internet marketing & analytics
TRANSCRIPT
PrePared BY:
Ernesto González Torres, [email protected] Internet Marketing787.708.6222www.gtama.com
Internet Marketing & Analytics
GTA INTERNETMARKETINGGTA INTERNETMARKETING
GTA is an interactive marketing
firm committed to providing
digital campaigns that stand
out because of their exceptional
effectiveness and impact.
We are active members of the
Interactive Advertising Bureau
(IAB) for the Caribbean, and the
Sales and Marketing Executives
of Puerto Rico (SME).
Nobody understandsInternet Marketing
Like GTA
GTA INTERNETMARKETING
TechnologyAt the very root of our corporate culture
PRIPInternet leaders in Puerto Rico
Google BuzzSharing information, status, photos, etc…
Mercadeo.orgBlog marketing, technology and information. Online store sales.
FoursquareGeomarketing (Check-ins)
ScribdPDF Database
FlickrPhotos of events
YouTubeInfomercial, TV ads, client ads, President’s message, project demos
FacebookSocial networking Twitter
Link a site, GTA, short data
PodcastsAudio interviews, testimonials
LinkedInProfessional contacts, business connections
YelpTo connect people with great local businesses
UstreamLivestreaming and events
Portfolio, market data, lead generation.
GTA INTERNETMARKETING
GTASocial Media Map
Our crew of innovators consists of professionals in the
fields of advertising, graphic design, programming, research
and media placement. Their expertise is equally at home in
the digital as well as traditional media arenas.
Our professionals have a great deal of expertise in
advertising campaigns, interactive marketing and web page
development, branding, graphic design, promotions, events
and design consulting.
During our 14 year trajectory, GTA Internet Marketing has
implemented digital strategies for brands such as Don Q,
Destilería Serrallés, El Mesón Sandwiches, Kia Motors, La
Cava de Serrallés, Cristalia de Puerto Rico, La Editorial de
la Universidad de Puerto Rico , The Salvation Army, Zuazo
Flowers, Aquabella and Marbella Club in Palmas del Mar.
Our experience goes beyond online campaigns, developing
websites and e-commerce campaigns, we boast a staff
uniquely qualified in social media management and Google
Adwords. Our social network marketing structure consisting
mainly of Facebook, Twitter, YouTube, Wordpress-Mercadeo.
org, FourSquare, LinkedIn, Scribd, Flickr and UStream,
among others, are all integrated into our enterprise
objectives for our clients.
GTA Internet Marketing is one of few companies that excel
in so many aspects of marketing. We firmly believe that our
mix of resources, talent and experience makes us the ideal
partner for your marketing needs and perhaps the most
outstanding firm of its kind in the local market.
GTA Internet MarketingThe awesome team at
Measurement Data Collection Data Analytics Results CommercialIntelligence
Informed Decisions
The GTA Method
GoalMarket
Website Analytics
E-Mail Marketing
Reports
Advertising Campaign Monitoring
Benchmark Analysis
Proprietary Apps for Research
Social Media Buzz Report
Interactive Surveys
and PollsMobile
Marketing
Interactive Data Analytics
B2B B2C
Online Media Buying:
From web site display ads, Google Adwords
campaigns, to negotiations with Online Advertising
Networks y Vertical Advertising Networks,
GTA Internet Marketing is versed in all local online media,
leveraging this clout in order to assure the best possible
deal every time.
Creative Execution:
By considering the full landscape of online placement
possibilities, we develop a wholistic approach to
Client ABC’s needs that may include Rich Media ads,
banner ads and e-mail marketing efforts in order to
attain the right balance of exposure and results.
GTA Internet Marketing is passionate about developing
an exciting creative approach that seeks to deliver your
message in compelling and memorable ways in order to drive
results. We are more than a technology company, we form
partnerships with our clients in order to develop content-
rich web sites that deliver. This approach extends beyond
websites, it is a multi-platform approach that integrates video,
apps, social media efforts and off-line efforts as part of our
wholistic Cross Channel Marketing approach.
Ad tracking and return on investment
GTA Internet Marketing uses a variety of tools
to validate traffic to our clients’ marketing efforts
such as Google Analytics, Mail Track, Social
Metrics and Survey Monkey.
Comprehensive Campaign Reports:
By providing monthly reports that highlight critical traffic
data such as Click Through Rate Percentages,
we can analyze, together with our clients,
the effectiveness of our efforts and recommend
strategies for improvement in order to assure that
all marketing efforts remain targeted and effective.
Internet Development:
By using Open-Source and proprietary
technologies and cutting edge software and
equipment, we are able to develop custom
software and apps that increase your website’s
functionality, effectiveness and results.
What we’re good atGTA is the ideal Digital Marketing partner for reaching your goals given our scope of expertise including:
Corporate Internet InteractionCustom Made Web Design & Development: Professional website design, development and maintenance
Ready Made Web: Affordable package solutions for small businesses
Website Revamping: Redesigning websites with contemporary design, content and performance appeal
Search Engine Optimization (SEO): Increase traffic and conversions with lead generation tools.
eMarketing: Increase traffic to your website with Google Adwords, and Advia
Mobile Website Design: Top-notch smart phone and tablet design to reach scattered targets easily.
Hosting Services: Fast and reliable web hosting
Website Content Management: Customized protocol for clients to control and modify the content of their website
Website Analytics Service: Measurement and analysis of internet traffic and interaction data
Social Media: Implementation and management of your Facebook, Twitter and LinkedIn strategies
Social Media Crisis Prevention and Management
Online Media Monitoring: Daily newsletter of your company’s mentions in websites, blogs and social media sites
Smartphone & Tablet App Development: Mobile application development for iPhone, iPad and Android
QR Code: Analytics and Campaign Manager Solutions
eCommerce SolutionsB2C-Online Retail Store: User-friendly and cost-effective ecommerce platform seamlessly adapted to your way of doing business
B2B – Supplier Solution: Effortless EDI solutions for optimum compliance with your trading partners. Seamless integration to backend applications such as accounting packages.
Interactive Data Analytics Website Analytics: Collection, measurement, and analysis of your website traffic data
Interactive Survey and Polls: Cost-effective, web-based survey solutions to quickly and efficiently gather consumer insights
Advertising Campaign Monitoring: Web analytics to track, measure and optimize your online marketing campaigns
Value EngineeringBenchmarking (VE): Identifying and implementing best practices within your industry
Value Proposal: Statements that summarize why a consumer should buy your product or service
Business and International Business: Consulting, training and coaching
Business Plan development
Strategic Planning
Marketing Research
Entrepreneurship Consulting
What we’re good atNobody does it better! But, what do we do? The following is a not-so-short list of our capabilities:
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