gbdportfolio marketing+analytics

PORTFOLIOOnline Marketing and Web Analytics

Gloria Buono [email protected]© 2009Personal and Confidential

C o n t e n t s

3 - 4

Improved SEO blog production & schedules; Enhanced keywords, link popularity, site content & usability; Organic SERP more than doubled

Blogging for SEO-Scheduling & Production, Keyword

Tracking, and Traffic Reports

23 - 24Successful communications; Production deadlines met

E-Newsletter & Email Acquisition

13 - 16Effective creative; Sold out eventsEvent Marketing & Creative

12Campaign exceeded expectationsEmail Marketing & Promotion

11Effective marketing plan, improved P/LMarketing Planning

10Increased hits and web ordersWeb Marketing Seasonality Banners

9Enhanced social media, increased visits and length of time on web site

Specialty Videos

25 - 26Successful campaign, met deadlinesEmail Creative Design & Production

22

Effective project lead for relational databases, web site launches and promotional campaigns

Project Management

21Effective ad hoc operations reportingOperational Ad Hoc Reports

27 - 28Testimonials/References

20Effective reporting and logisticsWebTrends Reporting

18Effective Monthly, Weekly & Daily reporting improved process flows

Status Updates

19Step by Step TutorialMultivariate Testing

17Effective audience development reportsWeb Stats – Historical Data

8Effective contribution for web audience segmentation

Web Analytics – KPI

5Improved reporting statistics which helped plan future campaigns

Web Analytics Monthly Trends Reporting

6Visits increased 8%, conversions +33%Web Analytics Traffic & Hits Reports

7Achieved relevancy & search volumeKeyword Search for SEO

2Effective CPA management; Improved ROI, Stayed within Budget, Met Deadline

Google Ad Groups

1

Effective PPC, bid positioning and strategy management; Increased Hits & Web Orders

Google AdWords Campaigns

Gloria Buono Daly – Online Marketing and Web Analytics Portfolio iiii

Google AdwordsCampaign Reporting

1111 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio

Google Ad GroupsAnalysis & Reporting

Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 2222

Blogging for SEOScheduling and Production


Keyword Tracking

Blogging for SEOTraffic Reports


Web AnalyticsMonthly Trends Report


Web AnalyticsTraffic & Hits Reporting


Keyword SearchReporting for SEO


Web AnalyticsKey Performance Indicators


Social MediaSpecialty Videos


Web MarketingSeasonality & Special Sale Banners


Market Planning


Email Marketing


Event Marketing


Web StatsHistorical Data


Status ReportingMonthly, Weekly & Daily


MultiVariate TestingStep by Step Tutorial


WebTrends ReportsMost Requested Pages


Operational Ad HocAnalysis & Reporting


56.00%3925Web Analytics:

137.42%368155Other Marketing Services

443.00%7614Banner Ads

37.00%481351Webcasts

15.00%291253Search Engine Services

17.00%29332500E-mail Campaigns

28.81%152118IA / Usability

19.00%23751995Creative Services

% Change20082007E-Corporate Services (000’s)

Project Management


E-Newsletter Editorial Management


Entire E-Newsletter at: http://allthingsdigitalmarketing.com/ENewsltrSample-NYWICI-Now-

Jun2009_GBuonoDaly-MngEditor.pdf

Email AcquisitionMarketing & Creative


Email CreativeDesign and Production


Testimonials


� “It is a pleasure to recommend Gloria as a competent and experienced circulation professional. She successfully evolved from traditional to integrated marketing management in a multi-media environment, developing and implementing quality marketing, communications, and sales collateral materials. I would be pleased to provide additional information as needed.”--Ken Gazzola, Executive VP/Group Publisher, The McGraw-Hill Companies/AVIATION WEEK

� “Wow! You are so cool! This is the kind of marketing that makes the most difference these days in a world overcrowded with ads.” --Bonnie St. John, author, inspirational speaker, executive coach, TV personality, bonniestjohn.com

� “My traffic has nearly doubled! This is truly a professional thatputs her heart in to what she’s doing. She goes beyond the call of duty with her expertise and phenomenal talent!” --Andrea Harrington, President, Owner, annharringtonjewelry.com

� “I worked with Gloria and found her to be diligent, hard-working, organized and very knowledgeable in her field. Her high energy level along with her marketing, selling skills and common sense would make her an asset to any organization.” --Lora Lupis, Managing Director, crownawards.com

� “Gloria was hired to provide project management expertise to ongoing projects at Citigroup. Gloria was a detail oriented project manager who provided new ideas & recommendations on how to better organize our projects and meet SLAs. She also provided key metrics to give our LOB an understanding of how we could be more efficient.” --Kevin Nelson, Senior IT Programming Manager, Citigroup


� “Gloria is a pleasure to work with. When we worked together she was responsible for business analysis, project management and technical writing for a number of projects in the Investment Bank. Her work was always well received by our clients.” --Gerard Ulto, Vice president, J.P. Morgan Chase

� “Thank you for an informative and engaging presentation to our IT Professionals on the topic of “Compliance: A Primer on Current Regulations and Related Job Opportunities.” …All participant evaluations expressed that they would recommend your workshop to other Career Services clients. We look forward to inviting you to present again!”--Hemda Mizrahi and Jill Griffin, 2004 IT Career Pathways Program Co-Facilitators, JPMorganChase Career Services

� “Gloria Buono Daly is a true master of direct marketing and a strategic planner par excellence. I worked with Gloria when she freelanced at DMA and she astounded me with her knowledge, experience and organizational skills. Her website and blogs at www.allthingsdigitalmarketing.com are informative and en pointe. She is a savvy media planner and has kept up-to-date with today's ever-expanding marketing trends and technologies. Her search engine marketing knowledge and metatag advice helped my web site gain more click-ability and greater exposure. Her "go-give" spirit is refreshing to find in an entrepreneur. Her ability to collaborate with creatives and other professionals defines her as a great asset to any organization. She is the perfect mix of professionalism and personality that makes working with her a great joy. I am proud of my association with her and I consider her a great person as well as a great friend.”--Maria Benevenga, Graphic Design, The DMA (Direct Marketing Association)

the-dma.org

Social Media� Web sites

� http://allthingsdigitalmarketing.com

� http://paintingballerina.com

� Professional Networking� http://linkedin.com/in/gloriabuono

� Blog� http://myblog.allthingsdigitalmarketing.com

Gloria Buono Daly – Online Marketing and Web Analytics Portfolio – Additional Information

gbdportfolio marketing+analytics

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