international brands ltd. group overview 2011. agenda group history & overview group history...
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International Brands Ltd.
Group Overview 2011
Agenda
Group History & Overview Group History
Group Companies
Group Sales Revenue
JV Agreements
IBL at Present Business Categories
Key Accounts
Infrastructure & Reach
Channel Strategy
National Distributor Analysis Competitive Advantage
International Brands (Pvt.) Limited © 2011 | Corporate Overview
Group History
1887 - United Distributors Limited (UDL) Formed Distributors for WD & HO Wills Cigarettes Indian subcontinent
1947 - UDL Moved to Karachi
1947 to 1990 - Major Business Growth & Development Unilever Pakistan Novartis
British American Tobacco RJR Nabisco
Bristol Myers Squibb Dow Chemicals
GlaxoSmithKline New Zealand Dairy Board
1991 - International Brands (Pvt.) Limited (IBL) Formed
International Brands (Pvt.) Limited © 2011 | Corporate Overview
IBL Group Companies
International Brands Distribution - Urban & Rural
UDL Pakistan Distribution - Agro Chemicals
United Brands Distribution - J&J
International Knitwear Textile Manufacturing & Export
THE IBL GROUP
SEARLE Pakistan Pharmaceuticals
IBL Healthcare Non-Pharmaceutical Healthcare
International Franchises Food Franchising - Dunkin’ Donuts
Habitt UDL ModarabahRetail - Home Store Financial Services
International Brands (Pvt.) Limited © 2011 | Corporate Overview
IBL Today
Group Business Categories
Confectionery & Foods Lubricants
Personal Care & Baby Care Agro Chemicals
Home Care Seeds
Pharmaceuticals Telecommunication
Healthcare & Nutritionals Financial Services
Infant Formulas Home Stores
Hospital Products Food Franchising
Lighting
International Brands (Pvt.) Limited © 2011 | Corporate Overview
Infrastructure & Reach
Head Office Professional Functional Teams
Field 40 distribution offices
500 cities, towns and villages covered
1200+ quality sales force
80,000+ retail stores in regular coverage
Technology Distribution offices online connectivity
Automated order taking and reporting
International Brands (Pvt.) Limited © 2011 | Corporate Overview
Nationwide Branches
S.NO REGION BRANCH / SUB-BRANCH
1 KARACHI KARACHI - 2
2 HYDERABAD HYDERABAD
3 HYDERABAD MIR PUR KHAS
4 HYDERABAD NAWABSHAH
5 SUKKUR SUKKUR
6 SUKKUR JACOABAD
7 SUKKUR LARKANA
8 QUETTA QUETTA
9 BAHAWALPUR BAHAWALPUR
10 BAHAWALPUR BAHAWALNAGAR
11 BAHAWALPUR RAHEEM YAR KHAN
12 MULTAN MULTAN
13 MULTAN D. G. KHAN
14 MULTAN KHANEWAL
15 MULTAN MUZAFFARGARH
16 MULTAN VEHARI
S.NO REGION BRANCH / SUB-BRANCH
17 LAHORE LAHORE
18 LAHORE KASUR
19 LAHORE OKARA
20 LAHORE SAHIWAL
21 LAHORE SHEIKHUPURA
22 FAISALABAD FAISALABAD
23 FAISALABAD JHANG
24 SARGODHA SARGODAHA
25 SARGODHA MIANWALI
26 GUJRANWALA GUJRANWALA
27 GUJRANWALA GUJRAT
28 SIALKOT SIALKOT
29 ISLAMABAD ISLAMABAD
30 ISLAMABAD ABBOTABAD
31 ISLAMABAD ATTOCK
32 ISLAMABAD JEHLUM
Nationwide Branches
S.NO REGIONBRANCH / SUB-
BRANCH
33 PESHAWAR PESHAWAR
34 PESHAWAR BANNU
35 PESHAWAR D. I. KHAN
36 PESHAWAR MARDAN
37 PESHAWAR MINGORA
38 PESHAWAR NOWSHERA
39 PESHAWAR TIMERGARRHA
Branch - Main Cities
Sub-Branch
Warehousing
Channel Strategy
Maximize reach in every segment Conventional Retail
Modern Retail
Electrical Retail
Wholesale
Institutional Sales
Rural areas
International Brands (Pvt.) Limited © 2011 | Corporate Overview
Distributor Analysis
Nationwide Distribution
National Distributor Advantages
Partner of business vs. customer
Ease of operation
Ease of communication
Speed to market
Price stability
Quality control HR - Hiring and development
Data management and reporting
International Brands (Pvt.) Limited © 2011 | Corporate Overview
IBL Services
Connectivity for MIS
Integration of IBL sales system with principal’s ERP
MIS Reports Customer wise sales
Channel wise sales report
Booker reports
Inventory by location
Discount management
Claims management
Order execution analysis
International Brands (Pvt.) Limited © 2011 | Corporate Overview * Under development
• Market Development• Marketing & Promotion• Aligning business objectives between principle and
IBL• Key parameters tracking and reporting to Principle
(coverage, distribution, visibility, etc) (direct system access also available)
Business Management
• In-Store Promotions• Merchandising Drives• Hanger Deployment• Shelf Dispenser Placement• Customer Loyalty Programs• Customer Trend Analysis – across business
lines*
Consumer Strength
• Branch Administration• Warehouse Management• Product Supply• Cash Management• Accounts
1. Distribution (calculated & shared by all businesses)
Why IBL?
Experience of 120+ years
Unmatched reach in nationwide distribution Bases in 45 cities (covering 500+ cities & towns)
Covering 50,000+ stores directly across Pakistan
Distribution strengths Experience
Infrastructure
Coverage
People
International Brands (Pvt.) Limited © 2011 | Corporate Overview
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