international press conference (moscow, 30.05.2008)

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The press distribution in diferent european countries (Presentation for the Russian Press Distribution Association)

TRANSCRIPT

  • 1. The spanish press distribution sector and the supermarket channel International Press Distribution Conference Russian Press Distributors Association Hotel President - Moscow, 30 May 2008 Jos Manuel Anta Managing Director FANDE (Spanish Federation of Books and Press Distributors) www.fande.es The spanish press distribution sector:Data an International Press Distribution Conference Moscow, 30 May 2008 J

2.

  • Spain: Main figures
  • Population: 45.200.000
  • Spanish: 40,7 million.
  • Foreign residents: 4,3 million
  • (40% of them european)
  • Extension: 504.750 Km
  • 17 Autonomy Communities, 50 Province
  • GDP 2007 Growth: 3,5%
  • Spain second destiny for tourists worldwide.
  • 45 million tourists each year.

3.

  • The spanish press market
  • Buying habits
  • In 2005: 48,8% of the spanish population buy newspapers and 28,8% magazines.

31,7 14,2 10,5 32,1 16,7 12,1 1999 2005 Buy only magazines Buy magazines and newspapers Buy only newspapers 4. The spanish press market

  • Market Volume (2006)
  • MAGAZINES
  • Sales: 279,9 Million copies (+0,89% than 2005)
  • Medium price: 1,90 euros (1,85 euros in 2005)
  • Turnover: 530,46 Million euros (+3,41 than 2005)
  • NEWSPAPERS
  • Sales: 997,04 Million copies (-5,67% than 2005)
  • Medium price: 1,18 euros (1,16 euros in 2005)
  • Turnover: 1.175,18 Million euros (-3,90% than 2005)

5.

  • The spanish press market
  • Main legal and commercial aspects
  • Publisher put the selling price in the cover of the newspapers and magazines. Thesame price in the different selling points .
  • Levels of margin applied to the newstands, it sets adiscount between 20% and 25%of the cover price. Marked by an old regulation from 1972.
  • New spanish lawbanning the sale of tobacco in press selling points .
  • Press selling to the local distributor and to the kiosk, withright of return.
  • Geographical exclusivitygiven by the Publishers/National Distributor to the local distributor (only one exlusive provider in each area for the titles of the publisher who gives the exclusivity to the distributor)
  • Butgreat competition between distributors

6.

  • The spanish press market
  • Publishing Groups.- Magazines
  • 750 publishing groups in the magazine sector in Spain, representing around 7.000 titles.
  • The biggest publishing groups with 116 main titles represent 72% of the market.
  • Presence of international publishing houses:Axel Springer, Bauer, G+J, Edipresse, Hachette Filipacchi, Motorpress...
  • Spanish groups:Grupo Heres, Hola, RBA, Grupo Zeta...

7.

  • The spanish press market
  • Publishing Groups.- Magazines
  • TRENDS
  • Celebrity magazines and woman titles represent about the 40% of the total market.
  • Other: House and decoration (6,2%), Automovil (4,7%), TV (3,3%), Science and culture (2,9%)...
  • Mergers and acquisitions of big groups:G+J / Motorpress -RBA / Edipresse-Hymsa -Grupo Zetais for sale.
  • Selling pockets of magazines, magazines/newspapers, promotions and gifts...
  • Different versions of the same magazine (standard and pocket)
  • Reduction in the price for certain promotions.
  • Alternative of other products and channels: mobile phones, sms, blogs

8.

  • The spanish press market
  • Publishing Groups.- Newspapers
  • 90 dailies: 7 national, 76 regional, 4 sport, 4 business.
  • National daily newspapers:ABC (Vocento), El Mundo (Unidad Editorial), El Pas (Prisa), El Peridico (Zeta), Pblico (Mediapro), La Razn (Planeta) and La Vanguardia (God).
  • Daily sports:As (Prisa) and Marca (Recoletos)fromMadrid, Sport (Zeta), and Mundo Deportivo (God)from Barcelona.

