interface is everything - tuottoisin paikka arvoketjussa on yhä useammin käyttöliittymä
TRANSCRIPT
Interface is everything
Something interesting is happening
Tom Goodwin: “The Battle Is For The Customer Interface”
Uber Facebook
The world’s largest taxi company, owns no vehicles.
The world’s most popular media owner, creates no content.
Alibaba Airbnb
The most valuable retailer, has no inventory.
The world’s largest accommodation provider,
owns no real estate.
Some old examples
Readers Digest Saunalahti
Founded 1906 around the idea of sampling articles from various
monthly magazines.
Among first to the market, during it’s time the most successful
independent virtual telco in Finland
Yellow Pages Willis
In 1886 Reuben H. Donnelley created the first official Yellow Pages directory, inventing an
industry.
Founded in 1828 - Measured by the calendar, Willis is the world’s
oldest insurance broker.
Some less obvious examples
Why is this happening?“Since the Industrial Revolution, the world has developed complex supply chains, from designers to manufacturers, from distributors to importers, wholesalers and retailers, it’s what allowed billions of products to be made, shipped, bought and enjoyed in all corners of the world. In recent times the power of the Internet, especially the mobile phone, has unleashed a movement that’s rapidly destroying these layers and moving power to new places.”
Nikolay Mihaylov: “God bless the middleman!”
Why is this noteworthy?
1
Digital Darwinism is the phenomenon when technology and society evolve faster than an organisation can adapt.
Digital Darwinism
Why is this noteworthy?
2
= The interface is, ultimately, where the Profit is
Interface is everything
Travel business value chain
Travel
Accommodation
Services
Agency
Value chain - After
Agency
Travel
Accommodation
Services
Online
Value chain - Now
The perfect microclimate for a new interface layer
Evolving conventions (Unrecognised) demand for better service Marketplace tendency Unclear customer ownership
Open data/framework/platform Peer to peer potential User as protagonist Slice of the pie (to grow from)
How to work for it
Consumer finance
Payments Loans Investment Insurance Related services
Online / mobile banking
Consumer finance
Payments Loans Investment Insurance Related services
Utilise evolving conventions
Google Wallet
Empower users
Prosper
Upscale feature
Mint
Consumer finance
Payments Loans Investment Insurance Related services
Utilise evolving conventions
Google Wallet
Evolving conventions + extended features
How to work against it
Consumer finance
Payments Loans Investment Insurance Related services
Online / mobile banking
Upscale feature
OP-PivoClosed garden
Legislation
Payments Loans Investment Insurance Related services
Consumer finance
Still, there is always going to be someone with more money and better brand appeal…
So look for that perfect microclimate in your industry
Evolving conventions (Unrecognised) demand for better service Marketplace tendency Unclear customer ownership
Open data/framework/platform Peer to peer potential User as protagonist Slice of the pie (to grow from)
Thank you