intrapreneur agenda_final

Pfizer Conference Center, New York | September 8–9, 2016

YURI VAN GEESTBest-Selling Author,

“Exponential Organizations”

Founder, Singularity University

(Netherlands)

DAN SEEWALDSenior Director,

World Wide Innovation,Pfizer

ALEXA CLAYInnovation Strategist

& Co-Founder, The League of Intrapreneurs

KIT HAINES-BORNHEIMERHead of Americas

Marketing,Vodafone

Marketing.Knect365.com/Intrapreneur

THURSDAY, SEPTEMBER 8, 20168:00 Registration & Morning Coffee

8:45 Welcome & IntroductionsAnthony Ferrier, Culturevate

MILESTONE 1: DEFINITIONS, FRAMEWORKS & THE POLITICS OF INTRAPRENEURSHIP

9:00 Inside Job: The Art of Intrapreneurship and Culture HackingAlexa Clay, The League of Intrapreneurs Maggie De Pree,The League of Intrapreneurs

Too often we bet on revolutionaries to make change happen. In this talk, attention is brought to other types of “tempered radicals” working within the corridors of old power systems to transform industries and organizations from the inside out. This keynote spotlights the activities of corporate rebels, intrapreneurs and guerilla organizers within leading Fortune 500 companies today. We look at some of the barriers and roadblocks to pioneering innovative approaches within organizations as well as key factors of successful intrapreneurship and culture hacking.

Through rich case studies and best practices Alexa would distill important insights including: • Creative strategies for making the business case and getting buy-in• Navigating the politics of decision-making within your organization• Building community, understanding roles and stakeholder needs• Frugal prototyping strategies for generating intrapreneurial ventures• Maintaining your vitality and fostering your personal resilience as an innovator• Socializing emergent culture and enabling environments that foster new ways of working

9:40 Goal-Driven Corporate Intrapreneurship and InnovationEzra Kucharz, CBS CorporationEzra will reveal real applications of corporate entrepreneurship with proven results, including:• Outline frameworks to apply corporate entrepreneurship(intrapreneurship) to any

corporate environment• How to apply principles to rapidly changing environments • Framework for building resilient businesses that foster corporate entrepreneurship

10:10 Innovation Happens Outside a VacuumDemitry Estrin, MARU/VCR&C

In this session, Demitry will cover why it is important to involve others when approaching innovation, and to not do so within a vacuum.

Utilizing real examples of research from the highly disruptive payments innovation space, areas that will be discussed include: • The importance of bringing your consumer along with you• The common traits of a breakthrough idea: the good, the bad and the poorly

communicated• Filtering through the noise to spot the real trend and opportunity

ALEXA CLAY

MAGGIE DE PREE

DEMITRY ESTRIN

EZRA KUCHARZ

Marketing.Knect365.com/Intrapreneur • 02

ANTHONY FERRIER

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10:40 Maintaining Growth & Progress of Intrapreneurship ProgramsJanelle Dziuk, USAA

With 98% employee participation, USAA has been able to leverage the diversity and power of all employees to drive innovation.

Janelle will discuss in-depth how: • USAA has created a push/pull model to engage over 90% of the workforce

to innovate.• The top seven ways USAA implemented over 2,000 employee ideas generated

by the model.

11:10 Networking & Refreshments

11:40 Informal Conversations with Peers on Morning SessionsAnthony Ferrier, Culturevate

Conference Chairman, Anthony Ferrier, will lead attendees through informal conversations on what was uncovered in the morning sessions.

PERSPECTIVES: REAL SUCCESS STORIES

12:00 Five Tips to Make Your Innovation Training Program StickSvetlana Dimovski, BASF

In 2010 BASF Corporation rolled out Strategy 2020 with a goal to create a connected and collaborative entrepreneurial culture. To achieve this goal, the company took a multi-pronged approach, which included development and implementation of new innovation competency learning programs in 2014.

The programs have touched over 1,400 employees in North America to date, with very strong +95% employee referral rate.

This session will highlight:• Practical insights on building a similar program• Tips on how to seed and grow • Scale an intrapreneurial focused culture in a large and complex organization.

12:30 Pfizer’s Innovation JourneyDan Seewald, Pfizer

As a Global Team Leader within Pfizer’s World Wide Innovation Group, Dan will provide an in-depth background of Pfizer’s innovation program and challenges that they have faced during the innovation life-cycle curve.

In this session, he will highlight: • Insights from Pfizer’s Dare to Try Innovation & Experimentation program • Outline an approach to developing an intrapreneurial network• An overview of Pfizer’s approach to building a successful innovation program

1:00 Lunch

MILESTONE 2: CHANGE MANAGEMENT & CULTURE

1:45 De-Risking Enterprise Next-Growth via Emergent Opportunity AssessmentShawn P. Williams, Rogers Corporation

Rogers Corporation, a 180-year-old company, created an Innovation Center as a ‘wholly owned’ center for entrepreneurial activity.

