international football packagead.kplus.vn/cdn/content/upload/10/root/10april-k... · 2017-05-23 ·...
TRANSCRIPT
INTERNATIONAL
FOOTBALL
PACKAGE
ABOUT PREMIER LEAGUE THE MOST POPULAR SPORT IN THE WORLD
A FOOTBALL LEAGUE WHERE ALL CLUBS HAVE AN OPPOTUNITY TO SUCCEED A COMPETITIVE AND COMPELLING SPORT WHICH INSPIRES PERFORMANCE AND AMBITION
42%
37%
27%
23% 23%
16%
Football Tennis Formular 1 Swimming Athletics Basketball
GLOBAL SPORT POPULARITY
SMG insight global consumer research study – 2012
PREMIER LEAGUE – AN EMOTIONAL ENTERTAINMENT Premier League attracts 4.2 billion viewers and 1.2 billion fans globally and 14.5 million viewers in VIETNAM
VIETNAM 14.5M
Source: Repucom 2014/15
PREMIER LEAGUE – GLOBAL ICONS PREMIER LEAGUE – STAGE OF MOST SKILLFULL AND ICONIC STARS
Premier League has the most iconic football players and world-class managers competing head-to-head
LA LIGA - ALSO AMONG MOST-WATCHED LEAGUES
La Liga attracts 1.2 billion viewers globally and 12.8 million viewers in VIETNAM
OVER 1.2 BILLION TV VIEWERS AROUND THE WORLD – SEASON 2014-2015
EUROPE 47 COUNTRIES AUDIENCE 534.1 Million
MENA & AFRICA 66 COUNTRIES AUDIENCE 149.8 Million
AMERICA 27 COUNTRIES AUDIENCE 186.6 Million
ASIA & OCEANIA 24 COUNTRIES AUDIENCE 338.9 Million
Source: Mediapro season 2014/15
VIETNAM 12,771,000
LA LIGA – THE MOST EXPENSIVE CONTRACTS
PLAYER CLUB INCOME SALARY AND BONUS
Cristiano Ronaldo Real Madrid $82 Billion $53 Million
Lionel Messi Barcelona $77 Billion $51 Million
Zlatan Ibrahimovic PSG $37 Million $30 Million
Neymar Jr Barcelona $36 Million $14 Million
Gareth Bale Real Madrid $34 Million $24 Million
Wayne Rooney Man. Utd $26 Million $20 Million
Sergio Aguero Man. City $24 Million $17 Million
Luiz Suarez Barcelona $23 Million $18 Million
Eden Hazard Chelsea $22 Million $18 Million
Cesc Fabregas Chelsea $21 Million $16 Million
THE PLAYERS HAVE THE HIGHEST INCOME IN THE WORLD IN 2016 - FORBES
AND THEIR UNIGNORABLE STORIES…
MARKET REVIEW MOST POPULAR LEAGUE ON SOCIAL MEDIA
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Premier League La Liga Serie A Bundesliga
MOST POPULAR LEAGUE ON SOCIAL MEDIA
Facebook Twitter
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Real Madrid (LaLiga)
Barcelona (La Liga) Man. Utd (EPL) Chelsea (EPL) Arsenal (EPL)
MOST POPULAR CLUBS ON SOCIAL MEDIA
Facebook Twitter
Premier League and La Liga attract more than 80 miilion followers on social networks. Their clubs are also among top football clubs followed by social fans…
As at Dec 26th 2016
FULL SPORT CHANNEL Best Sports Channel with EPL/ La Liga/ATP World Tour Final/1000/ K+ Talkshow/ Special Daily News/ Golf/ Car Racing/Update Sport Magazine & more.
FULL SPORT CHANNEL Sport Programs with: EPL/ La Liga /ATP 500, 250, WTA/ Update Sport Magazine/ K+ Production Show.
K+ CHANNELS FLAGSHIP CHANNEL
Big sport events (live on Saturday and Sunday), 1st Co-production Vietnamese movies, 1st Run Movies + Day & Date Series.
K+ - 3RD STRONGEST PAY TV IN VIETNAM
29%
24% 11%
36%
PAY TV MARKET 2016 SCTV VTVCAB K+ OTHERS
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
2011 2012 2013 2014 2015 2016
K+’s CUMULATIVE ACTIVE SUBSCRIBERS
K+has had a stable and fast increase in number of subscribers since our establishment.
Source : MediaPartners 2 0 1 6 , K + market analysis
DEMOGRAPHIC 20 - 5O Years Old Male (70%) & Female (30%) Urban (50%) & Rural (50%) DISTRIBUTION 39% North/ 33% Central/ 27% South 63 provinces, cities Via: Satellite (DTH), Internet TV (MyK+ and MyK+ Now), Cable and IPTV (via co-distribution with: VTVcab, HTVC, VNPT, FPT, Viettel) PENETRATION Total Reach: > 7 Million 1.3M cumulative active subscribers 40,000 F&B subscribers 60,000 monthly active myK+ accounts 670,000 active Facebook followers BEHAVIORAL SEGMANTATION Sports, Football & Movie lovers Affluent, PMEB: SEC A+/A/B
ABOUT K+ – AUDIENCE AND DISTRIBUTION
MARKET REVIEW
Hà Nội
TPHCM
DTH PAY TV PROVIDERS
Mainly in HCMC
Focus in Hanoi and the North
Focus in in the South & Mekong Delta
CABLE PAY TV PROVIDERS
Cheapest in the market
IPTV
No. 1 DTH TV (Deliver to home) Nationwide
VNPT
VIETTEL
FPT
PAY-TV MARKET OVERVIEW
SAISON 2016
PERIOD: ONE MONTH CHANNEL: K+1, K+PM, K+PC PROGRAM: PREMIER LEAGUE, LA LIGA
INTERNATIONAL FOOTBALL MEDIA PACKAGE
1ST RUN N0. OF TVCS LEAGUE MATCH TYPE No. of TVC TOTAL TVCS TOTAL PRICE (VND)
EPL Exclusive matches live on K+ 11 15 408,859,000
La Liga Real Madrid & Barcelona matches 4
NOTE: Amounts are after tax 10% 50% premium surcharge for Category-exclusive within TVC "blocks“ Premium for Priority TVC spots: add 10% (first-come-first-serve) First-run matches will be broadcast live wherever possible over the K+ channels
Vietnam Satellite Digital Television Co., Ltd. (VSTV) 15 Floor Tower A, Handi Resco Building, 521 Kim Ma St., Ba Dinh Dist., Hanoi, Vietnam
26 Cao Thang, Ward 5, District 3, Ho Chi Minh City, Vietnam [email protected]
+84 8 62882588
CONTACT
•(Ms.) GIANG NGUYEN •HEAD OF ADVERTISING SALES
•+84 988 012 791
•(Mr.) THAI TRAN •ADVERTISING ACCOUNT MANAGER
•+84 988 870 812
[email protected] Website: http://ad.kplus.vn/
Hotline: (+84) 988 870 812