/9 Spain

Serranía da Ronda

Travel to Ronda.

Visit to Serranía de Ronda Rural Development Centre

(CEDER) (Public-‐private Territorial Management Center). Presentation of the project and knowledge exchange on experiences of Rural Development enhanced by the European Union Leader Programs.

Visit to the historical center of Ronda, an outstanding

example of historical heritage management as an economic resource.

Travel to Montejaque. Visit to the Al-‐jaque, Women Cooperative for the production of organic agro-‐food products preserves.

Travel to Cortes de la Frontera and lunch.

Stopover at Cortes de la Frontera Visitor Center and walk

through the Natural Park, a remarkable example of

9:30

10:00

11:00

12:00

13:30

16:30


natural heritage management as an economic resource.

Visit to Nazarí Village, project implemented by the Rural Development Group – GDR CEDER Serranía de Ronda.

Return to Algaba de Ronda.

Dinner and overnight stay in Algaba de Ronda.

17:30

20:00 21:00

Wednesday 28/9 Spain

Serranía da Ronda

Travel to the town of Atajate: mosto museum (wine

culture).

Travel to the town of Benalaría: visit to the main municipal valorization initiatives of local heritage (museum, agro-‐food cooperatives, tourism management).

Aperitif Caña y Tapa at the bistrot and delicatessen shop

“La Molienda”.

Dinner at the Restaurant Kabila de Bennaraba.

Return to Algaba.

Final workshop of the Spain trail on the Learning Route, with key territorial actors and local authorities: knowledge sharing, weaving relations and future initiatives planning.

Travel to Tarifa, on the Spain Southern Coast.

Dinner and overnight stay in Tarifa.

9:00

11:00

13:00

14:00

16:00

17:00

19:30

Thursday 29/9

Morocco Tangier

Strait of Gibraltar crossing by ship Tarifa-‐Tangier

(approximately 55 minutes cruise).

Walk through the medina (old center of the city) of Tangier guided by a history expert (Learning by historical heritage conservation and valorization initiatives).

Meeting with “Cinemateque de Tánger” manager (North

Africa pioneer initiative of cinematographic culture promotion and intercultural dialogue). Debate on relations between culture, migration dynamics and development.

Meeting with Tangier-‐Tetuan Regional Direction of

Agriculture: display of national and regional policies for territorial development based on biodiversity and cultural identity: i) “Green Morocco” plan to support the quality products sector; ii) Rural territorial Dynamics’ promotion for the socio-‐economic development of the marginalized areas; iii) Strategic Plan of the ministries of Agriculture and Tourism for the promotion of products of quality; iv) Presentation of the new perspectives raised by the new legislative framework recognizing the Geographical

8:00

9:00

10:00

11:00


Indications in Morocco (held by national officers of the Ministry of Agriculture in Rabat).

Lunch with the Regional Direction of Agriculture

(Learning Route Partner) and the national officers of the Ministry.

Visit to the Regional Center for Investments: debate on

the possibilities of investments on quality products and touristic initiatives in North of Morocco.

Visit to the big chain mall “Marjane” and conversation with the general manager: How to integrate quality products in the distribution circuit of the market big chains? (Explanation of the agreement signed between the corporation and the Ministry of Agriculture).

Bus travel to Chefchaouen.

Dinner and overnight stay at Darechachaouen Hotel.

13:30

15:00

16:00

17:00

19:00

Friday 30/9 Morocco

Chefchaouen

Visit to the medina with the president of the

Chefchaouen Association of Touristic Guides.

Visit to the exposition “Casa de la Memoria Yebala” in the Kasbah of Chefchaouen: Center of Interpretation of Yebala-‐Gomara Memory, which aim is the recuperation, custody and revalorization of the intangible heritage of the country (project implemented in partnership with Granada Delegation, Spain). The center offers, by a multimedia interaction, a complete vision of the culture unifying the Maghreb with Granada, in Spain, through the compilation of a catalogue of tangible and intangible cultural local assets.

