International Conference onTHE FUTURE OF STORYTELLING

GLOBAL & MULTIDISCIPLINARY EMERGENCE

(ICFST 2019)

Date: March 14th & 15th, 2019Venue: ADYPU Auditorium

About StorytellingStorytelling has always been central to human experience – it’s how we explain and make sense of the world. Buttoday, as media-savvy audiences begin to tune outadvertising messages while searching for ever-more-immersive entertainment experiences, the way businesses and professionals need to communicate is changing. Ledby some of the best thinkers, innovators and educators inthe field of storytelling. The Future of Storytelling-Global& Multidisciplinary Emergence envisages the futuristicchallenges as to how the power of storytelling could beused to achieve maximum impact in a digital world.

Research in neuroscience and cognitive psychology has shown that stories are typically more effective at changing people’s minds than rational argument. This means that people — leaders in particular — need to view the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told because stories provide a structure for reality and a key to understanding. They play on the emotions and rely upon empathy.

About ICFST 2019

International Conference on ‘The Future of Storytelling-Global & Multidisciplinary Emergence’ (ICFST 2019) builds on the global insights as to show how a story is used by media & entertainment industry professionals.

Over the course of two days, you will engage in a mix of deep learning through plenary sessions, panel discussions & paper presentations. This will leave you with a thorough understanding of the digital media ecosystem as well as the expertise you’ll need to communicate strategically within it.

The emerging field of experiential art, comprised of physical experiences such as live performance and immersive theatre, and experiences through a digital interface is ushering in an entirely new realm of storytelling. In some ways, the impact of technology dominating our lives has created a renewed focus on creating experiences that enable people to feel connected to the real-world, with human, tactile connections becoming most valued.

At the same time, these past few years has also shown us the potential of crossovers between disciplines—that technology can mindfully be built into live performances and elevate those experiences to a whole new level. This conversation will explore what it means to create a story world, design for presence, and craft compelling narrative experiences that capture the audience’s imagination with a new perception of reality.

Ajeenkya DY Patil University (ADYPU), Pune has been established under Maharashtra Govt. Act III of 2015 of Government of Maharashtra. The University aims to contribute to the creation of Innovation oriented Indian society by focusing on academic excellence in teaching, research and quality of service. Our purpose is to help transform individuals into the thinkers, dreamers and innovators of tomorrow and is proud to call itself an Innovation University. More about us on http://adypu.edu.in/

Our programs are highly experiential and hands-on with a unique learning experience to explore new ways of generating cutting-edge solutions. The emphasis at ADYPU is always on creating an exciting and charged environment, where a mix of youthful vibrancy with experience & maturity, a global viewpoint with local reality, emerging technology with traditional wisdom, and existing knowledge with rebellion and constant questioning will lead to an exciting journey throughout the programs.

About Ajeenkya DY Patil University, Pune

About School of Film & MediaSchool of Film and Media nurtures the next generation of Media, Communication and Film Professionals. The school thrives on a simple philosophy of delivering inspiring instruction in a stimulating environment. We strive to deliver cutting-edge instructions that augment students’ professional competence and personal confidence required for a highly successful career in the Film and Media industries.

We serve as an expedition to appreciate the “New” world of media and to brace ourselves to shape it. School of Film and Media is a melting pot for leading thinkers, researchers and practitioners of media who come together on a lively interactive platform called School of Film and Media and share the latest in media innovations, shifting paradigms and emerging trends and their impact on the consumers, producers and the business.

At School of Film & Media, you will not only get a glimpse, but a thorough grasp of transformations taking place in the world of Media and Communication. The curriculum is designed to give students the breadth of domains like advertising, marketing, new media, television, social media, radio, news, publications, professional blogging, entertainment, communication, branding & strategy.

School of Film and Media is a not just another institution it is an institution of opportunity. It is a place to realize your hopes, aspirations and dreams.

Advertising Public Relations Film Making

Television and Radio

Publishing Houses

Digital and Social media

Artificial Reality and Virtual Reality

Literature

Who should attend the ICFST 2019?

Research Scholars, Academicians, Industry professionals and Students from:

Mass Communication

Liberal ArtsStorytelling

Corporate Communications

Robotics / Information Technology

Immersive Media

The aim of ICFST 2019 is to provide an excellent opportunity for the young researchers to expose their work to international scrutiny, receive feedback from peers from different parts of world, gain from the vast experience and expertise of the leaders in this important field of research and to open up the scope for new research collaborations among the international community of participants and invited delegates.

Only original and previously unpublished work on a range of topics related to the conference theme will be accepted. The conference welcomes paper submissions from researchers, practitioners, academicians and students, and will cover myriad tracks in the field of films, advertising, marketing, new media, television, social media, radio, news, publications, professional blogging, entertainment, communication, branding & strategy as well as interdisciplinary research and applications, but not limited to, the following:

Digital Storytelling• Stories through Social Media• The world of Artificial Reality& Virtual Reality in stories

• Immersive Media & Storytelling• Transmedia Storytelling• Artificial Intelligence andStorytelling

Storytelling In Commercial World & Business

• Corporate Storytelling• Stories through brands• Disruptive Storytelling• Innovation & Storytelling• Emerging business modelsin storytelling business

Storytelling & Language• Changing Narrative Stylesof Storytelling

• Fake Storytelling• Traditional Media and Storytelling• Storytelling and VisualCommunication

• Storytelling in Literature& Translation

Storytelling and Dynamics of Society

• Community Storytelling• Storytelling & Culture• Storytelling & Gender Perspectives• Cross cultural storytelling

Call for Papers

Sub-themes for Call for Papers

Paper SubmissionAuthors have to submit as full-length papers which should be complete, concise and cohesive in terms of research. All papers should be written in English language only. Prospective authors are invited to send their full text papers (.doc / .docx / .pdf) through email at icfst2019@adypu.edu.in.

