internet advertising is a new way to make your website more successful

We help companies competeInternet Advertising

http://www.northampton-marketing.uk/

Internet advertising

• The sole reason businesses of all sizes advertise is to spread the word that they have something of interest to sell to their customers.

Internet Advertising




• It may be an event you are promoting, a new product line or an expansion of services, and the advertising might take the form of print ads, television commercials, billboards or online ads.



• Business owners know that advertising done correctly impacts sales, increases revenue and is vital for business success.




• There is a big difference between an Internet banner and an advertisement. Current psychology of users is that, they can “spot” obvious ads and tend to ignore them for the content.

Banners or Advertisements?



• Since a banner is linking to something useful and beneficial to the users, there is greater chance that a visitor will click. Which one of the two images would you click on? Both are for the same website, but one is providing free information.

Banners or Advertisements?



The small business owner

• As a small business owner, you need to work with your marketing manager or your advertising agency to identify who your target customers are and how your product or service directly impacts their lives.




• Design your advertising campaign around educating those customers about the benefits of your company that directly addresses those issues

• You spell out who, what, when, where and why your product or service is the answer to their problems and why your business is better than the competition to fill this need.




• Businesses of all sizes need ongoing advertising campaigns to keep existing customers coming back.

• Many shops and restaurants are struggling to survive in today’s troubled economy.




• It is important to maintain a strong impact on customers through regular ads, fliers with sales and coupons and a dynamic, useful website.

• Maintaining those long-term customer relationships is critical.



Advertising - Fixed position

• Placing an advert for your own company on different pages can have an effect on visitor actions.

• An advert can be used to make the site more interesting and newsworthy, and it is quicker and cheaper than changing the whole website design.



Classic pop-up Ad

• The pop-up can be a reminder, showcasing an event or publishing details of a new product.

• There are many opportunities to add information which is designed to attract a visitors interest. This could be a call to action or a special time limited offer.



Page Peel

• The page peel ad provides for the opportunity to show an ad without covering the main page contents.

• The visitor must actively use the mouse pointer over the corner.



Attracting new customers

• Advertising also attracts new customers who keep the business growing and are vital for success.

• They may not have required your business when it first opened but now find it a welcome addition to their lives. Advertising captures them as customers and gives you the opportunity to turn them into lifetime customers.



Creating positive impact

• Small business advertising can have a positive impact on your employees.

• When somebody finds a person who works for your business and who responds positively, both the person and employee benefit.



Control of the message

• With a solid advertising campaign, you have complete control of the message your audience receives.

• You control how the message looks, what it says, how and where your customers receive it. You are able to target very specific audiences and geographic areas. You can also be very consistent in your message.



Deciding your objectives

• As a small business owner just starting an advertising program, you need to decide what objectives you want to achieve with your marketing budget.

• Do you simply want to build awareness that your company exists, or do you want to play up your expertise, your unique products or your location?



Your marketing budget

• Once you have decided your objective, you and your marketing specialist can better allocate the marketing budget for the project.

• Your business and the size of the target market also determine the budget



In-house or advertising agency

• The next priority is to determine if your in-house marketing team can handle the job or whether an advertising agency is better equipped to manage the creative end of your promotion.

• Sometimes agencies can negotiate better rates with vendors and produce more sophisticated strategies that bring better results than in-house team members can.



Web Based Advertising

• In today’s world, advertising is big business because there are so many products and services offered.

• Competition has increased, so every business large and small is charged with promoting their products in the best manner possible




• Clearly, the Internet has permanently changed the way people interact personally and when doing business. Advertising, commerce and entrepreneurship are no longer the sole property of big business.

• Many smaller companies with small budgets have entered the market and done quite well because most shoppers prefer to do business with local companies in their neighbourhood.



Google’s AdWords

• One of the best online marketing tools available is Google’s AdWords.

• With this easy to use program, companies can create ads for placement on other websites using the AdWords payment conditions. The business essentially pays to get their website advertised on top tier search result sites.



Using an Affiliate solution

• Create an affiliate network for your small business website. Have a graphic designer come up with the advertising material, such as link buttons and banners.

• Chosen affiliates can select a button or banner for their site. When a customer makes a purchase through that link, you give them a small percentage of the cost of the item.



Never forget Blog posts

• Time consuming, but possibly the cheapest method to advertise on the Internet.

• If your business creates an interesting Blog, the visitor numbers grow, and because the site is always being updated, Google & Bing index more frequently and position the website higher in search results for keywords.



Amazon Product Ads

• Drive qualified traffic from our site to yours through highly targeted placements.

• Pricing

• With Product Ads, there are no monthly fees and no minimum

spend. Product Ads uses a pay-per-click pricing model that

takes into account the price and category of the advertised

product.

• You control your total spend by setting the maximum price

you are willing to pay for each click as well as your daily

budget.



Thank You

Contact us for more information at

http://www.northampton-marketing.uk


internet advertising is a new way to make your website more successful

Marketing