Meeting with the mayor of Chefchaouen in the City

Council. Presentation of: i) City Council strategy on conservation/valorization of the territorial natural and cultural heritage; ii) Chaouen “Eco-‐city” strategy; iii) Chaouen emblematic community of the Mediterranean Diet (project for the establishment of a local high quality farmer market); iii) Project “Working School” to facilitate the socio-‐economic integration of young people through the restoration of the local architectonic heritage; iv) Regional network of fortified cities; v) Presentation of the multidisciplinary group of investigation on the heritage of Yebala country (Northern Region of Morocco); vi) Territorial dynamics Governance issues.

Visit to the center of the Chaouen rural initiative “Rural

Houses Network”, also local products shop.

Typical lunch in the Parador Hotel (meeting with the hotel manager and display of the corporate policy to promote local quality products).

Free time to meet with the local craftsmen and possibility

9:00

10:30

13:00

14:00

15:30 -‐


to buy typical art crafts.

Meeting with the platform of local associations actives on the Moroccan side of the Reserve of the Intercontinental Mediterranean Biosphere: debate on the role of civil society and development agents in conservation and valorization of territorial natural and cultural assets.

Excursion to the rural house of Belota (pioneer initiative of agro-‐ecotourism in the region).

Stopover by the Association of Chefchaouen Beekeepers

Cooperatives headquarters: presentation of the Jbala honey valorization initiative. Obstacles to the commercialization of local quality products, marketing strategy adapted to Moroccan local products’ consumers context. Display of the Association of Chefchaouen Beekeepers Cooperatives Marketing Plan. Honey tasting

Visit to the rural house of Belota. Dinner with the family.

Details of the agro-‐ecotourism and environmental education project in Belota area. Presentation of “Farmer Welcome", network of agro-‐ecotourism initiatives. Debate about the concept of goods and services basket.

Overnight stay in Chefchaouen.

16:30 17:00

19:00

19:15

21:00

Saturday 1/10

Morocco Chefchaouen

Trip to visit different quality products cooperatives Day

program organized in partnership with Slow Food Morocco between Ouezzane y Chefchaouen:

• Ouezzane -‐ APIA Cooperative (private initiative to

sell local quality products in shops in Rabat, Casablanca and Belgium).

• Asjen-‐Ouezzane -‐ Couscous Cooperative: Food

Community of Slow Food Morocco; meeting with women producers and national representatives of Slow Food Morocco.

• Olive Oil Cooperative “GIE femmes du Rif”, pilot

Project of women entrepreneurship and first cooperative to be certified as organic agriculture and Fair Trade in Northern Morocco, meeting with the officer responsible for the Support Program of the United Nations Industrial Development Organization (UNIDO).

Lunch with GIE femmes du RIF officers.

Visit to dried figs production cooperative Jnan Rif,

meeting with the rural development projects coordinator of the Moroccan Agency for Social Development.

Visit to goat cheese production cooperative “Ajbane

9:00

13:00 15:00

17:00


Chefchaouen”, first dairy product with Denomination of Origin in Morocco.

Return to Chefchaouen

Final workshop of the Morocco trail on the Learning Route, with key territorial actors and local authorities: knowledge sharing, weaving relations and future initiatives planning.

Typical dinner based on the Mediterranean Diet

Andalusia traditional music and Arab poems reading.

Overnight stay in Chefchaouen.

18:30

19:00

21:00

Sunday 2/10 Italy

Tangier -‐

Madrid -‐

Rome

Travel to Tangier airport.

Flight Tangier-‐Madrid-‐Rome (typical slow food snack in

Madrid airport).

Landing in Rome.

Dinner.

Overnight stay at Fiume Hotel, located in Rome historical center near Via Veneto.

8:00

13:20

21:00

22:00

Monday 3/10 Italy

Tuscany (Grosseto)

Travel by Eurostar train to Orbetello (Grosseto, Tuscany).

Arrival to Orbetello Laguna, on the Italian Central West

Coast.

