international meec considerations topik 8 mice
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Welcome toInternational MEEC
ConsiderationsMICE: Concept, Strategy and Program DevelopmentIr. ADHI TRIRACHMADI MUMIN, MBA., Ph.DNURIMA RAHMITASARI, SST.Par, M.Si.Par
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Lessons to be learned from overseas
Excellence of infrastructure Public transportation and access
Logistics, Specialized departments for exhibitors, Simplified shipping and storage
Support organizations Government agencies and trade promotion organization involvement
Methods of Exhibiting As part of government-sponsored pavilions
Under auspices of another company
Joint ventures between companies
“Going it alone”: On their own
Terminology – Different in other parts of the world; for example in Germany: Ausstellung = Consumer Show
Congress = Meeting or Convention
Gesellschaft = Company or Society
GMBH = Limited Liability Company
Messe = Trade Fair
Messegelande = Fair site
PLC = Public Limited Company
Trade Exhibition = Trade Show
Contractual and Procedural Issues Labor Rule Differences
Set-up or logistical contract differences
Customs Clearance
Freight forwarder
Duty/Taxes
Carnet or Trade fair bond
Understand business protocol and cultural differences with other countries Verbal and physical greetings, hand
gestures, eye contact
Use of first/last names
Clothing styles
Hospitality customs (food and beverage)
Gift giving – gift accepting
Style of physical contact
Business and corporate titles
Class/rank
Examples of Cultural Protocol Differences
In Indonesia, greetings are stately and formal. Do not rush. Hurried introductions (which commonly occur in trade fair settings) show a lack of respect.
In the Netherlands, always avoid giving an impression of superiority. Egalitarianism is a central tenet of Dutch society. Everyone in a Dutch company, from the boss to menial laborers, is considered valuable and worthy of respect.
When interacting with French visitors to an exhibit, never use first names until you are told to do so.
Germans generally take a long time to establish a close business relationship and may appear cold in the beginning. This will change with time.
Also, in most Arabic countries, the left hand is considered dirty, so you should never eat or accept anything with this hand. Be sure when giving gifts or promotional materials that you do so with the right hand.
When giving away gifts in Switzerland, avoid giving away knives—it is considered bad luck.
Be very careful regarding what your exhibit staff wears. What is the customary business dress for the host country? What colors should not be worn? For example, avoid wearing yellow in Singapore; it is the color worn at funerals.
At a business meeting in Saudi Arabia, coffee is often served toward the end of the meeting as an indication that the meeting is about to end.
If a Japanese person gives you a gift, do not throw away the wrapping or tear it up. It is considered part of the gift.
Westerners frequently find Arabic names confusing. The best solution is to request the names of anyone you meet, speak to, or correspond with. Find out their full names (for correspondence) as well as how they are to be addressed in person.
Aside from handshakes, there is no public contact between the sexes in many countries. Do not kiss or hug a person of the opposite sex in public—even if it is your spouse. On the other hand, in some countries contact is permitted between people of the same sex. Men may hold hands with men and even walk with arms around each other; this is interpreted as nothing but friendship.
Understand trade show differences Hospitality events held on show floor
Nonexistent height restrictions
Smoking
Lack of lead retrieval systems
Longer hours
Systems (Metric, Electric voltages, and Video format)
Determining Whether to Participate Understand objectives and know the audience
Difference between different fairs and expositions in the industry
Determine method to measure Return on Investment (ROI)
Costs
Cultural consequences
Determining Whether to Participate Personnel resources of the
company to support effort
Type of participation – method of exhibiting
Identify and analyze the requirements
Support of senior management
Know the logistic requirements