Important Dates:Last Date for Abstract Submission :

Date of Notification for Acceptance :

Last Date of Registration :

Last Date of Final Paper Submission :

ICFST – DAY 1 :

ICFST – DAY 2 :

February 15, 2019

February 18, 2019

February 25, 2019

February 23, 2019

March 14, 2019

March 15, 2019

Guidelinesfor full paperAll full paper submissions must have a title page, sub-theme of the paper, the name(s) of the author(s), affiliation(s), and e-mail address.

The title of the paper must be written in bold capital letters using 14pt. Times New Roman font. All sub-headings should also be in capital letters using plain 12pt. Times New Roman font. All authors will receive an acknowledgement of the full papers submission, and registration payment by e-mail, after the receipt of the same.

Submissions for the Journal may be in the form of:

Articles (5000-7000 words): Articles must comprehensively analyse acontemporary issue that the author seeks to highlight. Articles would include research articles and theoretical discussions. The author is expected to holistically cover the subject matter while offering a critical analysis of the chosen theme.

A paper template of ICFST 2019

Essays (3000-5000 words): Essays must be concise and succinct, in theirscope and conceptualization. They must offer an innovative perspective or challenge the prevailing discourse on an issue.

All the word limits mentioned above are inclusive of footnotes.

Submission GuidelinesOriginality: All submissions must be the original and unpublished worksof the author. Plagiarism in any form shall result in instant rejection of the submission. The decision of the Board of Editors in this matter is final and binding. The editorial board of ADYPU shall not be responsible for any material that is libelous or scandalous and the author shall be deemed to have obtained the permission of the referred author in case the work is unpublished.

Abstract: Each submission must be accompanied by an abstract of not more than 250- 300 words. There will not be any prior selection of manuscripts on the basis of the abstract. It is merely meant to assist the Editorial Board in the review process.

Format: The body of the manuscript should be in Times New Roman, size 12 in 1.5 spacing. The footnotes should be in Times New Roman, size 10 in single spacing.

Citation Format: The citation format to be followed throughout the submission is ‘The Bluebook: A Uniform System of Citation (20th Ed.)’. Speaking footnotes are discouraged; where used, they will be included within the word limit.

Co-authorship: Co-authorship up to two authors (from the same or different institutions) is permitted.

Authorship: The author of research papers have to register for the ICFST-2019 online.

Research Papers Publication: The selected research papers by ADYPU Editorial Board will be published in the reputed ISSN peer reviewed

UGC listed journal.

Research Review: International Journal of Multidisciplinary ISSN 2455-3085 (Online) UGC Listed Journal Impact Factor 5.214

Participation: Paper presentation is not mandatory for attending ICFST-2019. You can participate as a conference delegate.

Specification for Paper

Abstract 250- 300 words (5 keywords)

Length of full paper 3000 - 4000 words

Spacing Single

Font Times New Roman

Font size of text 12 points / 1.5 spacing

Important Note:***Inclusive of Conference Proceedings, Certification of Participation, Lunch & Conference Kit).

*** Group Discount of ten percent will be applicable to three or more delegates from the same

organization.

** Student Registration Fees: Includes only Lunch & Certificate of Participation.

Registration fees excludes accommodation & TA/DA. Kindly check the conference website for

the list of budget friendly hotels.

Account Details:Bank Name :

Account Holder Name :

Account Number :

Branch Address :

IFSC code :

SWIFT code :

Beneficiary Address :

CANARA BANK AJEENKYA DYP UNIVERSITY 0263201001599PUNE KOREGAON PARK CNRB0000263 CNRBINBBPFDDR DYP KNOWLEDGE CITY CHARHOL BKI VI, LOA HEGAON PUNE -412 105

RegistrationAuthors of the selected abstracts will be intimated the registration process via email.

Authors can register through the following link/s.Visit www.adypu.edu.in/icfst2019 for onlineregistration form.

Registration Fee

Category

Academicians, Research Scholars & Industry Professionals ***

Co-Author ***

Paper Presenters in Absentia/Conference Attendees

Student Registration Fees **

Fees in Indian Rupees (INR)

3000

1500

1000

1000

Demand draft should be drawn in favour of “Ajeenkya DY Patil University”, payable at Pune, India. Cancellation of registration fee is not permitted.

DownloadRegistration Form

Submit filledRegistration Form

The Innovation University

Contact us:Dr. Manju RughwaniHead | School of Film and Media

Ajeenkya DY Patil University, Charoli Bk. via Lohegaon, Pune - 412 105, Maharashtra, India

+91-9766396999, 9860149305icfst2019@adypu.edu.in

Nirupama PrakashDirector | International Division

Ajeenkya DY Patil University, Charoli Bk. via Lohegaon, Pune - 412 105, Maharashtra, India

+91-9011324888nirupama.prakash@adypu.edu.in