Internet Marketing in a Web 2.0 World

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Post on 16-Apr-2017

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Internet Marketing in a Web 2.0 Worldby Gihan Pererawww.GihanPerera.comThe Internet Has Changed (or so we keep being told)Not only did we fail to imagine what the Web would become, we still dont see it today! Chris Anderson, Wired magazineand even But what does it all mean for your Web site?Answer: The way you get people to your Web site has changed.The Way It Used To Work(a four-step process)Build a shop to take online ordersThe Way It Used To Work(a four-step process)Write sales letters to persuade them to buyBuild a shop to take online ordersThe Way It Used To Work(a four-step process)Create free content to add valueWrite sales letters to persuade them to buyBuild a shop to take online ordersThe Way It Used To Work(a four-step process)Get as many links as possible from other Web sitesCreate free content to add valueWrite sales letters to persuade them to buyBuild a shop to take online ordersIn other words Advertise!But that doesnt work any more.Some of it remains the same, but theres an important difference What You MUST DO NOW(still a four-step process)You still buildthe shop What You MUST DO NOW(still a four-step process)You still writethe sales letters You still buildthe shop What You MUST DO NOW(still a four-step process)You still createthe free content You still writethe sales letters You still buildthe shop What You MUST DO NOW(still a four-step process)But now you PUSH content out to the worldYou still createthe free content You still writethe sales letters You still buildthe shop In other words Give value!Why? Because they will measure your value in order to measure you.How do they know youre an expert?They used to go to your Web site to find outBut now you have to convince them before they ever get to your Web siteThis is important!If you dont demonstrate value, they will choose somebody who does.So how do you get noticed in the crowd?Simple (but not easy): Deliver value.How much? Lots!When? Often!Where? Everywhere!First prove youre an expert and then theyll visit your Web site.These are the five essential toolse-zineblogpodcaste-booksvideoAn e-zine builds relationshipA blog demonstrates authorityA podcast makes a personal connectionE-books give you distributionVideos create an experienceTogether, they lead people to you.So start using these tools NOW!e-zineblogpodcaste-booksvideoWill you catch the wave of the future? or will you get left behind?Subscribe FREE at www.GihanPerera.com