intranets 2016 - getting social on the intranet - hbf's journey
TRANSCRIPT
By Ti Lian-Siew
Getting social on the intranet
Show of hands please!
Key takeaway for this talk
not only adds an element of fun to our digital workplace, it brings with it so many benefits that make it a richer experience for all employees
“SOCIAL”
About my talk• HBF’s story
setting the scene
• Hurdles and surprises the journey
• Strategies and lessons learnedwas it worth it?
Who is HBF? • Not-for-profit
Health Fund• 1000 employees • 19 branches in WA• 1 million members
HBF Run for a Reason• Flagship annual event since 2010• We have raised more than $5mil for charity
HBF external social
https://www.facebook.com/hbfhealth
https://twitter.com/hbfhealth
https://www.instagram.com/hbfhealth/
https://www.youtube.com/user/HBFPerth
https://www.linkedin.com/company/hbf
Do you use social media?
Source: HBF Employee SurveyHBF Demographics:
HBF internal social
Redesigning for socialIntroducing a newsfeed to The Pulse homepage
Redesigning for socialHomepage with 1/3 space used for newsfeed – My Wall
EmailInformation from manager to team members
My WallCommunicating the same news on My Wall
Corporate news
One way traffic
Two way traffic
FeedbackOur CEO writes a blogpost and everyone can comment
Open communicationsInformation is shared quickly and from all areas in the organisation
Hurdles
• Fear and resistance• Roadshow• Embrace the change • Showing value
• Employee Survey – before and after• Daily user interaction
• Use it, maintain it, grow it• A safe environment to play• Everybody owned Social
Surprises
Case study – HBF Run for a Reason
HBF’s video: 2016 Bigger and Better than ever before! https://youtu.be/SeBY1FICa0M
HBF Run for a Reason
24 articles on The Pulse had 4,128 views, 414 likes and 139 comments.
(yes we went a bit crazy!)
Keeping people informed
Encouraging and advocating
Staff volunteering
Personal social
We became WA’s biggest community running and walking event in 2015
Was it worth it?
Indicators that it is working: • 1.3 million page views • ‘Likes’ growing 9% - 12%
monthly• User satisfaction up by 14%
Employee engagement scores
Strategies1. Employee induction 2. Get Managers onboard 3. Look after your Content Owners4. Find your Cheerleaders and Social Butterflies5. Helpline - #pulsehelp
Lessons learnedHave a plan!
Managing changeHandover and maintenance
Technical and resourcing
Last thoughts• Being social not only adds an element of fun to our digital
workplace but it brings with it so many benefits that makes it a richer experience for all our users
• Contact me at [email protected] or follow me on twitter @tiliansiew