Visit to the Orbetello Fishermen initiative and Slow Food Bottarga Presidium: integration of activities of traditional fishing, transformation and sale of fish products, tourism and gastronomy. Tour by boat of the Orbetello Laguna and demonstration of fishing tourism. Presentation of the Slow Food Presidia initiative of valorization of products with territorial identity held by the Slow Food Tuscany Governor.

Lunch at the Fishermen Restaurant.

Travel to Alberese in the Maremma National Park.

Alberese. Visit to the new headquarters of the Slow Food

Foundation for Biodiversity (Partner organizer of the Learning Route). Display of its activities.

Visit to the Granaio Lorenese of the Regional Public Farm

of Alberese, entrepreneurial innovative public initiative of agro-‐ecology. Meeting with the public farm manager and the President of Slow Food Tuscany, the Grosseto Province representatives and the Local Action Group (GAL) FAR Maremma, publico-‐privatee platform responsible to apply at territorial level the European

8:07

9:24

10:00

13:00

14:30

15:00

16:00


Union Rural Development Programs Leader.

Visit to a leather workhouse for the traditional production of the famous Butteri saddles (Italian cowboys community living and working only in Maremma territory), meeting with their old extraordinary culture. Visit to the Maremma Natural Park on the seaside.

Dinner at agritourism with a typical barbecue based on

Maremmana Cow meat, promoted by the Slow Food Presidium. Tasting of Maremma typical products. Meeting with a local cattleman of Maremmana Cow.

Overnight stay at agritourism in the Park.

18:00

20:00

Tuesday 4/10 Italy

Tuscany (Grosseto and

Siena)

Travel to Castel del Piano (Mount Amiata).

Castel del Piano. Visit to the Farm La Poderina, producing

extra vergin olive oil with Seggiano DOP (Denomination of Origin Protected) mark and of wine. The farm is member of the “Community of Food made by Renewable Energy”, project of the Tuscany Regional Administration and part of the Slow Food Project Clean Taste. The rural entrepreneurship is energetically self-‐sufficient thanks to a photovoltaic plant and a biomass plant fueled by agricultural activities waste. Olive oil and wine tasting. Meeting with the representatives of the Consortium that brings together 14 municipalities, 4 associations of city councils and 3 provinces and that supports the public-‐private initiatives based on the use of renewable energies in the region. Others entrepreneurships members of the Community of Food made by Renewable Energies and representatives of the Local Group of Action (GAL) Senese-‐Amiata and of Slow Food will be attending too.

Travel to Montepulciano, enjoying the incredible

landscape of Crete Senesi and the Artistic, Cultural and Natural Park of Valdorcia, declared by UNESCO as a Universal Heritage of Humanity.

Montepulciano. Visit to the Consortium of Vino Nobile di

Montepulciano, one of the most important associations of Italian wine makers and one of the most considered all over the World. The Nobile wine has been the first one in 1980 to receive the Denomination of Origin Controlled and Garanteed (DOCG).

Lunch in the historical centre of the town, built in the Renaissance (1500).

Visit to a producer wine cellar and meeting with the

public-‐private association Route of Vino Nobile di Montepulciano that unite wine makers with cheese, jams and olive oil, producers; municipalities; travel agencies, restaurants, hotels, agrotourisms, country houses and other services suppliers around the Route of Wine.

8:00

9:30

11:00

12:30

13:00

14:30


Presentation of the Routes of Wine model in Italy and of the territorial initiatives promoted by this Route.

Travel to Lucignano, medieval village dominating the Valdichiana valley towards the city of Arezzo.

Lucignano. Meeting with Freetuscany, no-‐profit

association member of the Organic Consortium Tuscany Quality and of AgriToscana.net, web platform for the interaction and the direct negotiations between small producers and local consumers, managing a GAS (Group of Solidary Purchases), active in the provinces of Siena, Arezzo and Perugia, and an organic bistrot, Biocafé. Meeting with the president and presentation of the initiative and its experience as alternative market solutions for small producers. Typical organic products tasting.

Final workshop of the Tuscany trail on the Learning

Route, with key territorial actors and local authorities: knowledge sharing, weaving relations and future initiatives planning.