Shawn will discuss how this initiative led Rogers Corporation to: • Create the tools to assess and validate new, high growth opportunities,• Build the team that developed a portfolio of de-risked, high growth opportunities, and• Reinvigorate company culture when it came to strategic vision in product development

SVETLANA DIMOVSKI

DAN SEEWALD

SHAWN P. WILLIAMS


JANELLE DZIUK

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ANTHONY FERRIER

2:15 Creating Innovation Muscle in a Corporate WorldHarvey Wade, Cisco

As one of the world’s most innovative organizations, Cisco has a storied history around developing new products and successfully delivering them to the marketplace. However, within an increasingly competitive marketplace the organization is investing more heavily in building an innovation program that engages a wide range of employees from across the organization.

Harvey Wade will share how:• Cisco is empowering people to challenge their current assumptions to innovate everywhere. • How Cisco supports intrapreneurs and encourages behaviors, which have led to the

development of an innovative culture.

2:45 Networking Break

3:05 Intrapreneurial SWAT TeamsChristina Mott, Marsh

Uncharted waters, risky business, bureaucratic-time-suck-swamp…not so safe for your average employee to dabble in innovation, but this is where innovation flourishes.

To navigate and thrive in these hostile environments, Marsh unleashed Special Weapons And Tactics (SWAT) teams, an elite unit of intrapreneurial high-achievers trained on innovation mindset and tools.

Christina will discuss:• How Marsh explores strategic opportunity areas with increased firepower and

specialized tactics• How the SWAT teams are formed, trained, deployed, and embedded into the culture

3:35 WORKSHOPBringing Culture to Life: Tribal Designs for IntrapreneurshipAlexa Clay, The League of IntrapreneursMaggie De Pree, The League of Intrapreneurs

This interactive workshop looks at some of the key barriers in developing new processes, products/services, business models, and organizational cultures within large companies. In small groups, participants will prototype new community structures to support intrapreneurs.

Drawing on a suite of lessons in “tribal design” from fringe communities - startup incubators, hacker collectives, cults, and pirates - Participants will develop blueprints for new forms of subcultures within large organizations that can catalyze innovation at scale.

Learning outcomes of this workshop include how to:• Understand key barriers and enablers to impact intrapreneurship • Learn how to unlock social intrapreneurship in your organization • Be inspired by a diverse set of cases and stories • Uncover relevant insights from a group of fellow corporate changemakers • Develop a blueprint and first steps that you can action tomorrow

4:15 The Many Faces of an Intrapreneur: A Conversation on Adapting to Changing TerrainMike Rehorst, Northwestern MutualMark Leung, The Rotman School of Management

Successful intrapraneurs need to navigate a wide variety of political, cultural, and business terrains as they advance their ideas. Successful navigation often requires adopting different personas based on the circumstances.

Mark and Mike will discuss a framework for: • Adapting the right persona to the changing terrain, with real life examples in a large

financial organization.

5:00: Closing & Happy Hour

MARK LEUNG


ALEXA CLAY

CHRISTINA MOTT

MAGGIE DE PREE

HARVEY WADE

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FRIDAY, SEPTEMBER 9, 20168:00 Registration & Morning Coffee

8:45 Welcome & IntroductionsAnthony Ferrier, Culturevate

Anthony will recap some of the key sessions from Day 1

MILESTONE 3: BRINGING INTRAPRENEURSHIP TO LIFE

9:00 Gamifying the Intrapreneur ExperienceKit Haines-Bornheimer, Vodafone

How do you keep your top intrapreneurs engaged year after year? How do you balance intrinsic and extrinsic motivations?

This session will share successes from gamifying intrapreneurship and:• Uncovering lessons learned from 5 years of leveling up intrapreneurship (growing

the program from 8 to over 50 champions)• Empowering Intrapreneurs to Succeed (learning and development tools to support

growth)• Agents, Champions, Evangelizers – How to support the different types of

intrapreneurs in an organization

9:30 Venture Design is Your New R&DKatherine Londergan, IDEO CambridgeJay Rao, Babson College

Design is not just for products and services - it’s for entire ventures. How can we design the experience and the business at the same time?

Your job is to create conditions for design to unlock new venture opportunities, and to develop this new venturing talent.

This session will uncover an academic and design point of view on how: • The role of design is changing and broadening in corporate R&D

• How corporations can use design to help conceive, test, incubate new businesses and achieve product-market fit earlier in the venture’s life

• To “Self-diagnose” your company’s failure nodes and what you can do about them

SOCIAL INNOVATION

10:00 PANELThe Growing Impact of Socially-Responsible Innovation (and the Focus on Intrapreneurs)Thomas McDermott, Culturevate - (Moderator)Mark Thain, BarclaysKit Haines-Bornheimer, VodafoneTaylor Conroy, Disruptive Social Entrepreneur, Change Heroes

In this engaging panel discussion a range of innovation leaders and corporate social responsibility professionals will discuss: • How forward thinking companies are combining traditionally separate functions to

drive business value,

• Approaches to opening new business opportunities

• Addressing broad societal challenges. Panelists will provide an overview to this approach, discuss specific areas to be aware of, and outline an approach to engaging / leveraging intrapreneurs.