9.

  • The spanish press market
  • Publishing Groups.- Newspapers
  • TRENDS
  • Appearance of free newspapers:
  • Metroand20 Minutos (Schibsted).
  • Publishers of paid newspapers have started
  • publishing free newspapers:
  • Qu (Vocento)andADN (Planeta).
  • Mergers:Unidad Editorial / Recoletos,
  • Grupo Zetais for sale .
  • Promotional products with the daily papers
  • (Books, CD, DVD)
  • Big impact of Internet and new ways of information:
  • blogs, sms

10.

  • The press distribution sector
  • National distributors
  • Two levels of distribution: National and Local distributors.
  • National Distributors (8) : Services to publishers (nationals and foreigners) distribution all over Spain:
  • ATHENEUM, COEDIS, DISPAA, DISPESA, LOGINTEGRAL, LOGISTA, SGEL and TOYMER.
  • Also publishers with distribution department:
  • G+J ESPAA, MOTORPRESS IBRICA, HOLA, HYMSA EDIPRESSE

11.

  • The press distribution sector
  • Local distributors
  • LOCAL DISTRIBUTORS (100): deliver the publications
  • they receive from their suppliers
  • (national dist. or publishers directly) to the retail.
  • The local distributors work
  • in set territories on an exclusivity basis
  • for the publications they distribute (COMPETITION)
  • Three groups:
  • Independent distributors (15)
  • Local delegations of national distributors (45)
  • Distributors owned by the major newspaper
  • groups (40)

12.

  • The press distribution sector
  • Selling points
  • 27.000 press selling points in Spain (2007)
  • Influence very limited of newsstand chains
  • and supermarkets.
  • Hard decrease (-16% / 1995: around 32.000)
  • PRESS KIOSKS: 77,0%
  • BOOKSHOPS: 16,7%
  • HIPER & SUPERMARKETS: 5,4%
  • OTHER CHANNELS: 0,9%
  • Promotions by the daily papers and the increase in sales of non-press products (phone cards, recharging, CDs, DVDs etc.) have partly compensated the loss in press products.

13.

  • The spanish press market
  • General Structure

Publishers 8 National Distributors 100 Local Distributors 27.000 Kiosks 14.

  • The spanish press market
  • General Structure
  • Geographical exclusivity given by the Publishers/National Distributor to the local distributor but with strong competition.
  • 4 local distributors
  • in some areas
  • Asturias
  • Mlaga

Mlaga: 4local distributors Asturias: 4local distributors 15.

  • The press distribution sector
  • Data and statistics (FANDE profile study 2006)
  • Turnover level by channels 2001-2006

16.

  • The press distribution sector
  • Data and statistics (FANDE profile study 2006)
  • Turnover level by channels 2001-2006

17.

  • The press distribution sector
  • The supermarket channel
  • Kiosks in the near area of one that closeonly recover 50% - 70%of the preview selling level.
  • The new selling points (supermarkets, fuel stations) areless profesionalsthant the independent kiosks. The press market is not is core business
  • Limited the catalogue of publications . Only the most profitable. Difficulty for the publishers to reach the potential customer.
  • Pay per scan&pay per situationin the shop.

18.

  • The press distribution sector
  • The supermarket channel

19.

  • The press distribution sector
  • The supermarket channel
  • Main supermarkets chains
  • Eroski Center: 457 selling points
  • Opencor: 156 selling points
  • Carrefour Express: 87 selling points
  • Vips: 72 selling points

20.

  • The press distribution sector
  • The supermarket channel
  • Main hipermarkets chains
  • Carrefour: 161 hipermarkets
  • Eroski: 97 hipermarkets
  • Alcampo: 49 hipermarkets
  • Hipercor: 36 hipermarkets

21.

  • The press distribution sector
  • The supermarket channel
  • The fuel stations
  • SPRINT (Repsol YPF):
  • 178 selling points
  • Only the more profitable
  • press titles (not more
  • than 50)

22.

  • The press distribution sector
  • The supermarket channel