Dinner in Terranuova Bracciolini, Canto del Maggio

Restaurant that offers traditional gastronomy with territorial identity and is part of the Slow Food Movement.

Overnight stay in Arezzo.

17:30

18:30

19:30

21:00

Wednesday 5/10 Italy

Torino -‐

Langhe

Travel by train Arezzo-‐Firenze-‐Torino.

Arrival to Torino.

Dinner at Eataly and visit to the lounge of the thematic

restaurants and of local typical products sale.

Meeting with the entrepreneurs of Eataly, commercial initiative for the sale of typical products with territorial identity made by Italian small producers. Presentation of the corporation, its structure in Italy and in the other countries (Japan, United States…), its peculiar practices of selection, purchase and distribution of products, its alliance with Slow Food and with other big companies.

Visit to the Social Cooperative Pausacafé that

commercializes solidary products, especially coffee, offering a job to the detainees of Torino prisons in partnership with small producers cooperatives in Guatemala, Costa Rica and Mexico. Tasting of coffees and artisanal beers made in Saluzzo prison.

Dinner at Il Consorzio Restaurant. Presentation of the

project Alliance between Chefs and Slow Food Presidia: a network of chefs which promote the traditional territorial products. Display of the commercial initiatives supported by a pool of big corporations (The Glen Livet,

8:55

13:o5

14:00

15:00

18:00

19:30


PhilipSaeco, Franciacorta…).

Travel to Bra – town where the Slow Food Movement was born in 1986 – and overnight stay in Pollenzo Agency (Historical Guesthouse of the University of Gastronomical Sciences) or in agritourism.

22:30

Thursday 6/10 Italy

Piemonte (Langhe)

Visit to the Eco-‐museum Sheep-‐farming in Pietraporzio:

project of revalorization of the Sambucana breed sheep and promotion of the cultural heritage of Stura Valley. Presentation of the project Eco-‐museums of Piemonte, held by the president of the initiative.

Lunch in Pietraporzio.

Visit to the Slow Food Presidium of Piemonte Cow breed

meat, the Granda Consortium of cattlemen and meeting with one of them. The project of bio-‐digestion of animal dejections to produce energy, implemented by Slow Food in partnership with the multinational corporation Marcopolo Environmental Group, will also be visited.

Visit to the Regional Enoteca of Barolo, traditional

excellent wine symbol of the territory.

Dinner in Alba, the city where every year the International Fair of the White Truffle is being held, other product of excellence and international ambassador of this territory.

Visit to the city.

Overnight stay in agritourism.

9:00

12:30 16:00

18:30

20:00

22:00

Friday 7/10 Italy

Piemonte (Langhe)

Visit in Bra to a COOP supermarket, one of the biggest

chains of Italy. Presentation of the initiative of Slow Food Presidia fruit and vegetables commercialization in the mall of Piemonte and Liguria regions. Meeting with Ortofruit Italia Distribution Cooperative that introduced the innovation and allowed the small producers of high quality products with territorial identity to access the big distribution chains market.

Visit to the University of Gastronomical Sciences in

Pollenzo. Meeting with the Dean and with some students also coming from Latin America countries. Visiting the Wine Bank project at the University.

Lunch ate the restaurant of Pollenzo Agency.

Final workshop of the Mediterranean Course of the

Learning Route. We will try to involve Carlo Petrini, president and founder of Slow Food; IFAD representatives; Ford Foundation officers; big entrepreneurs and public authorities of the region; the

9:00

11:00

12:00

14:30


University of Gastronomical Sciences. The Learning Process will focus on reflections, exchange of opinions about the Route as on the search for possibilities of weaving relations for the future post-‐route and plan initiatives to be jointly developed.

Dinner in a typical restaurant and overnight stay in

agritourism.

19:30

Saturday 8/10 Italy

Torino

Participants can return to their places of origin.

intercontinental learning route 2011-2012 call...3. italy: maremma-amiata-valdorcia (toscana) 4....

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