into 2015 seminar: harry santamaki's presentation
TRANSCRIPT
Opportunity map of Indoors world: how investor community sees the domain
Harry Santamäki, M.Sc.(EE)
CEO and Co-‐Founder
of KoppiCatch Oy
About VC community’s basic principles
• Opportunity big enough • Some unfair compeIIve advantage
• Team to take us from here to there
Analogy to indoors: GPS world Fundamental players – PosiIoning: GPS satellite system – Enablers: Chip vendors for OEMs – Maps: Navteq/Here, Google, OSM, verIcal players • Mind the expensive updaIng processes
Thousands of VC-‐funded LBS services -‐ Good example of success: Waze, 30 M users, Acquired by Google at $1.3B
Other – Professional soluIons – AnalyIcs
AnalyIcs and market research companies want to measure how
markeIng campaigns are impacIng: the number of new visitors
walking routes dwell Imes
other metrics not seen at cash registers
There is an untapped market in shopping malls, airports, sports venues, office buildings museums
with security, entertainment, producIvity, real-‐life gaming and uIlity applicaIons
and services
The Big Picture
Fundamental Players: fight for the leadership of posiAoning
Indoor Maps and metadata
NavigaIon app developers
Customer loyalty services
Proximity services
AnalyIcs and Big Data
Indoor adverIsing
The Big Picture
Fundamental Players: fight for the leadership of posiAoning
Indoor Maps and metadata
NavigaIon app developers
Customer loyalty services
Proximity services
AnalyIcs and Big Data
Indoor adverIsing
Food for thought:
• How to subsItute the expensive process to maintain indoors maps (floorplans) and associated metadata updated – virtually free of charge?
• Relevancy increase for consumers and adverIsers, not based user profile but context?
• How to make experience be^er: faster download of maps, with 3D maps with a ‘not a map at all’?
• Finally: Call for a killer app!