KIT HAINES-BORNHEIMER

JAY RAO

KATHERINE LONDERGAN

THOMAS MCDERMETT

KIT HAINES-BORNHEIMER

TAYLOR CONROY


ANTHONY FERRIER

#INTRASUMMIT

Ensuring Intrapreneurial Success

11:10 Influencing Stakeholders: How to Navigate the Politics that Enable Your Innovation to Thrive or DieJonathan Vehar, Dale Carnegie & Associates

Your org chart and employee manual tell you how things are supposed to happen. And yet, the reality is that your networks determine what really happens.

Jonathan will explore:• Strategies for influencing others in the organization when driving innovation from

your brain to the marketplace using illustrative success and cautionary case stories.

11:40 Structured BreakoutAnthony Ferrier, Culturevate

Anthony will lead groups to discuss overarching topics covered during the summit thus far.

12:10 Lunch

MILESTONE 4: THE HUMAN SIDE OF INNOVATION

1:00 The Power of Questions: Using questions to drive business and personal innovation in a relationship-based culture. Jennifer Hirsch, Janssen Pharmaceutical

We are in the age of being surrounded by transformational innovation (technology, medicine, etc). But why does it have to happen “somewhere else”? How can we empower each unique individual to innovate from where they are? As business leaders, we need to create an environment that fosters and encourages what we call Personal Innovation.

Jennifer will highlight how Personal innovation is a judgment-free mindset to:• Look introspectively to understand one’s motivations, strengths, watch outs and

derailers• Identify unmet needs based on your personal 360-degree view• Understand where you are most likely to persevere through barriers and drive the

best ideas forward• Connect and co-create with others to leverage diversity of thought

1:40 Perspectives: Confessions of a Social Entrepreneur Taylor Conroy, Disruptive Social Entreprenuer and Cofounder

This is much more than an inspiring story of building hundreds of schools and libraries, and other projects around the world for 200,000 people. It’s a tale of making millions in the “real world”, living in service, losing everything, and how to keep going no matter what.


JENNIFER HIRSCH

TAYLOR CONROY


JONATHAN VEHAR

ANTHONY FERRIER

#INTRASUMMIT

2:30 PANELHow HR/Talent Leaders are Driving Intrapreneurial ValueLouise Doorn, ExOxO - (Moderator)Armin Pajan, Farmers InsuranceNathan Knight, Sony Music EntertainmentJen Randel, Whirlpool CorporationSusan Briganti, Swam Vision Inc.

As innovation leaders take a more active and deliberate focus on their intrapreneurs, they are seeking support by their HR, Talent and L&D colleagues often for the first time. These partnerships are helping organizations develop more robust programs to support their most innovative employees, using a wide range of approaches and techniques.

This panel discussion, featuring a range of leaders within the Talent and HR space, will examine the following:• Approaches to make Innovation / HR / Talent partnerships work

• Review specific examples of success, and some failures

• Explore examples where HR / Talent executives have actually lead intrapreneurial actions

3:10 Engaging & Driving Value from Intrapreneurs in an Exponential WorldYuri van Geest, Singularity University (Netherlands)

As the pace of business cycles increases to truly exponential levels across all business sectors, it is essential that organizations drive value from their most entrepreneurial-minded employees.

In this session, Yuri will provide an overview of:• Strategic exponential trends and their impact on businesses.

• A tactical focus on steps that corporate, innovation and talent leaders can take to position their organizations

• Key employees for success within this new operating environment, including approaches to identify, recruit and engage intrapreneurs within established corporate organizations.

3:50: Recap and Closing


YURI VAN GEEST

Thanks to our host:

and sponsors:

LOUISE DOORN ARMIN PAJAN

JEN RANDELNATHAN KNIGHT

Kacey AndersonHead of Audience & Engagement Insights, Marketing & [email protected]: 646.895.7317

Edmund BalogunConference ProducerKnowledge and [email protected]: 646.616.7662

#INTRASUMMIT

Marketing.Knect365.com/Intrapreneur • 08 #INTRASUMMIT

UPCOMING EVENTS

September 27-29, 2016The Miami Beach EDITION HotelMiami Beach, FL

May 8-11, 2017Seaport World Trade Center BostonBoston, MA

October 24-25, 2016Stevens Institute of TechnologyHoboken, NJ

November 15-17, 2016Hyatt French QuarterNew Orleans, LA

October 5-7, 2016Hotel PalaceBerlin, Germany

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